VOLUME 29 NUMBER 2 1

C A M P U S  N OT E

Sharing the Burden of Student Success: 
Social Capital and  
Problem Normalization

Robert Heckrote, Project GO Coordinator, Commonwealth University of Pennsylvania

One barrier to student success and retention is failing to seek help before a problem 
becomes unmanageable. This paper describes how the implementation of a social capital 
development program integrated with institutional problem normalization may lead 
to student success and retention. Through the implementation of these two small, cost-
effective interventions, institutions can increase student success and retention by helping 
students reduce stigma around seeking help, facilitating communication, and addressing 
problems before they become unmanageable. A five-part example is introduced to 
develop institutional problem normalization, and the shared burden of student success is 
demonstrated.

Stigma Around Academic Help-Seeking Behaviors
Students in higher education potentially face a large number of problems, many 
of which can be overcome simply by talking with someone. Arguably, most, if not 
all, students will encounter some type of problem during their studies, but why do 
some students successfully navigate problems while others are derailed and drop 
out or are dismissed? I have witnessed many students, regardless of seniority, GPA, 
and background, successfully navigate issues large and small. I have also seen many 
students struggle to face similar issues. One reason for this difference may be whether 
students address the problem while it is still navigable. 

Many students do not seek help because they associate help-seeking with feelings of 
inadequacy and inferiority (Winograd & Rust, 2014). Further, there is a stigma around 
seeking help and using academic support services, meaning that students may feel 
judged for needing such support (Bornschlegl & Caltabiano, 2022). The developmental 
concepts that help explain a lack of help-seeking behavior include (a) involvement or 



THE JOURNAL OF COLLEGE ORIENTATION, TRANSITION, AND RETENTION2

time spent doing educational activities (Astin, 1984); (b) engagement or purposeful 
student–faculty contact and active and collaborative learning (Kuh, 2001); and (c) 
integration or how much a student comes to share the attitudes and beliefs of their 
peers and faculty and how closely they follow the rules of the institution (Tinto, 1975; 
Tinto, 1993). More specifically, a lack of these three elements hinders the creation 
of the kind of network one needs to draw upon when faced with challenges. To 
further investigate these seminal concepts, one might use an excellent manuscript 
by Wolf-Wendel et al. (2009), who differentiated and clarified the intentions and 
interpretations of these developmental concepts by conducting interviews directly 
with their authors.

From the framework that students often avoid help-seeking behavior due to stigma 
and feelings of inadequacy, I argue that institutions can address this issue with the 
implementation of two small, cost-effective interventions. By helping students develop 
social capital and simultaneously normalizing problems, institutions can teach 
students how to seek help and talk with people around whom they might otherwise 
feel uncomfortable while driving home the message that problems will happen in 
higher education and students are not inferior for stumbling.

Social Capital
Most institutions go to great lengths to inform students about resources and 
support services, and many provide some type of mentor scenario. These useful 
and well-intended efforts break down when students miss them, forget what 
was presented in orientation sessions, or cannot easily find resources. Further, 
mentor programs often have a singular focus or expire after a short time (Schwartz 
et al., 2018). However, one aspect institutions might do well to focus on is the 
continuous development of social capital skills. For this paper, I use the definition 
of social capital presented by Schwartz et al. (2018): “the information, support, 
and resources available to an individual through connections and networks of 
relationships” (p. 166). Schwartz et al. explained that developing social capital (a) 
empowers students beyond their first semester when many mentor programs have 
ended; (b) allows students to seek help when they need it, which adjusts for needing 
to remember every policy; and (c) ensures students can navigate on their own 
terms, which reduces enabling and strengthens autonomy. So how do we build social 
capital in our students? We teach them, of course.

CONNECTED SCHOLARS PROGRAM
Schwartz et al. (2018) suggested low social capital had a negative role in college 
persistence and completion. The Connected Scholars Program (CSP) is an intervention 
designed to help students learn about the importance of social capital in reference 
to success in higher education. Specifically, it was designed to teach students skills 



VOLUME 29 NUMBER 2 3

for creating, growing, and maintaining social connections, which provided additional 
resources to rely upon when difficult situations arose. 

Schwartz et al. (2018) conducted a study on first-generation college students in a 
summer bridge program that included four 1-hour workshops designed to promote 
skills related to social capital. The goal of this program was to empower students 
to learn how to create social capital and then create a network of social support as 
opposed to relying on just one or two people on campus. The results of this study were 
indicative of the intervention having a positive impact on key areas in student success 
(e.g., interaction with professors, GPA, and persistence).

A unique aspect of CSP was that students actively sought out and recruited their 
own mentors as opposed to being assigned to one. Students learned how to 
make connections so they might draw upon them when needed. A major goal of 
CSP (Schwartz et al., 2018) was to instill in students the importance of building 
relationships in a higher education setting and stress the role of purposeful 
relationships with campus professionals in promoting success. They found that 
building a network of support can help students be successful. 

Whether an institution decides to adopt the CSP model or to create something 
different, teaching students the importance of talking with others is an essential 
element in the path to success and retention in higher education (Crisp & Cruz, 2009; 
Schwartz et al., 2018). Further, it is practical and useful to teach students how to 
develop and use social capital (Schwartz et al., 2018). Consequently, building from 
the work of developing social capital, I argue the importance for institutions to take a 
piece of the responsibility through normalizing problems as an institution.

Problem Normalization
In my work delivering recruitment presentations for a university admissions 
department, I have occasionally witnessed a rising senior or soon-to-be high school 
graduate looking overwhelmed, intimidated, nervous, or just plain uncomfortable. 
Because of this, I have added a few statements to my presentation to the effect of “no 
one gets through college alone” and “it is perfectly normal to ask for help.” My intent 
was to tell the prospective student that this institution understands that nobody 
is perfect, recognizes mistakes will happen, and wants the student to talk with the 
employees to navigate missteps. 

The concept of institutional problem normalization, as presented in this paper, 
is rather novel; however, in their study, Bornschlegl and Caltabiano (2022) found 
reducing public stigma around academic help-seeking behaviors led to greater use of 
resources. Additionally, Hammond et al. (2015) advocated for institutions to normalize 



THE JOURNAL OF COLLEGE ORIENTATION, TRANSITION, AND RETENTION4

help-seeking behaviors in the academic setting so students might use academic 
resources more frequently. Advancing these findings into practical application, the 
actualization of problem normalization might take many forms at various institutions 
of higher education. Potential elements of problem normalization include: helping 
students feel comfortable/safe communicating with employees, instilling help-seeking 
behaviors in students, encouraging employees to be open and welcoming to students, 
and creating an institutional culture of encouraging communication. It is worth noting 
that institutions might address these elements of problem normalization between 
students and peer mentors/student leaders, as well as with employees.

IMPLEMENTING PROBLEM NORMALIZATION
Institutions need to determine how best to implement problem normalization to 
match their unique culture and setting. A potential five-step process for institutional 
problem normalization might include the following:

1. Highlight the concept in admissions presentations. For example, explicitly state 
that problems will happen. This is an institution that understands this and 
works with students to navigate difficulties. Introducing the concept of problem 
normalization as early as possible in the admissions process can send a message 
to students about the culture of the institution. This might help students feel 
more comfortable in their future studies. This element might also impact en-
rollment decisions, as students might be more likely to select an institution they 
perceive as more encouraging or understanding. 

2. Address stigma and aversion to help-seeking during orientation by highlight-
ing examples of how avoiding a small problem early in the semester can lead 
to much larger problems. Help students see that it is actually a strength to seek 
help and address problems early. As mentioned in Bornschlegl and Caltabiano 
(2022), students often avoid seeking help because they fear embarrassment or 
feelings of inadequacy. Providing tangible and relevant examples might help new 
students see why it is important to seek help, even if it might be uncomfortable 
the first few times.

3. Recommend that faculty add encouraging statements in course syllabi and in 
classroom discussions, suggesting how to address issues, seek help, and talk 
with the instructor. Having faculty include these elements in their syllabi and 
in classroom discussions reinforces the message that addressing problems and 
seeking help is encouraged and supported. This step is likely the most difficult, 
especially on campuses with a large number of faculty, and given the variability 
of problems encountered. Individual faculty members must navigate the prob-
lems and situations as they come, however. Encouraging students to seek help at 
the beginning of the term is an important first step.



VOLUME 29 NUMBER 2 5

4. Encourage help-seeking behaviors and reinforce the normalcy of encountering 
problems in trainings for student leaders, tour guides, peer mentors, and others. 
Having a plethora of voices at all levels normalizing certain challenges and en-
couraging help-seeking is essential. Student leaders introduce campus norms to 
new students and can reinforce help-seeking as normative.

5. Coach departments, instructors, and advisors to encourage students to seek help 
and communicate issues early before they grow. By feeling more comfortable 
in addressing challenges, students might also be more inclined to communicate 
beyond just when they encounter a problem. This final step is an institutional 
reinforcement at all levels. Similar to the suggestion of having faculty members 
address problem normalization in the classroom, when departments and other 
entities all throughout campus encourage the same message, campus culture 
and norms are created.

Sharing The Burden
Figure 1 illustrates how the burden of student success is shared between the 
institution and the student. Through positioning the institution as partly responsible 
(i.e., designing interventions and programs to teach a student how to build social 
capital and engaging in institutional problem normalization) and the student as partly 
responsible (e.g., developing social capital and communicating when they need help), 
the burden of student success is shared. The institution is responsible for creating 
openings for connections, while the student is also responsible for making and using 
these connections.

Figure 1. Sharing the Burden of Student Success 

Conclusion
While the Connected Scholars Program is a specific social capital development 
program, an institution might shape a similar program to best serve its specific 
campus and culture. Teaching a student how to develop a network of support in an 
environment that welcomes and supports growth through successfully navigating 
problems is essential for success. When the institution and the student share 
the burden of responsibility, the mutual effort may lead to increased success and 



THE JOURNAL OF COLLEGE ORIENTATION, TRANSITION, AND RETENTION6

retention. Helping students see that it is normal and expected for them to make 
mistakes and encounter challenges is at the core of education. Many students learn 
through mistakes, misinterpretations, and misunderstandings when the instructor 
is there to guide them (Wilson & Devereux, 2014). Creating an environment where 
students can experience challenges while also being supported is one way of sharing 
the burden of student success. 

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