NODA Journal 18_2.indd


SPRING 2011  •  VOLUME 18, NUMBER 2 79

Student-Led Sessions on Academic 
Integrity in Orientation: An Innovative 
Response to Academic Misconduct

Mark C. Baetz and Detlev Nitsch

This paper describes the rationale for involving students as facilitators of sessions on 
academic integrity during orientation as an innovative institutional response to academic 
misconduct. Based on literature related to ethics and academic integrity, the feedback from 
participating students yielded both expected and unexpected results. Comments from the 
participating students also became useful in subsequent classroom presentations by faculty 
as part of class discussions of issues associated with academic misconduct. 

According to Christensen Hughes and McCabe (2006), “institutions of higher 
education need to develop comprehensive strategies for dealing with academic 
misconduct [such as] special educational programming for incoming students…to 
reinforce the message that academic misconduct will not be tolerated” (p. 17–18). 
This paper describes an innovative approach to such educational programming, 
using students as facilitators of sessions on academic integrity during orientation. 
These students were given the title, “Academic Integrity Ambassador” (hereafter, 
ambassador). The academic integrity sessions were advertised as a “mandatory” 
part of the orientation experience and were positioned as one of the first activities 
of the five-day orientation week which included both academic and non-academic 
programming. Orientation week occurred immediately before the beginning of 
classes. Feedback from both the ambassadors and students receiving the sessions 
yielded both expected and unexpected results based on literature dealing with 
ethics and academic integrity. Ambassadors’ feedback comments were subsequently 
incorporated into classroom presentations on academic integrity by faculty for 
encouraging further dialogue between faculty and students about the various issues 
associated with academic misconduct. 

The university involved in this new approach to orientation is Wilfrid Laurier 
University (WLU), a publicly-funded Canadian institution in the Province of 
Ontario. In 2009, approximately 14,000 students, primarily undergraduates, 
attended the university.

CAMPUS NOTES

Mark C. Baetz (mbaetz@wlu.ca) is a Professor of Business in the School of Business and Economics at 
Wilfrid Laurier University.
Detlev Nitsch (dnitsch@wlu.ca) is an Associate Professor of Business in the School of Business and 
Economics at Wilfrid Laurier University.



80  THE JOURNAL OF COLLEGE ORIENTATION AND TRANSITION

The Rationale for Student-Led Sessions on Academic Integrity

While students do not always consider academic misconduct as unethical 
behavior (Cole & Kiss, 2000), there is an obvious connection between ethical 
values and academic integrity. However, in order to make the connection, “the 
learning environment should be highly interactive … [and] discussion-oriented 
and focused on the active exchange of ideas” (Felton & Sims, 2005, p. 384). One 
way to encourage discussion is to ensure a “safe, receptive space” (Sims, 2004, p. 
204). Incoming students are more likely to perceive a “safe and receptive space” 
for discussion if the discussion leader in this “space” is a student rather than 
an individual in an authoritarian role such as a faculty member or university 
administrator. 

A key premise of these orientation sessions relates to the literature on 
codes of conduct. It has been suggested that there are three possible methods 
for implementing an ethical code of conduct: formal, informal, and personal 
control (Adam & Rachman-Moore, 2004). It was expected that student-led 
sessions on academic integrity could be effective because they had the potential 
for implementing the university’s codes of academic misconduct using all three 
methods. As a “formal” method, these sessions represented formal training about 
the details of the written code and enforcement processes. As an “informal” 
method, it provided the students leading the sessions the opportunity to contribute 
to the “social dimension” and “social norms” of the university “through everyday 
interaction” in non-formal settings with other students following the sessions. 
Student leaders were also able to set an example through positive role modeling 
during and after the sessions (Adam & Rachman-Moore, 2004, p. 228). Finally, 
while implementing the “personal control” method, the ambassadors could be 
affected by their role as they attempted to reflect in their behavior both their 
personal values and the university policies. At the same time, the personal control 
method can be problematic if there is a “personal realization of a gap between 
what is preached by the organization and what is practiced [which] could bring 
about not only a sense of disillusionment, but also disappointment in the 
organization’s ethical capacity” (Adam & Rachman-Moore, 2004, p. 239). 

Another reason to have students lead these sessions is that the incoming 
students will view them as peers, which is significant since “students about to come 
to college are intensely interested in the peer culture they will encounter” (McCabe 
& Pavela, 2000, p. 36). In one study assessing various institutional variables 
which affect academic misconduct, perceptions of peers’ cheating behaviors had 
the strongest association with student cheating levels (McCabe & Treviño, 1993). 
Later research found that observed peer behavior has the largest effect on cheating 
among graduate students (McCabe, Butterfield, & Treviño, 2006). Furthermore, 
“peer training is better than consultant-led training” for educating about ethics 
codes (Nitkin, 2004, p. 95). According to culture conflict theory (Eve & Bromley, 
1981), if students accept the notion that everyone in their culture (i.e., university) 
cheats, they will be more likely to do so themselves. When senior students, who are 
clearly a part of the student culture, indicate in no uncertain terms that cheating 



SPRING 2011  •  VOLUME 18, NUMBER 2 81

is unacceptable and not part of the culture, new students will be encouraged to 
choose not to cheat.

The students leading the sessions can give personal messages to other students 
about academic integrity that no one else can, resulting in an important emotional 
connection to the session content (Kuhn, 1998). For example in describing 
the consequences of academic misconduct, they can say, “If you cheat, you are 
devaluing my degree.” If they have been caught, they can describe the personal 
consequences (e.g., being embarrassed to tell parents and/or friends about what 
happened). If they observed other students engaging in academic misconduct 
and not being penalized, they can describe a personal temptation to cheat in self 
defense (McCabe & Treviño, 1993). Or, if the other student is a friend, they can 
describe the personal conflict of interest involved, as noted in Exhibit 1.

With this rationale and these premises, new sessions on academic integrity 
were introduced. In order to encourage an active exchange of ideas, each group was 
limited to 20–25 students. The students leading these sessions attended a two-hour 
training session to review a PowerPoint presentation developed by both faculty 
and staff. The training session also included an overview of the various premises 
for these sessions based on the literature as described in the preceding paragraphs. 
Various administrators attended this training session to reinforce the importance 
of academic integrity to the institution. The prepared PowerPoint included slides 
illustrating how fundamental ethical values could be connected to academic 
integrity issues (see Exhibit 1). The presentation also included a review of the 
various stakeholders harmed by cheating, academic misconduct policies including 
a definition of academic misconduct, some penalties associated with academic 
misconduct, and university resources available for ensuring academic integrity. 

EXHIBIT 1

Connecting Fundamental Ethical Values to Academic Integrity

(1)  Trustworthiness
  Honesty:
  Be honest (e.g., don’t pretend the work of others is your own).

  Integrity:
  Stick to your values, despite short-term loss (e.g., avoid academic misconduct even 
  if it means loss of grades).

  Reliability:
  Fulfill commitments (e.g., meet deadlines for assignments and group 
  contributions).

  Loyalty:
  Avoid conflicts of interest (e.g., do not assist a “friend” who is seeking unauthorized 
  help).



82  THE JOURNAL OF COLLEGE ORIENTATION AND TRANSITION

EXHIBIT 1 (CONT.)

(2)  Respect
Respect the rights of others (e.g., acknowledge the ideas and work of others).

(3) Responsibility
  Take responsibility for:
  a) your own actions (e.g., if you cross the line, accept the consequences without 
   blaming others or resorting to excuses: don’t search for loopholes to avoid 
   punishment).
  b) the actions of others (e.g., take measures to discourage or prevent misconduct 
   by classmates/friends). 

(4) Fairness
  Treat stakeholders fairly (e.g., ensure that you and your classmates have a level 
  playing field in the quest for scholarships, job interviews).

(5) Caring
  Avoid unnecessary harm; act benevolently (e.g., avoid harming yourself and others 
  through academic misconduct).

(6)  Citizenship
  Obey the law (e.g., as a member of the WLU community, follow university policies 
  and rules).

Note: The list of the six fundamental values were adapted from Schwartz (2002) and 

interpreted in the academic integrity context by the current authors.

Assessing Student Feedback on Orientation Sessions

A total of 108 students out of the 454 participating in the sessions in the 
launch year provided open-ended feedback on a form distributed at the end of the 
session. Twenty-four ambassadors out of 84 involved in two subsequent years of 
this initiative also provided feedback through an e-mail survey questionnaire. The 
following questions were included in the survey:

• Describe why you agreed to be an Integrity Ambassador in orientation 
week.

• Did you speak to your friends (positively or negatively) about being an 
Integrity Ambassador?

• Since you led the orientation week sessions last September, have you had 
any opportunity to reinforce the messages about academic integrity to 
other students?

• In your role as an Integrity Ambassador, what did you learn about 



SPRING 2011  •  VOLUME 18, NUMBER 2 83

  academic integrity that affected you the most?
• Did this role influence your behavior or actions in your course work?
• Since undertaking this position, how would you describe its overall impact 

  on you?
The results were then categorized using the three categories of formal, 

informal, and personal control impacts. Other feedback was also categorized in 
terms of additional issues raised, such as the role of the faculty.

Feedback from Ambassadors

Ambassadors provided evidence that the sessions had a formal impact. Nine 
ambassadors (38%) indicated increased awareness of the details in the formal 
policies and enforcement procedures related to academic misconduct. (e.g., 
“previously unaware that submitting the same assignment in two different courses 
is plagiarism”). 
 There was evidence of informal impact given that five ambassadors (21%) 
explicitly referred to themselves as being a “role model.” One commented as 
follows: “It’s a great opportunity for the students actually presenting the lesson 
because they also take [the university’s] misconduct more seriously since they are 
a role model.” Eighteen ambassadors (75%) indicated they had an opportunity to 
reinforce the messages about academic integrity to other students in the months 
following the sessions in a variety of settings. Some of these settings were formal, 
such as in a lab as a teaching assistant, tutoring, or conversing with prospective 
students at a university open house. Other reinforcement took place in more 
informal settings, such as telling friends how to handle certain situations, telling 
siblings, and having “more confidence to stand up to fellow students who discuss 
cheating.” One ambassador noted, “It is amazing how often it comes up in daily 
discussion during the academic year.”

In terms of personal control, nine ambassadors (38%) indicated being more 
careful in avoiding academic misconduct (e.g., “more conscious [concerning]… 
how far I was willing to help out others,” or “more conscious of citations”). Some 
of these ambassadors indicated being more careful because they were role models 
(e.g., “it would look really bad if an academic integrity ambassador cheated or 
plagiarized”). 

There was also some unexpected feedback. Three ambassadors (13%) 
expressed “shock,” “being upset,” or “surprise” when they learned during and 
after the sessions about high levels of academic misconduct both in high school 
and at the university (e.g., “I didn’t think that that kind of dishonesty was so 
commonplace”). Furthermore, two ambassadors (8%) were disappointed in the 
perceived actions of faculty (e.g., not changing questions for a deferred exam, or 
not penalizing students for unauthorized collaboration). In other words, these 
ambassadors were disappointed in the university’s “ethical capacity” (Adam & 
Rachman-Moore, 2004, p. 239).

The feedback suggested that the sessions were not always discussion oriented. 
Eight ambassadors (33%) commented on the challenges of engaging the students 



84  THE JOURNAL OF COLLEGE ORIENTATION AND TRANSITION

in active dialogue either because the students were disinterested (e.g., “I was very 
surprised at how many students considered academic misconduct ‘no big deal,’ 
especially in their high school communities”) or because of the presentation style 
(e.g., “I felt like I was preaching [and] needed more relevant personal examples”). 
One ambassador described the frustration involved as follows: “Some first-year 
[students] were not interested regardless of the way I delivered my message.” 

One ambassador commented on the significance of having a student lead the 
session: “I think that it’s important to get the students involved in this process. 
It’s better hearing the message from other students than some older professor 
or authority figure.” Among the 16 ambassadors who did not comment on the 
challenges in achieving meaningful discussion, one noted: “I told [my friends] that 
I felt very proud to be involved in the process, and that the students’ response to 
my sessions was very positive and encouraging.” Overall, different ambassadors 
had varied experiences in these sessions, not unlike the experience of teaching 
multiple sections of the same course where there may not be consistency in levels 
of student participation in discussion of the same material. 

 In terms of reinforcing the connections to ethical values (as illustrated in 
Exhibit 1 above), the most frequent connection involved an articulation of the 
harms resulting from academic misconduct (e.g., “huge life changes,” “bad press 
is really bad,” “devalues degree”). Other values mentioned included fairness 
(e.g., “a level playing field”), trust and respect (e.g., “I hope this role will earn 
more trust and respect from my peers and professors”), and responsibility (e.g., 
“the responsibility we all have to maintain the legitimacy of the degree”). Some 
ambassadors commented on the connection to ethics in different ways: 

• “[This role] is like taking a class on ethics; it suddenly becomes something 
  you see in everyday life.”

• “I am more aware of how challenging ethical dilemmas can be for some 
  people. Many of my students talked about the stress of the end of the 
  academic year, and having many evaluations due at the same time, and 
  how sometimes you had to cut corners just to stay on top of everything, 
  let alone trying to get ahead. These were high school students who hadn’t 
  yet experienced university stress. I then realized how important these 
  sessions were for students and the university.”

It was not clear whether, in their references to ethical issues and their 
assessment of the impact of the sessions, the ambassadors made an obvious 
reference to the slides which had been developed for them connecting 
fundamental ethical values to academic integrity. In fact, in a subsequent year 
when the ambassadors were given a greater role in developing the PowerPoint 
presentation for orientation week, reference to specific fundamental ethical values 
was not included in the PowerPoint. 



SPRING 2011  •  VOLUME 18, NUMBER 2 85

Feedback from Students Receiving Sessions

 Of the 108 students receiving the sessions who provided open-ended 
feedback, 81 were clearly positive about the process; that is, they provided at least 
one positive comment and no negative comments. As with the ambassadors, 
there was evidence that the session had formal impact since some students 
indicated increased awareness of the details in the formal policies and enforcement 
procedures (e.g., there “was a lot I didn’t know”). Some of the positive comments 
related to the session format encouraging interaction (e.g., ambassadors were 
“very easy to talk and ask questions [of];” “small size made you feel important”). 
One noted the significance of the student as session facilitator: It’s “best to hear 
from a student because we realize what a temptation cheating can be, but it can be 
overcome.”

Fourteen students were neutral in providing comments about cheating and/
or suggestions for future sessions. Among these students, some were clearly 
disillusioned with their high school experience, as illustrated in the following 
comments:

• “There is more cheating in high school because of ignorance of what 
cheating is. Teachers do not have time/resources/knowledge to catch 
cheaters, and there are no penalties.”

• “Numerous times, students in Grade 12 cheated on tests using obvious 
methods, yet the teacher did not pay attention or provide adequate 
supervision—I don’t know or understand [this].”

• “At my high school, some of the teachers are ‘old school’ and seem not to 
care about cheaters… People would frequently leave open books or cheat 
sheets under the desks for easy viewing.”

There were seven students who provided mixed feedback with positive and 
negative comments, and six students had only negative comments. One comment 
noted that the session was “very boring, very slow moving.” Another negative 
comment that “there is no degree of cheating, it’s just cheating” contradicted 
another student’s comment that “cheating is a complicated topic. There are 
different forms…reasons for cheating…extents of cheating….”

Further Reinforcement

In order to further reinforce the content of the orientation sessions 
and capitalize on the comments made by the ambassadors, new classroom 
presentations were developed for delivery by faculty as part of their courses. These 
new presentations were designed to encourage dialogue between the faculty and 
students about the various issues associated with academic misconduct using 
examples of reflections from the ambassadors about their orientation week 
experience. It was believed that the ambassadors’ words in these reflections would 
help to promote a more interactive environment than a lecture on academic 
misconduct policies. Examples of five ambassador reflections chosen for these 
new presentations are outlined in Exhibit 2, along with suggested discussion 
questions associated with these reflections. The four themes of defining academic 



86  THE JOURNAL OF COLLEGE ORIENTATION AND TRANSITION

misconduct, detection, consequences, and importance of academic integrity were 
the same four themes which had been suggested by the ambassadors for the 
content of the orientation week sessions. 

EXHIBIT 2

Reflections of Academic Integrity Ambassadors for Subsequent 
Classroom Discussion

Reflection #1: Defining Academic Misconduct

“I told my friends about the different ways someone can be academically dishonest, as some 
were surprising to me.”

(1) How confident are you in knowing what constitutes academic misconduct in this 
  course?

(2) Do you ever discuss academic integrity with your friends? If so, how often and why 
  would this matter?

Reflection #2: Detection

“I know and have seen people cheating… Knowing that the university is trying to do 
something about this makes me feel better about my school and the integrity of my degree.”

(1) What affects the likelihood of a student reporting another student who is observed 
  cheating?

(2) How is academic misconduct detected in this course?

Reflection #3: Consequences

“The reality of the consequences …I never really knew that it did happen [here] and that real 
 students experience huge life changes….” 

(1) What types of “huge life changes” can result from academic misconduct?
(2) What makes for a “fair” penalty for academic misconduct?

Reflection #4: Importance of Academic Integrity

“Most people don’t see [cheating] as being as big an issue or problem as it is. Some stu-
dents feel that academic misconduct occurs in a vacuum, and that the misconduct of others 
doesn’t reflect as poorly on them as it actually does.”

(1) Why might some students feel academic misconduct is not a big problem?
(2) Who is affected by academic misconduct?

Final Reflection

“Being a responsible, moral, and ethical citizen of [this university] and the community are 
important to me… Taking more of a leadership role in the sessions has reinforced to me that 
I can make a difference and that everyone helps to set an example for everybody else.” 

(1)  Do you feel that you can “make a difference” by helping to “set an example” for 
  other students?



SPRING 2011  •  VOLUME 18, NUMBER 2 87

Conclusion

Based on student feedback, student-led orientation sessions on academic 
integrity at Wilfrid Laurier University had a number of positive impacts related to 
formal, informal, and personal control methods for implementing the university’s 
academic misconduct policies. It was less obvious that these sessions also increased 
awareness of the connections between ethical values and academic integrity; as 
noted above, a specific connection between these values and academic integrity 
was not included when the ambassadors were given the opportunity to develop 
the content of the sessions. Furthermore, there can be some unexpected negative 
results, such as disillusionment about the possibility for encouraging an active 
exchange of ideas in orientation sessions when some incoming students appear 
to be apathetic about high levels of academic misconduct. There may even be 
disillusionment about faculty behavior in not enforcing the written code dealing 
with academic misconduct. Nevertheless, an important outcome of capturing 
the feedback from these sessions is that such feedback can become particularly 
useful for generating subsequent classroom dialogue between faculty and students 
concerning the various issues associated with academic misconduct. 

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