ST& 4'K

TABLE OF CONTENTS

Page Title/Author

1 Services Marketing for the Smaller Firm
Edward W. Wheatley
Ernest B.Uhr

11 Barter: A Small Business Strategic Option in a Weak Economy
Mauhew Sonfield

17 Trade Show Planning: A Model and Tools for Maximizing Effectiveness
Mary S. Sperm
Leah Johnson
Mel Adams
Dawn Bendall

31 Flexible Benefits as a Strategic Tool: Supporting the Use of Human
Resources as a Distinctive Competency

Jeffrey S. Hornsby
Donald F. Kuratko
Douglas W. Naffziger

SPECIAL SECTION

41 The Role of the Small Business Administration in Economic Resurgence
Erskine B. Bowles

43 An Empirical Examination of Managerial Competencies among Black
Women Entrepreneurs and Black Women Corporate Executives

Joe Singer

63 Cash Flow —The Oil That Keeps the Small and Family Business
Organization Running Smoothly

Andrew J. Potts