STRATEGY

TABLE OF CONTENTS

I Growitrg Pninst An Employment Compliance Primer for Small Employers
Robert K. Robinson The Umversity of Mississippi
Geralyn McClure Franklin The University of Texas of the Permian Basin
A. M. Nunley III The University of Texas of the Permian Basin

20 The Difference Between Survival and Disaster: Crisis Planning in Small
Businesses

John E. Spillan Penn State Umversity —Dubois

32 Errors Small Business Managers Makein Product Introduction Deci sionin IVhat
Were They Tliinking!

Mark Simon Oakland University
Cynthia Miree Oakland University
Kristina Setzekom Oakland University
Amanda Figon Doner Advertising

53 Network Catalysts to Small Businesses: A Strategy for Fragmented Industries
Suzanne Loker Cornell Umversity
L. Susan Stark San Francisco State University
Judy Sasser-Watkins Regional Training Institute

71 ERP System Solutions for Small Companies: Readiness & Selection
Muhammad A. Razi Western Michigan Umversity
J. Michael Tam Western Michigan University

g6 Top Munagemcnt Team Heterogeneity and SME Expon Performance:
Investigating the Role of Environmental Uncertainty

Franz T. Lohrke University of Alabama
Geralyn Mcclure Franklin The University of Texas of the Permian Basin
Vinay B. Kothari Stephen F. Austin State University

1ii3 BOOK REVIEW: So You Need to Write a Business Plan!
By Jerome S. Osteryoung & Denise L. Denslow
Reviewer Roosevelt Butler The College of New Jersey