STRATEGY
TABLE OF CONTENTS

I The Impact of Resoarces on Smog Firm Internationalization
Candida G. Brush Boston University
Linda F. Edelman Bentley College
Tatiana Mano lova Boston University

l8 Imlustry Effects and Strategic Convergence: A Study of the Strategies of Independent
Pharmacists

Michael J. Rubach University of Central Arkansas
Joseph D. Cangelosi University of Central Arkansas
Don B. Bradley, ill University of Central Arkansas
Jeffrey E. McGee University of Texas at Arlington

32 Brand Loyally Measurement Made Easy: A Pr%rence-Behavior Model
Carl Obermiller Seattle University

4S An Empirical Analysis of Benefits of Electronic Data Interchange (EDII Implementationr
lmpli ca lions for New IT Implementation

Deepak Khazanchi University of Nebraska at Omaha

62 The Impact of Shopping Agents on Small Business E-Commerce Strategy
Rajiv Vaidyanathan University of Minnesota Duluth
Praveen Aggarwal University of Minnesota Duluth

SMALL BUSINESS BRIEFS:

80 SmallTown Merchants are Not Using the Recommended Strategies to Compete Against
National Discount Chains: A Prescriptive Vs. Descriptive Study

Christopher F. Achua University of Virginia's College, Wise
Roben N. Lussier Springfield College

88 Strengthening Federal Bankruptcy Laws: Implications for Smog Businesses
Matthew C. Sonfield Hofstra University

9S Fallacies Versus Realities ln Financial Planning And Management Among Entrepreneutsr
Lessons From The Trenches

Paul Dunn University of Louisiana at Monroe
Liang, Chyi-lyi (Kathleen) University of Vermont

l05 Factors Affecting Franchise Agreement Terminationsr Lessons for rhe Franchising Sector
Lorelle frazer Griftith University
Andrew Terry University of New South Wales

BOOK REVIEW

I/7 The Origin and Evolution ofNew Businesses
By Amar V. Bhidd. Reviewed by Ron Cook, Rider University