ISSN: 2001-015X V O L 5 , N O 2 ( 2 0 1 5 ) C O N T E N T S G. Scott Erickson and Helen N. Rothberg A Longitudinal Look at Strategy, Intellectual Capital and Profit Pools pp. 5-13 A.S.A. du Toit Competitive intelligence research: an investigation of trends in the literature pp. 14-21 Amine Aziza, Mourad Oubrich and Klaus Solberg Søilen The impact of CRM on QoE: An exploratory study from mobile phone industry in Morocco pp. 22-35 Lucie Šperková, Petr Škola, Tomáš Bruckner Evaluation of e-Word-of-Mouth through Business Intelligence processes in banking domain pp. 36-47 Gianita Bleoju and Alexandru Capatina Leveraging organizational knowledge vision through Strategic Intelligence profiling - the case of the Romanian software industry pp. 48-58 ~ 2 Journal Contact: Mailing Address: JISIB Halmstad University Box 823 301 18 Halmstad SWEDEN Principal Contact: Prof. Dr. Klaus Solberg Søilen School of Business and Engineering (SBE) Email: klaus.solberg_soilen@hh.se Copyright © 2015 JISIB, Halmstad University. All rights reserved. 3 E D I T O R I A L T E A M Founding Editors Prof. Henri Dou (France), Groupe ESCEM Prof. Per Jenster (China), NIMI Honorary Editors Prof. John E. Prescott (USA), University of Pittsburgh Prof. Bernard Dousset (France), Toulouse University Editor-in-Chief Prof. Klaus Solberg Søilen (Sweden), Halmstad University Regional Associated Editors America: Prof. G. Scott Erickson (USA), Ithaca College Europe: Prof. Sahbi Sidhom (France), Nancy University Asia: Prof. Xie Xinzhou (China), Beijing University Africa: Prof. Adeline Du Toit (South Africa), University of Johannesburg Nordic Editorial Advisory Board: Prof. Svend Hollensen, University of South Denmark (Denmark) Prof. Göran Svensson, Markedshøyskolen (Norway). T h e E d i t o r i a l B o a r d : Dr. Mark Xu, University of Portsmouth, UK Dr. Subir Ranjan Das, University of Petroleum & Energy Studies, India Associate Professor Dirk Vriens, Radboud University, Netherlands Professor Karim Baina, École nationale supérieure d'informatique et d'analyse des systèmes (ENSIAS), Morocco Professor Uwe Hannig, Fachhochschule Ludwigshafen am Rhein, Germany Dr. Klaus Solberg Søilen, Halmstad University, School of Business and Engineering, Sweden Dr. Eduardo Flores Bermudez, Bayer Schering Pharma AG, Germany Professor Kingo Mchombu, University of Namibia, Namibia Professor Adeline Du Tout, University of Johannesburg, South Africa Professor Pere Escorsa, School of Industrial Engineering of Terrassa, Politechnical University of Catalonia, Spain Associate Professor Per Frankelius, Örebro University, Sweden Professor Malek Ghenima, L'Université de la Manouba, Tunisia Professor Blaise Cronin, Indiana University, United States Dr. John E. Prescott, University of Pittsburgh, United States Dr. Michael L Neugarten, The College of Management, Rishon LeZion, Israel Professor Mika Hannula, Tampere University of Technology, Finnland Professor Kamel Smaili, Université Nany 2, France Professor Henri Jean-Marie Dou, ATELIS Competitive Intelligence Work Room of the Groupe ESCEM, France Professor Bernard Dousset, Toulouse University, France Professor G. Scott Erickson, Ithaca College, United States Professor Sahbi Sidom, Université Nancy 2, France Professor Xinzhou Xie, Beijing Science and Technology Information Institute, China Associate Professor Jonathan Calof, Telfer School of Management at University of Ottawa, Canada Professor Per V. Jenster, Nordic International Management Institute, China Professor Alfredo Passos, Fundação Getulio Vargas, Brazil Professor Brigitte Gay, ESC-Toulouse, France Professor Sophie Larivet, Ecole Supérieure du Commerce Extérieur (ESCE), Paris, France T h e M a n a g e r i a l B o a r d : Way Chen, China Institute of Competitive Intelligence (CICI) Raíner E Michaeli, Director Institute for Competitive Intelligence GmbH, Germany Philippe A. Clerc, Director of CI, innovation & IT department at the Assembly of the French Chambers of Commerce and Industry, France Alessandro Comai, Director of Miniera SL, Project leader in World-Class CI Function, Spain Pascal Frion, Director Acrie Competitive Intelligence Network, France Hans Hedin, Hedin Intelligence & Strategy Consultancy, Sweden Mourad Oubrich, President of CIEMS, Morocco javascript:openRTWindow('https://ojs.hh.se/index.php/JISIB/about/editorialTeamBio/49') javascript:openRTWindow('https://ojs.hh.se/index.php/JISIB/about/editorialTeamBio/18') javascript:openRTWindow('https://ojs.hh.se/index.php/JISIB/about/editorialTeamBio/20') javascript:openRTWindow('https://ojs.hh.se/index.php/JISIB/about/editorialTeamBio/19') javascript:openRTWindow('https://ojs.hh.se/index.php/JISIB/about/editorialTeamBio/21') javascript:openRTWindow('https://ojs.hh.se/index.php/JISIB/about/editorialTeamBio/3') javascript:openRTWindow('https://ojs.hh.se/index.php/JISIB/about/editorialTeamBio/22') javascript:openRTWindow('https://ojs.hh.se/index.php/JISIB/about/editorialTeamBio/23') javascript:openRTWindow('https://ojs.hh.se/index.php/JISIB/about/editorialTeamBio/24') javascript:openRTWindow('https://ojs.hh.se/index.php/JISIB/about/editorialTeamBio/25') javascript:openRTWindow('https://ojs.hh.se/index.php/JISIB/about/editorialTeamBio/26') javascript:openRTWindow('https://ojs.hh.se/index.php/JISIB/about/editorialTeamBio/27') javascript:openRTWindow('https://ojs.hh.se/index.php/JISIB/about/editorialTeamBio/28') javascript:openRTWindow('https://ojs.hh.se/index.php/JISIB/about/editorialTeamBio/6') javascript:openRTWindow('https://ojs.hh.se/index.php/JISIB/about/editorialTeamBio/29') javascript:openRTWindow('https://ojs.hh.se/index.php/JISIB/about/editorialTeamBio/17') javascript:openRTWindow('https://ojs.hh.se/index.php/JISIB/about/editorialTeamBio/16') javascript:openRTWindow('https://ojs.hh.se/index.php/JISIB/about/editorialTeamBio/4') javascript:openRTWindow('https://ojs.hh.se/index.php/JISIB/about/editorialTeamBio/7') javascript:openRTWindow('https://ojs.hh.se/index.php/JISIB/about/editorialTeamBio/8') javascript:openRTWindow('https://ojs.hh.se/index.php/JISIB/about/editorialTeamBio/9') javascript:openRTWindow('https://ojs.hh.se/index.php/JISIB/about/editorialTeamBio/10') javascript:openRTWindow('https://ojs.hh.se/index.php/JISIB/about/editorialTeamBio/12') javascript:openRTWindow('https://ojs.hh.se/index.php/JISIB/about/editorialTeamBio/31') javascript:openRTWindow('https://ojs.hh.se/index.php/JISIB/about/editorialTeamBio/13') javascript:openRTWindow('https://ojs.hh.se/index.php/JISIB/about/editorialTeamBio/14') javascript:openRTWindow('https://ojs.hh.se/index.php/JISIB/about/editorialTeamBio/15') 4 JOURNAL OF INTELLIGENCE STUDIES IN BUSINESS Halmstad, October 15th 2015 E D I T O R I A L N O T E V O L 5 , N O 2 ( 2 0 1 5 ) It is always a pleasure to realize, at the time of writing this editorial note, that the articles published by JISIB come from many parts of the world and from many industries. This is not intentionally - even though we strive for diversity - as we do not know what articles actually make it through the review process for each issue. Our rejection rate is now more than 80%. Some see that as a sign of quality. In this issue of JISIB we publish three articles on Intelligence Studies presented at the ECKM 2015 conference. There is also an article by Oubrich et al. presented at the AIM 2015 conference. In addition ASA du Toit gives an updated analysis of the Intelligence Studies field. As always we would first of all like to thank the authors for their contributions to this issue of JISIB. On behalf of the Editorial Board, Sincerely Yours, Prof. Dr. Klaus Solberg Søilen Editor-in-chief Halmstad University I Box 823 I S-301 18 Halmstad, Sweden I Tel: +46 35-16 71 00