S TRATEGS TRATEG Y   JOURNAL OF SMALL BUSINESS  Editors Ross L. Fink Bradley University ty Gerald E. Hills Bradley University Gerald E. Hills Bradley University Associate Editors Associate Editors Paul Belliveau Rider University Paul Belliveau Rider University Bruce H. Kemelgor University of Louisville Bruce H. Kemelgor University of Louisville Editorial Assistants Editorial Assistants Rebecca Nunes Bradley University Rebecca Nunes Bradley University Editorial Review Board Editorial Review Board Semra Ascigil Middle East Technical University Semra Ascigil Middle East Technical University Joe R. Bell University of Arkansas at Little Rock Joe R. Bell University of Arkansas at Little Rock David Brennan University of St. Thomas David Brennan University of St. Thomas Shawn Carraher Indiana Wesleyan University Shawn Carraher Indiana Wesleyan University Eugene Fregetto University of Illinois at Chicago Eugene Fregetto University of Illinois at Chicago Joseph Geiger University of Idaho Joseph Geiger University of Idaho Armand Gilinsky Sonoma State University Armand Gilinsky Sonoma State University Michael L. Harris East Carolina University Michael L. Harris East Carolina University David Lyn Hoffman Metropolitan State College of Denver David Lyn Hoffman Metropolitan State College of Denver Jeffrey Hornsby Kansas State University Jeffrey Hornsby Kansas State University Cathleen (Folker) Leitch Wilfrid Laurier University Cathleen (Folker) Leitch Wilfrid Laurier University Robert Lussier Springfield College Robert Lussier Springfield College Matthew R. Marvel Western Kentucky University Matthew R. Marvel Western Kentucky University Brian McKenzie California State University, East Bay Brian McKenzie California State University, East Bay Thaddeus McEwen North Carolina A&T State University Thaddeus McEwen North Carolina A&T State University Todd D. Mick Lindenwood University Todd D. Mick Lindenwood University Abbas Nadim University of New Haven Abbas Nadim University of New Haven John E. Prescott University of Pittsburgh John E. Prescott University of Pittsburgh Neal Pruchansky Keene State College Neal Pruchansky Keene State College Jeff Shields University of Southern Maine Jeff Shields University of Southern Maine Leo Simpson Seattle University Leo Simpson Seattle University Joe Singer University of Missouri – Kansas City Joe Singer University of Missouri – Kansas City Matthew C. Sonfield Hofstra University Matthew C. Sonfield Hofstra University Harriet Stephenson Seattle University Harriet Stephenson Seattle University Jude Valdez University of Texas at San Antonio Jude Valdez University of Texas at San Antonio Dianne H.B. Dianne H.B. Welsh The University of North Carolina at Greensboro Welsh The University of North Carolina at Greensboro Book Review Editor Book Review Editor Michael Goldsby Ball State University Michael Goldsby Ball State University Special thanks to Heather Shaner and Amy Mentgen for their high quality editorial work and their commitment and devotion to creating a great product. Thanks also to James Foley and Jennie Hale, through their excellent leadership, have ensured a high quality publication. Special thanks to Heather Shaner and Amy Mentgen for their high quality editorial work and their commitment and devotion to creating a great product. Thanks also to James Foley and Jennie Hale, through their excellent leadership, have ensured a high quality publication. The Journal of Small Business Strategy is a joint publication of the Small Business Institute and the Foster College of Business Administration, Bradley University. Send subscription requests to Journal of Small Business Strategy, Foster College of Business Administration, Turner Center for Entrepreneurship, Bradley University, 1501 W. Bradley Ave., Peoria, IL, 61625 or e-mail to jsbs@bradley.edu. Annual subscriptions (two issues) may be ordered at $25 each (U.S. dollars only). International subscriptions add $5 annually for postage and handling. Back issues may be ordered at $12 per issue. Members of the International Council for Small Business receive a 40% discount. ICSB members pay $15 plus $5 for international subscriptions. The Journal of Small Business Strategy is a joint publication of the Small Business Institute and the Foster College of Business Administration, Bradley University. Send subscription requests to Journal of Small Business Strategy, Foster College of Business Administration, Turner Center for Entrepreneurship, Bradley University, 1501 W. Bradley Ave., Peoria, IL, 61625 or e-mail to jsbs@bradley.edu. Annual subscriptions (two issues) may be ordered at $25 each (U.S. dollars only). International subscriptions add $5 annually for postage and handling. Back issues may be ordered at $12 per issue. Members of the International Council for Small Business receive a 40% discount. ICSB members pay $15 plus $5 for international subscriptions. Copyright 2012 Small Business Institute ISSN 1081-8510 Copyright 2012 Small Business Institute ISSN 1081-8510 Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.