ISSN: 2001-015X V O L 2 , N O 3 ( 2 0 1 2 ) C O N T E N T S Helen N. Rothberg and G. Scott Erickson Benchmarking Competitive Intelligence Activity pp. 5-11 Stéphane Goria How to adapt a tactical board wargame for marketing strategy identification pp. 12-28 Yasmina Amara, Klaus Solberg Søilen and Dirk Vriens Using the SSAV model to evaluate Business Intelligence Software pp. 29-40 Marisela Rodriguez Salvador and Luis Francisco Salinas Casanova Applying Competitive Intelligence: The Case of Thermoplastics Elastomers pp. 41-47 Klaus Solberg Søilen and Anders Hasslinger Factors shaping vendor differentiation in the Business Intelligence software industry pp. 48-54 ~ 2 Journal Contact: Mailing Address: JISIB Halmstad University Box 823 301 18 Halmstad SWEDEN Principal Contact: Dr. Klaus Solberg Søilen School of Business and Engineering (SBE) Email: klaus.solberg_soilen@hh.se Copyright © 2012 JISIB, Halmstad University. All rights reserved. 3 E D I T O R I A L T E A M Founding Editors Prof. Henri Dou (France), Goupe ESCEM Prof. Per Jenster (China), NIMI Honorary Editors Prof. John E. Prescott (USA), University of Pittsburgh Prof. Bernard Dousset (France), Toulouse University Editor-in-Chief Dr. Klaus Solberg Søilen (Sweden), Halmstad University Regional Associated Editors America: Prof. G. Scott Erickson (USA), Ithaca College Europe: Prof. Sahbi Sidhom (France), Nancy University Asia: Prof. Xie Xinzhou (China), Beijing University Africa: Prof. Adeline Du Toit (South Africa), University of Johannesburg T h e E d i t o r i a l B o a r d : Dr. Mark Xu, University of Portsmouth, UK Dr. Subir Ranjan Das, University of Petroleum & Energy Studies, India Assistant Professor Dirk Vriens, Radboud University, Netherlands Professor Karim Baina, École nationale supérieure d'informatique et d'analyse des systèmes (ENSIAS), Morocco Professor Uwe Hannig, Fachhochschule Ludwigshafen am Rhein, Germany Dr. Klaus Solberg Søilen, Halmstad University, School of Business and Engineering, Sweden Dr. Eduardo Flores Bermudez, Bayer Schering Pharma AG, Germany Professor Kingo Mchombu, University of Namibia, Namibia Professor Adeline Du Tout, University of Johannesburg, South Africa Professor Pere Escorsa, School of Industrial Engineering of Terrassa, Politechnical University of Catalonia, Spain Assistant Professor Per Frankelius, Örebro University, Sweden Professor Malek Ghenima, L'Université de la Manouba, Tunisia Professor Blaise Cronin, Indiana University, United States Dr. John E. Prescott, University of Pittsburgh, United States Dr. Michael L Neugarten, The College of Management, Rishon LeZion, Israel Professor Mika Hannula, Tampere University of Technology, Finnland Professor Kamel Smaili, Université Nany 2, France Professor Henri Jean-Marie Dou, ATELIS Competitive Intelligence Work Room of the Groupe ESCEM, France Professor Bernard Dousset, Toulouse University, France Professor G. Scott Erickson, Ithaca College, United States Professor Sahbi Sidom, Université Nancy 2, France Professor Xinzhou Xie, Beijing Science and Technology Information Institute, China Associate Professor Jonathan Calof, Telfer School of Management at University of Ottawa, Canada Professor Per V. Jenster, Nordic International Management Institute, China Professor Alfredo Passos, Fundação Getulio Vargas, Brazil Professor Brigitte Gay, ESC-Toulouse, France Professor Sophie Larivet, Ecole Supérieure du Commerce Extérieur (ESCE), Paris, France T h e M a n a g e r i a l B o a r d : Way Chen, President of China Institute of Competitive Intelligence, China Raíner E Michaeli, Director Institute for Competitive Intelligence GmbH, Germany Philippe A. Clerc, Director of CI, innovation & IT department at the Assembly of the French Chambers of Commerce and Industry, France Alessandro Comai, Director of Miniera SL, Project leader in World-Class CI Function, Spain Pascal Frion, Director Acrie Competitive Intelligence Network, France Hans Hedin, Vice President Business Development at Global Intelligence Alliance Group, Sweden javascript:openRTWindow('https://ojs.hh.se/index.php/JISIB/about/editorialTeamBio/49') javascript:openRTWindow('https://ojs.hh.se/index.php/JISIB/about/editorialTeamBio/18') javascript:openRTWindow('https://ojs.hh.se/index.php/JISIB/about/editorialTeamBio/20') javascript:openRTWindow('https://ojs.hh.se/index.php/JISIB/about/editorialTeamBio/19') javascript:openRTWindow('https://ojs.hh.se/index.php/JISIB/about/editorialTeamBio/21') javascript:openRTWindow('https://ojs.hh.se/index.php/JISIB/about/editorialTeamBio/3') javascript:openRTWindow('https://ojs.hh.se/index.php/JISIB/about/editorialTeamBio/22') javascript:openRTWindow('https://ojs.hh.se/index.php/JISIB/about/editorialTeamBio/23') javascript:openRTWindow('https://ojs.hh.se/index.php/JISIB/about/editorialTeamBio/24') javascript:openRTWindow('https://ojs.hh.se/index.php/JISIB/about/editorialTeamBio/25') javascript:openRTWindow('https://ojs.hh.se/index.php/JISIB/about/editorialTeamBio/26') javascript:openRTWindow('https://ojs.hh.se/index.php/JISIB/about/editorialTeamBio/27') javascript:openRTWindow('https://ojs.hh.se/index.php/JISIB/about/editorialTeamBio/28') javascript:openRTWindow('https://ojs.hh.se/index.php/JISIB/about/editorialTeamBio/6') javascript:openRTWindow('https://ojs.hh.se/index.php/JISIB/about/editorialTeamBio/29') javascript:openRTWindow('https://ojs.hh.se/index.php/JISIB/about/editorialTeamBio/17') javascript:openRTWindow('https://ojs.hh.se/index.php/JISIB/about/editorialTeamBio/16') javascript:openRTWindow('https://ojs.hh.se/index.php/JISIB/about/editorialTeamBio/4') javascript:openRTWindow('https://ojs.hh.se/index.php/JISIB/about/editorialTeamBio/7') javascript:openRTWindow('https://ojs.hh.se/index.php/JISIB/about/editorialTeamBio/8') javascript:openRTWindow('https://ojs.hh.se/index.php/JISIB/about/editorialTeamBio/9') javascript:openRTWindow('https://ojs.hh.se/index.php/JISIB/about/editorialTeamBio/10') javascript:openRTWindow('https://ojs.hh.se/index.php/JISIB/about/editorialTeamBio/12') javascript:openRTWindow('https://ojs.hh.se/index.php/JISIB/about/editorialTeamBio/31') javascript:openRTWindow('https://ojs.hh.se/index.php/JISIB/about/editorialTeamBio/13') javascript:openRTWindow('https://ojs.hh.se/index.php/JISIB/about/editorialTeamBio/14') javascript:openRTWindow('https://ojs.hh.se/index.php/JISIB/about/editorialTeamBio/15') 4 JOURNAL OF INTELLIGENCE STUDIES IN BUSINESS Halmstad, December 22 2012 E D I T O R I A L N O T E V O L 2 , N O 3 ( 2 0 1 2 ) JISIB has entered into an electronic licensing relationship with EBSCO Publishing. It has also been selected to appear in EBSCO’s Business Source Complete database, which according to the company publishes “Superior Academic Journals (…) with premium content of peer-reviewed, business related journals. “ JISIB now also fulfills the official criteria of Thomson Reuters to be cited in their ISI Web of Knowledge database. As such it has applied to be included in the database. However, by experience with other journals, we know this process can still take considerable time. After having had the journal’s first annual meeting for editors in December we would like to thank the old board members who are leaving and welcome the new ones. Most contributions continue to come from best papers from a number of conferences related to Intelligence Studies. Two out of five articles come from ECKM 2012, which was held 6-7 September in Cartagena, Spain. Track co-chairs for the Mini Track on Competitive Intelligence and KM was G. Scott Erickson, Ithaca College, Ithaca, NY and Helen N. Rothberg, Marist College, Poughkeepsie, New York. Two other articles are revised versions of papers presented at ECIS, but not previously published in journals. The article by Helen N. Rothberg and G. Scott Erickson is about how to benchmark competitive intelligence activities. The paper identifies and measures different circumstances in which knowledge development and knowledge protection can have greater or lesser importance for a company. The authors believe that the results will start to move scholarly work in the field into the new areas of macro studies and strategic choice. The article by Stéphan Goria is on board wargames for businesses. It also gives a broad background of this field of study with the history of wargames and numerous historical examples. Moreover Goria shows the benefits with wargames by creating a new game and testing it for a market situation which found place in France between Nintendo and Sony. The article by Yasmina Amara, Klaus Solberg Søilen and Dirk Vriens proposes a way to evaluate business intelligence software by introducing a new model, the SSAV model. The article by Marisela Rodriguez Salvador and Luis Francisco Salinas Casanova applies a Competitive Intelligence model to analyze Thermoplastics Elastomers (TE), a class of polymers, for a company in Mexico. The model shows numerous novel findings with important implications for the company. Finally, the article by Klaus Solberg Søilen and Anders Hasslinger show how vendors of Business Intelligence software try to differentiate themselves in this market. On behalf of the Editorial Board, Sincerely Yours, Dr. Klaus Solberg Søilen Halmstad University I Box 823 I S-301 18 Halmstad, Sweden I Tel: +46 35-16 71 00