NODA Journal 22_1.indd


FALL 2014  •  VOLUME 22, NUMBER 1 51

Orientation Shadow Day: An Educational 
Experience for Graduate Students 
Preparing for Careers in Student Affairs

Jacqueline S. Hodes

This article examines the importance of creating additional opportunities and experiences 
for graduate students in student affairs preparation programs to facilitate greater 
understanding of the student affairs profession. One easily accessible and comprehensive 
opportunity is the orientation program. West Chester University created and implemented 
an Orientation Shadow Day for graduate students enrolled in the higher education 
counseling/student affairs program. Through participation in the shadow experience and 
subsequent reflection, graduate students reported significant learning about the orientation 
function, the complexity of the orientation planning process, and the diversity of services 
and resources offered through the division of student affairs. Suggestions of additional 
means to assist graduate students in learning more about orientation both in and out of 
the classroom setting are included. 

Introduction

 Since the publication of the “Student Personnel Point of View”, the student 
affairs profession has responded to the call to orient students to campus and to 
college life (American Council on Education, 1937, 1949; Komives & Woodard, 
2003). As colleges and universities become more diverse, administrators must 
expand the scope of student participation in orientation beyond the traditional 
first-year, first-time student (NODA, 2011). For example, orientation programs 
now include transfer, returning adult, and distance-education students. They 
also include programs for specific groups of students (e.g., honors, graduate 
students, veterans, etc.) as well as parents and families (Overland, Rentz, & 
Sarnicki, 2011). Orientation programs differ in timing, scope, content, activities, 
and even the intended messages (Overland, et al., 2011). One message, though, is 
consistent—new students need information to succeed. The successful transition 
of new students to our institutions is paramount to our work as student affairs 
practitioners (Boykin, Hower, Keppler, Marling, Pitman, & Walters, 2013;  Barefoot, 
2000; Robinson, Burns, & Gaw, 1996).
 Understanding the organization and administration of student affairs is critical 
for graduate students preparing for careers in the field (Henning & Komives, 2012). 
Learning about the orientation program is an ideal way for graduate students to 
understand more about the organization and administration of student affairs as 

CAMPUS NOTES

Jacqueline S. Hodes (jhodes@wcupa.edu) is an Assistant Professor in the Department of Counselor 
Education and Co-Coordinator of the Higher Education Counseling/Student Affairs Program at West 
Chester University



52  THE JOURNAL OF COLLEGE ORIENTATION AND TRANSITION

well as the complexity of colleges and universities. Our graduate students come 
from a diversity of institutions and experiences (Henning & Komives, 2012). 
We cannot assume they all have the same knowledge, skills, understanding, and 
abilities (Cuyjet, Longwell-Grice, & Molina, 2009). To be well-prepared entry-level 
professionals, it is critical for graduate students to learn and build human relations 
and management skills, develop and enhance competencies, and continue their 
identity development as student affairs practitioners (ACPA/NASPA, 2011; Burkard, 
Cole, Ott, & Stoflet, 2004; Renn & Jessup-Anger, 2008; Waple, 2006). 
 Learning about and engaging in the orientation function is one way to help 
graduate students develop skills in many of the professional competency areas 
for student affairs practitioners, specifically in the areas of student learning and 
development, leadership, and advising and helping (ACPA/NASPA, 2011). By 
design, orientation programs provide new students with an introduction to the 
university, a familiarity with campus policies and procedures, an understanding 
of the available services and resources, pathways to involvement and ways to 
become engaged in their learning experiences both in and out of the classroom 
setting. Graduate students can learn about this essential student affairs function by 
observing the orientation program at their new institution. Observing orientation 
can help their learning in a variety of ways. 
 First, they can learn more about the institution in which they are enrolled. 
Although many graduate students most likely participated in their own 
undergraduate orientation program, the general content may be a distant memory, 
especially for older graduate students. 
 Second, as practitioners present information to new students and families, 
graduate students can discover information about many of the functional areas 
in student affairs. The exposure to the diversity of opportunities may challenge 
graduate students’ preconceived ideas of their intended career path and inspire 
them to explore new areas of student affairs.  
 Third, as graduate students view the orientation program with a new 
perspective, they can gain an appreciation of the complexity of planning and 
implementing a program with so many moving parts and invested stakeholders. 
The orientation planning and implementation process can serve as a good lesson 
on collaboration with all divisions on campus (ACPA/NASPA, 2011; Kezar, 2003).
 Finally, orientation is one function where student affairs and academic affairs 
must work together to successfully transition new students to the institution. 
Understanding the need and developing skills to bridge the academic and 
student affairs divide is an essential learning component for graduate students in 
professional preparation programs (Kezar, 2003).

West Chester University Higher Education Counseling/Student 
Affairs Program

 West Chester University is a public, regional, master’s degree granting 
institution located in southeastern Pennsylvania, and it is part of the Pennsylvania 
State System of Higher Education. In 2013, the undergraduate enrollment was 
approximately 13,711, and the graduate enrollment was 2,134 (”West Chester 
University,” 2014). The student affairs preparation program is housed in the 



FALL 2014  •  VOLUME 22, NUMBER 1 53

Department of Counselor Education, a CACREP accredited program. Students in 
the higher education counseling/student affairs (HEC/SA) track enroll in three 
content specialty classes (Introduction to Student Affairs, Theories of American 
Student Development, Leadership/Management of Student Affairs) and 700 hours 
of supervised field experience. 

Orientation Shadow Day

 In an effort to provide an experiential, comprehensive learning experience 
to HEC/SA student, the Orientation Shadow Day was created by the coordinator 
of the HEC/SA program  and the director of new student programs. West Chester 
University has a two-part orientation program. Part 1 is a one-day program in June, 
which hosts approximately 300-350 students and their families each session. Part 
2 begins at the end of August, prior to the beginning of the semester.  Orientation 
Shadow Day was held during Part 1.
 First and second year graduate students in the HEC/SA program were 
invited to attend the event. They were instructed to explore the new student 
program orientation website to understand the messages and information given 
to new students and families. Students arrived on campus at the beginning of 
the orientation day. They were provided with their schedule for the day, which 
incorporated sessions with parents and students together and apart. They received a 
feedback form to record their observations, suggestions, and “a-ha” moments.  
 Students observed the check-in process and a welcome overview for new 
students and families. As undergraduate students were separated into small groups 
led by orientation leaders, the graduate students stayed behind with the families 
and listened to information about student development, transition issues, and 
residence life, housing, and commuter life. The remainder of the morning was 
dedicated to following the family schedule, which included sessions on financial 
aid, campus dining, and campus involvement. The graduate students ate their 
lunch in the same location as the orientation participants. The afternoon was 
dedicated to following the student schedule, including a new connections event 
and a resource fair. At the end of the day, the graduate students met for a facilitated 
discussion and debrief. 

Results

 There were two significant results from the experience. First, the students were 
able to provide substantial feedback to the director of new student programs. Their 
perspective as observers without an agenda was invaluable. Although not the focus 
of this article, the value of a “mystery shopper” cannot be underestimated. Second, 
the students reported significant learning and insight about the complexities of 
the orientation function and program.  The facilitated discussion and debrief was 
essential in answering questions and in helping students understand how the 
orientation function differs based on the type of institution and population it 
serves. 
 Feedback from graduate students included:
 ….an incoming freshman…is so focused upon the idea of finding their 



54  THE JOURNAL OF COLLEGE ORIENTATION AND TRANSITION

 niche….I think the team at orientation did a great job of challenging and 
 supporting those students.

 I gained insight into what information is important for the parents to know 
 and what information the university feels [emphasis added] is important for 
 the parents to know.
 It was great to…be able to provide feedback and discuss as a group. We were 
 able to observe, apply, and discuss what we are learning in class and from this 
 experience.

 I had no idea of the caliber of work and planning that goes into organizing 
 these events. The collaboration with other offices is key…really solidified my 
 desire to possibly pursue a career in this area.

 The successful results of the Orientation Shadow Day have led to plans to 
repeat the program next summer. Also, other shadow experiences, including 
residence life staff training and student activities late night programs, are being 
considered.

Recommendations

Other ways to expose graduate students to the orientation function are to
 1. Ensure that new students attend their own orientation, either one created 
  for all graduate students at your institution or one that is designed 
  specifically for your program. They will learn what they need to be 
  successful, and they will be reintroduced to the orientation function. 
 2. Suggest that students become members of professional organizations such 
  as ACPA, NASPA, and NODA. Recommend involvement and membership 
  in the regional associations. Encourage students to consider preparing and 
  submitting a national or regional conference program proposal.
 3. Encourage active applications for NODA internships. If allowed by their 
  graduate program, students may be able to use the internship as field 
  experience credit. Advertise the NODA internship opportunity early in the 
  fall semester, targeting students new to the program.  
 4. Share and discuss current articles about creative orientation practices, 
  parental and family involvement, and new student transitions. Create 
  conversations in class that reflect on this information. 
 5. Encourage students to volunteer with the orientation office. There are 
  opportunities to participate in the orientation planning team, selection 
  and training of orientation leaders, logistical assistance on orientation 
  days, creating and analyzing evaluations, planning and implementing 
  welcome week activities and assessment work, including leading focus 
  groups of new students during the academic year. 

Conclusion

 Student affairs preparation programs are diverse and time sensitive. Observing 
the orientation program gives students information and experience they might not 



FALL 2014  •  VOLUME 22, NUMBER 1 55

obtain in their graduate program. Orientation provides a comprehensive view that 
will benefit graduate students, regardless of their functional area of interest and 
aspiration, as they enter and persist in the field of student affairs.

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