STRATEGY 
 

 
Volume 1, No.  1 

February,  1990 
 
 
 
 
 
 

1 The organization life cycle: Integrating 
content and process 

 
13 Planning in small vs. large business: Do 

managers prefer different tools? 
 

25 The Eximbank state/city pilot initiative for 
small business exporters: Goals, 
achievements, and the path  ahead for 
export-finance support at the local level 

 
37 Issues in managing small business 

information systems 
 

44 The status of computerized accounting 
sof tware in small American businesses 

 
52 Management policy in franchising 

operations: A preliminary  study 
 

60 Innovative turning points in the path to 
entrepreneurial  success 

 
65 A measurement model of the economic 

impact of Small Business Institutes