79 ABSTRACT This research aims to find out how the human resource planning strategy con- ducted by PT X Cigarette Distributor. This company is a cigarette distributor company and is the largest cigarette "brand" in Indonesia, because it is a large company so there is also a lot of labor in it. So in this study analyzed whether existing human re- sources are effective or not. The type of research conducted is Field Research which is descriptive analysis that is research that describes the strategy of human resource planning in an effort to improve employee performance. Data collected by interview, observation, and documentation. Data analysis techniques used qualitative descriptive analysis combined with SWOT analysis approach. The results of the study explain that in human resource planning there are several stages in the process of procuring new employees. And in carrying out its operational activities, the company considers the strengths, weaknesses; opportunities and threats that one day can benefit or harm the company. Keywords: Human Resource Planning, SWOT Analysis Received: 21 September 2021 ; Accepted: 20 December 2021 ; Publish: December 2021 How to Cite: Pancasasti, R., et.al. (2021). Human Resources Planning Strategy With SWOT Analy- sis Method at PT. X (Largest Cigarette Distributor In Indonesia). Journal of Business and Behavioural Entrepreneurship, 5(2), 79-86. https://doi.org/10.21009/ JOBBE.005.2.10 HUMAN RESOURCES PLANNING STRATEGY WITH SWOT ANALYSIS METHOD AT PT. X (LARGEST CIGARETTE DISTRIBUTOR IN INDONESIA) Ranthy Pancasasti Master of Management Postgraduate Untirta Email: ranthy@untirta.ac.id Dian Sapitri Master of Management Postgraduate Untirta Evan Nur Oktovian Master of Management Postgraduate Untirta Adi Mulyadi Master of Management Postgraduate Untirta Agung Aditya Saputra Master of Management Postgraduate Untirta https://doi.org/10.21009/JOBBE.004.2.01 https://doi.org/10.21009/JOBBE.004.2.01 80 INTRODUCTION In the current era of globalization, technological developments cannot be stopped at all because technology is constantly evolving. As a result of technological develop- ments that are very fast and will not be inhibited, companies are required to always make changes in accordance with technological advances. logically, the company will not run if there is no human element in it, HR is an important asset that must be owned by the company, the existing human resources are also not necessarily quality re- sources for that there needs to be a good human resource plan to support everything that is needed required by the company. HR planning is a function that must first be carried out in an organization Yusuf (2016). Why is that? because when you have a goal that you want to achieve, there must be a plan to realize that goal as well as the goals to be achieved by the company, so there must be human resource planning. The good HR planning will certainly make things structured. PT X is a cigarette distributor company with a cigarette brand which is a well- known brand in Indonesia, and the largest cigarette company in Indonesia. Cigarettes are legal goods that are widely worthy of being circulated and traded in Indonesia and almost everyone, from adults and teenagers, is familiar with and has tried ciga- rettesAccording to data from the WHO (World Health Organization). There are many active smokers in Indonesia, and the number is the third highest in the world, where China is number one and India is in second place. In the course of the company's oper- ational activities, the company always targets the average consumer, namely adults and teenagers, in this case the company issues various types of cigarettes that are widely circulated in the market, besides selling their products domestically, the company also sells its products abroad. And it can be seen that the scope of the company's business is very large because it has penetrated abroad, and of course, in the running of the com- pany, human resources are needed that can support business activities in order to com- pete with similar companies. Seeing from the condition of PT X Cigarette Distributor, which certainly has a lot of employees, a planning in human resources is needed so that the existing employ- ees are employees whose performance is very good. In formulating human resource planning strategies, it can be done in many ways, one of the ways that can be men- tioned is by direct field research. This human resource planning can be realized through a process that is supported by policy instruments by analyzing and identifying HR needs and the availability of Rusjiana (2016). This study focuses on the Human Resources Planning Process at PT X Cigarette Distributor, and explains how the SWOT analysis occurs in this company. LITERATURE REVIEW Human Resource Planning Human resource planning is the first step in the HRM process (George, 2017). This is the process of analyzing and identifying the need for the availability of HR so that the organization can meet its goals. According to Hasibuan in Kelejan et al (2018) Human resource planning is defined as the process of forecasting the HR of an organi- zation for the future, so that the steps can be taken to ensure that these needs are met. When planning HR, It can be concluded that human resource planning involves HR goals within the organization, developing strategies to achieve those goals, and devel- oping a comprehensive set of plans to integrate and coordinate activities as part of Pancasasti, R., et.al. (2021). Journal of Business and Behavioural Entrepreneurship, 5(2), 79-86 Human Resources Planning Strategy With Swot Analysis Method at PT. X (Largest Cigarette Distribu- tor In Indonesia). https://doi.org/10.21009/JOBBE.005.2.10 https://doi.org/10.21009/JOBBE.004.2.01 81 strategy in HR management. Human Resource Planning Indicators The indicators of human resource planning according to Hasibuan (2017: 258) are: 1. Procurement: Procurement includes activities or processes of withdrawal and selection to obtain quality human resources 2. Development: Development is a process of increasing the skills and knowledge of employees through education and training. 3. Compensation: Compensation is the compensation for services received by em- ployees for the results of their work. The principle of compensation is fair and proper. Fair is defined in accordance with the employee's work performance dur- ing work, appropriate means that it can meet the special needs of the employee. 4. Maintenance: Maintenance is an activity to maintain or improve the physical, mental, and loyalty conditions of employees, so that employees remain produc- tive. 5. Discipline: Discipline is the desire and awareness of employees to comply with applicable company regulations 6. Stopping: Dismissal (separation) is the termination of the employment relation- ship between the employee and the company. Termination of employment be- tween employees and the company is also regulated by law. SWOT Analysis Christanto (2016) defines SWOT analysis is a way that companies often use to see a brief overview of the company's overall, namely the internal and external environ- ment. Hajikhani in Susanto, et. al (2019) SWOT analysis is an attempt to identify strengths, weaknesses, opportunities, and threats that determine organizational perfor- mance. Yogi, et. al (2017) explain that SWOT analysis is a systematic identification of various factors to formulate organizational strategy. This analysis is based on logic that can maximize strengths and opportunities, but at the same time minimize weaknesses and threats. The components of the concept of Strengths, Weaknesses, Opportunities, and Threats (SWOT) according to Tambunan (2020) are: 1. Strength is the utilization and management of potential or organizational re- sources effectively in order to achieve its goals. 2. Weaknesses are limitations or inability of organizational resources so that they can hinder the achievement of goals 3. Opportunities are situations in the general environment that can support the or- ganization to achieve strategic competitiveness. 4. Threats are situations in the general environment that can interfere (not support) activities in achieving strategic competitiveness. RESEARCH METHODS The subject in this study is PT X Cigarette Distributor. The study was conducted in June 2021. This company was investigated in order to obtain quality human re- sources so that good human resource planning is needed so that the company's opera- tional activities run as expected. This research uses qualitative methods by interview- ing several employees who are involved in the process of human resource planning activities in the company. This study uses a qualitative method with a grounded theory approach. Through the application of grounded theory, experiences, and social pro- Pancasasti, R., et.al. (2021). Journal of Business and Behavioural Entrepreneurship, 5(2), 79-86 Human Resources Planning Strategy With Swot Analysis Method at PT. X (Largest Cigarette Distribu- tor In Indonesia). https://doi.org/10.21009/JOBBE.005.2.10 https://doi.org/10.21009/JOBBE.004.2.01 82 cesses that occur can be understood by integrating definitions from individual perspec- tives from research informants (Susila, 2015). The informants in this study were 4 employees of PT X who were willing to be interviewed, consisting of 2 managers and 2 staff employees who were intensively in- volved in human resource planning in the company. Data collection was carried out by structured interviews as intended to facilitate the process. Interview. Field studies and documentation were also conducted, then the data were analyzed using descriptive analysis and SWOT analysis. Data analysis in discussing this problem uses descriptive qualitative analysis, namely an explanation of qualitative data using the method of hu- man resource planning strategies and suggests a SWOT analysis to obtain an overview of the problems that the authors examine. RESULTS AND DISCUSSIONS PT X Cigarette Distributor Business Process The company is the Indonesian national cigarette company, which has been around for a long time and is still running. Cigarettes are legal products and are widely circulated in the market. There are many smokers in Indonesia, ranging from teenagers to adults. Although the official tagline issued by the Indonesian government, namely "smoking kills you" has often been heard, there are still a lot of people who are "ignorant" of the tagline because in Indonesia itself cigarettes are sometimes addictive, not to mention that the image of cigarette companies is considered a "bad guy" by the Indonesian government. So that the sale of cigarette products is sometimes erratic. This degradation phenomenon leads to the threat of the existence of cigarette compa- nies. This condition makes companies that produce cigarettes try to deal with the deg- radation of public opinion by establishing a brand image and the company that we are researching is trying to turn a killer company into a savior. Namely changing the im- age and existence of a company that has products that are killing into a savior with various interesting activities and which are certainly beneficial for the community Human Resource Planning Process Determine employee needs According to information obtained by the informant, Mr. Muhajar, he said that in terms of determining the need for labor, the company has never conducted an analysis of the fulfillment of manpower needs, but the company uses an employee assessment system, namely whether the existing employees have performed well or not. When an employee shows a condition where he does not perform well, he will be transferred to another section according to his qualifications. And when there is a vacancy in a cer- tain position or level, the company needs additional workers. Recruitment and Selection of Human Resources PT. X Cigarette Distributors in conducting the selection process to select competent employees, the company conducts the selection process in several stages, namely: Pancasasti, R., et.al. (2021). Journal of Business and Behavioural Entrepreneurship, 5(2), 79-86 Human Resources Planning Strategy With Swot Analysis Method at PT. X (Largest Cigarette Distribu- tor In Indonesia). https://doi.org/10.21009/JOBBE.005.2.10 https://doi.org/10.21009/JOBBE.004.2.01 83 1. Administration Selection, including file selection, age and skill criteria 2. Psychological Test 3. Interview test, interview with HRD (Human Resource Development), User, and FGD (Focus Group Discussion) 4. Health Test 5. PKWT (Specific Time Work Agreement) conducted for one year for manage- ment trainee training and management presentations per 6 months 6. PKWTT (Indefinite Time Work Agreement) for grade level 5 stars 1 External Analysis of PT. X Cigarette Distributor Basically, external analysis is carried out to see opportunities and threats that can af- fect the company's operational activities. And the following is a description of the in- ternal analysis at PT. X Cigarette Distribution: Industry Competition Competition between similar industries is no longer taboo in the business world, especially if the business being carried out is already extensive and even sales and ex- ports have reached foreign countries. However, in this condition the company still ex- ists in the market and the competition does not pose a threat to the continuity of the company's operational activities, because the "brand image" is well-built and the prod- uct is well known among the public. Bargaining Power of Buyers For some other companies in Indonesia, bargaining activities from consumers are very meaningful to the business planning carried out by the company. However, things are different in this company. According to information obtained from inter- views with informants, Mr. Eko said that the impact of the bargaining power of buyers did not have any impact, because the price that had been set was equal to or equal to the price set by other companies in the same industry so buyers could not bid again. Threat of Substitute Products According to an interview with an informant, namely Mr. Muhajar, regarding substitute products or competing products produced by this company, it does not cause serious problems. Although there are many substitute products that have been widely circulated, for example, vaping does not pose a threat to the company at all. Because even with these conditions, cigarettes still exist and are still chosen by the community, this happens because the price of substitute products is relatively expensive and the cigarettes themselves are expensive. So the presence of a substitute product for the company does not have any impact. And the company also does not take anticipatory action for the presence of substitute products. Internal Analysis of PT. X Cigarette Distributor Internal environmental analysis itself is a more detailed examination of human resources originating from within the company itself, internal analysis at PT X is as follows: Strengths and weaknesses of human resourceS The strengths and weaknesses of HR can be seen from the human resource man- agement process. Where, in this company, everything about the workforce is regulated by a department or section called HRD (Human Resort Development). HRD regulates Pancasasti, R., et.al. (2021). Journal of Business and Behavioural Entrepreneurship, 5(2), 79-86 Human Resources Planning Strategy With Swot Analysis Method at PT. X (Largest Cigarette Distribu- tor In Indonesia). https://doi.org/10.21009/JOBBE.005.2.10 https://doi.org/10.21009/JOBBE.004.2.01 84 all matters relating to the workforce, starting from the process of recruitment, training, development, quality of employee performance, employee benefits, compensation, ef- fectiveness of rewards to motivate employees to termination or termination of work between the company and employees. Everything has been arranged by the HR depart- ment. Organizational strengths and weaknesses Organizational strengths and weaknesses are obtained from the existing organi- zational structure in the company that involves all elements and not just employees. Such as, a "good" company image in the eyes of consumers, good communication be- tween fellow employees and employees with superiors, a healthy organizational cul- ture and climate, a comfortable work environment and a good management infor- mation system. Analysis of Strengths, Weaknesses, Opportunities, and Threats (SWOT) Christanto (2016) defines SWOT analysis as a method that companies often use to see a brief overview of the entire company. The SWOT analysis of Human Re- source Planning at PT. X Cigarette Distributors are as follows: NO STRENGHTS (S) WEAKNESSES (W) 1. Employee turnover intention is very low Cigarette excise policy from the government 2. Entered the category of private company with strong financial The influence of the owner's policy is very strong 3 Employee benefits and benefits are quite good (Health, bonuses, transportation, money, meals, etc.) At a certain level, employees must be ready to be rotated to all areas 4 Family-friendly company culture that creates a feeling of comfort and safety at work Because it's a family company, getting into the managerial level is still strong with sub- jective assessments 5 Placement of employees is adjust- ed to the educational background and work experience Many senior employees who are assigned are not in accordance with their educational background NO OPPORTUNITIES THREATS 1. Continue to develop business and create sister companies (FMCG, Banking, E-Commers, and real estate (hotels and housing) Non-smoking non-governmental organizations (NGOs) who continue to voice the closure of cigarette factories 2. HR / Employees can be assisted in all sister companies Government Regulation No. 109 (PP 109) re- garding restrictions on tobacco use 3 Still the largest cigarette company with the number 2 share in Indonesia Cigarette waste which is certainly a common thing found in a company/factory 4 Always prioritize healthy competition between fellow teammates or employ- ees A work system that never changes and tends to be monotonous and makes employees feel bored Pancasasti, R., et.al. (2021). Journal of Business and Behavioural Entrepreneurship, 5(2), 79-86 Human Resources Planning Strategy With Swot Analysis Method at PT. X (Largest Cigarette Distribu- tor In Indonesia). https://doi.org/10.21009/JOBBE.005.2.10 https://doi.org/10.21009/JOBBE.004.2.01 85 Human Resource Planning Indicators Indicators of human resource planning at PT X Cigarette Distribution can be de- scribed as follows: Procurement of employees Procurement of employees will be adjusted to the needs of the company. If a cer- tain section or department has a shortage of employees, the admin will report to the HRD department to request new workers whose qualifications are certainly in accord- ance with those required by the department. Employee development In this case employees who have worked for a long time may not know the latest technology applied in the company. So it is necessary to have employee development in the form of training and education with the aim of increasing employee knowledge. Compensation Compensation is the compensation received by employees for services that have been provided by the company. The provision of compensation itself has been ar- ranged by the HRD department. In this company, the amount of compensation varies between employees. For example, the amount of compensation received by employees who have worked in the company for a long time will be different from employees who have just worked in the company. It is measured by the length of service of em- ployees in the company. Maintenance Maintenance n this case, is to keep the mental and physical of employees in prime condition, so that work is not hampered. Discipline In this company there are regulations that apply where the principle of regulation is that it must be obeyed and if it is violated it will be given punishment. So that em- ployees will be disciplined for fear of being punished if they violate applicable regula- tions. Discontinuation Discontinuation is intended to terminate the employment relationship between the employee and the company. In this company, termination of employment is regu- lated by law, the aim is not to cause harm to the company or employees. CONCLUSION The results of this study explain that human resource planning at PT. X Ciga- rette Distributors are very structured where for the initial conditions they utilize availa- ble human resources and if human resources are not available, new employees will be recruited. Furthermore, an analysis of human resource planning is carried out by re- searchers. And everything that is needed has been described in the SWOT analysis. Human resource planning is equipped with indicators, namely: (1) Procurement, Pancasasti, R., et.al. (2021). Journal of Business and Behavioural Entrepreneurship, 5(2), 79-86 Human Resources Planning Strategy With Swot Analysis Method at PT. X (Largest Cigarette Distribu- tor In Indonesia). https://doi.org/10.21009/JOBBE.005.2.10 https://doi.org/10.21009/JOBBE.004.2.01 86 (2) Development, (3) Compensation, (4) Maintenance, and (5) Termination. carried out in a structured manner. It is necessary to carry out a gradual evaluation of human resource planning so that conclusions can be drawn whether the human resource plan- ning that has been carried out has been going well or not which will ultimately deter- mine the actions the company will take in the future. REFERENCE Cristanto, Edo. 2016. “Strategi Pengembangan Sumber Daya Manusia Pada Pt. Miro- ta Surabaya”. GORA Vol. 4, No. 1 Georrge, Vineeth. 2017. “The Role of Human Resource Planning in the Human Re- source Network”. International Journal of Creative Research Thoughts. ISSN: 2320-2882 Hamali, Arif Yusuf. 2016. “Pemahaman Manajemen Sumber Daya Manusia”. Yogya- kata: Center for Academic Publishing Servive Kelejan, Rillya A. Victor P.K. Lengkong & Hendra N. Tawas. 2018 “Pengaruh Perencanaan Sumber Daya Manusia Dan Pengalaman Kerja Terhadap Kinerja Karyawan Di Pt. Air Manado”. Jurnal EMBA Vol.6 No.4 Moleong, Lexy J. 2017. “Metode Penelitian Kualitatif”, cetakan ke-36, Bandung : PT. Remaja Rosdakarya Offset P Yogi, O Rizal, Ahmadi, OS Suharyo. 2017. Feasibility analysis of naval base reloca- tion using SWOT and AHP method to support main duties operation” ournal of Defense Resources Management Purba, Jon Henri. 2018. “Perencanaan Strategi Sumber Daya Manusia Dan Prestasi Kerja Karyawan”. Jurnal Manajemen Vol. 4, No.1 Rusjiana, Jimmy. 2016. “Pengaruh Sistem Informasi Sdm Terhadap Kinerja Karya- wan Di Pt. Rabbani Bandung”. Jurnal Computech & Bisnis, Vol. 10, No. 1 Sugiyono. 2017. “Metode Penelitian Kuantitatif, Kualitatif, dan R&D”. Bandung : Alfabeta, CV. Sumilat, Claudia. Rinwan Paputungan. Antonius Gholung. 2017. “Peranan Komu- nikasi Pimpinan Dalam Meningkatkan Kinerja Pegawai di Kantor Kecamatan Kakas” . e-journal “acta djurnal” Volume VI. No. 1. Susanto,Arys. Asrica Dwi Susanto, Avando Bastari. 2019. “Formulation of the Devel- opment Strategy of an Organization Using a SWOT Analysis”. International Journal of ASRO. Voll.10, No. 03, Susila, Ihwan. 2015. “Pendekatan Kualitatif Untuk Riset Pemasaran Dan Pengukuran Kinerja Bisnis” Jurnal Manajemen dan Bisnis Vol. 19, No.1. Winarti, Endah. 2018. “Perencanaan Manajemen Sumber Daya Manusia Lembaga Pendidikan”. Jurnal Tarbiyatuna Vol. 3, No.1 Tambunan, Toman Sony. 2020. “SWOT Analysis for Tourism Development Strategy of Samosir Regency” TIJAB (The International Journal of Applied Business). Vol. 4 No. 2 Pancasasti, R., et.al. (2021). Journal of Business and Behavioural Entrepreneurship, 5(2), 79-86 Human Resources Planning Strategy With Swot Analysis Method at PT. X (Largest Cigarette Distribu- tor In Indonesia). https://doi.org/10.21009/JOBBE.005.2.10 https://doi.org/10.21009/JOBBE.004.2.01