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Journal of Pragmatics Research 
Vol. 3, No. 2 (2021), pp.147-159 

E-ISSN: 2656-8020 
Website: http://e-journal.iainsalatiga.ac.id/index.php/jopr/index 

 

Integrating Politeness Principles and Strategies in 

Counselling Technique: A Phenomenological Study  

 

 

Syafryadin Syafryadin
1
* 

 
Universitas Bengkulu, Indonesia  
 

 
*Corresponding Author 
Email: syafryadin@unib.ac.id 
 

DOI: http://dx.doi.org/10.18326/jopr.v3i2.147-159 

Copyright © the Author (s)  
 
 
 
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License. 
 
How to Cite:  Syafryadin, S. (2021). Integrating Politeness Principles and Strategies in Counselling Technique: A 
Phenomenological Study. Journal of Pragmatics Research, 3(2). doi: http://dx.doi.org/10.18326/jopr.v3i2.147-159 

 

Submission 
Track: 
Received:  
17-06-2021 
Final Revision: 
03-09-2021 
Available online:  
06-09-2021 
 

 

ABSTRACT 

Politeness is an important academic topic. An action must be taken to prevent 
rudeness. As a result, this study investigates how counseling techniques can modify 
students' behavior to be more courteous by implementing politeness tactics and 
concepts. Furthermore, the purpose of this study is to determine why counseling 
strategies may alter students' perspectives. The research was conducted using a 
phenomenological study using an observation checklist and interview guideline. 
The instruments were triangulated for validity. Data collection, data 
condensation, data display, and conclusion were all used in the data analysis. The 
findings revealed that Counselling Technique could have an impact on the 
outcome. The findings revealed that Counselling Technique had the ability to 
change students' conduct to become more polite. The students used negative 
politeness methods to consult with the instructors during its execution. 
Furthermore, students used all of the politeness standards, including the tact 
principle, generosity principle, modesty principle, approval principle, compassion 
principle, and agreement principle. In summary, the counseling strategy could be 
employed to help pupils with their behavioral issues 
 
Keywords: Politeness principles, strategies; counselling technique, 
Phenomenological study 
 

 

 

 

mailto:syafryadin@unib.ac.id
http://dx.doi.org/10.18326/jopr.v3i2.147-159
https://creativecommons.org/licenses/by-sa/4.0/
http://dx.doi.org/10.18326/jopr.v3i2.147-159


 

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INTRODUCTION 

 
Politeness is still an important issue of research since 10 or 15 years ago. Politeness is a 

form of good attitude to apply in our life. However, it can cause a conflict if the people broke the 

rule of politeness. According to Brown and Levinson (1987), politeness is a fundamental thing in 

using a language based on social context that used to maintain the success of communication in a 

society. Besides, politeness could guide the positive character of the speaker in behaving toward 

someone because it shows the respect between communicant and communicator.  

 The problems that occurred in a society whether in the world and in Indonesia, many 

students still disobey politeness rules in interacting to other people or older person, especially this 

issue happens between students to the teacher or students to lecturers. Based on the observation, 

many students did not know how to be polite to the lecturer when texting to the lecturer. In this 

part, students did impoliteness texting to lecturers, such as deciding time by her or himself, force 

lecturer to consult and did not write the name. One of the alternative solutions to change the 

behaviour of the students is Counselling because counselling technique is a technique that can be 

used to assist the students become better understanding about the theory and practice (Stone, 

2005). The purpose of counselling technique is to give awareness about core values that lead the 

students to the real actions or alter the students’ attitude. This counselling technique is expected to 

cope the students’ problems in terms of politeness.  

Many researchers had conducted the research on politeness topic. Those researches could 

be classified into three main themes namely politeness types, politeness principle and the effect of 

culture and linguistic choice on politeness. Some researchers aimed to analyse the types of 

politeness strategies whether in oral or written form, such as speech, novel, movie and teaching 

process. The results showed that politeness strategies occurred in those forms namely positive 

politeness, negative politeness, bald on record, off-record politeness strategies.  

However the dominant part is depended on the form whether written or spoken (Safitri, 

Mujiono, Herawati, 2015; Ryabova, 2015; Rosari, 2016; Nailah, 2016; Eshghinejad & Moini, 

2016; Kravchenk & Pasternak, 2016; Marlina & Selfia, 2016; Syah, et al., 2017; Kamlasi, 2017; 

Agbaglo, 2017; Putri, et al., 2018;  Pratiwi, et al., 2018; Marlina & Sibarani, 2018; Nur & Rosa, 

2019; Meiratnasari, et al., 2019; Mahmud, 2019; Kuzhevskaya, 2019).  

Other studies identified politeness principles in their research. Their findings were almost 

same about obey the rules of politeness and break the rules of politeness principle. For example, in 

their research occurred politeness principle, such as Generosity, modesty, Approbation, 

agreement, sympathy, and  tact principle), but it also broke the principles (Elmianvar & 

Kheirabadi, 2013; Karim,  2016; Liu, 2017; Samsi, 2018; Mufliharsi & Pratiwi, 2019; Ruantika, 

2019; Rosyida, et al., 2019).  

Furthermore, there were researchers who wanted know the effect of culture and linguistic 

choice on politeness strategy. The results showed that culture, linguistic choice has an impact on 



 

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the way of people to another people, and it influences the level of politeness and its strategy 

(Ghounane, Mortad, Rabahi, 2017; Fitriah & Hidayat, 2018).  

Referring to problems and relevant studies, the current research has a distinction from the 

previous ones because the current study wants to rise the issue of impoliteness that happens to the 

students by training or mentoring the students to be more polite to whom they speak. Surely, this 

research is opposite to the previous studies that only identified and analysed the types of politeness 

strategies and principle and effect to the culture. Therefore, this research aims to portrait the 

students’ and lecturers’ counselling technique experience on politeness during journal 

consultation. The research questions are (1) How counselling technique change students’ 

impoliteness to be politeness in doing journal consultation? (2) Why counselling technique could 

change students’ attitude to be politeness in doing journal consultation? 

 

Politeness 

Politeness is one of the pragmatics aspects that show the attitude of the speaker. Moreover, 

politeness will guarantee the relationship among speakers because it will keep the relation among 

interlocutors. Politeness is in relation to the social lives.  It will also save the speakers’ face (Yule, 

1996). Thus, in my poin of view, politeness is a attitude that can be done by speaker or listener. 

This will lead the speaker or listener to have social value in the society. It means that it will keep 

the relationship among speakers. 

 

Types of Politeness Strategies 

According to Yule (1996), there are several types of politeness. Those are positive 

politeness, negative politeness, bald on record and off the record. Firstly, A Positive politeness 

strategy is one of the politeness strategies that lead the speaker to achieve a common goal, even 

friendship via expressions. In this strategy, the speakers’ relation is close. See the example 1. 

Example 1 

A: How about letting me use your rule? 

B: Hey, my bro, I‘d appreciate it if you’d let me use your rule? 

Secondly, negative politeness strategy is one of politeness strategies that show the save the 

face of the speaker. In this strategy, there is a gap between the speaker 1 and speaker 2. The 

example can be seen in example 2. 

Example 2, 

A: Could you lend me a ruler? 

B: I am sorry to bother you, but could I ask you for a ruler or something? 

Off record is one of the strategies in which the statements are not directly addressed to 

other speakers. The example can be seen in example 3. 

 



 

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Example 3, 

A: Uh, I forgot my ruler 

B: hmmmm, I wonder where I put my pen. 

 Bald on record is one of the strategies that the statement of the speaker is directly 

addressed to another speaker. The example can be seen in example 4. 

Example 4, 

A: Give me a ruler 

B: Lend me a ruler 

 

Politeness principle 

According to Leech in Chaer (2010), there are six politeness principles. Those are tact, generosity, 

approbation, modesty, agreement, sympathy.  The first, Tact principle is one of the principles that 

show the wise of speaker to say and give benefits to the speaker. For example, you know I really 

do think you ought to sell that old car. It’s costing more and more money in repairs and it uses ip 

far too much fuel. The second, generosity principle is one of the principles that minimize benefit 

to self and maximize cost to self. For example, it is not my business really, but you look so much 

nicer in the green hat than in the pink one. If I were you, I would buy that one. The third, modesty 

principle refers to appreciation. It means that the speaker tends to show respect by saying praises 

to the communicant. According to Watts (2003), modesty can be defined as one of the principles 

that minimize dispraise to others. For example, Dear my brother, I would like to thank to you 

because you have helped me. The fourth, modesty is almost the same as approbation. In this 

principle, the speaker reduces dispraise of self and maximizes praise of self. For example, Well 

done! What a wonderful painting! I hope I can do it the same. The fifth, agreement principle is a 

principle that reduces disagreement between self and others. For example, I know we haven’t 

always agreed in the past and I don’t want to claim that the government acted in any other way 

than we would have done in power, but we believe the affair was essentially mismanaged from 

the outset. The sixth, sympathy is a principle that minimizes the antipathy and increase the 

sympathy to others. For example, Despite very serious disagreements with you on a technical 

level, we have done our best to coordinate our efforts in reaching an agreement, but have so far 

not been able to find any common ground.  In short, those politeness principles were important to 

be known and implemented by speakers. It is because if we have known the politeness principle, it 

will cause good relationship between one speaker to another speaker.  

 

Counseling technique 

Counseling technique is a technique that assists someone to solve their problems. Stone (2005: 85) 

defined counseling technique as an ongoing process for development. He also added that 

counseling is one of the elements of the coaching, where coaching as means to increase the 



 

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performance of the people. The communication process is one of the keys of the counseling 

because the communication as tool for the counselor and client to negotiate. In this case, it can be 

analogy for student and lecturer. There are three practices that becomes the communication as 

means of counseling. Those are (1) communicate openly, directly, and honestly, (2) practice active 

listening, (3) probe and question. The first, communicate openly, directly and honestly means that 

everything must be communicated by the lecturer to students if the students have problem. The 

second, practice active listening refer to creating small discussion with the students in which the 

lecturer listen the students’ problems and vice versa the students listen to the lecturer advices. The 

third, probe and question mean that the lecturer as a counselor (in this context) investigated the 

student by asking the open ended question to find out the information of the problem and what is 

really happening to the student.  

 

RESEARCH METHOD 

Qualitative research is a research type that explains about the phenomenon and 

phenomenological study is one of kinds of it. Thus, a Phenomenological study with observation 

checklist and interview guideline was employed to conduct the research. The phenomenology 

study is a research design that describes and interprets an experience by determining the meaning 

of the experience by the people who have participated in the event (Ary, Jacobs, Sorensen, & 

Razavieh, 2010: 471).  

There were two lecturers and fifteen students who became participants of this study 

because only two lecturers who guided students to do consultation about journal and only 15 

students who wanted to submit their final paper to Journal in period of September in one of the 

journals in English Education Study program,  University of Bengkulu. Moreover, the sampling 

technique used purposive sampling because the researcher aimed at looking the experience of 

lecturers in changing the students’ impoliteness to be more polite during consultation. 

The research ethic was undertaken by getting permission to the head of study program. 

Surely, the validation of interview guideline and observation checklist was undertaken by doing 

triangulation to enhance the trustworthiness. The instruments were made based on the indicator of 

politeness principle and strategies. The procedures of data collection were (1) Contacting the head 

of study program and participants of the research to participate, (2) gathering the data through an 

observation, (3) interviewing several students about the counseling technique to change their 

behaviors, (4) interviewing lecturers in relation to the topic of the research, (4) Achieving the data 

of interview and observation.  

The qualitative data were analyzed by using a theory adopted from miles, Huberman, 

Saldana (2014).  The steps of data analysis were data collection, data condensation, data display, 

and conclusion. The first, data collection refers to the data were obtained by the researcher from 



 

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instruments. The second, data condensation means that the data gathered were selected and 

focused based on the research objectives.  

Hence, the researcher opted the transcript of the interview and observation sheet that 

relates to answer the research questions. The third, data display is a data that been organized and 

displayed to support the research. In this stage, instruments results (interview transcript and 

observation checklist) were deeply analyzed to strengthen the findings of the research. The fourth 

step is a conclusion. The researcher concluded the data analysis from the data reduction until data 

display. This stage was essential to know whether the data analysis had answered the research 

questions or not.  

 

RESULTS AND DISCUSSION 

Results 

How counseling technique change students’ impoliteness to be politeness in doing journal 

consultation? 

To answer the first research question, the researcher used an observation checklist and 

interview. Based on the observation checklist for lecturer and students, the researcher found that 

lecturers had used a counseling technique in improving the students’ politeness. In the first 

meeting of the consultation about English journal, the lecturer did not use a counseling technique; 

they just check the template and the content of journal directly. After looking at the students’ 

behavior that did not show the politeness to the lecturers, the lecturers altered their technique 

during consultation, the lecturers did not only mentor, but also counsel the students. Referring to 

observation checklist, lecturers explained the theory of principle of politeness and politeness 

strategies. Hence, students knew the theory. The students’ responses were good. The students 

understood and implemented the theory in the next meeting. The students’ texted the lecturers in 

politeness way. The screen can be seen in following figure 1 and Figure 2. 

 

 

 

 

 

 

 

Figure 1. Before using counseling 

 

 

 

 



 

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          Figure 2. After using counseling 

Based on figure 1, it shows the student did not indicate the politeness when texting to the 

lecturer because the students did not greet, did not write the name, write thanks. As a result, the 

lecturer did not know who texted. Directly, it broke the politeness principle. Moreover, in the 

second screenshot, the student directly decided the time to consult about journal. This may be 

impolite because the student seems to force the lecturer to meet, even though the student write 

their name, greet, and say thank.  

However, in figure 2, the students had changed their behavior after the lecturers gave 

counseling to the students. The lecturers informed polite principle and politeness strategies, such 

as positive, negative, bald on record, and off the record politeness strategies. Thus, students could 

understand the politeness. In figure 2, it can be seen that, the students used politeness strategy 

namely negative politeness, for instance, the students greet (Assalamualaikum), the content of the 

message is good, write “thanks” to the lecturers (terima kasih atas pengertiannya).  

Referring to the observation checklist, the lecturers had applied the counseling technique, 

and  the students also had implemented the politeness principle and politeness strategies during the 

consultation to the lecturers. The students used a negative politeness strategy to consult with the 

lecturers. Moreover, the students followed politeness principles, such as tact principle, generosity 

principle, modesty principle, approbiation principal, sympathy and agreement principle. For more 

details, the examples of students’ and lecturers’ conversation can be seen in table 1. 

Table 1. Conversation between Lecturer and students 

Politeness principles Conversations Accepted/ broken 

Tact Principle Conversation between lecturer (L) and 

student (S) 

S: Pak, saya sudah merevisi yang kemarin. 

Ini pak hasil revisinya mohon untuk dicek 

kembali. 

L: Okay. Ini sudah bagus, namun ada 

beberapa hal yang harus diperbaiki lag 

bagian findings and references.  

Based on the conversation, the students 

followed the tact principle because the 

student did not cut the lecturer’ explanation 

and still silent to hear it. The student is also 

polite.  

The principle Accepted  



 

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Modesty principle  L: Okay. Kamu harus revisi dulu lagi ya 

beberapa catatan sir.  

S: Ya Sir. Terima kasih. Saya akan segera 

merevisi. 

Based on the conversation, students showed 

their modesty to the lecturer by saying thank 

to the lecturer.  

The principle accepted 

Approbiation 

principle  

L: …ini kamu revisinya banyak. Kamu harus 

kerja keras untuk perbaiki background 

sampai references.  

S: Iya sir. Maaf sir. Insya Allah saya akan 

memperbaikinya 

Referring to the conversation, student 

received the correction or feedback with 

good attitude. He did not reject the comment 

of the lecturer 

Principle accepted 

Generosity principle  S: Assalamualikum 

L: Waalaikumsalam 

S: How are you,sir? 

L: I am fine. What about you? 

S: I am fine too sir. 

L: Have a sit! 

S: Thank you sir. Sir,  I am Andini. I have 

revised my article sir.  

Based on the conversation, 

The students showed the generosity by 

saying “Assalamualaikum”, thank you”. The 

lecturer also showed it by responses in polite 

way and asks the student to sit.   

Principle accepted 

Agreement principle L: Kamu harus revisi lagi artikel kamu ini, 

research methodology, findings, 

discussionnya masih banyak yang kurang. 

Bisa ya? 

S: Siap sir. Bisa.  

L: Good. 

S: Sir, nnt misalnya kalau saya udah revisi, 

kira kira kapan saya bisa dating lagi sir 

untuk revisi 

L: Hmm.. besok bisa jam 10 ke kantor ya. 

S: SIap sir. Terima kasih sir. 

The conversation showed the accepted 

agreement principle because there is 

agreement between lecturer and students in 

terms of revision and schedule in doing 

consultation.   

Principle accepted 

 

 

Why counseling technique could change students’ attitude to be politeness in doing journal 

consultation? 

To answer research question number 2, the researcher used an interview to several students 

to know their reasons about counseling technique that can change their attitudes to be more 



 

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politeness. For more details, the interview transcript and the analysis could be seen in excerpt 

below. 

Excerpt 1 

Researcher : Why counseling technique could change your behavior to be more polite? 

Students 1 : Hmm…I think this counseling is very useful for me to change behavior because 

counseling technique could give me a lesson about how to behave to the lecturer, 

and other people.  

Referring to excerpt 1, the student’s reason is the counseling technique could change their 

behavior because counseling is very useful for him/her and counseling can give a lesson about 

behavior  

Excerpt 2 

Researcher : Why counseling technique could change your behavior to be more polite? 

Students 2 :The reason eee the counseling technique could change my behavior because in 

counseling technique, the lecturer guide me to know the good role model in 

behaving. 

 

Based on excerpt 2, the reason of student 2 shows the benefits of counseling technique where, the 

student is guided by the lecture in good behavior. Besides, the lecturer also becomes the role of 

students in behaving during a journal consultation.  

Excerpt 3 

Researcher : Why counseling technique could change your behavior to be more polite? 

Students 3 : I think counseling technique helps me a lot about how to behave to the lecturer or 

another person because in counseling technique, the lecturer explains to me about 

the importance of politeness.  

 

In excerpt 3, the reason of the student 3 is a counseling technique that could help the student how 

to be polite to the lecturer. Besides, in counseling technique, the lectuer tells about the importance 

of politeness.  

Excerpt 4 

Researcher : Why counseling technique could change your behavior to be more polite? 

Students 3 : Eeee because in counseling technique gives a lesson for me about the way we 

behave to another people. And if I do mistakes in behaving, the lecturer as a 

counselor could correct my attitude because attitude is more important than 

intelligence.  

In excerpt, the reason is almost the same as the other students; this counseling technique has a 

benefit to treat the student to be more behave. 

 



 

156 
 

Excerpt 5 

Researcher : Why counseling technique could change your behavior to be more polite? 

Students 3 : Because counseling technique could teach me the way I behave to other people.  

In excerpt 5, the student’s reason is that counseling technique could teach and help the student to 

behave to other people.  

 

DISCUSSION  

Based on the findings, the discussion of this study comprised of  the counselling technique 

that change students’ impoliteness to be politeness in doing journal consultation and the reason 

counselling technique change students’ attitude to be more politeness in doing journal 

consultation. Firstly, the implementation of counselling technique to the students during journal 

consultation could give an impact on students’ behaviour. In counselling technique, the students 

are taught about politeness theory that involves politeness principle and strategy. The students 

implemented the politeness strategies in doing journal consultation. The students used negative 

politeness strategies because students did a consultation to the lecturer, where the lecturer is the 

older person than the students.  

Besides, the students respected the lecturer during consultation from the beginning until 

the end of the consultation. The use of negative politeness is in line with the theory by Yule (1996) 

who stated that negative politeness is one of the strategies where there is a gap among speakers. In 

the other words, the gap means that the speakers have different status namely as a lecturer and a 

student. Moreover, this finding is supported by relevant studies which researched on politeness. 

The results of their research showed that dominant strategy used is a negative politeness because 

negative politeness strategy because this strategy could give more respect to the people (Marlina 

& Sibarani, 2018; Nur & Rosa, 2019; Meiratnasari, et al., 2019; Mahmud, 2019; Kuzhevskaya, 

2019). Another first finding was the obey of politeness principle by the students. In this aspect, 

students have applied the politeness principle in doing conversation to the lecturers, hence the 

flow of the conversation and politeness happened among speakers. This politeness principle is 

important to keep the relationship among interlocutors. As Ruantika (2019) stressed that politeness 

principle must be obeyed to have a good attitude in doing a conversation.  By knowing the 

politeness principle, the students know the rules in behaving especially speaking to another 

speaker.  

Secondly, the reason counselling technique could change the students’ behaviour. Based 

on the interview, most of the students stated that counselling technique could alter their attitude to 

be more polite because in counselling technique, they got many inputs about rules of politeness 

and politeness strategies. Moreover, the lecturers always gave good role model for the students. It 

means that the lecturers showed good example in behaving to other people either in terms of 

speaking or gestures. Thus, the students could imitate the lecturers’ good attitude. This finding is 



 

157 
 

in line with Stone (2005) who stated that counseling technique is a technique that could help the 

people to change their behavior.  

 

 

CONCLUSION 

Overall, Counselling Technique could influence the students’ behaviour to be more polite. In its 

implementation, the students had applied negative politeness strategies to consult with the 

lecturers. Moreover, students also employed all principles of politeness namely tact principle, 

generosity principle, modesty principle, approbations principal, sympathy  and agreement 

principle. Furthermore, the students had strong reason why the counselling technique could 

change their attitude. It is because Counselling technique could guide and assist them being more 

polite person. Consequently, their personalities become better.  

 

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