STRA TXGY
TABLE OF CONTENTS

I Putting Your Business on the Maps Geographic Information Systems for Small
Business

Ronald Rubin University of Central Florida

20 Small Business Drug-Testing Strategyr Implications of Pre-Employment Testing
John M. Gleason Creighton University

Darold T. Barnum University Of illinois, Chicago

32 Avoiding Litigations The Benefits of Employment Contracts and Arbitration
James J. Coffey Plattsburgh, State University Of New York
Richard A. Bemardi Roger Williams University

43 The Business Launch Decision: An Empirical Investigation Of Reasons for ivot
Starting a New Business

Howard E. Van Auken iowa State University

56 Are Small Business Owners Using Performance Appraisals to Their Full Potentialy

An Esploratory Study
Anne M. Fiedler Barry University

Eddie Daghestani Barry University

68 Employee Slock Ownership Plans: The Role of Employee Perceptions as Motivation
Greg Filbeck University of Toledo
Raymond Gorman Miami University

SMALL BUSINESS BRIEFS:

18 Pro-EnvironmentalStrategiesfor Small Businessese Factors Affecting Consumer Trust

and Responsibility
Linda I. Nowak Sonoma State University
Kelly Fucciolo Sonoma County Water Agency

Brenda S. Ponsford Sonoma State University

S6 Go International Gradually: Advice to Small Businesses from Companies with
Overseas Esperience

Sheri Bridges Wake Forest University

J. Kline Harrison Wake Forest University

9$ A lVote on the Use of Marketing Research by Small Businesses
Mark C. Hall Minnesota State University, Mankato

99 BOOK REVIEW: Management Consultingr A Complete Guide to the Industry

By: Sugata Biswas and Daryl Twitchell
Reviewed by: John Quay