60 ABSTRACT Bubble drink products are one of the beverage trends that have developed this year, even during the Covid 19 pandemic. One of the bubble drink brands that is in demand by the public especially teenagers in Indonesia is Chatime, in which consum- ers do not buy Chatime just once. The purpose of this paper is to study the effect of corporate social responsibility, food quality, customer satisfaction, on repurchase in- tention, through customer satisfaction. The research sampling techniques used are nonprobability sampling by judgmental sampling. This study focuses on Chatime con- sumers who bought Chatime products during a pandemic Covid-19. The data analysis technique is used path analysis. The results show that CSR has a negative effect on re- purchase intention and customer satisfaction, food quality has a positive effect on re- purchase intention and customer satisfaction, perceived value has a negative effect on repurchase intention, but has a positive effect on customer satisfaction. Keywords: Corporate Social Responsibility, Customer Satisfaction, Food Quali- ty;Perceived Value, Repurchase Intention Received: 28 April 2021; Accepted: 2 June 2021 ; Publish: June 2021 How to Cite: Muhajir, M.V., Indarwati, T.A. (2021). The Effect of Corporate Social Responsibility (CSR), Food Quality, and Perceived Value on Repurchase Intention Through Custom- er Satisfaction as Intervening Variables in The Pandemi Covid-19 Era (Study On "Chatime" Bubble Drink Products). Journal of Business and Behavioural Entrepre- neurship, 5(1), 60-77. https://doi.org/10.21009/JOBBE.005.1.04 The Effect of Corporate Social Responsibility (CSR), Food Quality, and Perceived Value on Repurchase Intention Through Customer Sat- isfaction as Intervening Variables in The Pandemi Covid-19 Era (Study On "Chatime" Bubble Drink Products) Mohc. Velian Muhajir Faculty of Economics and Business, State University of Surabaya, Indonesia Email: velian.17080574006@mhs.unesa.ac.id Tias Andarini Indarwati Faculty of Economics and Business, State University of Surabaya, Indonesia Email: tiasindarwati@unesa.ac.id https://doi.org/10.21009/JOBBE.004.2.01 61 INTRODUCTION The culinary industry is the most resilient field in the pandemic era. Referring to data from the Badan Pusat Statistik (BPS), the contribution of the processing industry to GDP reached 19.87% in the second quarter of 2020. The above phenomenon is due to the fact that food and drink are primary needs for humans, as well as the emergence of various trends and innovations from culinary business actors that are currently on the rise. One of the businesses in the culinary field that is currently trending is bubble drink products. Bubble drink is a contemporary drink that is popular in various countries. This drink comes from Taiwan which is made from tapioca flour, and served with syrup, tea, and milk (detik.com, 2018). Chatime is one of the bubble drink brands that is in demand by the public, especially teenagers in Indonesia. Chatime was able to stay in the first place in the Top brand index for three consecutive years, from 2018 to 2020. This shows that the Chatime brand has good mind share, market share, and commit- ment share according to consumers. This measurement is in accordance with the crite- ria used to measure a brand to occupy a position in the top brand index by considering these three things (Top Brand Award, 2019). Chatime created a movement with the theme "Chatime Berbagi" which was car- ried out during a pandemic. This activity is a CSR program by distributing more than 100 thousand glasses of Chatime products to medical personnel on duty at the Covid- 19 referral hospital in the City of Jakarta. This activity continues by targeting hospitals and health centers in 10 other areas in Indonesia, including Surabaya, Medan, Batam, Semarang, Yogyakarta, Bali, Balikpapan, Banjarmasin, Makassar and Manado (timesindonesia.co.id, 2020). The Chatime sharing program also involves consumers where consumers can use Chatime product sharing services to online motorcycle taxi drivers when purchasing Chatime products (Harianbirawa.co.id, 2020). In this study, the CSR variable is derived from external factors that influence consumer behavior. Research conducted by Thi & Le Van, (2016) states that companies in the consumer industry must develop marketing based on a social responsibility component to strengthen trademarks in consumer perceptions, and change consumers' thoughts into purchasing interests. In addition to examining the CSR variable, this study also measures consumer satisfaction and repurchase intentions based on the food quality of Chatime products. The food quality variable in this study is derived from the internal factors of con- sumer behavior, namely from the management of information and perceptions that also play an important role in encouraging consumer satisfaction, as well as consumer re- purchase intentions. Kotler & Armstrong (2012: 142) said that product quality is the ability of a product, both goods and services, to show its function. The results of re- search conducted by Muliawan & M, (2018) state that companies must be able to im- prove and maintain the quality of their products based on the various dimensions in them to be able to increase consumer repurchase intentions. This study not only uses the CSR variable and food quality to measure consumer satisfaction and repurchase intention, but a further and in-depth study using the variable perceived value. Perceived value is the next thing which is also derived from information man- agement and perception factors, which are also a driving factor for consumer satisfac- tion and consumer repurchase intentions. According to Pham et al., (2018) perceived value is a comparison between what consumers issue and what consumers can feel from the products they have purchased. Chatime is considered capable of providing excellent quality to consumers both in terms of service and in terms of products, be- Muhajir, M.V., Indarwati, T.A. Journal of Business and Behavioural Entrepreneurship, 5(1), 60-77 The Effect of Corporate Social Responsibility (CSR), Food Quality, and Perceived Value on Repurchase Intention Through Customer Satisfaction as Intervening Variables in The Pandemi Covid-19 Era (Study On "Chatime" Bubble Drink Products). https://doi.org/10.21009/JOBBE.005.1.04 https://doi.org/10.21009/JOBBE.004.2.01 62 sides that Chatime is also able to provide added value to consumers which is a separate reason for consumers to make repeat purchases. This study aims to determine the direct effect of CSR, food quality, and per- ceived value on customer satisfaction and repurchase intention, as well as the direct effect of customer satisfaction on repurchase intention. Therefore, it is hoped that this research will be able to make an important contribution to Chatime in developing its products and services, in order to be able to make consumers satisfied and have the intention to make repeat purchases. LITERATURE REVIEW Repurchase Intention Repeat purchase is a condition in which consumers are willing to repurchase products from certain brands after use (Chiang 2016) in (Ling-Chuan Huang, et al, 2019). This opinion is also supported by Erkan & Evans (2016) which states that re- purchase intention is considered as the customer's intention to repurchase a product from a certain brand, namely the customer's psychological commitment to service. The indicators used in this study refer to Chiang's (2016) research in Ling-Chuan Huang ,. et al (2019) for measuring the repurchase intention variable that has been adjusted to the research needs, namely there are 2 indicators, namely repeated purchase, and will- ingness to recommend. Corporate Social Responsibility (CSR) CSR is a commitment to improving people's welfare through discretionary busi- ness practices and the contribution of company resources (Kotler & Lee, 2005) in (Chung et al., 2015). This study defines CSR as programs, activities, processes, and perceived social obligations that are made as a form of business commitment to con- tribute to sustainable economic development, improve people's welfare, and improve the quality of life of the community by using company-owned resources (Wood, 1991; Sen and Bhattacharya, 2001) in (Nareeman & Hassan, 2013). There is 1 indicator used to measure the CSR variable in this study by referring to the research of Thi & Le Van, (2016), and Chung et al., (2015) which has been adjusted to the needs of this study, namely philanthropic responsibility. Food Quality Food quality refers to the overall performance of the food itself to meet consum- er needs and is considered an important element of the customer experience with a res- taurant that offers such food (Ha & Jang, 2010) on (Dwi Suhartanto, et al, 2019). Food quality which in this study is used to measure the quality of drinks is an important ele- ment of the customer experience of the products consumed, and quality drinks are drinks that are able to meet all consumer needs for these drinks (Ha & Jang, 2010) on (Dwi Suhartanto, Et al., 2019). There are 2 indicators used to measure the food quality variable and it has been adjusted to the needs of this study, which refers to the opinion of West, Wood and Harger (2006, p. 39), Gaman and Sherrington (1996, p.132) and Jones (2000, p. .109-110) in (Margaretha Fiani S. and Edwin Japarianto, SE, 2012). The Effect of Corporate Social Responsibility (CSR), Food Quality, and Perceived Value on Repurchase Intention Through Customer Satisfaction as Intervening Variables in The Pandemi Covid-19 Era (Study On "Chatime" Bubble Drink Products). https://doi.org/10.21009/JOBBE.005.1.04 Muhajir, M.V., Indarwati, T.A. Journal of Business and Behavioural Entrepreneurship, 5(1), 60-77 https://doi.org/10.21009/JOBBE.004.2.01 63 Perceived Value Perceived Value is an overall consumer assessment of the function or usefulness of a product based on perceptions of what is received with what is given (Zeithaml, 1988) in (Nguyen Xuan Nhi, 2019). In this study, perceived value is defined as the dif- ference that consumers perceive between what is sacrificed and what is obtained in the product they buy (Zeitham, 1988) in (Xuan Phuc Tran, et al, 2019). The indicator used to measure the perceived value variable refers to research conducted by Konuk (2018) and Kuo et al., (2009), and it has been adjusted to this study that there are 2 indicators, namely the price of this product is economical, and the product and service is a good buy. Customer Satisfaction Customer satisfaction is an emotional response felt by consumers on the evalua- tion of a product that is consumed (Tjiptono, 2012: 301). There are 5 factors that influ- ence consumer satisfaction according to Lupiyoadi (2001: 122), among others, product quality, service quality, emotion, price, cost. Every company will definitely use the measurement of customer satisfaction with the products they offer, this aims to evalu- ate product performance and to find out future product development plans. The indica- tor used to measure the customer satisfaction variable in this study refers to the re- search of Ha & Jang (2010), which is that there are 3 indicators. The Effect of Corporate Social Responsibility (X1) on Repurchase Intention (Y) The results of research by Thi & Le Van, (2016) state that CSR (economic re- sponsibility, legal responsibility, philanthropic responsibility, environmental responsi- bility) has a positive and significant effect on repurchase intention. The study explains that companies in the consumer industry must develop marketing based on a social re- sponsibility component to strengthen trademarks in consumer perceptions, and change consumers' thoughts into purchasing interests. Customers tend to increase interest in repeat purchases at companies that are considered responsible to society. Another study that states the same thing is a study conducted by Saju Jose Nilesh Khare F. Robert Buchanan, (2015), this study explains that the perceptions presented by CSR activities can reduce the negative effects of consumer dissatisfaction on their next pur- chase. Another study that states the same thing is by Tsai et al., (2016) which states that CSR (CSR to Employee, CSR to Customer) has an effect on repurchase intention. The results of this study identify that there are 3 CSR issues that are very important to customers, namely compliance with consumer rights, compliance with laws and regu- lations, and provision of accurate information. This study is also corroborated by the results of research by Bello et al., (2020). The Effect of Food Quality (X2) on Repurchase Intention (Y) Research conducted by Muliawan & M, (2018) states that food quality has an influence on repurchase intention. The company has been able to improve and main- tain the quality of its products based on various dimensions in it. The relationship be- tween food quality and repurchase intention can also be proven to have a significant The Effect of Corporate Social Responsibility (CSR), Food Quality, and Perceived Value on Repurchase Intention Through Customer Satisfaction as Intervening Variables in The Pandemi Covid-19 Era (Study On "Chatime" Bubble Drink Products). https://doi.org/10.21009/JOBBE.005.1.04 Muhajir, M.V., Indarwati, T.A. Journal of Business and Behavioural Entrepreneurship, 5(1), 60-77 https://doi.org/10.21009/JOBBE.004.2.01 64 relationship. Research that states the same thing is by Faradiba & Astuti, (2013), Her- manto & Cahyadi, (2015), and Harfania, (2018), which states that there is a positive and significant effect on product quality (food) on repurchase intention. A different opinion is conveyed by Bahar & Sjahruddin, (2017) which states that food quality has no effect on repurchase intention. This study explains that the product of the object of research has low durability, this is due to several factors, one of which is the product packaging which cannot maintain the maximum durability of the prod- uct. This causes consumer perceptions of product quality to decline, so that in this study the results show that product quality has no effect on repurchase interest. The Effect of Perceived Value (X3) on Impulse Buying Behavior (Y) Research by Pham et al., (2018) states that perceived value has a positive and significant effect on repurchase intention. The research explains that perceived value is a comparison between what consumers spend and what consumers can feel from the products they have purchased. Companies are required to be able to increase conven- ience and reduce non-monetary costs incurred by consumers such as time and energy which aim to increase the perceived value of customers, which if the perceived value increases, the intention of consumers to make repeat purchases will also increase. A similar opinion was also conveyed by Tresna et al., (2019) in their research stating that perceived value has an influence on repurchase intention. The study also explained that the variable perceived value also included functional, social and emotional values in it. This opinion also supports other research conducted by Huang et al., (2019), Nhi et al., (2019), and Frendy (2013). The Effect of Corporate Social Responsibility (X1) on Customer Satisfaction (Z) The results of research by Loureiro et al., (2012) show that the perception of CSR according to buyers will affect their satisfaction with these products, but not all CSR problems have a big impact on consumer satisfaction, there are several types of CSR that have a big impact on consumer satisfaction, namely CSR. in the environmen- tal field. A similar opinion was stated by Chung et al., (2015) that CSR affects Cus- tomer Satisfaction. This study explains that CSR to customer which aims to protect customers is more important than CSR to the contribution to the environment. The re- sults of the above research are also supported by research conducted by Nareeman & Hassan, (2013). Another study that states the same thing is research conducted by Pé- rez & del Bosque, (2015). The Effect of Food Quality (X2) on Customer Satisfaction (Z) Research by Hidayat et al., (2020) states that there is a positive effect of food quality on customer satisfaction. In this study, it is explained that company manage- ment must be able to provide innovation in the variants of beverage products offered, maintain and control the temperature of the food when it is served, and increase the portion size of the food served. This is an effort made to maintain consumer satisfac- tion with food quality. A similar opinion is also expressed by Berliansyah & Suroso (2018), and Ha & Jang (2010), that there is a significant relationship and influence be- tween food quality and customer satisfaction. Other studies that state the same thing are research conducted by Weliani (2017) and research conducted by Muliawan & M The Effect of Corporate Social Responsibility (CSR), Food Quality, and Perceived Value on Repurchase Intention Through Customer Satisfaction as Intervening Variables in The Pandemi Covid-19 Era (Study On "Chatime" Bubble Drink Products). https://doi.org/10.21009/JOBBE.005.1.04 Muhajir, M.V., Indarwati, T.A. Journal of Business and Behavioural Entrepreneurship, 5(1), 60-77 https://doi.org/10.21009/JOBBE.004.2.01 65 (2018) which states that there is a positive and significant effect of food quality on cus- tomer satisfaction. Another opinion was conveyed by Nancy et al., (2020) stating that Food Quality has no effect on Customer Satisfaction. Consumers of restaurants with open kitchens feel satisfaction not from the quality of the food served but from other factors that can- not be explained explicitly in this study because they are not examined more deeply on this matter. The researcher also explained that in this study there were no restrictions on the objects used, so that the respondent is anyone who has ever visited an open kitchen restaurant with any brand, so there is a possibility that the respondent has visit- ed an open kitchen restaurant that offers food quality that does not match the respond- ent's expectations. resulting in food quality being seen as a variable that has no effect on customer satisfaction. The Effect of Perceived Value (X3) on Customer Satisfaction (Z) Leonnard (2018) states that there is a positive and significant effect of perceived value on customer satisfaction. A similar opinion was conveyed by Abdul Raji & Mohd Nazri et al., (2016) which stated that there are 3 sub-hypothesis of perceived value used, namely emotional responses, behavioral price, and reputation, all of which state a positive and significant relationship to customer satisfaction. The opinion above is also corroborated by the opinion of research conducted by Frendy (2013) which states the same thing. The Effect of Customer Satisfaction (Z) on Repurchase Intention (Y) Research by Berliansyah & Suroso, (2018) states that to increase consumer re- purchase intention, upper-level management must pay attention to consumer satisfac- tion, this can be realized by improving the quality of food and beverages, and consid- ering the appropriate price for the products offered. A similar opinion was conveyed by Hidayat et al., (2020) which in order to increase repurchase intention, businesses must prioritize consumer satisfaction above all else. Other studies that support the above statement include research conducted by Weliani (2017), Leonnard (2018), Frendy (2013). A different opinion was conveyed by Vigripat & Chan (2007) which stated that there was no effect of customer satisfaction on repurchase intention. In this study, it is explained that consumers who are satisfied with previously purchased car products have a small or even impossible possibility to repurchase a car with the same brand or type. The study also revealed that satisfied consumers are more likely to repurchase fancier products if they have enough money. Hypothesis H1 : Cor por ate Social Responsibility has a significant effect on Repur chase Intention. H2 : Food Quality has a significant effect on Repur chase Intention. H3 : Per ceived Value has a significant effect on Repur chase Intention. H4 : Cor por ate Social Responsibility has a significant effect on Customer Satisfaction. H5 : Food Quality has a significant effect on Customer Satisfaction. H6 : Per ceived Value has a significant effect on Customer Satisfaction. The Effect of Corporate Social Responsibility (CSR), Food Quality, and Perceived Value on Repurchase Intention Through Customer Satisfaction as Intervening Variables in The Pandemi Covid-19 Era (Study On "Chatime" Bubble Drink Products). https://doi.org/10.21009/JOBBE.005.1.04 Muhajir, M.V., Indarwati, T.A. Journal of Business and Behavioural Entrepreneurship, 5(1), 60-77 https://doi.org/10.21009/JOBBE.004.2.01 66 H7 : Customer Satisfaction has a significant effect on Repur chase Intention. Figure 1. CONCEPTUAL FRAMEWORK Source: Data processed (2021) RESEARCH METHODS This research belongs to the type of quantitative research. The population used is an unknown number of Chatime consumers (Infinnite), with the characteristics of having bought Chatime products since November 2020, knowing Chatime's CSR program, namely the “Chatime Berbagi” program, and with an age range of 15-50 years. The sampling technique used in this study is non-probability sampling by relying on the judgment or personal judgment of the researcher. The number of respondents in this study was 200 respondents. The research was conducted by distributing questionnaires online to respondents according to the characteristics that had been determined by measuring using the Likert scale. The data analysis technique uses Path Analysis using the IBM SPSS AMOS (Analysis of Moment Structure) version 24 application. An explanation of the statement items used to measure the CSR variable, food quality, perceived value, repurchase intention, and customer satisfaction that have been adjusted to the research needs is as shown in table 1 below Customer Repurchase Corporate Social Responsibility Food Quality Perceived Value H2 H5 H7 The Effect of Corporate Social Responsibility (CSR), Food Quality, and Perceived Value on Repurchase Intention Through Customer Satisfaction as Intervening Variables in The Pandemi Covid-19 Era (Study On "Chatime" Bubble Drink Products). https://doi.org/10.21009/JOBBE.005.1.04 Muhajir, M.V., Indarwati, T.A. Journal of Business and Behavioural Entrepreneurship, 5(1), 60-77 https://doi.org/10.21009/JOBBE.004.2.01 67 Table 1 MEASUREMENT OF RESEARCH VARIABLES Source: Data processed (2021) RESULTS AND DISCUSSION Respondent Characteristics Demographic characteristics based on the age of the respondents can be seen that most respondents are in the 21-25 years age range as many as 87 (43%), and the least respondents are those with the age range 46-50 years with a total of 2 (1%) respond- ents. Demographic characteristics based on gender, there are 149 (74%) female re- spondents, and 51 (25%) male respondents. Characteristics of respondents when viewed from the characteristics of the work there are, 131 (65%) are students, 7 (3%) have jobs as civil servants, 34 (17%) of respondents are private employees, then 14 respondents (7%) work as entrepreneurs, followed by respondents with a profession as housewives as many as 9 (4%) of respondents, and 5 (2%) of respondents with other professions, among others, as social media influencers, and several others were job Variabel Indikator Item Pernyataan Corporate Social Respon- sibility (X1) Phylantropic Responsibility (X1.1) Chatime shows its concern for medical personnel by distributing its products for free during the pandemic era (X1.1.1) Chatime is able to invite the public to share with online motorcycle taxi drivers (X1.1.2) Food Quality (X2) Color (X2.1) The variant of the Chatime drink has an interesting color combination (X2.1.1) The color combination of the drinks that Chatime offers is able to make me more appetizing to consume these products (X2.1.2) Taste (X2.2) The taste of the drink is the main thing that affects the quality of the drink (X2.2.1) Each drink variant in Chatime products has a fresh taste (X2.2.2) Perceived Val- ue (X3) The price of this product is eco- nomical (X3.1) The Chatime products and services that I received match the sacrifices (Time, Energy, Price) that I spent (X3.1.1) The product and service is a good buy (X3.2) The products and services provided by Chatime are worth buying even during the Covid-19 pandemic (X3.2.1) Customer Sat- isfaction (Z) Happiness (Z.1) I had a wonderful experience while consuming chatime products (Z.1.1) Contentedness (Z.2) I feel that consuming Chatime bubble drink products can meet my needs (Z.2.1) Overall Satis- faction (Z.3) Overall, I am always satisfied with Chatime's bubble drink products and services even during the Covid-19 pandemic (Z.31) Repurchase Intention (Y) Repeated pur- chase (Y.1) I plan to repurchase Chatime products in the future (Y.1.1) Willingness to recommend (Y.2) I will happily recommend Chatime products to my fami- ly and friends (Y.2.1) The Effect of Corporate Social Responsibility (CSR), Food Quality, and Perceived Value on Repurchase Intention Through Customer Satisfaction as Intervening Variables in The Pandemi Covid-19 Era (Study On "Chatime" Bubble Drink Products). https://doi.org/10.21009/JOBBE.005.1.04 Muhajir, M.V., Indarwati, T.A. Journal of Business and Behavioural Entrepreneurship, 5(1), 60-77 https://doi.org/10.21009/JOBBE.004.2.01 68 seekers or in the stage of looking for work. Demographic characteristics when viewed from monthly expenditure there are 88 (44%) respondents with expenses 0.05) so it can be said to be insignificant or there is no effect. This means that corporate social responsibility has no effect on repurchase in- tention. This means that the first hypothesis (H1) is rejected. H2 hypothesis test results obtained a significance probability value of 0.000 (P <0.005). This means that food quality has a positive and significant effect on repurchase intention. This means that the second hypothesis (H2) is accepted. The results of hypothesis testing H3 obtained a Hipotesi s Variabel Estimate C.R. P Result H1 Repurchase Intention <-- CSR -0,68 - 1,152 0,249 Not Supported H2 Repurchase Intention <-- Food Quality 0,424 7,431 0,000 Supported H3 Repurchase Intention <-- Perceived Value 0,078 0,992 0,321 Not Supported H4 Customer Satisfaction <-- CSR -0,067 1,273 0,203 Not Supported H5 Customer Satisfaction <-- Food Quality 0,321 7,019 0,000 Supported H6 Customer Satisfaction <-- Per- ceived Value 0,687 13,45 6 0,000 Supported H7 Repurchase Intention <-- Customer Satisfaction 0,418 5,270 0,000 Supported The Effect of Corporate Social Responsibility (CSR), Food Quality, and Perceived Value on Repurchase Intention Through Customer Satisfaction as Intervening Variables in The Pandemi Covid-19 Era (Study On "Chatime" Bubble Drink Products). https://doi.org/10.21009/JOBBE.005.1.04 Muhajir, M.V., Indarwati, T.A. Journal of Business and Behavioural Entrepreneurship, 5(1), 60-77 https://doi.org/10.21009/JOBBE.004.2.01 70 significance probability value of 0.321 (P> 0.005) so it can be said that it is not signifi- cant or has no effect. This means that perceived value has no effect on repurchase in- tention. This means that the third hypothesis (H3) is rejected. The results of hypothesis testing H4 obtained a significance probability value of 0.203 (P> 0.005) so it can be said that it is not significant or has no effect. This means that corporate social responsi- bility has no effect on customer satisfaction. This means that the fourth hypothesis (H4) is rejected. The results of hypothesis testing H5 obtained a significance probabil- ity value of 0.000 (P <0.005). This means that food quality has a positive and signifi- cant effect on customer satisfaction. This means that the fifth hypothesis (H5) is ac- cepted. The results of hypothesis testing H6 obtained a significance probability value of 0.000 (P <0.005). This means that perceived value has a positive and significant ef- fect on repurchase intention. This means that the sixth hypothesis (H6) is accepted. The results of hypothesis testing H7 obtained a significance probability value of 0.000 (P <0.005). This means that customer satisfaction has a positive and significant effect on repurchase intention. This means that the seventh hypothesis (H7) is accepted. Sobel Test Results Based on the results of the sobel test in this study, it is known that the mediating varia- ble, namely customer satisfaction, is not proven to mediate the relationship between the CSR variable and the repurchase intention variable with the CSR variable probabil- ity value of 0.21294723 (p> 0.05). Different results are shown in the relationship be- tween the food quality variable on repurchase intention which is proven to be mediated by the intervening variable, namely customer satisfaction with a probability value of the food quality variable of 0.00002581 (p <0.05). Customer satisfaction (Z) is also proven to be able to mediate the relationship between the perceived value variable on repurchase intention and the probability value of the perceived value variable of 0.00000087 (p <0.05). Discussion The results of this study indicate that CSR has no effect on repurchase intention. The theoretical concept of Thi & Le Van, (2016) cannot be proven in this study, be- cause it states that companies in the consumer industry must develop marketing based on the social responsibility component to strengthen trademarks in consumer percep- tions, and change consumers' minds to purchase interests. The results of this study do not support the results of previous studies conducted by Tsai et al., (2016), Saju Jose Nilesh Khare F. Robert Buchanan, (2015), and Bello et al., (2020) which state that CSR has a positive effect. and significant to repurchase intention. This happens be- cause the objects in the previous research mentioned above do not only carry out phil- anthropic responsibility but there are several others such as legal responsibility, eco- nomic responsibility, and environmental responsibility, where the program is carried out in a sustainable manner and is used as a company marketing strategy so that the brand is attached to it. consumer memory that the company is responsible for other things around it. This is different from Chatime, which during the pandemic only focused on carrying out philanthropic responsibility by sharing its products with medical personnel, and inviting consumers to share Chatime products with online motorcycle taxi riders. Chatime did not really show the CSR activities carried out, but only a number of online news portals, and Chatime's own social media that uploaded information about the program. The CSR program carried out by Chatime during the The Effect of Corporate Social Responsibility (CSR), Food Quality, and Perceived Value on Repurchase Intention Through Customer Satisfaction as Intervening Variables in The Pandemi Covid-19 Era (Study On "Chatime" Bubble Drink Products). https://doi.org/10.21009/JOBBE.005.1.04 Muhajir, M.V., Indarwati, T.A. Journal of Business and Behavioural Entrepreneurship, 5(1), 60-77 https://doi.org/10.21009/JOBBE.004.2.01 71 pandemic also did not take place continuously, but only for a certain period, this made the program less likely to reach consumers 'memories, and made consumers' repurchase intentions of Chatime products not caused by CSR activities that were carried out. run. The majority of respondents in this study were 21-25 years old with an average expenditure of