SiTAN'"G Y Editor Stephen W. Osborne Indiana University of Pennsylvania (IUP) Associate Editors Prashanth B. Nagendra Indiana Universtty of Pennsylvania (IUP) Joette M. Wtsnieski indiana University of Pennsylvania (IUP) Editorial Assistants Julie Dobish Indiana University of Pennsylvania (IUP) Helen Robinson Indiana University of Pennsylvania (IUP) Book Review Editor Radha Chaganti Rider University Editorial Review Board Ramachandra Asundi University of Puerto Rico James Bradley Central Washington University David Brennan University of St. Thomas (St. Paul) Shawn M. Carraher Texas A & M Vniversity - Commerce Radha Chaganti Rider University Vivek Choudhury Florida State University Richard T. Dailey Universtty of Montana J. Douglas Frazer Millersville University Terry Gaston Southern Oregon University Joseph Geiger University of Idaho Masoud Hemmasi llltnois State University Kirk Heriot Francis Marion University Lynn Hoffman Umversity of Northern Colorado Lawrence Klatt Florida Atlantic University Krish Krishnan Indiana University of Pennsylvania (IUP) Thomas J. Liesz Mesa State College Stephen Lucas University of North Carolina-Greensboro Steven J. Maranville University of St. Thomas (Houston) Thaddeus McEwen North Carolina A&T University Abbas Nadim Vniversity of New Haven John E. Prescott Universtty of Pittsburgh Neal R. Pruchansky Keene State College James A. Rodger Indiana University of Pennsylvania (IUP) C. Louise Sellaro Youngstown State Vniversity Herbert Sherman Southhampton College of Long Island Leo Simpson Western Kentucky University Joseph Singer University of Missouri —Kansas City Matthew C. Sonfield Hofstra University Pamela H. Specht University of Nebraska at Omaha Harriet Stephenson Seattle University Jude Valdez Universtty of Texas, San Antonio Howard Van Auken Iowa State University John B. Wallace Marshall Vniversity Monica Zimmerman Temple University at The Journal of Small Busrness Strategy is a joint publication of the Small Business Institute (formerly SBIDA) and the Eberly College of Business and Information Technology, Indiana University of Pennsylvania. Send subscription request to Stephen W. Osborne, Editor, Journal of Small Business Strategy, Indiana University of Pennsylvanta, 304 Eberly College of Business and Information Technology, Indiana, PA 15705-1071. Annual subscriptions may be ordered at $20 each (U.S, dollars only). International subscriptions add $5 annually for postage and handling. Back issues may be ordered at $ 12. @ Copyright 2002 Small Business Institute at ISSN 1081-8510 2002-2003 SBI Officers Small Business institute Presidenl Vi ce-Presi dent —Marketing 41 MembershipShcrrill R. 'fsylor Texas Woman's University Ol'lice: (940) 898-2903 Fax: (940) 898-2120 Fax: (717) 871-2464E-maik staylorQatwu.edu Emsik pat.mccaskeyrmillersville.edu President Elecl Vice President -Developmenthbbss Nsdim Stephanie Huneycutt University of New Haven Newport University Oflice: (203) 932-7122 Phone: (757) 594-7139Fax: (203) 911-6092 Fax: (757) 594-7808 Email: anadQacharger.newhaven.edu Email: huneycutrcnu.edu Acling Vice President —Administration Vice Presi dern —Pmgrann James 8radley J. Douglas Frazer Central Washington University Mi1lersvi lie University Phone; (206) 439-1282 Fax (206) 439-3809 Fax: (717) 871-2464 Email: brsdleylacwu.edu Email: dfrazerQamarauder.millersv.edu Vice Presi dent of Conference A rrang emeute Secretary —Treasurer Ceralyn McClure Franklin University of Texas of the Permian Basin Francis Marion University Phone: (915) 552-2170 Phone: (843) 661-1419Fax: (915) 552-2174 Fax: (843) 661-1432 Email: franklin gQautpb.edu Email: kheriotgu~fmarion.edu Vice Presi dent -Publications Immediate Past President Terry Gsston Roosevelt D. Butler Southern Oregon University Oflice: (541) 552-6713 Fax; (541) 552-6715 E-maih gsstonQaisou.edu Vice President -Program Quality Assurance Ed'l,l I fS BB 'tilor, ourna of ma I Business lralegy Stephen W. Osborne Indiana University of Pennsylvania University of Louisville Oftice: (502) 852-4788 Phone (724) 357 5760 Fax: (724) 357-5743E-maih bhkemeO I Qalouisville.edu Email: osbomeQaiup.edu Vice President -Case Competition Steven Maranville University of Houston —Downtown Visit our Website at Oflice: (713) 221-8524 Fax. (713) 226-5226 www. JSBS.fyrgE-maih maranvilleQadt.uh.edu