item: #1 of 79 id: jasth-1002 author: Sri Artini, Ni Luh Putu; Susanto, Budi; Sutama, I Ketut title: EVALUATION OF TRAVEL AGENT’S RESERVATION CONTRIBUTION ON THE OCCUPANCY IN PELANGI BALI HOTEL AND SPA date: 2018-08-31 words: 3239 flesch: 52 summary: As showed from the comparison, the result is same like on 2015 and 2016 that online travel agent contribution is more than offline travel agent contribution on 2017 Based on the discussion about comparison of offline and online travel agent’s reservation, online travel agent contributes the highest contribution, even though offline travel agent has an allotment every day about 65 rooms (73% from 89 rooms total in Pelangi Bali Hotel and Spa. CONCLUSION AND SUGGESTION Evaluation of offline travel agent contribution on the room occupancy at Pelangi Bali Hotel and Spa have increased and decreased every month in three last years, and the highest contribution is on 2017 and the lowest on 2015. The result showed that the contribution of offline and online travel agent in the last 3 years is unstable each month, this is can showed from the average of offline travel agent contribution on 2015 is 24,05%, on 2016 is 29,93%, and on 2017 is 32,95%, while the average of online travel agent contribution on 2015 is 40,24%, on 2016 is 30,54%, and on 2017 is 40,03%. keywords: agent; contribution; hotel; online; room; travel cache: jasth-1002.pdf plain text: jasth-1002.txt item: #2 of 79 id: jasth-1003 author: Sri Pratiwi, Ni Made; Komala Sari, I Gusti Agung Mas Krisna; Suparta, I Ketut title: THE MARKETING MIX FACTORS THAT INFLUENCE THE DECISION OF GUEST TO VISIT IN SAKURA RESTAURANT AT MELIA BALI INDONESIA date: 2018-08-31 words: 3463 flesch: 55 summary: Factors influencing the decision of tourists JASTH – Journal of Applied Sciences in Travel and Hospitality Vol. 1, No. 2, June 2018 128 visiting Sakura Restaurant at Hotel Melia Bali Indonesia is as much as 6 (six) factors consists of: factor service, factor product, factor food, factor promotion, factor design and factor location. Of the six factors are found the most dominant factor is service factor consisting of 5 variables : restaurant has complete fasilities, Food rates are offered in accordance with quality of food and Restaurant facilities, The employees of sakura restaurant are providing services that can help the guest needs. keywords: analysis; decision; factor; food; restaurant; sakura; sakura restaurant; service cache: jasth-1003.pdf plain text: jasth-1003.txt item: #3 of 79 id: jasth-1004 author: Puspita Dewi, Ni Made Thrisna; Sutarma, I Gusti Putu; Suarta, I Ketut title: ANALYSIS OF COMMISSION PAYMENT TO ONLINE TRAVEL AGENT IN IMPROVING ROOM REVENUE AT AYODYA RESORT BALI date: 2018-08-31 words: 3157 flesch: 54 summary: The Process of Commission Payment to Online Travel Agent The process of commission payment to online travel agent at Ayodya Resort Bali hotel are companies should know the profile of online travel agents. CONCLUSION AND SUGGESTION Based on the research discussion above in order to know the effectivity of online travel agent in improving room revenue at Ayodya Resort Bali, the obtain conclusion are the source of online travel agent reservation is very effective to applied in increasing room revenue even though there was a commission that must be paid by the hotel to online travel agent. keywords: agent; bali; hotel; online; revenue; room; travel cache: jasth-1004.pdf plain text: jasth-1004.txt item: #4 of 79 id: jasth-1005 author: Kusuma Yanti, Ni Luh Yuni; Ernawati, Ni Made; Bagiastuti, Ni Ketut title: CONTRIBUTION ANALYSIS OF RESERVATION THROUGH TRAVEL AGENT TO ROOM OCCUPANCY AT GRAND ZURI KUTA BALI HOTEL date: 2018-08-31 words: 2795 flesch: 69 summary: RESULTS AND DISCUSSION There are 5 sources of reservation at Grand Zuri Kuta Bali hotel is reservation through travel agent, online travel agent, direct reservation, corporate and government. The cause of the contribution of travel agent to the room occupancy rate at Grand Zuri Kuta Bali hotel based on interview with assistant sales manager is as follows: (a) The existence of good business cooperation between the hotel and travel agent, so that if the cooperation and communication has been going well, direct travel agent will give a big contribution to Grand Zuri Kuta Bali hotel, this will lead to the existence of linkage and mutual benefit between parties travel agent with the hotel. keywords: agent; bali; grand; hotel; travel; zuri cache: jasth-1005.pdf plain text: jasth-1005.txt item: #5 of 79 id: jasth-1006 author: Ayu Angria, Margaretta; Ernawati, Ni Made; Sagitarini, Luh Linna title: APPLICATION OF CASH EXPENDITURE SYSTEMS TO SUPPORT EFFICIENCY OF COSTS IN GENERAL CASHIER SECTION ON HARRIS HOTEL TUBAN date: 2018-08-31 words: 2556 flesch: 54 summary: This analysis is done by collecting and processing the data obtained thoroughly and in detail, then described so as to obtain a clear description of the facts by comparing the system and procedure cash disbursement petty cash at Harris Hotel Tuban with theory according Mulyadi (2016). CLOSING Petty cash cash expenditures system in General Cashier's section at Harris Hotel Tuban consists of documents used, accounting records used, related functions and flow charts. keywords: cash; cashier; efficiency; harris; hotel; system; tuban cache: jasth-1006.pdf plain text: jasth-1006.txt item: #6 of 79 id: jasth-1007 author: Sasmita Dewi, Anak Agung; Astawa, I Ketut; Susanto, Budi title: THE EFFECT OF SERVICE EXELLENCE AND PRICE ON CUSTTOMER LOYALTY AT VILLA AIR BALI BOUTIQUE RESORT AND SPA date: 2018-08-31 words: 1926 flesch: 37 summary: The hypothesis are: Excellent service has a positive effect on customer loyalty of Villa Air Boutique Resort and Spa; Price adjustment has a positive effect on customer loyalty of Villa Air Boutique Resort and Spa; Excellent service and price adjustment have positive effect to customer loyalty of Villa Air Bali Boutique Resort and Spa. JASTH – Journal of Applied Sciences in Travel and Hospitality Vol. 1, No. 2, June 2018 156 Villa Air Bali Boutique Resort and Spa is expected to provide better service by improving the quality of service and price offered in order to compete to get customer loyalty. keywords: air; boutique; customer; loyalty; resort; service cache: jasth-1007.pdf plain text: jasth-1007.txt item: #7 of 79 id: jasth-1008 author: Cahyani, Ida Ayu Putu Jeni; Susanto, Budi; Astawa, I Putu title: IMPLEMENTATION OF ADVERTISING AND PERSONAL SELLING TO INCREASE ROOM OCCUPANCY AT THE TRANS RESORT BALI date: 2018-08-31 words: 3087 flesch: 52 summary: Advertising activities at The Trans Resort Bali start from advertising through print media such as brochures or flyers, newspaper and printed magazine, then through electronic media such as broadcast on TV, radio, and internet media. Specialty advertising activities is done through the distribution of souvenirs in the form of pens, calendars, luggage tags, sport towel, and sales kits are also made through room amenities provided in-room for in-house guests, sales call activities to travel agents or other companies, and when the hotel attended a certain event. keywords: advertising; occupancy; personal; room; selling; trans cache: jasth-1008.pdf plain text: jasth-1008.txt item: #8 of 79 id: jasth-1009 author: Bintariani, Ni Made; Astawa, I Putu; Darlina, Lien title: PROMOTION STRATEGY WEDDING PACKAGE (A CASE STUDY AT KARMA KANDARA RESORTS BALI) date: 2018-08-31 words: 2858 flesch: 57 summary: At Karma Kandara Resorts Bali site inspection is usually done by travel agents, wedding organizers who bring prospective clients and agents from overseas and famtrip. Lien Darlina³ 123Tourism Departement, Politeknik Negeri Bali ¹bintariani@yahoo.com, ²putuastawa1@pnb.ac.id, ³darlina@gmail.com. ABSTRAK This study aim to determine the promotional strategies applied and the most effective promotional strategy used for wedding package at Karma Kandara Resorts Bali. keywords: bali; kandara; karma; package; promotion; resorts; sales; travel; wedding cache: jasth-1009.pdf plain text: jasth-1009.txt item: #9 of 79 id: jasth-1010 author: Prawesta Putra, I Gusti Ngurah Dhyangga; Elistyawati, Ida Ayu; Darma Oka, I Made title: THE APPLICATION OF MENU APPETIZER BASED ON MENU ENGINEERING TO INCREASE SELLING VOLUME IN EL PATIO RESTAURANT, SOL BEACH HOUSE BENOA BALI date: 2018-08-31 words: 3133 flesch: 63 summary: This article focuses on: (1) The application of menu appetizer based on menu engineering in El–Patio Restaurant and (2) its attempts to increase the sales volume of appetizer menu in El–Patio Restaurant. RESEARCH METHOD This research conducted in El–Patio Restaurant by considering the amount of appetizer menu sales which is decreased from 2015–2017. keywords: appetizer; beach; category; contribution; margin; menu; restaurant; sol cache: jasth-1010.pdf plain text: jasth-1010.txt item: #10 of 79 id: jasth-1011 author: Pradiptha, I Wayan Arya; Darlina, Lien; Elistyawati, Ida Ayu title: ANALYSIS OF FOOD COST CONTROL AT THE ONE LEGIAN HOTEL date: 2018-08-31 words: 2852 flesch: 61 summary: The purpose of this research is to know the control of food cost at The ONE Legian Hotel in May, June, July 2017, and to identify the cause of food cost percentage’s variance between actual food cost and standard food cost. Efforts that can be made in measuring the efficiency of food mailto:aryapradiptha11@gmail.com mailto:2darlina@pnb.ac.id mailto:ayuelistyawati@pnb.ac.id JASTH – Journal of Applied Sciences in Travel and Hospitality Vol. 1, No. 2, June 2018 189 cost control is to set the standard food cost (standard food cost), this is the benchmark of the success of the control of food costs. keywords: cost; food; standard; total; variance cache: jasth-1011.pdf plain text: jasth-1011.txt item: #11 of 79 id: jasth-1012 author: Rinsia Dewi, Ni Luh Linda Astri; Triyuni, Ni Nyoman; Winia, I Nyoman title: MARKETING STRATEGY THROUGH SALES CALL AND TELEMARKETING TO INCREASE ROOM REVENUE AT THE LERINA HOTEL NUSA DUA date: 2018-08-31 words: 4870 flesch: 59 summary: Then the score of current EFAS value of 2,799 and the future is 3.133, so the position of The Lerina Hotel Nusa Dua on IFAS / EFAS matrix can be seen in Figure 3, as follows: Total score of internal strategy factors STRONG AVERAGE LOW 1.0 3.0 2.0 1.0 I Growth II Growth III Retrenchment IV V Growth VI Retrenchment JASTH – Journal of Applied Sciences in Travel and Hospitality Vol. 1, No. 2, June 2018 208 Stability Stability VII Growth VIII Growth IX Liquidity Figure 3. Hotel has complete facilities 0.176 3.9 0.683 High Strength 2 Hospitality of hotel staff to guests 0.136 3.0 0.409 Low Strength JASTH – Journal of Applied Sciences in Travel and Hospitality Vol. 1, No. 2, June 2018 202 3 keywords: dua; factors; hotel; hotel nusa; lerina; lerina hotel; low; nusa dua; strategy cache: jasth-1012.pdf plain text: jasth-1012.txt item: #12 of 79 id: jasth-1013 author: Handayani, Savitri; Bagiastuti, Ni Ketut; Triyuni, Ni Nyoman title: THE ANALYSIS OF RECEPTIONIST SERVICE QUALITY TO INCREASE GUEST SATISFACTION AT BALI RANI HOTEL KUTA date: 2018-08-31 words: 2161 flesch: 50 summary: Thus, the overall level of receptionist service quality in improving guest satisfaction at Bali Rani Hotel has proven to be good and guests are satisfied with the service gained during their stay at Bali Rani Hotel. In practically, the results of this study are expected to be used as a consideration by management of Bali Rani Hotel Kuta to improve the quality of receptionist service that will affect future income and imaging. keywords: guest; hotel; quality; receptionist; service cache: jasth-1013.pdf plain text: jasth-1013.txt item: #13 of 79 id: jasth-1170 author: Saputra, I Putu Wika; Astawa, I Ketut; Aryana, I Nyoman Rajin title: IMPLEMENTATION OF GOLD CARD PROJECT AS AN EMPLOYEE RECOGNITION PROGRAM AT SOFITEL BALI NUSA DUA BEACH RESORT date: 2018-12-24 words: 2322 flesch: 54 summary: Effective recognition occurs in organizations with a strong, supportive culture that understand the psychology of praising employees for their good work, apply the principles of employee recognition and encourage another employee to initiate in their working relationship (Harrison, 2005; Saunderson, 2004; Amoatemaa et al., 2016). Keywords: Employee recognition, project, Sofitel Bali Nusa Dua INTRODUCTION Tourism is the world‟s largest industry. keywords: card; employee; gold; program; project; recognition cache: jasth-1170.pdf plain text: jasth-1170.txt item: #14 of 79 id: jasth-1172 author: Patriani, Ni Kadek Tuwin; Mataram, I Gusti Agung Bagus; Oka, I Made Darma; Sadia, I Ketut title: ANALYSIS OF RECEPTIONIST SERVICE QUALITY FOR THE TOURISTS’ SATIFACTION AT THE GRAND INNA HOTEL KUTA date: 2018-12-24 words: 2506 flesch: 56 summary: CONCLUDE The perception of foreign tourists towards receptionist service at Grand Inna Kuta based on service dimension analysis (servqual) used, it can be said that the perception of tourists on the performance of receptionist staff at Grand Inna Kuta in general less satisfactory. From the analysis of the level of conformity of receptionist services at Grand Inna Kuta the indicator value is below 100% where the value can be interpreted that the service of the receptionist staff is less satisfactory. keywords: grand; hotel; inna; kuta; receptionist; service; staff cache: jasth-1172.pdf plain text: jasth-1172.txt item: #15 of 79 id: jasth-1173 author: Suryaningsih, Ni Putu; Sutama, I Ketut; Swabawa, A A Putu title: FACTORS TO INCREASE SALES WEDDING PACKAGE SELLING AT FOUR SEASONS RESORT BALI AT JIMBARAN BAY date: 2018-12-24 words: 1705 flesch: 49 summary: December 13 10 9 Total 194 145 204 Source: Data was from Catering & Conference Four Seasons Resort Bali at Jimbaran Bay, 2018 JASTH - Journal of Applied Sciences in Travel and Hospitality Vol. 1, No. 3, September 2018 239 From Table 1.1 it can be seen that the number of wedding tourism for three years from 2015 to 2017 at Four Seasons Resort Bali at Jimbaran Bay is fluctuating which can be influenced by many factors such as high seasons, low seasons, the number of competing venues offering similar concept as well lack of marketing by Catering and Conference at Four Seasons Resort Bali at Jimbaran Bay. C. Discussion Based on the data calculation obtained from the respondents, the results of the research show the analysis of internal and external factors as below: JASTH - Journal of Applied Sciences in Travel and Hospitality Vol. 1, No. 3, September 2018 241 Table 4.2 Internal Factors Rating Analysis Four Seasons Resort Bali at Jimbaran Bay Source: Data was processed using Microsoft Excel 2010 in 2018 Based on the results of the internal analysis in Table 4.2 above, the strength of Four Seasons Resort Bali at Jimbaran Bay are to have a customized wedding package, competitive wedding package price and has ocean view wedding venue. keywords: bali; jimbaran; resort; seasons; wedding cache: jasth-1173.pdf plain text: jasth-1173.txt item: #16 of 79 id: jasth-1182 author: Pendit, Made Indah Wulansari; Nadra, Nyoman Mastiani; Sudiarta, I Made title: CONTRIBUTION OF OFFLINE AND ONLINE TRAVEL AGENT RESERVATION TO ROOM REVENUE IN ALILA VILLAS ULUWATU date: 2018-12-24 words: 1938 flesch: 58 summary: This data includes room night data and revenue from offline travel agent contributions and online travel agents. The average contribution of offline travel agent reservations in 2015-2017 is 67.38%. keywords: agent; contribution; offline; online; reservation; travel cache: jasth-1182.pdf plain text: jasth-1182.txt item: #17 of 79 id: jasth-1183 author: Ardika, I Made Dede; Mataram, I Gusti Agung Bagus; Mudana, I Gede title: EFFECT OF THE IMPLEMENTATION OF KEY PERFORMANCE INDICATOR ON CAREER DEVELOPMENT AT THE ONE LEGIAN date: 2018-12-24 words: 2156 flesch: 47 summary: The results of the analysis of this study indicate that the implementation of key performance indicators have a significant positive effect on career development. Keywords: key performance indicator, human resource, and career development INTRODUCTION Companies in running their business must always observe changes in the behavior of human and consumer resources so that it can anticipate the change of behavior, then make regulation in order to improve behavior. keywords: career; development; indicators; legian; performance; results; test; variable cache: jasth-1183.pdf plain text: jasth-1183.txt item: #18 of 79 id: jasth-1184 author: Yani, Ni Nyoman Rena; Murni, Ni Gst Nym Suci; Antara, Dewa Made Suria title: HANDLING GUEST COMPLAINTS DUE TO HUMAN ERROR IN THE JAYAKARTA BALI BEACH RESORT RESIDENCE AND SPA date: 2018-12-24 words: 3091 flesch: 60 summary: According to Sihite (2005: 153), the form of a complaint, guests (guest complaint), can be differentiated into four namely; (a) mechanical problem, (b) attitudinal problem, (c) service related problems, (d) unusual complaint. (2) quantitative data in this research that the number of visits stays and number of guests complaints in The Jayakarta Bali Beach Resort, Residence and Spa. keywords: bali; complaint; form; guests; jayakarta; problem cache: jasth-1184.pdf plain text: jasth-1184.txt item: #19 of 79 id: jasth-1185 author: Kencana, Ni Wayan Puspa Astika; Arjana, I Wayan Basi; Sudiarta, Made title: OPPORTUNITIES AND THREATS TO INCREASE ROOM OCCUPANCY HOLIDAY INN RESORT BALI BENOA date: 2018-12-24 words: 2660 flesch: 58 summary: Opportunities Holiday Inn Resort Bali Benoa To increase room occupancy Holiday Inn Resort Bali Benoa there are various opportunities such as to be develop to be wedding venue, Up selling the room into higher category, Selling Tea Tree Spa and Nudi Beach Bar to tourist who are not stay in Holiday Inn Resort Bali Benoa, technology and knowledge which keeps growing will introduce holiday inn resorts bali benoa world wide, being family friendly resorts for families whose want to recreation. In Resort Bali Benoa Regarding to increase room occupancy Holiday Inn Resort Bali Benoa there are many threats which is capable of inhibiting strategy if not problem solving for that. keywords: bali; benoa; holiday; inn; opportunities; resort; room; threats cache: jasth-1185.pdf plain text: jasth-1185.txt item: #20 of 79 id: jasth-1186 author: Julyanti, Ni Gusti Ayu Nyoman Trisna; Astawa, I Putu; Nadra, Nyoman Mastiani title: E-COMMERCE IMPLEMENTATION MODEL IN INCREASING ROOM OCCUPANCY AT GRAND INNA KUTA HOTEL date: 2018-12-24 words: 3120 flesch: 55 summary: Comparison of E-Commerce Bussiness to Bussiness (B2B) and E-Commerce Bussiness to Customer (B2C) Towards Room Occupancy At Hotel Grand Inna Kuta Comparison between e-commerce business to business (B2B) and e-commerce business to customer (B2C) to the level of room occupancy at Grand Inna Kuta Hotel, we can see that the average business to business sales each year decline. Keywords: E-commerce business to business (B2B), E-commerce business to customer (B2C), occupancy rate PRELIMINARY Tourism is a wide range of tourism activities and supported by various facilities and services provided by the community, businessmen, government and local government. keywords: average; business; commerce; customer; grand; hotel; inna; kuta; occupancy; rate; room cache: jasth-1186.pdf plain text: jasth-1186.txt item: #21 of 79 id: jasth-1188 author: Darmaja, I Komang Artha; Meirejeki, I Nyoman; Sudiarta, Made title: GROCERIES SUPPLIER SELECTION ANALYSIS TO MEET THE NEEDS OF FOOD AND BEVERAGE DEPARTMENT AT THE MELIA BALI INDONESIA HOTEL date: 2018-12-24 words: 3249 flesch: 54 summary: Rahmayanti (2010: 64), states supplier selection criteria as follows in his research. The results of this study are consistent with Nurul Fitriani's (2015) study which found that supplier selection criteria in the Lapis Bogor Sangkuriang supply chain are criteria for completeness of security documents. keywords: beverage; criteria; department; food; groceries; hotel; purchasing; suppliers cache: jasth-1188.pdf plain text: jasth-1188.txt item: #22 of 79 id: jasth-1189 author: Sunarti, Ni Wayan; Bagiastuti, Ni Ketut; Triyuni, Ni Nyoman title: WORKLOAD ANALYSIS OF BANQUET DAILY WORKER ON SMARTFREN ANNUAL DISTRIBUTOR CONFERENCE 2018 date: 2018-12-24 words: 2946 flesch: 61 summary: To determine total of banquet daily worker , the data analysis technique used is the workload analysis. This study uses the Smartfren Annual Distributor Conference 2018 as the basis for reference in calculating the number of daily worker banquet required. keywords: banquet; daily; time; total; worker; workload cache: jasth-1189.pdf plain text: jasth-1189.txt item: #23 of 79 id: jasth-1190 author: Mahardika, Kadek Boby; Triyuni, Ni Nyoman; Suarja, I Ketut; Budiarta, I Putu title: ANALYSIS OF CHECK-IN GUEST HANDLING MODEL BASED ON THE RESERVATION AT HOTEL MERCURE BALI NUSA DUA date: 2018-12-24 words: 2889 flesch: 49 summary: Guest Check-In Handling at Hotel Mercure Bali Nusa Dua Based on interviews with Ni Ketut Manis Arianti as a front office manager there are step by step of handling guest check-in as follow: 1. There are several the reservation kind of like an reservation from individuals ( personal ) account , the reservation of company , the reservation of online travel agents and offline travel agents .Handling the check-in will be the first impression for guests about how the quality of treatment keywords: check; guest; handling; hotel; reservation; travel cache: jasth-1190.pdf plain text: jasth-1190.txt item: #24 of 79 id: jasth-1191 author: Saraswati, Ni Made Ayu; Ginaya, Gede; Budarma, I Ketut; Susyarini, Ni Putu Wiwiek Ary title: REGENT SEVEN SEAS CRUISES VOYAGER: HANDLING-PROCEDURE ENDEAVOR OF SHORE EXCURSIONS AT PT. PACIFIC WORLD NUSANTARA date: 2018-12-24 words: 4376 flesch: 60 summary: The intensive arrival of cruise ships in Bali would definitely contribute to the island's revenue and improve the prosperity of the local people. As a matter of fact, cruise ships typically utilize three ports, namely Benoa, Celukan Bawang, and Padang Bay Port. keywords: bali; coordinator; cruise; excursion; guide; handling; operation; port; ship; shore; tour cache: jasth-1191.pdf plain text: jasth-1191.txt item: #25 of 79 id: jasth-1196 author: Made Novi Cipta Dewi, Ni; Nyoman Rajin Aryana, I; Made Ernawati, Ni; Nyoman Sri Astuti, Ni; Ketut Suarta, I title: CONTRIBUTION OF RESERVATION THROUGH TRAVEL AGENT TO ROOM OCCUPANCY AT LE GRANDE BALI date: 2018-12-31 words: 2212 flesch: 55 summary: The purpose of this study is to find out how the application of travel agent reservation with room occupancy at Le Grande Bali and to know the comparison of travel agent reservation and room occupancy at Le Grande Bali. In addition to being an important means of transportation for the business world in general and tourism activities in particular, the airline is also a partner in charging the number of hotel room occupancy. keywords: agent; occupancy; rate; reservation; room; travel cache: jasth-1196.pdf plain text: jasth-1196.txt item: #26 of 79 id: jasth-1198 author: Wayan Deny Pranayasa, I; Putu Somawati, Ni; Ketut Suarja, I; Winia, Nyoman; Ketut Suarta, I title: SERVICE QUALITY APPLICATION OF BUTLER ON THE GUEST SATISFACTION AT NYAMAN VILLAS SEMINYAK-KUTA date: 2018-12-31 words: 3973 flesch: 63 summary: This indicates 3.89 and 4.42 which means service levels butler given Nyaman Villas have been lower than the hope of consumers or the provision of services still have not in conformity with expectation consumers. Next to an analysis is also attribute the quality of service services and customer satisfaction on each quadrant that is in the Cartesian diagram (Figure1) as follows: The quadrant a, the attribute of being included here are 2b, a butler officers has speed in solving problems that arise, attribute 3a the level of knowledge, ability, and the skill of butler in carrying out their job, and attribute 5a, facilities available in Nyaman Villas Journal of Applied Sciences in Travel and Hospitality Volume 1, Number 4, December 2018 345 have arrayed neat and clean. keywords: butler; level; table cache: jasth-1198.pdf plain text: jasth-1198.txt item: #27 of 79 id: jasth-1200 author: Mega Amelia Nuka, Kadek; Nyoman Sri Astuti, Ni; Ginaya, Gede; Gusti Agung Mas Krisna Komala Sari, I; Ketut Budarma, I title: FACTORS INFLUENCING CUSTOMERS’ LOYALTY TOWARDS GUESTS’ SATISFACTION IN INAYA PUTRI BALI HOTEL AND RESORT date: 2018-12-31 words: 3462 flesch: 60 summary: Knowledgeable about hotel and outside hotel (X19) with loading factor factor of 0.584. Service quality factor, because the highest factor loading factor is found in (X14) ie the employee gives comfort to the guest. keywords: bali; factor; hotel; inaya; loading; loyalty; putri; quality; value cache: jasth-1200.pdf plain text: jasth-1200.txt item: #28 of 79 id: jasth-1201 author: Kadek Deo Sudiatmita, I; Wayan Jendra, I; Linna Sagitarini, Luh; Darlina, Lien title: THE APPLICATION OF STANDARD OPERATIONAL PROCEDURES BY FRONT OFFICE DEPARTEMENT TO INCREASE GUESTS’ SATISFACTION IN THE HAVEN BALI SEMINYAK date: 2018-12-31 words: 1525 flesch: 58 summary: This study aims to find out the application of standard operational procedures by front office departments in The Haven Bali Seminyak to improve guest satisfaction and to know the implementation of SOP (Standard Operation Procedure) that need to be improved and maintained by front office department. In this study, the entire implementation of standard operational procedures by the department of front office shows that the implementation is fully implemented, although from 15 existing SOP, there are 4 SOP that need to be upgraded: welcome greetings, VIP check-in and check-out guest handling, luggage storage, and baggage arrival. keywords: bali; guests; office; seminyak; sop cache: jasth-1201.pdf plain text: jasth-1201.txt item: #29 of 79 id: jasth-1202 author: Gusti Ayu Putu Kartika Dewi, I; Nyoman Winia, I; Ayu Elistyawati, Ida; Kanah, Kanah title: FOOD COST CONTROL ANALYSIS BY COST CONTROLLER ON FAIRMONT SANUR BEACH BALI date: 2018-12-31 words: 2039 flesch: 59 summary: After calculating and comparing the percentage of food cost, conducted a comparison between the theory of food cost control with the reality of implementation control of food costs implemented by GTBV Hotel & Convention - Bali where found some deviations which results are presented in Table 2. 379 Journal of Applied Sciences in Travel and Hospitality Volume 1, Number 4, December 2018 Table 2. ABSTRACT This study is a case study, aimed at studying the method and process in use in determining food cost in the hotel industry. keywords: bali; control; cost; food; food cost; standard cache: jasth-1202.pdf plain text: jasth-1202.txt item: #30 of 79 id: jasth-1203 author: Putu Nadira Pebriyanti, Ni; Wayan Jendra, I; Ketut Suarja, I; Istri Sri Widhari, Cokorda title: THE IMPLEMENTATION OF THE PERFORMANCE OF FRONT OFFICE DEPARTMENT EMPLOYEES IN SERVING GUESTS AT WHITE ROSE KUTA RESORT VILLAS & SPA date: 2018-12-31 words: 2265 flesch: 55 summary: + 𝑒 (1) desciption: 𝑌 = Promotion Position 𝑎 = constant 𝑏1 = Regression Coefficient 𝑋1 𝑏2 = Regression Coefficient 𝑋2 𝑏3 = Regression Coefficient 𝑋3 𝑋1 = knowledge 𝑋2 = skill 𝑋3 = attitude 𝑒 = residual error Data collection in this study was conducted with the following techniques: Questionnaire Method, where the questionnaire will be distributed to all Front Office Department employees who are employees at White Rose Kuta Resort Villas & Spa with the aim of obtaining performance analysis results of Front Office employees; Observation Method made by researchers are coming directly to White Rose Kuta Resort Villas & Spa to see the process of performance situation of Front Office Department employees; Documentation Method through data collection of archives, Journal of Applied Sciences in Travel and Hospitality Volume 1, Number 4, December 2018 385 documents, records relating to the implementation of the performance of Front Office Department employees in serving guests at White Rose Kuta Resort Villas & Spa; and Library Studies made by the researcher to collect information relevant to the topic or problem to be or is being researched. IV. Journal of Applied Sciences in Travel and Hospitality Volume 1, Number 4, December 2018 389 V. CONCLUSION Based on the results of the analysis and discussion of how Employee Performance Analysis of Front Office in Serving Guests at White Rose Kuta Resort Villas & Spa it can be concluded that knowledge, skill, and attitude of employees have a significant positive effect on employees’ performance in Front Office Department in serving guests at White Rose Kuta Resort Villas & Spa. keywords: employees; kuta; office; performance; resort; rose; villas; white cache: jasth-1203.pdf plain text: jasth-1203.txt item: #31 of 79 id: jasth-1204 author: Wayan Trisnayanti, Ni; Ketut Suarja, I; Made Suria Antara, Dewa; Gusti Nyoman Suci Murni, Ni title: ANALYSIS OF THE SERVICE QUALITY TO CUSTOMERS AT NELAYAN RESTAURANT OF THE BELMOND JIMBARAN PURI BALI HOTEL date: 2018-12-31 words: 2977 flesch: 53 summary: It aims to Nelayan restaurant still has many customers and can develop that product owned. Ext 196 e-mail: gustinymsucimurni2pnb.ac.id ABSTRACT The purpose of this research is to determine the service quality to customers and determine the indicators that need to be improved and maintained in the quality of services provided to customers at Nelayan Restaurant of the Belmond JimbaranPuri Bali. keywords: customers; nelayan; restaurant; service; staff; valid cache: jasth-1204.pdf plain text: jasth-1204.txt item: #32 of 79 id: jasth-1205 author: Wayan Ary Sugiatha, I; Nyoman Rajin Aryana, I; Gusti Agung Mas Komala Sari, I title: THE IMPLEMENTATION OF MARKETING STRATEGY WITH BUZZER INSTAGRAM IN KARAMAYA ENTERTAINMENT date: 2018-12-31 words: 2778 flesch: 50 summary: This research aims at knowing the strengths, weaknesses, threats, and opportunities of instagram buzzer by event marketing at Karamaya Entertainment and this research is expected to be a consideration for the company to be able to improve the quality of event marketing especially in the event marketing section. II. Then any further research should be taken into consideration in order further expand and deepen insights on other strategies for event organizer marketing. keywords: buzzer; entertainment; event; instagram; karamaya; marketing; strategy cache: jasth-1205.pdf plain text: jasth-1205.txt item: #33 of 79 id: jasth-1206 author: Kadek Risna Noviandari, Ni; Nyoman Rajin Aryana, I; Putu Astawa, I title: THE ANALYSIS INTERNET MARKETING IMPLEMENTATION AS ONE OF MARKETING MEDIA AT THE PATRA BALI RESORT & VILLAS date: 2018-12-31 words: 2698 flesch: 50 summary: The purpose of this study, to find out how the implementation of marketing media through internet marketing used along with the revenue generated and to determine which variables are most effective in increasing the occupancy rate of rooms in The Patra Bali Resort & Villas. This study have an impact for development internet marketing media used as the basis for taking decision at The Patra Bali Resort & Villas hotel, in an effort to increase rooms occupancy and achieved the sales target through internet marketing set by hotel management. keywords: bali; hotel; internet; marketing; patra; resort; travel cache: jasth-1206.pdf plain text: jasth-1206.txt item: #34 of 79 id: jasth-1207 author: Wayan Agus Pradnya Setiawan, I; Ketut Astawa, I; Gusti Made Wendri, I; Ruki, Made title: MICE MARKETING MIX ON PRIME PLAZA HOTEL SANUR date: 2018-12-31 words: 2124 flesch: 50 summary: This research is also expected to add insight and to know about marketing mix strategy applied in Prime Plaza Hotel Sanur and comparison between each element of marketing mix strategy in attracting guest to use Venue Prime Plaza Hotel Sanur in procurement MICE. II. Prime Plaza Hotel Sanur is a 4-star hotel under the management of Prime Plaza. keywords: hotel; importance; mice; performance; plaza; prime; sanur cache: jasth-1207.pdf plain text: jasth-1207.txt item: #35 of 79 id: jasth-1208 author: Putu Dian Prabawati Devi, Ni; Susanto, Budi; Ketut Suarja, I; Gusti Agus Mas Krisna Komala Sari, I title: THE APPLICATION OF PROMOTION MIX IN INCREASING THE ROOM OCCUPANCY AT THE SAMAYA SEMINYAK date: 2018-12-31 words: 2744 flesch: 61 summary: Ext 196 dianprabawati19@gmail.com ABSTRACT The purpose of this study is to determine the influence of promotion costs against occupancy rooms at The Samaya Seminyak. Whereas, based on the results of the analysis of the coefficient of correlation and determination, the influence of promotion costs against occupancy rooms at The Samaya Seminyak is very strong, amounting to 68.6%, while the rest which amounts to 31.4% is influenced by other factors which is not examined in this study. keywords: marketing; mix; occupancy; promotion; samaya; seminyak cache: jasth-1208.pdf plain text: jasth-1208.txt item: #36 of 79 id: jasth-1222 author: Gede Winatha Dharma, Putu; Redjasa, Ketut; Sudiarta, Made; Ginaya, Gede; Budarma, Ketut title: PROVIDING CUSTOMER SATISFACTION THROUGH EXCELLENT SERVICE OF BUTLERS IN SAMAJA VILLA KUNTI SEMINYAK date: 2019-01-16 words: 2349 flesch: 49 summary: By comparing the assessment of the Excellent Service Implementation by Butler to improve customer satisfaction at Samaja Villa Kunti from July to December 2017 with the period January to July 2018, so as to obtain results to compare the percentage value by determining the difference of each indicator so that it can be done data presentation to draw conclusions, namely effective and ineffective application of excellent service at Samaja Villa Kunti Seminyak. Journal of Applied Sciences in Travel and Hospitality Volume 1, Number 4, December 2018 351 Table 2 Excellent Service Percentage by butler at Samaja Villa Kunti Seminyak in January 2018 – July 2018 Excellent Service Butler Staff of Samaja Villa Kunti Seminyak Indicator Percentage Remark Reservation 70% good Sale Person 79% good Reception 85% very good Cashiering 80% very good Telephone Operator 78% Baik Bell Service & Airport Representative 89% very good Guest Relation 90% very good F&B Service 82% very good Room Service Order 80% very good Public Relation 70% good Source : Samaja Villa Kunti, 2018 Table 3 Excellent Service Percentage by butler at Samaja Villa Kunti Seminyak in 2017 – 2018 Excellent Service Butler Staff of Samaja Villa Kunti Seminyak Indicator Percentage July-December 2017 Percentage January-June 2018 To that end, the author is very interested to examine how excellent service is being applied to every department, especially the butler department to increase the satisfaction of guests staying at Samaja Bali Villa Group in general, Samaja Villa Kunti Seminyak in particular. keywords: bali; butler; customer; data; kunti; samaja; seminyak; service; villa cache: jasth-1222.pdf plain text: jasth-1222.txt item: #37 of 79 id: jasth-1280 author: Badrianta, I Putu Edi Hendra; Sudiarta, Made; Somawati, Ni Putu title: ANALYSIS SERVICE QUALITY OF FRONT OFFICE DEPARTMENT AT HOTEL BALI MANDIRA RESORT & SPA date: 2019-03-30 words: 2573 flesch: 60 summary: The importance performance analysis the dimensions which very influential and very well done on service quality are atribute 1(X1.1) which is the statement of lobby area neat and clean, atribute 4(X1.4) which is the statement of the welcome drink is tasteful, atribute 5(X1.5) which is the statement of the lobby has a strategic location and easily could be acces by the guest, atribute 6(X2.1) which is the statement of front office staff know well about all the product of hotel, atribute 10(X2.5) which is the statement of all the information given by front office staff can be assured, atribute 13(X3.3) which is the statement of front office staff helpful in finding means of transportation for the guest, atribute 16(X4.1) which is the statement of front office staff ensure the information provided about facilities and compliment is right, atribute 18(X4.3) which is the statement of front office staff ensure that all guest important belonging is secure, atribute 19(X4.4) which is the statement of front office staff ensure that all guest needs during stay fulfilled, and atribute 22(X5.3) which is the statement of front office staff communicate well and polite. Front office staff provide a clear information of emergency case procedure. keywords: analysis; guest; hotel; office; quality; service; staff cache: jasth-1280.pdf plain text: jasth-1280.txt item: #38 of 79 id: jasth-1282 author: Voda, Mihai; Jendra, I Wayan; Ruki, Made title: COMMUNITY-BASED TOURISM FOR NATURAL CONSERVATION IN POHSANTEN VILLAGE IN BALI date: 2019-03-30 words: 2509 flesch: 51 summary: Figure 2: Mesehe trekking - Post 1 With the involvement of the local people in sustainable tourism activities, it is expected that the understanding of the principle of conservation is adopted thus practiced. It is expected that this article could enrich academic discourse on natural tourism and conservation, particularly involving CBT that use natural environment as attraction. keywords: community; conservation; environment; forest; tourism; trekking cache: jasth-1282.pdf plain text: jasth-1282.txt item: #39 of 79 id: jasth-1283 author: Sulistyaningrum, Nida Ulhasanah Dwi; Mudana, I Gede; Astawa, I Ketut; Sudiarta, Made; Armoni, Ni Luh Eka title: CONTRIBUTION OF HOTEL WEBSITE, ONLINE TRAVEL AGENT, AND OFFLINE TRAVEL AGENT TO ROOM REVENUE IN MELIA BALI date: 2019-03-30 words: 2916 flesch: 58 summary: In 2015 the amount of offline travel agent contribution to room revenue is USD 7,936,885. The purpose of this research is to find out the contribution of hotel website, online travel agent, and offline travel agent towards room revenue at Melia Bali during 2015-2017. keywords: agent; bali; contribution; hotel; offline; travel cache: jasth-1283.pdf plain text: jasth-1283.txt item: #40 of 79 id: jasth-1298 author: Arimbawa, I Nyoman Esa; Mataram, I Gusti Agung Bagus; Budarma, I Ketut title: ANALYSIS OF GUEST SERVICE ASSISTANT SERVICE QUALITY FOR GUESTS’ SATISFACTION AT THE ONE LEGIAN HOTEL date: 2019-03-30 words: 3858 flesch: 47 summary: Key Words: Service quality, SERVQUAL Method, guests’ satisfaction, receptionist INTRODUCTION Front Office, as one of the most important departments at The ONE Legian Hotel consists of some sections. According to Booms and Bateson (1992: 509) as cited in Budi (2013: 48), service quality is a measure of how well the service level delivered matches customer expectations. keywords: expectation; gap; perception; quality; receptionist; score; service cache: jasth-1298.pdf plain text: jasth-1298.txt item: #41 of 79 id: jasth-1299 author: Hazra, Samrat; Suarta, I Ketut; Sukmawati, Ni Made Rai; Damayanti, I.A.K. Werdika title: IMPACTS OF LEISURE TRAVELS ON INDIVIDUALS date: 2019-03-30 words: 2766 flesch: 46 summary: Nonetheless, leisure travel is encouraged as a means of indulging in an intelligent leisure. Key words: tourism impacts, travelers, individuals, leisure travels, personal developments INTRODUCTION Travels nowadays have become rudimentary for the majority of people around the globe; these comprise travels within a country or overseas. keywords: development; impacts; individuals; leisure; tourism; travel cache: jasth-1299.pdf plain text: jasth-1299.txt item: #42 of 79 id: jasth-1300 author: Pratiwi, Rika; Astuti, Ni Nyoman Sri; Astawa, I Ketut title: PUBLIC RELATIONS STRATEGY IN BUILDING BRAND IMAGE AT MOVENPICK RESORT date: 2019-03-30 words: 2466 flesch: 52 summary: Journal of Applied Sciences in Travel and Hospitality Volume 2, Number 1, March 2019 29 PUBLIC RELATIONS STRATEGY IN BUILDING BRAND IMAGE AT MOVENPICK RESORT Rika Pratiwi¹, Ni Nyoman Sri Astuti 2 , I Ketut Astawa 3 1,2,3 Politeknik Negeri Bali Email: rikapratiwi1708@gmail.com 1 , nyomansriastuti@pnb.ac.id², ketutastawa@pnb.ac.id³. ABSTRACT This research aims to formulate public relations strategy in brand building to shape the most desired image for Movenpick Resort & Spa Jimbaran Hotel by taking advantage opportunities and anticipating existing threats, and utilizing the business strength and incapacitating shortcomings. Movenpick Resort & Spa Jimbaran Bali is one of the first Movenpick hotel chains in Indonesia. keywords: brand; jimbaran; matrix; movenpick; public; resort; spa cache: jasth-1300.pdf plain text: jasth-1300.txt item: #43 of 79 id: jasth-1321 author: Oktarini, Kadek Ratih Dwi title: A PROPOSAL FOR SOP DESIGN AND COMMUNICATION TRAINING MATERIAL INFORMED BY RESEARCH ON REAL BUSINESS ENCOUNTER date: 2019-09-29 words: 2988 flesch: 63 summary: Extract 1: Line 323-340 Display of Empathy: Normalizi ng the Guest’s Issue In Line 334 Understa nding the Guest’s Talk Error! Guest : [ an]aksaya] 324. keywords: communication; complaint; conversation; guest; line; training cache: jasth-1321.pdf plain text: jasth-1321.txt item: #44 of 79 id: jasth-1412 author: Erani, Ni Luh Cahaya; Susanto, Budi; Pemayun, I Dewa Gede Ari title: ALTERNATIVE DIGITAL PROMOTION AT W BALI - SEMINYAK date: 2020-03-31 words: 4696 flesch: 55 summary: Current Position of W Bali Seminyak by IE Matrix file:///D:/MBP/OJS/JASTH/JURNAL/JURNAL/2020/MARET/622-8319 Journal of Applied Sciences in Travel and Hospitality ISSN: 2622-8319, Vol 3, No 1, 2020, pp 30-40 35 CONCLUSIONS Based on the results and discussions of digital promotion strategy that consists of internal and external factors of W Bali - Seminyak in previous chapter, the conclusion can be described as follow. keywords: analysis; bali; hotel; matrix; promotion; seminyak; strategy cache: jasth-1412.pdf plain text: jasth-1412.txt item: #45 of 79 id: jasth-1415 author: ROUX, Solene; Giet, Estalle title: TOURIST CHARACTERISTICS IN FRANCE date: 2019-09-29 words: 2256 flesch: 59 summary: Tourist places have become sufficiently diverse to allow for a variety of opportunities to meet strangers. The results show that what makes tourism in France successful is because tourists can enjoy a wide range of activities that are oriented towards discovery, rest, sociability, shopping and games. keywords: france; paris; tourism; tourists; travel; year cache: jasth-1415.pdf plain text: jasth-1415.txt item: #46 of 79 id: jasth-1422 author: Pratiwi, Ni Luh Putu Mira Indah; Wendri, I Gusti Made title: THE ANALYSIS OF FRONT OFFICE DEPARTMENT SERVICE QUALITY FOR CUSTOMER’S SATISFACTION AT PADMA RESORT LEGIAN date: 2019-09-29 words: 3671 flesch: 54 summary: The purpose of this research are to know if there is a gap between the guest’s expectation and guest’s perception of Front Office Department service quality at Padma Resort Legian and to know the indicators that need to be improved and maintained to enhance the service quality of Front Office Department for customer’s satisfaction at Padma Resort Legian. Front Office staff at Padma Resort Legian need to increase communication with other departments especially housekeeping department to inform which room should be prioritized for the guests who arrived early, so these guests do not wait too long for the room’s to be ready. keywords: guest; office; padma; resort; service; staff cache: jasth-1422.pdf plain text: jasth-1422.txt item: #47 of 79 id: jasth-1423 author: Lisnawati, Lia; Astawa, I Putu title: SERVICE QUALITY ANALISYS OF ‘TABLE8’ CHINESE RESTAURANT AT THE MULIA, MULIA RESORT AND MULIA VILLAS date: 2020-03-31 words: 2987 flesch: 55 summary: With this research, it is expected that Table8 Chinese Restaurant will improve its service quality, especially on attributes that are included in the main priorities such as restaurant locations, information services and capabilities in explaining restaurant facilities where these attributes are considered important in improving customer service quality. lialisna18@gmail.com1* Abstract This study analyzes the service quality of Table8 Chinese Restaurant in Mulia Resort, Bali, namely customer satisfaction, indicators that must be improved and the quality of staff services that must be maintained. keywords: attribute; mulia; quality; restaurant; service; staff; table8 cache: jasth-1423.pdf plain text: jasth-1423.txt item: #48 of 79 id: jasth-1424 author: Pratiwi, Ni Putu Lusiana; Sudiarta, Made title: ALTERNATIVE MARKETING STRATEGIES FOR LOW SEASON PERIOD AT COURTYARD BY MARRIOTT BALI SEMINYAK RESORT date: 2019-09-29 words: 2930 flesch: 56 summary: It is expected the study results could assist in developing the hotel positioning, and for potential guests to know about Courtyard by Marriott Bali Seminyak Resort. Based on this background, the author was interested in conducting are JASTH – Journal of Applied Sciences in Travel and Hospitality Vol. 2, No. 2, Year 2019 110 search with title: Alternative Marketing Strategies for Low Season Period at Courtyard by Marriott Bali Seminyak Resort. keywords: bali; courtyard; hotel; marketing; marriott; resort; seminyak cache: jasth-1424.pdf plain text: jasth-1424.txt item: #49 of 79 id: jasth-1425 author: Surya, Wayan Aries Dana; Astuti, Ni Nyoman Sri; Mataram, I Gusti Agung Bagus title: CONTRIBUTION ANALYSIS OF INDIRECT RESERVATION SOURCES TO THE ROOM OCCUPANCY AT FOUR POINTS BY SHERATON BALI, KUTA date: 2019-09-29 words: 5604 flesch: 54 summary: The qualitative data in this research are the general information about Four Points by Sheraton Bali Kuta e.g. amenities and facilities, the organization of Sales & Marketing Department, and the result of the interview regarding indirect reservation with Director of Sales and Marketing. The quantitative data in this research are the number of contribution from indirect reservation sources to the room occupancy at Four Point by Sheraton Bali Kuta within period of 2016-2018. keywords: agent; contribution; kuta; online; points; reservation; room; room occupancy; sheraton bali; travel cache: jasth-1425.pdf plain text: jasth-1425.txt item: #50 of 79 id: jasth-1439 author: Agustina, Kadek title: BUYING AND DISTRIBUTION ANALYSIS OF GOODS FOR KITCHEN BY THE PURCHASHING PART (Case Study at Kuta Central Park Hotel) date: 2019-09-29 words: 2303 flesch: 59 summary: Keywords: purchase of kitchen items, purchasing, kitchen goods distribution. Check Request List c. Ordering Materials d. Material Acceptance Chart of goods purchases through the daily market list is in Figure 1. keywords: daily; goods; kitchen; market; purchasing; requisition cache: jasth-1439.pdf plain text: jasth-1439.txt item: #51 of 79 id: jasth-1770 author: Ardiana, I Wayan Ade; Sari, I Gusti Agung Mas Krisna Komala; Astuti, Ni Nyoman Sri title: MOTIVATION GUEST SERVICE AGENT IN CONDUCTING UP SELLING IN FRONT OFFICE DEPARTMENT TO INCREASE REVENUE AT HILTON GARDEN INN BALI date: 2020-03-31 words: 4116 flesch: 66 summary: The target is 65,000,000 but only 60,100,000 can be achieved -7.5% to be able to reach the sales target in set it. Pyramid Diagram of Maslow's Needs from Research Results CONCLUSIONS Based on the results of the research that the researchers have done, it can be concluded that the results obtained are as follows: the first, Motivation from guest service agents in carrying out upselling using Maslow's theory of hierarchy of needs, the results that are the main necessity are social needs with an average number of respondents' answers of 4.66 so that respondents strongly agree if the social needs variable is the motivation in doing upselling, the second is the need for rewards with an average number of respondents 'answers of 4.64 so that respondents strongly agree if the variable needs of appreciation is a motivation in doing upselling, the third is self-actualization needs with an average number of respondents' answers of 4.6 so that respondents strongly agree if the variable needs self-actualization becomes a motivation in doing upselling, the fourth is security needs with an average number of respondents' answers of 4.57 so that respondents strongly agree if the variable needs security is a motivation in doing upselling, and which being his last need there are physiological needs with an average number of respondents' answers of 3.86 so that respondents agree if the physiological needs variable becomes a motivation in doing upselling, file:///D:/MBP/OJS/JASTH/JURNAL/JURNAL/2020/MARET/622-8319 Journal of Applied Sciences in Travel and Hospitality ISSN: 2622-8319, Vol 3, No 1, 2020, pp 1-11 10 then we can see what motivates. keywords: agree; guest; hilton; hotel; needs; service; total; upselling cache: jasth-1770.pdf plain text: jasth-1770.txt item: #52 of 79 id: jasth-1771 author: Oka, I Made Darma; Winia, I Nyoman; Pugra, I Wayan; Murni, Ni Gst Nym Suci title: THE EFFECTIVENESS OF THE GREEN-BASED BARTENDING LEARNING IN IMPROVING THE COMPETENCE OF THE STUDENTS OF HOSPITALITY STUDY PROGRAM date: 2020-03-31 words: 4220 flesch: 57 summary: The most dominant factor determining student competence is skill factor, followed by knowledge factor, and then an attitude factor. The research met that the students support to the lecture if they applied of green learning in the future because the student released green learning more attractive than conventional learning. keywords: bartending; competence; green; group; hospitality; learning; program; students; study cache: jasth-1771.pdf plain text: jasth-1771.txt item: #53 of 79 id: jasth-1783 author: Rembulan, Putu Elita; Astawa, I Ketut; Budarma, I Ketut title: IMPLEMENTATION OF MARKETING STRATEGY IN INCREASING CHINA MARKET TO STAY AT GRAND INNA KUTA THROUGH AFTERNOON TEA SALES date: 2020-03-31 words: 3698 flesch: 67 summary: The method used to determine the sample is called purposive sampling technique where a group of people is selected based on their job descriptions who are having influences in afternoon tea product. Keywords: marketing mix strategy, afternoon tea, SWOT analysis, China market INTRODUCTION There are variant visitors coming from different countries visiting Bali every year with different purposes and expectation. keywords: afternoon; analysis; guests; hospitality; marketing; product; strength; tea cache: jasth-1783.pdf plain text: jasth-1783.txt item: #54 of 79 id: jasth-1807 author: Putra, Anak Agung Kompiang Trijaya; Astuti, Ni Nyoman Sri; Bagiastuti, Ni Ketut title: ANALYSIS OF THE RECEPTIONIST SERVICE QUALITY ON GUEST SATISFACTION AT HARPER KUTA HOTEL date: 2020-03-31 words: 3844 flesch: 54 summary: The 13 variables that still below guest expectation is variable X1, X2, X6, X7, X8, X9, X10, X11, X12, X13, X14, X15 and X16. While the other 3 variables are met and exceed guest expectation are X3, X4, and X5, those are the good and can be maintain by the Harper kuta while improving the other variables that still below from guest expectation. keywords: data; guest; harper; hotel; kuta; receptionist; respondents; service cache: jasth-1807.pdf plain text: jasth-1807.txt item: #55 of 79 id: jasth-1914 author: Tantri, I Gusti Ayu Diah; Ernawati, Ni Made; Astuti, Ni Nyoman Sri title: Public Relations Strategy in Strengthening Brand Image at Alila Villas Uluwatu Bali date: 2020-09-15 words: 4010 flesch: 53 summary: Abstract This research aims to formulate the most appropriate public relations strategy as an option in strengthening brand image that can apply by Alila Villas Uluwatu to take advantage of the opportunities and anticipate the existing threats by utilizing the strength and anticipate shortcomings. The brand image uses as a differentiating factor for Alila Villas Uluwatu that faces similar competitors such as Ayana Resort & Spa, Four Seasons Resort at Jimbaran Bay, Bvlgari Resort & Spa and Six Senses Uluwatu. keywords: alila; brand; image; media; public; research; strategy; uluwatu; villas cache: jasth-1914.pdf plain text: jasth-1914.txt item: #56 of 79 id: jasth-1915 author: Sri Jayanti, Ni Kadek; Budarma, I Ketut; Jendra, I Wayan title: Analysis of Chinese Market Average Daily Rate (ADR) to Overall ADR at Conrad Bali Hotel date: 2020-09-15 words: 3459 flesch: 66 summary: To identify the condition of Chinese market ADR at Conrad Bali. 2. The quantitative analysis used statistic descriptive analysis to find the mean and standard deviation of Chinese market ADR and overall ADR. keywords: adr; analysis; chinese; market; overall; rate cache: jasth-1915.pdf plain text: jasth-1915.txt item: #57 of 79 id: jasth-1928 author: Nugraha, Kadek Sandita; Sri Astuti, Ni Nyoman; Eka Armoni, Ni Luh title: Marketing Strategy in Enhancing Competitive Advantage at Mercure Chamonix Center Hotel, France date: 2020-09-15 words: 3521 flesch: 54 summary: The purpose of research was to develop a marketing strategy that can be applied to Mercure Chamonix Centre Hotel, France in enhancing the competitive advantage. The result of analysis showed the position of Mercure Chamonix Centre Hotel, France in IE Matrix is in the fifth Cell with the total weight score for internal factor is 2.989 and the external factor with the score of 2.856. keywords: analysis; centre; chamonix; hotel; marketing; matrix; mercure; strategy; total cache: jasth-1928.pdf plain text: jasth-1928.txt item: #58 of 79 id: jasth-1931 author: Kartini, Luh Putu Ayunita; Triyuni, Ni Nyoman; Mastiani Nadra, Nyoman title: Developing front office service as benchmarking at Discovery Kartika Plaza Hotel date: 2021-03-11 words: 4399 flesch: 58 summary: Front office services is serving all of the hotel’s guest administrative and giving the information that the guest needs from check in until the guest check out. The analysis of front office department service quality to customer sat- isfaction at Karma Kandara Resort. keywords: benchmarking; guest; guest service; hotel; office; office department; score; service cache: jasth-1931.pdf plain text: jasth-1931.txt item: #59 of 79 id: jasth-1944 author: Prasetia, Nanda Pebri; Komala Sari, I Gusti Agung Mas Krisna; Aryana, I Nyoman Rajin title: Factors Affecting Tourist’s Decision to Stay at The Sakala Resort Bali date: 2020-09-15 words: 4162 flesch: 60 summary: 61-70 63 (Source: Sales & Marketing Department of Sakala Resort Bali, Conrad Hotel, Novotel Benoa, 2020) Figure 1. Analysis techniques used are factor analysis. keywords: bali; factor; hotel; resort; resort bali; room; sakala; sakala resort; stay cache: jasth-1944.pdf plain text: jasth-1944.txt item: #60 of 79 id: jasth-2037 author: Widyastuti, Ni Kadek Eni; Astuti, Ni Nyoman Sri; Antara, Dewa Made Suria; Murni, Ni Gst Nym Suci title: The Effectivity of E-Commerce in Increasing The Room Occupancy at Intercontinental Bali Resort, Jimbaran date: 2020-09-15 words: 3336 flesch: 57 summary: This research theoretically is expected to support other research by providing additional information regarding the development of e-commerce activities and practically is expected to be useful for hotel management to evaluate the effectiveness of e-commerce implementation. The success of a hotel in increasing room occupancy is inseparable from the efforts made by the Sales & Marketing Department in the form of e-commerce activities. keywords: bali; business; commerce; occupancy; room; target cache: jasth-2037.pdf plain text: jasth-2037.txt item: #61 of 79 id: jasth-2038 author: Bithara, Bibit Bintang; Astawa, I Ketut; Aryana, Nyoman Rajin; Ruki, Made title: Analysis of Marketing Mix Strategies in Increasing Room Revenue on Grand Inna Kuta Bali date: 2020-09-15 words: 3569 flesch: 59 summary: With the concept of a city hotel and supporting facilities, Grand Inna Kuta is expected to attract potential customers to stay overnight. Grand Inna Kuta has potential and attractive assets for prospective customers where there are 322 Rooms consisting of 3 categories, namely: Superior Room, Deluxe Room and, Suite Room. keywords: grand; indicator; inna; kuta; marketing; matrix; price; room; staff; strategies cache: jasth-2038.pdf plain text: jasth-2038.txt item: #62 of 79 id: jasth-2049 author: Meliarini, Putu Risky; Sudiarta, Made; Darlina, Lien title: Implementation of upselling as a strategy in increasing room sales by guest relation host at Alila Seminyak Hotel date: 2021-03-11 words: 4695 flesch: 59 summary: Abstract: The purpose of this research is to determine the implementation of upselling as a strategy in increas- ing room sales at Alila Seminyak hotels and to find out alternative upselling strategies that should be imple- mented by Guest Relations Hosts in increasing room sales at Alila Seminyak hotels. Room Occupancy Data of Alila Seminyak Hotel in 2017-2019 keywords: alila; alila seminyak; guests; hotel; room; seminyak; seminyak hotel; strategies; upselling cache: jasth-2049.pdf plain text: jasth-2049.txt item: #63 of 79 id: jasth-2052 author: Yuni, L.K. Herindiyah Kartika title: Analysis of Domestic Tourist Travel Preferences Post-Covid-19 Pandemic date: 2020-09-15 words: 3174 flesch: 60 summary: Thus, the management of tourist destinations needs to pay attention to the forms of tourist activities that become interest to workers and students. It can be suggested that this research can be a reference for tourism industry managers to anticipate the arrival of tourists in post pandemic and become a reference in an effort to meet the needs of tourists according to tourist preferences, in particular preparing the type of accommodation, the type of tourist favored, and the appropriate price. keywords: bali; data; desire; preferences; services; tourism; tourists; transportation; travel cache: jasth-2052.pdf plain text: jasth-2052.txt item: #64 of 79 id: jasth-2085 author: Kusuma, I Putu Yana Arya; Aryana, I Nyoman Rajin; Sari, I Gusti Agung Mas Krisna Komala title: The application of hotel strategies based on factor analysis to improve the number of events at The Trans Resort Bali date: 2021-03-11 words: 4575 flesch: 56 summary: The Primary data that directly from the researcher is the interview with the hotel management and collecting questionnaire from the customer was held events at The Trans Resort Bali. Facilities and environment are the most important factors in showing the first impressions of customers or guests who are in Trans Resort Bali because guests can see, use, enjoy and feel the facilities and environment provided by this hotel. keywords: bali; customers; event; facilities; factor; hotel; number; research; resort bali; trans resort cache: jasth-2085.pdf plain text: jasth-2085.txt item: #65 of 79 id: jasth-2291 author: Zulharman, Zulharman; Noeryoko, Mochamad; Khaldun, Ibnu title: Development of ecotourism potential in Sambori Tribe, Bima, West Nusa Tenggara, Indonesia date: 2021-03-11 words: 4920 flesch: 50 summary: Study on the Potential Family medicinal plants Development for Ecotour- ism Family medicinal plants data in Sambori Tribe Based on the research results can be seen in Table 1 as follows: Table 1. Increasethe inventory quantity of tourism potential to support Family medicinal plants plant tourism. keywords: area; community; development; ecotourism; family; fauna; flora; medicinal; natural; plants; potential; sambori; sambori tribe; tourist; tribe cache: jasth-2291.pdf plain text: jasth-2291.txt item: #66 of 79 id: jasth-2332 author: Gurung, Kapil title: The outbreak of COVID-19 and its impact in South Korea’s Tourism: A hope in Domestic Tourism date: 2021-03-11 words: 3895 flesch: 58 summary: Based on the above discussion it is to evaluate the consequences of Corona virus crisis and social distancing measure in the hotel, aviation, and tourism industry in South Korea. In the first quarter, the Ministry of culture and Arts announced to inject $82.24 million to provide as unsecured loans to tourism industry (Song, 2020). keywords: covid-19; hospitality; hotel; impact; industry; korea; south; tourism; travel; virus cache: jasth-2332.pdf plain text: jasth-2332.txt item: #67 of 79 id: jasth-2343 author: Andiani, Nyoman Dini; Antara, I Made; Ardika, Wayan; Sunarta, I Nyoman title: Implementation of the alternative tourism paradigm in Bali Aga Traditional Village date: 2021-03-11 words: 4517 flesch: 50 summary: Therefore if the concept of alternative tourism development is used as a reference for the development of tourism products in Pedawa Village tourism village, community involvement is the main basis, for which several concepts that support the writing are as follows: Alternative Tourism to avoid or minimize the negative impacts of tourism development, ap- proaches that can be used as consideration are tourism development based on the spirit of con- servation, such as the type of small scale tourism, or going ethnic society all of which lead to the search for alternative tourism concepts that are judged according to the model tourism develop- ment continues and is environmentally sound, with top priority on environmental awareness (Su- karsa, 1999: 71). The unavailability of a center for souvenirs typical of Bali Aga is an opportunity for the local community to create space and more creativity to create business opportunities that simultaneously support tourism villages. keywords: aga; alternative; bali; community; culture; development; pedawa; potential; tourism; tourists; village cache: jasth-2343.pdf plain text: jasth-2343.txt item: #68 of 79 id: jasth-906 author: Winarta, I Wayan; Wendri, I Gusti Made; Sutama, I Ketut title: IMPLEMENTATION OF INCENTIVE PRODUCT MARKETING STRATEGY MELALI BALI DMC IN INCREASING SALES VOLUME date: 2018-07-09 words: 2191 flesch: 55 summary: The purpose of this journal is to obtain a relevant strategy that will be applied by Melali Bali DMC company in oprasional also to know the strengths, weaknesses, opportunities and threats of Melali Bali DMC itself. Melali Bali DMC is one of the companies engaged in the tour and incentive event, in the development of Melali Bali DMC company from the beginning of standing up to now can not maximize in tingka handling events and sales of products owned. keywords: bali; company; dmc; melali; strategy; travel cache: jasth-906.pdf plain text: jasth-906.txt item: #69 of 79 id: jasth-907 author: Susantini, Ni Ketut Desi; Sutarma, I Gusti Putu; Armoni, Ni Luh Eka title: ANALYSIS OF IMPLEMENTATION OF PROMOTION MIX STRATEGY AT HOLIDAY INN EXPRESS BARUNA BALI TO MAINTAIN THE MARKET date: 2018-07-09 words: 2792 flesch: 52 summary: Holiday Inn Express Baruna Bali in cooperation with several travel agents, mailto:desisusantini@gmail.com mailto:2gustiputusutarma@pnb.ac.id mailto:3luhekaarmoni@pnb.ac.id JASTH – Journal of Applied Sciences in Travel and Hospitality Vol. 1, No. 1, March 2018 9 both online or offline. Holiday Inn Express Baruna Bali was built on December 24, 2016. keywords: bali; baruna; data; express; holiday; inn; promotion; sales cache: jasth-907.pdf plain text: jasth-907.txt item: #70 of 79 id: jasth-908 author: Prasetyawan, Doni Eko; Sutarma, I Gusti Putu; Astawa, I Ketut title: ANALYSIS OF SUPPLIER SELECTION FOR PROCUREMENT OF GOODS IN KITCHEN AT LOR IN NEW KUTA HOTEL date: 2018-07-09 words: 3008 flesch: 57 summary: Purchasing Section must be really keen in terms of purchasing goods. There are 3 main things that need to be considered for the procedure of purchasing goods can run effectively is: a. Required qualified purchasing staff are honest, fair to all suppliers and do not want to be colluded by suppliers from any party. keywords: goods; hotel; kitchen; procurement; purchasing; supplier cache: jasth-908.pdf plain text: jasth-908.txt item: #71 of 79 id: jasth-909 author: Septiawan, Putu; Mastiani Nadra, Nyoman; Sri Astuti, Ni Nyoman title: CONTRIBUTION OF OFFLINE AND ONLINE TRAVEL AGENT TOWARD ROOM OCCUPANCY AT FOUR POINTS BY SHERATON BALI SEMINYAK HOTEL date: 2018-07-10 words: 3265 flesch: 53 summary: 25,00% Series1 Percentage of travel agent contribution toward room occupancy on 2016 JASTH – Journal of Applied Sciences in Travel and Hospitality Vol. 1, No. 1, March 2018 33 average contribution by 278,28 with percentage by 11,24% and for online travel agent is Expedia by average contribution by 470,58 with percentage 19,01%. Based on above picture, the higest contribution toward room occupancy of Four Points by Sheraton Bali Seminyak on 2017 of offline travel agent is Coorendon with 0,00% 5,00% 10,00% 15,00% 20,00% Coorendon Flight Center GTA Thomas Agoda.com Booking.com Expedia HotelBed Others 11,24% 5,03% 3,37% 1,22% 5,80% 16,87% 19,01% 2,71% 2,70% Percentage of travel agent contribution toward room occupancy on 2016 Percentase 13,57% 3,08% 4,69% 0,55% 10,07% 15,65% 19,52% 3,07% 7,50% 0,00% 5,00% keywords: agent; contribution; mean; occupancy; room; table; travel cache: jasth-909.pdf plain text: jasth-909.txt item: #72 of 79 id: jasth-910 author: Cita Setiawan, I Putu Gede; Astawa, I Ketut; Sutarma, I Gusti Putu title: PURCHASE SYSTEM ANALYSIS ON FOOD COST IN HILTON GARDEN INN BALI date: 2018-07-10 words: 2314 flesch: 51 summary: This study focuses on the analysis of the application of goods purchasing system for the operational activities of the culinary department to meet the needs of the production, and the effect of applying the procurement system to the food cost position. Some ways that can be done for future stranded handling: (1) Last menutes supplier: management goods need to establish cooperation with suppliers or suppliers of foodstuffs where, suppliers are able to provide the required goods and delivery of goods on the same day, so that production activities can run smoothly. keywords: activities; cost; food; goods; hilton; inn; production; system cache: jasth-910.pdf plain text: jasth-910.txt item: #73 of 79 id: jasth-911 author: Sugi Artha, I Kadek Putra; Basi Arjana, I Wayan; Elistyawati, Ida Ayu title: EFFECTIVENESS OF IMPLEMENTATION OF STANDARD OPERATING PROCEDURE PERFORMANCE ON F & B SERVICE STAFF IN KASAVA RESTAURANT ROYAL SAMAJA VILLAS date: 2018-07-10 words: 1905 flesch: 31 summary: CONCLUSIONS AND SUGGESTIONS Based on the Effectiveness Analysis of Standard Operating Procedure on F & B Service at Kasava Restaurant Royal Samaja Villas, the following conclusions are obtained: Implementation of Standard Operating Procedures The F & B Service at Kasava Restaurant Royal Samaja Villas has been effectively implemented, this can be seen from the change or the percentage difference from the questionnaire that has been rated by Restaurant Manager to F & B Service employees who get a 64% percentage in the period of July - December 2017 and after applying Standard Operating Procedures in the period of January - June 2018, the percentage of questionnaire value to F & B Service employees increased to 81.5%. Table 1 Percentage Quality of Employees Food and Beverage Service Measured Using Questionnaire and bases with Standard Operating Procedures in Kasava Restaurant Period of July 2017- December 2017. keywords: operating; restaurant; service; standard; villas cache: jasth-911.pdf plain text: jasth-911.txt item: #74 of 79 id: jasth-913 author: Eka Adnyana, Gus Manik; Suparta, I Ketut; Wendri, I Gusti Made title: GIVING INCENTIVES TO INCREASE MOTIVATION AND EMPLOYEE WORK PERFORMANCE AT NOVOTEL NGURAH RAI AIRPORT date: 2018-07-10 words: 1851 flesch: 50 summary: Table 1 Number of Employees at Novotel Ngurah Rai Airport Departemen Jumlah Executive Office 1 Accounting 12 Human Resources 2 Security 5 Front Office 24 Housekeeping 52 F&B Service 22 F&B Product 24 Engineering 11 Total 153 Novotel Ngurah Rai Airport Kuta Bali seeks to improve employee motivation and work performance that will be useful in hotel operations in daily activities. Efforts to improve employee performance in the company's expectations of the company, done by giving rewards by the company to employees in the form of incentives and given to employees who are loyal, dedicated, and have integrity to the job. keywords: airport; employees; incentives; novotel; rai cache: jasth-913.pdf plain text: jasth-913.txt item: #75 of 79 id: jasth-914 author: Trisnayoni, Raden Ayu; Sutama, I Ketut; Budarma, I Ketut title: INTERNAL AND EXTERNAL FACTORS DETERMINING THE PRICE OFFERING PT MELALI MICE IN WINING BIDDING date: 2018-07-10 words: 3296 flesch: 52 summary: the results of discussions with the management of PT Melali MICE, it is known that the main opportunity is the number of international events held in Bali and PT Melali MICE is the leading PCO in Bali, and the main threat faced is the expenditure of the State is more prioritized on the budget in the field of infrastructure, education, health and social assistance. PT Melali MICE is one of the participating PCOs to enliven the competition of MICE tourism industry in Indonesia. keywords: bidding; factors; melali; melali mice; mice; price; pt melali cache: jasth-914.pdf plain text: jasth-914.txt item: #76 of 79 id: jasth-915 author: Dika, I Ketut; Triyuni, Ni Nyoman; Meirejeki, I Nyoman title: PUBLIC RELATIONS STRATEGY IN ATTRACTING CUSTOMERS AT THE HOTEL FOUR SEASONS RESORT BALI AT JIMBARAN BAY date: 2018-07-10 words: 6505 flesch: 52 summary: A lot of things that can be done by Four Seasons Resort Bali at Jimbaran Bay to be able to grow better, among others by organizing a special event in promoting products, hold special offers on social media, as well as making events innovative to inform the security conditions in the region of resort excellence and promoting at the same time maintained the uniqueness of the products of Four Seasons Resort Jimbaran REFERENCES Alma, Buchari. Create an innovative event to inform the security conditions in the region of resort excellence and promoting at the same time maintained the uniqueness of the products of Four Seasons Resort Jimbaran (WT). keywords: jimbaran bay; media; public; rating; relations; resort bali; resort jimbaran; seasons jimbaran; seasons resort; strategy cache: jasth-915.pdf plain text: jasth-915.txt item: #77 of 79 id: jasth-916 author: Reksa Putra, I Gede Anggaditha; Elistyawati, Ida Ayu; Ernawati, Ni Made title: IMPLEMENTATION OF MENU ENGINEERING TO INCREASE COCKTAIL SALES AT GRAND MIRAGE RESORT & THALASSO BALI date: 2018-07-10 words: 3991 flesch: 60 summary: In the above formula, n is the number of menu items offered, 70% is the proportion of sold items which is the minimum limit to be reached, and N is the number of portions sold. The menu engineering is an approach to evaluate menu prices, design, and decision making applicable for now and the future. keywords: 0,0; bar; category; cocktails; contribution; l l; margin; menu cache: jasth-916.pdf plain text: jasth-916.txt item: #78 of 79 id: jasth-917 author: Dwi Wikrama, I Kade Bagus; Komala Sari, I Gusti Agung Mas Krisna; Darlina, Lien title: ANALYSIS OF CUSTOMER SATISFACTION TO ROOM SERVICE QUALITY ON LITTLE NAN YANG RESTAURANT IN LE GRANDE BALI ULUWATU date: 2018-07-10 words: 2639 flesch: 57 summary: In providing room service service, it is expected that tourists can feel satisfied with the services provided by meeting the needs and desires of customers and provide good service for the creation of customer satisfaction and loyalty. One of type of service that often provide to costumers is Room Service, which is room service increasingly increasing caused by customers requestition that basicly want to get and enjoy fast and practicaly without having wait in a long time. keywords: performance; room; satisfaction; service; tourists cache: jasth-917.pdf plain text: jasth-917.txt item: #79 of 79 id: jasth-918 author: Sukadana Putra, I Putu Dede; Darlina, Lien; Suarta, I Ketut title: BALI-BALIKU BEACH FRONT LUXURY VILLAS’ RECEPTIONIST UDERSTANDING OF STANDARD OPERATING PROCEDURES date: 2018-07-10 words: 2291 flesch: 42 summary: Currently Bali Baliku Beach Front Luxury Villas in particular the receptionist already has a highly structured SOP, allowing you to achieve goals with the desire of management and have a direction to achieve corporate goals. The results of this study indicate that: 1) All employees of the receptionist have done their duties and responsibilities in implementing standard operating procedures (SOP) very well and correctly, in accordance with the direction of the front office superiors in Bali Baliku Beach Front Luxury Villas. keywords: bali; baliku; beach; luxury; sop cache: jasth-918.pdf plain text: jasth-918.txt