STRATEGY Publication Staff Editor Dr. Joe Singer University of Missouri Kansas City, Missouri Associate Editor Gary R. Hazeltine Professional Support Services Olathe, Kansas Editoria I Assistant Tom Barlow University of Missouri Kansas City, Missouri Editorial Advisory Board Dr. Chi Anyansi-Archibong North Carolina A&T State University Dr. Sam J. Bruno University of Houston-Clear Lake Dr. James J. Carroll Georgian Court College Ms. Sally A. Charles Charles Consulting Dr. Ron Cook Rider University Dr. Richard T. Dailey University of Montana Dr. Dale Dickson Mesa State College Dr. Gwen Fontenot Marketing Solutions Dr. Fred L. Fry Bradley University Dr. Joseph J. Geiger University of Idaho Dr. Frederick D. Greene Manhattan College Dr. Masoud Hemmasi illinois State University Dr. Lynn Hoffman University of Northern Colorado Dr. Billlackson Stephen F. Austin State University Dr. Lawrence Klatt Florida Atlantic University Dr. Kenneth J. Lacho University of New Orleans Dr. Thomas J. Liesz Western State College Dr. Stephen Lucas University of Nonh Carolina-Greensboro Dr. Inge Nickerson Barry University Dr. Neal R. Pruchansky Keene State College Dr. Peter Rainsford Cornell University Dr. Herbert Sherman SouthamptonCollegeof Long Island Univ. Dr. Matthew C. Sonfield Hofstra University Dr. Richard J. Stapleton Georgia Southern University Dr. Harriet Stephenson Seattle University Dr. Dil lard Tinsley Stephen F. Austin State University Dr. Howard E. Van Auken lowe State University Dr. George Vozikis The University of Tulsa Dr. John Wallace Marshall Universtty A joint publication of the Small Business Institute Directors'ssociation and the Henry W. Bloch School of Business and Public Administration. Send subscription requests to Roosevelt D. Butler, Ph.D., SBIDA Secretary-Treasurer, The College of New Jersey, School of Business, Box 4700 Hillwood Lakes, Trenton, NJ 08650-4700. Annual subscriptions may be ordered at $20 each (U.S. dollars only). International subscriptions add $ 5 annually for postage and handling. Back issues may be ordered at $ 12 each. Copyright 1997 Small Business Institute Directors'ssociation ISSN 1081-8510 Wouldn't you and SBIDA be a perfect professional fit? YES ...ifyou have a strong interest in the growth and prosperity of small, entrepreneurial, and family-owned businesses. YES ...ifyou believe that collegiate business management education is strengthened by experiential learning opportunities. YES ...ifyour academic program, Small Business Institute™, SBDC, or management assistance center strives to give small business and entrepreneurship issues equal exposure to those of large business. YES ...ifyou have a strong interest in small business consulting and/or small business case writing. Our publications and regional and national conferences explore issues, trends, and managerial training for small, entrepreneurial, and family-owned businesses. Student development is encouraged and supported through our Small Business Institute™ Program, the preeminent small business field case consulting program in the United States. For Membership Information contact: Pamela S. Schindler SBIDA VP-Marketing & Membership Voice: (937) 327-7904; Fax: (937) 327-6143 Email: PSCHIN@wittenberg.edu 1997 Dues: US, $ 100.00; International, $ 125.00 I'mall Business Institute 1997 Membership Directors'ssociation 1997-1998SBIDA Officers Small Business Institute Directors'ssociation President Vice President —Case Compennon Chnrles tl. Matthews, Ph.D. Michael D. Ames, Ph.D. Um vers ity of C mcinnau Cahfornia State Umversity, Full enon College of Business Admtmstration Depanmentof Management Department of Management Fuflenon, CA 92634 Cmcinnati, OH 45221-0165 OITice (714) 644-4541 Oflice (513)556-7123 FAX (714)644-1259 FAX (513)556-4891 E-mail sbtamestNfultenon edu E-mail charles mattheusQauc edu Vice Presideni-Deve(opmem Presidenti Elect Edward G. Cole, IVI.B.A. Lloyd W. Fernald,Jr., D B A. St Mary's Umversity Umversity of Central Floods School of Business Administration 4000 Central Florida Boulevard One Camino Santa Maria Orlando, FL 32816-1400 San Antomo, TX 78228 Oflice (407)823-5727 OtTice (210) 431-2039 FAX (407)823-3725 FAX (210) 431-2115 E-mail lloyd femaldtlbus ucf edu F.-mail ecole(tlalvtn stmarytx edu Eveciai vs Vice President-Adnamsiranon Vice President-Markenngand Membership Gwen F. Fontenot, Ph.D. Pamela S. Schindler, M.B.A. III St AndrewsDnve WittenbergUniversity Mabank, TX 75147 P 0 Box 720 Oflice (903)451-9339 Spnng iield, OH 45501 FAX (903) 451-9156 Office (937) 327-7904 E-mail fontenotgaol.com FAX (937) 327-6143 L-mail pschmgiwntenberg edu Vice-President —Programs J. Douglas Frazer, Ph.D., CPA Secretary- Treasurer MiflersvifleUmversity Roosevelt D. Butler, Ph.n. Busmess Administrauon The College of New Jersey P O. Box 1007 School of Business Miflersvifle, PA 17551-0302 Box 4700 Htl livood Lakes Oflice (717)871-5555 Trenton, NJ 08650-4700 FAX (717) 871-2464 Office (609) 771-2868 E-mail dfrazertlmarauder miflersv edu FAX (609) 771-2845 E-mail rbutlertcnj edu Vice-Presrdeni-Pnblicanons Sherrin R. Taylor, 61.BA., SPHR Immediate Past Presidenr Texas Woman's University Geralyn McClure Frnnklin, Ph.D. Small Busmesslnsutute Stephen F. Austm State University P 0 Box 425738 Depanmcnt of Management and Marketing Denton, TX 76204 Nacogdoches,TX 75962-9070 OITice'817) 898-2903 Oflice (409) 468-4103 FAX (817) 898-2120 FAX (409) 468-1600 E-mail f taylor(tItwu edu E-mail gfrankltngisfasu edu Vice President-f)ttaito'Assurance Ronald S. Rubin, Ph.D. University of Central Florida 4000 Central Flonda Boulevard Orlando, FL 32816-1400 OITice (407) 823-2682 FAX (407) 823-3891 E-mail rubmtlpegasus cc ucf'edu