Microsoft Word - Done Nelvi.docx International Journal of Research in Counseling and Education http://ppsfip.ppj.unp.ac.id IJRiCE Consumptive Behavior of Implications in Guidance Universities Nelvi Mitra1*, Syahniar1, Alizamar 1Universitas Negeri Padang *Corresponding author, e-mail: nelvimitra7@gmail.com Abstract The purpose of this study was aimed to establishthe factors used qualitative research methods. The results on needs but rather the desires discounts, or promos in the online shop. The of consumption patterns. These include promotions attractingtheirattention. guidance, and individual counseling services to Keywords: Consumptive Behavior, Online Shopping, Student How to Cite: Mitra, N., Syahniar Shopping Online and Implications Journal of Research in Counseling and Education This is an open access article distributed under the Creative Commons 4.0 Attribution License, which permits unrestricted use reproduction in any medium, provided the original work Introduction The advancements in Science and Technology have eased human life. However, the resulting impacts can either be positive or negative. Over time, human consumption has significantly increased, shi from the satisfaction of needs to desires. The rapid progress in science and technology have transformed the world into a global village, influencing consumer behavior. According to Quart (2008), the production of luxury goods and identified with the names of the products shown without due consideration to consumptive behavior. Sungaji (2013) explains that consumer behavior is the consumption of goods not because of their functional needs, but because of demands for prestige, status, or just a lifestyle. Importantly, parental treatment of a child influence how the products. Additionally, it also influences the child' relationship between them (Sagita, Erlamsyah and Syahniar 2013). Besides support to their children help children security, comfort, peace of mind, and feeling loved (Astarini, Nirwana, and Ahmad 2016). There have been many changes since the internet This is especially true considering the use of human life (Alizamar, Ifdil, Taufik, Syahniar, Afdal, Hariko, Yendi, Ardi, Fadli, Erwinda, Zola, Suranata, Bariyyah, and Rangka, 2018). Moreover, with millions of texts exchanged through messaging applications Rangka, Suranata, and Churnia, 2018). behaving consumptively.According to connected to the internet, and around 49.52% were aged 19 Indonesians bought goods and services online (Khairuddin, 2018). Based on the results of a surve ShopBack in 2018 withmore than 1000 respondents offline (Kama, 2018). International Journal of Research in Counseling and Education Volume ISSN: 2620-5750 (Print) – DOI: 10.24036/00132za000 Received 21th May 2019; Revised 16th July 2019; Accepted 120 of Students in Shopping Online and Guidance and Counseling Services in Alizamar1 nelvimitra7@gmail.com wasto examine consumer consumption behavior in shopping online the factors promoting students desires to transact online. Importantly, the used qualitative research methods. The results showed that consumption behavior desires, they are easily influenced by friends and follow the discounts, or promos in the online shop. There are other additional factors with significant of consumption patterns. These include price, convenience, trust, availability of goods, and the attention. Therefore, counselors should utilize information services, group and individual counseling services to regulate students behavior. Consumptive Behavior, Online Shopping, Student Syahniar, S., Alizamar, A., (2019). Consumptive Behavior Implications in Guidance and Counseling Services in Universiti Research in Counseling and Education, 3(2), 120-124. This is an open access article distributed under the Creative Commons 4.0 Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. ©2019 by author. The advancements in Science and Technology have eased human life. However, the resulting impacts can either be positive or negative. Over time, human consumption has significantly increased, shi from the satisfaction of needs to desires. The rapid progress in science and technology have transformed the world into a global village, influencing consumer behavior. the production of luxury goods targets teenagers. Generally, t and identified with the names of the products shown inadvertisements, leading to unlimited consumption consumptive behavior. Sungaji (2013) explains that consumer behavior is the goods not because of their functional needs, but because of demands for prestige, status, or arental treatment of a child influence how the oneviews and lso influences the child's attitude towards parents and the quality of the relationship between them (Sagita, Erlamsyah and Syahniar 2013). Besides, parents who provide social children perceive the family environment as a pleasant and provide a sense security, comfort, peace of mind, and feeling loved (Astarini, Nirwana, and Ahmad 2016). ince the internet started gaining popularityin Indonesia in the 1990s. true considering the use of smartphones, which certainly has many applications t (Alizamar, Ifdil, Taufik, Syahniar, Afdal, Hariko, Yendi, Ardi, Fadli, Erwinda, Zola, Suranata, Moreover,the internet also has ledto the surge in popularity with millions of texts exchanged through messaging applications (Syahniar, Maysitoh, Ifdil, Ardi, Yendi, Rangka, Suranata, and Churnia, 2018). For instance, online shopping has led to the tendency of students According to Bohang (2018), throughout 2017, 143 million Indonesians were connected to the internet, and around 49.52% were aged 19-34. Another survey in 2017 found that 41% of Indonesians bought goods and services online (Khairuddin, 2018). Based on the results of a surve more than 1000 respondents, 70.2% of Indonesiansshop online rather than in a store International Journal of Research in Counseling and Education Volume 03 Number 02 2019 – 2620-5769 (Electronic) 10.24036/00132za0002 ; Accepted 10th September 2019 and behavior in shopping online. It also Importantly, the study behaviorswere not based follow the latest trends, with significant influence nce, trust, availability of goods, and the utilize information services, group Consumptive Behavior of Students in Universities. International , distribution, and The advancements in Science and Technology have eased human life. However, the resulting impacts can either be positive or negative. Over time, human consumption has significantly increased, shifting the focus from the satisfaction of needs to desires. The rapid progress in science and technology have transformed the Generally, they are offered unlimited consumption consumptive behavior. Sungaji (2013) explains that consumer behavior is the goods not because of their functional needs, but because of demands for prestige, status, or and assesses various s attitude towards parents and the quality of the parents who provide social perceive the family environment as a pleasant and provide a sense of in Indonesia in the 1990s. which certainly has many applications that ease (Alizamar, Ifdil, Taufik, Syahniar, Afdal, Hariko, Yendi, Ardi, Fadli, Erwinda, Zola, Suranata, ity of social media, (Syahniar, Maysitoh, Ifdil, Ardi, Yendi, to the tendency of students 143 million Indonesians were survey in 2017 found that 41% of Indonesians bought goods and services online (Khairuddin, 2018). Based on the results of a survey conducted shop online rather than in a store Nelvi Mitra, Syahniar, Alizamar 121 International Journal of Research in Counseling and Education , Open Access Journal: http://ppsfip.ppj.unp.ac.id Students prefer online shops for a number of reasons, including(1) availability of goods at lower prices compared to shopping offline, (2) convenience, (3) excellent customer service, (4) ease of use, (5) ) little transaction time, (6) trust, and (7) diversity of goods available (Jadhav and Khanna 2016; Mittal 2013; Sinha and Kim 2018). Guiding and counseling services are needed to handle problems in the world of education at the secondary, advanced, and tertiary level. These serviceshelp to realize and solve the problems individuals experience (Syamsidar 2017). Students should be able to develop all their potential through studying in higher educationand effectively deal with the challenges of an ever-changing era (Alizamar 2012). To anticipate these challenges, students need to be prepared by activating their energy through learning (Alizamar 2015). This study has two objectives, including (1) to describe the student consumptive behavior patterns, and (2) to reveal the underlying factors of the UNP students using online shops. Method The study used the snowball sampling technique sincethe data sources provide complete data, then looking for someone else who can be used as a data source. Thus, the number of research subjects as data sources might be higher, such as the rolling snowball. Data collection techniques used in this study are observation, interview, and documentation. Interviews conducted were unstructured with 5 different students majoring in the UNP FIP. The selected students were active in online shopping and at least shopped 3 times a month. Additionally, the model of Miles and Huberman (Sugiyono, 2008) was used for the analysis of data, specifically inreduction, presentation of data, and concluding. Thetriangulation approach was used to test the validity of the data sources. Results and Discussion Results The results of interviews and observations show the desires rather than the needs influence the consumptive behavior.Therefore the monthly money runs out quickly. The respondents 1, 2, and 3 askedfor extramoney fromparents, while 4 and 5 chose to borrow money from their friends after using the funds allocated for rent. This resultedin the accumulation of unpaid rent, making their lives even harder. Moreover, all the respondentslike the developmentsinfashion and are always updated with new items offered at the shop, aswell as the number of items being promoted andsold at low prices. The results of the study also revealed the factors that made the subjects prefer to shop at the online shop, including (1) low prices compared to offline shops, (2) convenience, such as saving time and energy, (3) trust given to users with consistent quality goods, (4) availability complete and varied items, allowingusers to choose the preferred item, and (5) diverse and exciting online shop promotions. Discussions The results of the study showed that consumer behavior of shopping online tended is not based on needs but the desires. This is in line with Yuniarti (2015), which establishedthat people behave consumptively tend not to think of future needs and would consume more at present without considering their incoming requirements. Furthermore, students are easily influenced by an invitation fromfriends to shop online. Kholilah (in Pariwang, 2018) also explains friends’ influence is one of the factors whichdetermines the consumer behavior. According to Mowen (2001),social groups influence a person's purchasingdecision. This is supported by Jalaluddin (in Afriza, 2012) which stated that if some people in the group say/do something, there is a tendency of those close themadopting the same. Individuals tend to imitate and follow groups of peers to beaccepted in the group (Putri, S, Syahniar, and Alizamar 2017). The group influences a person's purchasing decisions depending on the extent to which one conforms to it (Agada, 2012; Yudiana and Indrayani, 2016). The research findings also show some research students cherishfashion, and therefore, they are always updated with the latest items. Generally, they are very concerned about their appearance and compete with fellow students for the latest acquisitions. This assertion is in line with Yuniarti's(2015) which stated that students are now competing with each other to show new things and tryto catch up with the lag, especially in terms of fashion. The study established five main factors that influence students' preferences for online shopping. First, the prices at online shops are lower than in the market, even without the need for bargaining.No doubt this is beneficial for students who are not experts in bargaining. Besides, consumers are free to choose various price International Journal of Research in Counseling and Education, Vol 3 No 2 2019 122 Consumptive Behavior of Students in Shopping Online and Implications... levels for one item, comparing themfrom one store to another (Hasslinger, Hodzic, and Opazo 2007). Second, convenience paly a significant role when it comes to purchasing decisions. This is line with Kotler & Armstrong (Bhuwaneswary 2016) which stated that online shops provide buyers much convenience. For instance,buyers do not need to leave the house, drive, find parking,and walk from store to store. Theonline shops only need to find the desired item via a smartphone, and there is no need to meet face to face with the seller.Moreover, shopping online ismore fun for users sincethey can access it anytime within 24 hours of the day (Wang, Zhang, Ye, and Nguyen 2005). Besides, consumers find the items they are looking for more efficiently, and this is very important for students. According to the students, the items offered by the online shop were also of high quality and attractive. The items are always updated, and onlythe latest ones are updated. Furthermore, Miranda (2017) stated that the buying process in an online shop is not complicated, only involvingchoosing a productavailable, ordering it, and paying by direct transfer. It is this convenience that makes consumers prefer online shops (Baubonienie and Guleviciute, 2015). Third, trust is one of the most important factors influencing consumers’ purchasing behavior and decisions. Based on the results, trust arises sincethe goods ordered are by the exact onessent and the quality conforms towhat is written in the description of the goods. Although two respondents had experienced problems while shopping, they never stopped buying products. Indisputably, trust is a necessary and essential element for building relationships with customers (Mittal 2013). Trust is also the emotional basis of consumers before shopping online. A person's previous experience influenceconfidence and the decision to shop again (Hasslinger, Hodzic, and Opazo 2007). Fourth, the results of the study indicate there is the availability of goods, and the constant updates make students monitor and open applications to keep abreast of the existing model. The products offered are packaged in such a way that it is exciting and appealing to the eyes. According to the respondents, the items sold in the online shop were fascinating and up-to-date. Informants 1 and 2 said they often looked at the online shop in their free time. Seeing the latest interesting items creates feelings of pleasure and makes students even more interested. The findings of this studyare supported by research explaining students as "literate" technologically and very close to the internet, and therefore, the conceptof online shopping is always in their minds. Besides, students are potentially active in social networking sites. The students, especially females, are interested in consuming fashionable productssincethey follow trends (Miranda et al. 2017). Also, online shops trade very quality products, and this influences consumers' purchasing behaviors. Quality makes a company or an organization known and trusted by the wider community. Product quality might be defined as the ability of a commodityto achieve its functions such as suitability, which means the higher the frequency of use, the greater the durability, andshape, design, and appearance affect the long-term performance of a business unit (Agustini 2017). The fifth and the final factor is a promotion, which is carried out in many ways, including, the results of the use of social media, endorsements, advertisements on television and YouTube, and provision of promo or discount prices, making consumersmoreinterested. This is supported by the results of research explaining how online shops diversely promote their products, such as by giving discounts and prizes. (Jadhav and Khanna 2016). The findings of this study contribute ideas and materials useful in formulating guiding and counseling programs in universities to prevent and reduce consumptive behavior in students. Differentservices mightbe provided to students, including information and counseling services aimed at students withconsumptive behavior. Additionally, group guidance services to discuss topics related to consumer behavior should also be provided. All services should aim at bringing students to better conditions. As explained by Prayitno (2009), aservice is an action whose nature and direction leads to better and happier conditions for those served. Conclusion and Suggestions This study concluded that online shop influences the consumptive behavior of students at Padang State University. Thebehavior patterns include: 1) Using the money for basic and college needs to shop for items desired in an online. 2) Easily influencedby a friend. 3) Using the rent moneyto shop. 4) Acquiringthe latest items. 5) Easily interested in items under promotion and always buy them even wherenot needed. The following are the factors that make students prefer the online shops (1) price, (2) convenience, (3) trust, (4) availability of goods, and (5)promotions. Based on research, the following suggestions are made, (1) students take advantage of the developments in technology well and avoid being carried away by negative factors, and (2) parents shouldteach children how to manage money, and pay attention to their monthly expenses. (3) Counselors in universities should Nelvi Mitra, Syahniar, Alizamar 123 International Journal of Research in Counseling and Education , Open Access Journal: http://ppsfip.ppj.unp.ac.id organize various activities relating to guiding and counseling to prevent poor habits in students. These services include 1. Information related to consumer behavior and its impact, which in turn increase the accuracy of using money according to their needs. 2. Group guiding to provide understanding and increase knowledge onconsumer behavior and its effects. 3. 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