STRATEGY

TABLE OF CONTENTS

Page Title/Author(s)

I The Search for Opportunities by Small Business Owners
Laurence G. Weinzimmer
Fred L. Fry
Paul C. Nystrom

15 When Wal-Mart Comes to Town: A Look at David's Response to the Arrival
of Retailing's Goliath

Jeffrey E. McGee
Troy A. Festervand

29 Organizational Culture of Small Retail Firms
Patricia M. Kosters
Mary Lynn Damhorst
Grace I. Kunz

53 Export Entry in Small Companies: Effects of Timing on Strategy and
Performance

Candida G. Brush

69 Entrepreneurshipin Manufacturingin Kenya: Characteristics,Problems and
Sources of Finance

Kenneth R. Gray
William Cooley
Jesse Lutabingwa

87 Small and Medium-Sized Firms'irst Interaction with Government: An
Exploratory Study

Ronald G. Cook
Dale R. Fox