TABLE OF CONTENTS 

1 Female & Male Entrepreneurs’ Perceived Value of Formal Networks: Are 
there Differences?  

  Debra S. Malewicki  University of Wisconsin-Whitewater 
  Cathleen A. (Folker) Leitch Wilfrid Laurier University 

 
 

 
21 When It’s Right to be “Wrong”: The Effects of Overconfidence and Planning 

on Product Performance in a Dynamic Environment 
  Mark Simon    Oakland University 
  John Kim  Oakland University 

S TRATEG Y 
 JOURNAL OF SMALL BUSINESS 

  Susan M. Houghton North Carolina A&T State University 
  Xiaodong Deng  Oakland University 
 
   
47 A Resource-Based View of Three Forms of Businesses in the Startup Phase: 

Implications for Franchising  
Dianne H.B. Welsh The University of North Carolina 

Greensboro 
Amy E. Davis College of Charleston 
David E. Desplaces College of Charleston 
Cecilia McHugh Falbe University at Albany State University of 

New York 
 

 
67 The Impact of Public Assistance Programs on Small Businesses: Strategic 

Planning, Entrepreneurship, Resources Usage, and Market Orientation as 
Mediating Variables   

  Rami Schayek  Ben-Gurion University of the Negev 
  Dov Dvir  Ben-Gurion University of the Negev 
   

  
99 Distinguished Research Commentary: Approaching the PSED: “Some Assembly 

Required”   
  Kelly G. Shaver  College of Charleston 
  Amy E. Davis  College of Charleston 
  Mark S. Kindy  Medical University of South Carolina 
  Carrie A. Blair  College of Charleston 
  



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