S Y 
 
 
 

JOURNAL OF SMALL BUSINESS 

TRATEG 
 

 
TABLE OF CONTENTS 

 
1 Special Distinguished Commentary: Doing Well by Doing Better: 

Entrepreneurs and Sustainability 
Annalenna Parhankangas          University of Illinois at Chicago 
Abigail McWilliams                 University of Illinois at Chicago 
Rodney C. Shrader                     University of Illinois at Chicago 
 

21 Customer Development, Innovation, and Decision-Making Biases in the 
Lean Startup 

Jonathan L. York California Polytechnic State 
University 

Jeffrey E. Danes California Polytechnic State 
University 

 
41 Doing Good by Telling Stories: Emotion in Social Entrepreneurship 

Communication 
Philip T. Roundy University of Tennessee – 

Chattanooga  
 
 

69 SME Internet Use: The Moderating Role of Normative Influence 
Kevin Celuch University of Southern Indiana 
Bryan Bourdeau University of Southern Indiana 
Carl Saxby University of Southern Indiana 
Craig Ehlen University of Southern Indiana 

 
 

91 Strategic Maneuvering of Technological Factors and Emergence of De Facto 
Standards 

Lee J. Zane Rider University 
Hideo Yamada Waseda University 
Susumu “Sam” Kurokawa Drexel University 



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