Fostering the employability of business studies graduates Shairn Hollis-Turner Abstract Higher education is under pressure to enhance the employability of graduates by ensuring that they acquire competencies that make them employable in the labour market. This research project investigated the contribution of higher education towards the employability of graduates within a business diploma programme. A Delphi approach was employed with the Delphi panel consisting of three types of professionals – employers within the corporate sector, academics in the field of business studies, and graduates with workplace experience in the corporate sector. Both quantitative and qualitative data were obtained from three rounds of surveys. The findings show that disciplinary knowledge of Information Administration, Business Administration, Communication and Personnel Management, and the simulation of workplace practices as well as work-integrated learning opportunities are significant to enhancing the employability of office administrators and office managers. These findings provided academics with the opportunity to make improvements to the curriculum to foster the employability of the graduates. Introduction There is growing pressure on higher education to heighten the employability of graduates by guaranteeing that the learning experiences of students contribute to instilling the attributes, knowledge and skills that will empower graduates to “perform successfully as citizens in the knowledge economy” (Nel and Neale-Shutte, 2013, p.437). South Africa is still grappling with developing its economy and also bringing restitution to its black population. The latest unemployment statistics measuring the number of individuals actively seeking employment as a percentage of the workforce shows that the unemployment rate in South Africa increased to 25.5% in the second quarter of 2014 (Statistics South Africa, 2014). Higher education internationally, as well as in South Africa (e.g. Department of Education [DoE], 1997, 2002a, 2002b), has emphasised the need for increased graduate employability. Higher education reports such as the Robbins Report (1963), the Finn Committee (1991), the Mayer Committee 146 Journal of Education, No. 60, 2015 (1992), the Dearing Report (1997), the DeSeCo Project (Organisation for Economic Co-operation and Development [OECD], 2001), the Report on Employability Skills for Australian Industry (Curtis and McKenzie, 2002); REFLEX Project (Allen and Van der Velden, 2007) and Confederation of British Industry (CBI) Universities UK Report (2009), all emphasise the role of the education and training sectors in preparing graduates to confront the challenges of a global knowledge-based economy. Employability is seen as a symptom of the brisk changes related to globalisation, the liberalisation of trade, developments in information technology, biosciences, new materials and nanotechnology that have fuelled the rise of the “knowledge economy” (Davidson, 2007, p.1184). This together with technological advances and global economic dynamics requires that graduates have higher levels of knowledge and skills (Nel and Neale-Schutte, 2013). The education policy in South Africa has been intensely influenced by the global mandate that higher education institutions become more receptive to the needs and expectations of industry, the state and society, to guarantee economic and social success (Kruss, 2002). The curricular process provided by higher education attempts to facilitate the development of workplace prerequisites and to meet the demands of the knowledge economy by introducing work integrated learning projects, job shadowing and internships (Lowden, Hall, Elliot and Lewin, 2011, p.25) to name but a few examples. However, it cannot be assumed that the experience provided either by higher education, or in the workplace, or the fact that a student has completed a vocational course, will somehow ensure employability. The study on which this paper is based argues that employability is about the development of critical, reflective graduates who are empowered to contribute to their future places of employment in order to retain employment and promotion prospects in an ever-changing competitive global society. In order to determine why so many of the graduates of a higher education programme are unemployed, it is necessary to look at the knowledge bases of the curriculum. Knowledge matters and therefore the knowledge bases selected for professional curricula can be expected to play a significant role in enhancing the employability of graduates. Young and Muller (2014) argue that in an age where there is a proliferation of expert occupations, the knowledge that underpins the professional curriculum is of particular significance. Hollis-Turner: Fostering the employability. . . 147 In this respect the study on which this paper is based broadly investigated the contribution of higher education towards the employability of graduates. The research objectives aimed to investigate the knowledge bases of current office management work expertise and the implications thereof for the training of office managers. The findings of this research project provided academics with the opportunity to make improvements to the curriculum and it provided guidelines for the recurriculation of the higher education programme in office management in accordance with the new qualifications framework of the Department of Education (2007). Literature review Universities often make a “wish list” (Barrie, 2006, p.215) of knowledge, skills and attributes that will supposedly foster the employability of graduates. Mason, Williams and Cranmer (2006) argue that from the viewpoint of employers, employability often refers to work readiness, described as the possession of attitudes, knowledge, skills, and commercial understanding enabling contributions to be made to the achieving of organisational goals after starting employment. It is also defined as the possession of “foundational skills needed to be minimally qualified for a specific occupation” (ACT, 2013, p.3). Yorke and Knight (2006) identified four broad attainments on which employability is dependent, namely, knowledge and understanding; general and specific skills; efficacy beliefs and values; and metacognitive understanding. In educational research this position has remained dominant although it has been critiqued for neglecting other factors influencing employability. Contrary arguments include the work of McQuaid, Green and Danson who argue that a broader approach is necessary as it facilitates the “additional consideration of vital demand, personal circumstances and other factors that influence the employability of people in a particular labour market, or at a particular time” (2005, p.194). McQuaid and Lindsay (2005) argue that employability is not simply about building the attributes and skills of students by educational organisations as such skills require support of knowledge of job seeking skills and are influenced by health factors, gender, age and mobility. Côté and Bynner (2008) argue that economic conditions may influence the social status of young individuals and subsequently their employability, while McGrath 148 Journal of Education, No. 60, 2015 (2009) recognises that factors such as geographic location influence employability. Harvey and contributors (2003) contend that employability should be recognised as a process requiring more than the attributes, skills or experience to empower a student to get a job or to advance progress. The subject discipline selected by the graduate impacts to some degree on the opportunities for employability development. For example, involvement in employability development is considered easier for students studying professional programmes. However, “vocationalism is not synonymous with employability” (Harvey, 2002, p.5). In the South African context, the Education White Paper 3: A curriculum for the transformation of higher education (DoE, 1997) described the role of higher education institutions as the mobilisation of human resource development. Graduate employability has therefore become a significant aspect of planning by institutional and academic forums since it is beneficial to higher education, employers and graduates’ acquisition of an improved understanding of the causes of unemployable graduates (Nel and Neale- Shutte, 2013). Background to the study The focus of this research project is the employability of the graduates of a higher education programme at a University of Technology (UoT). The UoT comprises five faculties with over 32 000 students. UoT’s curricula have had a strong heritage in the provision of career-oriented education and focus on the workplace as both a learning resource and a site of knowledge production. In accordance with the National Plan for Higher Education (Ministry of Education, 2001) the assumption is that the primary focus of the UoT will be the cultivation of applied knowledge and job-related skills driven by market forces and entrepreneurialism (Imenda, 2005). Wheelahan (2010, p.4) argues that the purpose of professional and vocational education “is to induct students into a field of practice” and provide the knowledge that underpins practice. The three-year higher education business programme on office management aims to provide the local and international corporate sector with graduates who are skilled in management, administration and technology. The curricular arrangement for office management studies comprises the work of the profession of office administration in support of people in a range of different Hollis-Turner: Fostering the employability. . . 149 industries. Students are required to study the two major disciplines of Information Administration (which comprises computer theory and practice) and Business Administration for the period of three years. The programme for office managers includes two years study of Communication and one year of Legal Practice, Personnel Management, Mercantile Law, Financial Accounting and six months of experiential training or work-integrated learning in the workplace. Graduates of the programme find positions of employment in a variety of fields in the business world such as personal assistant, administrative office manager, data processor, office administrator at a hospital, and administrative assistant in a personnel department or the accountancy/legal section of an organisation or legal firm. There are approximately 290 students studying either on a full-time or part-time basis. Work experience alone does not ensure that graduates develop the “cognitive, social, practical. . . prerequisites” for employment (Yorke, 2004, p.7). Similarly, the curricular process does not guarantee employability, but it may facilitate it (Knight and Yorke, 2004). The programme for office management attempts to facilitate employability by providing opportunities for work experience and by bringing practitioners and employers into the classroom. Students are required to take part in group work exercises and presentations, co-ordinate seminars, participate in one week volunteer placements in the workplace during the first and second year, as well as undertake six months internship in the third year of study. Research methodology This study draws on a Delphi approach which is an established method used to harness the opinions of a diverse group of experts (Powell, 2003). The research project on which this paper is based expanded on the Delphi method by reviewing the traditional Delphi view of ‘expert’, as the Delphi panel of experts included not only employers, but also graduates of the office management curriculum. It comprised the distribution of three rounds of surveys to a panel of professionals comprising employers, graduates and academics. This provided the opportunity for the testing of knowledge and learning by the professionals as they refined their opinions and reached consensus. The reasons for selecting this research method was to gain the input from the panel regarding the critical skills, generic attributes and discipline specific content which they considered as key to fostering the employability of the graduates. The researcher attempted to elicit judgements 150 Journal of Education, No. 60, 2015 from the participants on the basis of surveys and focus group meetings, interviews and student surveys which centred on the research questions. For the purpose of this article only the primary data, both numeric and textual, obtained by using three rounds of Delphi surveys on the discipline specific content, is discussed. Purposive sampling was used for the selection of the Delphi panel and provided in-depth information from an interested group of participants. Twenty-three business professionals, fifteen graduates and fifteen academics agreed to serve on the Delphi panel and participate in the three rounds of surveys over a period of three years. The selection criteria for the business experts, graduates and academics were as follows: ! business experts in the Western Cape who operated in local and international medium to high technological environments, ! business experts who were co-operative partners of the UoT, ! business experts who had employed or currently employ OM graduates and/or third-year students (interns) and who are directly involved in their selection and mentorship, ! graduates who had been employed for a minimum period of three years and who were currently in supervisory and/or office management practitioner positions, ! business experts and graduates who were involved in the major sectors of tourism, medical fields, service and retail industries, education, production, government and local government, ! those who spoke various South African first languages (e.g. isiXhosa, English, isiZulu and Afrikaans), ! academics employed in the workplace within the past two to four years where they held positions in the workplace such as accountant, management consultant, administrative officer, training consultant, operations manager and office managers, and ! academics who participated in regular meetings with the business sector to remain informed of the field of office administration and office management. Hollis-Turner: Fostering the employability. . . 151 The strict adherence to these selection criteria enabled participants to evaluate current office management work practices objectively to determine the knowledge areas of the curriculum required by office administrators and office managers. Relevant ethical considerations of anonymity were also considered for this research project. The first round survey included the discipline specific content of the higher education programme. The panel was asked to rate the content of each discipline of the three year programme according to which were necessary, essential or critical to foster the employability of the graduate. They were also given the opportunity to list additional skills and knowledge areas omitted in the first round survey. The additional items were then added to the second survey and sent to the panel for rating. The data from the final round survey was analysed and an average of the ratings from each group of the Delphi panel was calculated to determine the overall consensus percentage. This data was analysed by examining the responses to the discipline specific ratings of Information Administration, Business Administration, Communication, Personnel Management, Financial Accounting and Legal Practice. Findings The findings are hierarchically ordered in line with the credit allocation of the disciplines of the office management programme. Information administration The findings showed that the MS Office suite (81%) received the highest degree of consensus followed by word processing (74%), emails and the internet (68%), Spreadsheets: Excel (57%), the protection of documentation (57%) with the rest of the content of the Information Administration curricula receiving below 50% consensus. The additional items added to the first round survey by graduates were the need for advanced Excel skills and the ability to identify different types of hardware or software and computer security threats. The data from the final round survey showed that the need for advanced skills on Excel received 40% consensus of the panel and the ability to identify different types of hardware 152 Journal of Education, No. 60, 2015 or software and computer security threats received 27% consensus of the panel. These findings imply that most of the panel did not have the same needs for graduates to have these skills. Many large organisations have Information and Technology support staff who would be responsible for the hardware or software installation and have qualified staff with advanced skills in Excel. While the knowledge of computer security and back-up procedures are necessary, these can be learned on site and often are particular to specific organisations. Information and Communication Technologies (ICT) are considered essential to fostering the employability of graduates (Lowden et al., 2011). The International British Education and Examination Board (Edexcel) in its report on the global perspective of effective education for employment (Playfoot and Hall, 2009, p.50) identified one of the qualiies most valued by employers in South Africa as being that of a willingness to “embrace technology”. In the South African context there is a significant gap between what graduates bring to the workplace and employers’ expectations in terms of ICT skills, with the biggest gap relating to the “ability to find and access information” (Griesel and Parker, 2009, p.11). The UKCES report entitled “The Employability Challenge” regards employability skills as those which must be present to empower an individual to apply the more particular knowledge and technical skills that their specific workplaces will expect and “using information technologies effectively – operating a computer, both using basic systems and also learning other applications as necessary” (2009, p.6). Refer to Table 1 below for the detailed results. Hollis-Turner: Fostering the employability. . . 153 Table 1: Information administration Infomation administration Consensus MS Office suite 81% Word processing 74% Emails and the Internet 68% Spreadsheets: Excel 57% Protection of documentation 57% Windows management 44% MS PowerPoint: Advanced 41% Advanced skills on Excel 40% Computer security 39% Back-up procedures and software 36% Flow of information 36% Management of information technology and systems 30% Structuring a document management system 29% Management decision-making 29% Ability to identify different types of hardware or software and computer security threats 27% Risk management: internet and network security 27% Production 35wpm 26% While the importance of Information Administration skills for the fostering of the employability of office administrators and office managers cannot be denied, the challenge is to ensure that graduates are prepared for the technological demands of the varied fields in which they find employment. The field of information technology is constantly changing and it is required of higher education to not only keep up with business practices, but to ensure that graduates are taking innovative ICT knowledge into their future workplaces (Boud and Solomon, 2001; Geisler, Bazerman, Doheny-Farina, Gurak, Haas, Johnson-Eilola, Kaufer, Lunsford, Miller, Winsor and Yates, 2001; Barnett, 2004). This was supported by the opinions of a number of the employers and graduates on the Delphi panel. For example a graduate 154 Journal of Education, No. 60, 2015 commented, ‘having knowledge alone is not enough’ and ‘simulations of information technology skills will be useful’. This emphasises the need for academic staff to remain current with workplace practices so that they may make use of innovative methods to simulate these practices in the classroom to prepare students for the workplace (Jeong, Taylor and Chi, 2000). Business administration The highest rates of consensus of the Delphi panel were in respect of items added to the first survey, namely time management (89%), and understanding the critical importance of administration as one of the pillars in any organisation (73%). In the higher education context students are required to adhere to values of time management which mirror those of the workplace such as punctuality, the adherence to deadlines for the submission of tasks and assignments, and the presentation of written and oral feedback reports. The knowledge of administrative procedures (73%) was followed by control of office activities (57%) and an additional item, knowledge of company policies and procedures (53%), which was added to the first round survey. Two other items added to the first survey were knowledge of planning, executing and reviewing events such as meetings and workshops, and project management. The rating of consensus of the Delphi panel for the significance of these areas of knowledge and skills was below 50%. Administration is considered essential in all sectors of business, regionally, nationally and internationally. In the South African context it is listed as a critical skill in the Education, Training and Development Practices (ETDP) Sector Education and Training Authority Report 2010/2011. A number of the employers and graduates called for increased simulation of workplace practices and an employer commented that ‘the basic office management skills are necessary in all contexts’ and