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TABLE OF CONTENTS 

Page Title/Author(s) 

Seeing What's Not There: The Enigma of Entrepreneurship 
JoAnn C. Carland 
James W. Carland 
Wayne H. Stewart 

21 A Business Success Versus Failure Prediction Model for Entrepreneurs with 
0-10 Employees 

Robert N. Lussier 
Joel Corman 

37 Diversity Managementin Small Businesses: An Exploratory Investigation of 
Attitudes and Actions 

Charles R. Stoner 
Richard I. Hartman 
Raj Arora 

49 Influencing Government: What Do Small Firms Do? 
Ronald G. Cook 

69 Estimating the Long-term Contributions of Small Business Marketing 
Expenditures 

Robert E. Wright 
John C. Palmer 

81 Small Businesses and Comparison Advertising Strategies: Is it Worth the 
Risk? 

Karen R. France 
Paula F. Bone 
James W. F ranee 

99 Assessing the Independence of the Board Chairperson: Fact or Fallacy? 
Catherine M. Daily 
Dan R. Dalton