STRA TEGY
TABLE OF CONTENTS

I Siakeirolder Difliieiice Strategies arid Value Creaiion by New Veatures
Radhn Chaganti Rider University
Candida G. Brush Boston University
Ccngia l.lakscvcr Rider University
Ronald tJ. Cook Rider University

I6 Desktop Mappi age A Tool for Improviiig Small Business htarketing Analysis and Customer
Prospecting

Ronald Rubin University of Central Florida

Z6 iln Analysis oftlie Motivational Factors of Intending Entrepreneurs
Richard DeMartino Rochester Institute of Technology
Roben Barbato Rochester Institute of Technology

37 TlieSinall Businms EquiryCapitalSituations An EconomicDevelopment Perspective
Michael D. Ames California State University Fullerton
John K. Romano Virtual Capital Croup
Vi T. Pham California State University Fullerton

56 David Versus Goliatli Strategic Behavior of Small Firmsin Consolidated Industries
Monica Zimmcrman Temple Umversity
Denise Dunlap Temple University
Robert D. Hamilton, IH Tcmplc University
T. L. Hill Temple University
Elisabeth A. Chapman Temple University

?5 Cotnpetirive Strategies of Independent Grocers: A Ten-Year Review
Paula S. Weber St. Cloud State University

SMALL BUSINESS BRIEFSi

g5 Utilturtion of ilia Small Business AdvancementiVational Centerin Creating a More Viable
Classroom Sening and Vibrant up to Date Research

Don B. Bradley IH University of Central Arkansas

9tt Starting New Small Business Institute Programs: A Survey of New Programs
Begun Since 1996

Kirk C. Heriot Francis Marion University
Noel D. Campbell North Georgia College ssk State University

BOOK REVIEIV

97 Jack: Straight From rhe Gut

By Jack Welch and John Byrne Reviewed by Prashanth Nagendra Bharadwaj