ISSN: 2001-015X V O L 3 , N O 3 ( 2 0 1 3 ) C O N T E N T S Alessandro Agostino, Klaus Solberg Søilen and Barth Gerritsen Cloud solution in Business Intelligence for SMEs –vendor and customer perspectives pp. 5-28 Helen N. Rothberg and G. Scott Erickson Intelligence in the Oil Patch: Knowledge Management and Competitive Intelligence Insights pp. 29-36 José Esteves and José Curto A Risk and Benefits Behavioral Model to Assess Intentions to Adopt Big Data pp. 37-46 Applying Competitive Intelligence: The Case of Thermoplastics Elastomers Marisela Rodriguez Salvador and Luis Francisco Salinas Casanova pp. 47-53 O p i n i o n S e c t i o n Nowshade Kabir and Elias Carayannis Big Data, Tacit Knowledge and Organizational Competitiveness pp. 54-62 ~ 2 Journal Contact: Mailing Address: JISIB Halmstad University Box 823 301 18 Halmstad SWEDEN Principal Contact: Dr. Klaus Solberg Søilen School of Business and Engineering (SBE) Email: klaus.solberg_soilen@hh.se Copyright © 2013 JISIB, Halmstad University. All rights reserved. 3 E D I T O R I A L T E A M Founding Editors Prof. Henri Dou (France), Goupe ESCEM Prof. Per Jenster (China), NIMI Honorary Editors Prof. John E. Prescott (USA), University of Pittsburgh Prof. Bernard Dousset (France), Toulouse University Editor-in-Chief Dr. Klaus Solberg Søilen (Sweden), Halmstad University Regional Associated Editors America: Prof. G. Scott Erickson (USA), Ithaca College Europe: Prof. Sahbi Sidhom (France), Nancy University Asia: Prof. Xie Xinzhou (China), Beijing University Africa: Prof. Adeline Du Toit (South Africa), University of Johannesburg T h e E d i t o r i a l B o a r d : Dr. Mark Xu, University of Portsmouth, UK Dr. Subir Ranjan Das, University of Petroleum & Energy Studies, India Assistant Professor Dirk Vriens, Radboud University, Netherlands Professor Karim Baina, École nationale supérieure d'informatique et d'analyse des systèmes (ENSIAS), Morocco Professor Uwe Hannig, Fachhochschule Ludwigshafen am Rhein, Germany Dr. Klaus Solberg Søilen, Halmstad University, School of Business and Engineering, Sweden Dr. Eduardo Flores Bermudez, Bayer Schering Pharma AG, Germany Professor Kingo Mchombu, University of Namibia, Namibia Professor Adeline Du Tout, University of Johannesburg, South Africa Professor Pere Escorsa, School of Industrial Engineering of Terrassa, Politechnical University of Catalonia, Spain Assistant Professor Per Frankelius, Örebro University, Sweden Professor Malek Ghenima, L'Université de la Manouba, Tunisia Professor Blaise Cronin, Indiana University, United States Dr. John E. Prescott, University of Pittsburgh, United States Dr. Michael L Neugarten, The College of Management, Rishon LeZion, Israel Professor Mika Hannula, Tampere University of Technology, Finnland Professor Kamel Smaili, Université Nany 2, France Professor Henri Jean-Marie Dou, ATELIS Competitive Intelligence Work Room of the Groupe ESCEM, France Professor Bernard Dousset, Toulouse University, France Professor G. Scott Erickson, Ithaca College, United States Professor Sahbi Sidom, Université Nancy 2, France Professor Xinzhou Xie, Beijing Science and Technology Information Institute, China Associate Professor Jonathan Calof, Telfer School of Management at University of Ottawa, Canada Professor Per V. Jenster, Nordic International Management Institute, China Professor Alfredo Passos, Fundação Getulio Vargas, Brazil Professor Brigitte Gay, ESC-Toulouse, France Professor Sophie Larivet, Ecole Supérieure du Commerce Extérieur (ESCE), Paris, France T h e M a n a g e r i a l B o a r d : Way Chen, China Institute of Competitive Intelligence (CICI) Raíner E Michaeli, Director Institute for Competitive Intelligence GmbH, Germany Philippe A. Clerc, Director of CI, innovation & IT department at the Assembly of the French Chambers of Commerce and Industry, France Alessandro Comai, Director of Miniera SL, Project leader in World-Class CI Function, Spain Pascal Frion, Director Acrie Competitive Intelligence Network, France Hans Hedin, Vice President Business Development at Global Intelligence Alliance Group, Sweden javascript:openRTWindow('https://ojs.hh.se/index.php/JISIB/about/editorialTeamBio/49') javascript:openRTWindow('https://ojs.hh.se/index.php/JISIB/about/editorialTeamBio/18') javascript:openRTWindow('https://ojs.hh.se/index.php/JISIB/about/editorialTeamBio/20') javascript:openRTWindow('https://ojs.hh.se/index.php/JISIB/about/editorialTeamBio/19') javascript:openRTWindow('https://ojs.hh.se/index.php/JISIB/about/editorialTeamBio/21') javascript:openRTWindow('https://ojs.hh.se/index.php/JISIB/about/editorialTeamBio/3') javascript:openRTWindow('https://ojs.hh.se/index.php/JISIB/about/editorialTeamBio/22') javascript:openRTWindow('https://ojs.hh.se/index.php/JISIB/about/editorialTeamBio/23') javascript:openRTWindow('https://ojs.hh.se/index.php/JISIB/about/editorialTeamBio/24') javascript:openRTWindow('https://ojs.hh.se/index.php/JISIB/about/editorialTeamBio/25') javascript:openRTWindow('https://ojs.hh.se/index.php/JISIB/about/editorialTeamBio/26') javascript:openRTWindow('https://ojs.hh.se/index.php/JISIB/about/editorialTeamBio/27') javascript:openRTWindow('https://ojs.hh.se/index.php/JISIB/about/editorialTeamBio/28') javascript:openRTWindow('https://ojs.hh.se/index.php/JISIB/about/editorialTeamBio/6') javascript:openRTWindow('https://ojs.hh.se/index.php/JISIB/about/editorialTeamBio/29') javascript:openRTWindow('https://ojs.hh.se/index.php/JISIB/about/editorialTeamBio/17') javascript:openRTWindow('https://ojs.hh.se/index.php/JISIB/about/editorialTeamBio/16') javascript:openRTWindow('https://ojs.hh.se/index.php/JISIB/about/editorialTeamBio/4') javascript:openRTWindow('https://ojs.hh.se/index.php/JISIB/about/editorialTeamBio/7') javascript:openRTWindow('https://ojs.hh.se/index.php/JISIB/about/editorialTeamBio/8') javascript:openRTWindow('https://ojs.hh.se/index.php/JISIB/about/editorialTeamBio/9') javascript:openRTWindow('https://ojs.hh.se/index.php/JISIB/about/editorialTeamBio/10') javascript:openRTWindow('https://ojs.hh.se/index.php/JISIB/about/editorialTeamBio/12') javascript:openRTWindow('https://ojs.hh.se/index.php/JISIB/about/editorialTeamBio/31') javascript:openRTWindow('https://ojs.hh.se/index.php/JISIB/about/editorialTeamBio/13') javascript:openRTWindow('https://ojs.hh.se/index.php/JISIB/about/editorialTeamBio/14') javascript:openRTWindow('https://ojs.hh.se/index.php/JISIB/about/editorialTeamBio/15') 4 JOURNAL OF INTELLIGENCE STUDIES IN BUSINESS Halmstad, December 27 2013 E D I T O R I A L N O T E V O L 3 , N O 3 ( 2 0 1 3 ) The journal continues to draw mainly on articles presented at academic conferences on topics related to competitive intelligence. In 2013 SCIP organized a first conference in South Africa, under the leadership of ASA du Toit, the journal’s editor for Africa. The first article by Agostino et al. entitled “Cloud solution in Business Intelligence for SMEs –vendor and customer perspectives“ identifies key success factor for SMEs of cloud based Business Intelligence products. Most important KSFs identified in this study were the level of software functionalities, the ubiquitous access to data, responsive answers to customer support requests, handling large amounts of data and implementation cost. The study also shows that SMEs prefer industry tailored software, monthly or quarterly billings, and contact by email or phone for service. The second article by Helen N. Rothberg and G. Scott Erickson entitled “ Intelligence in the Oil Patch: Knowledge Management and Competitive Intelligence Insights” argue with extensive empirical data and examples from oil-based industries that practitioners are one step ahead of academia in the sense that many organizations have a connection between their knowledge management and competitive intelligence functions. While the natural inclination of most working in the fields of KM and CI is that more is always better, both theory and practice suggest that sometimes a more measured approach may be better, the authors conclude. The third article by Esteves and Curto entitled “A Risk and Benefits Behavioral Model to Assess Intentions to Adopt Big Data” develops a model that predicts the intention to adopt Big Data technologies. The article by Salvador and Casanoa entitled “Applying Competitive Intelligence: The Case of Thermoplastics Elastomers” provides a practical case of the Competitive Intelligence Methodology applied to the Thermoplastics Elastomers Industry, specifically within the Styrenic Block Copolymers category. The authors identify a solution for a Mexican Company to support their decision-making process. The last article by Kabir and Carayannis entitled “Big Data, Tacit Knowledge and Organizational Competitiveness” show how big data is a source of firm’s competitive advantage. As always we would first of all like to thank the authors for their contributions to this issue of JISIB. On behalf of the Editorial Board, Sincerely Yours, Dr. Klaus Solberg Søilen Halmstad University I Box 823 I S-301 18 Halmstad, Sweden I Tel: +46 35-16 71 00