From the Editor 

 
The Journal of Small Business Strategy is pleased to present to you another collection of 
high-quality research articles in the area of small business, entrepreneurship, and family 
business.  In this issue we present five articles that cover various aspects of strategy that 
relate to these distinct firm types.   

The first contribution by Kilenthong, Hultman and Hills, “Entrepreneurial orientation as 
the determinant of entrepreneurial marketing behaviors,” examines how the 
entrepreneurial orientation of a firm drives the entrepreneurial marketing behaviors of 
the firm.  Through empirical analysis, the authors determine that innovativeness is the 
leading essence of entrepreneurial marketing behavior.   

In their article, “Customer-firm interaction and the small firm: Exploring individual 
firm, and environmental level antecedents,” Srivatava and BarNir examine how 
customer-firm interaction is used in a strategic approach to support market position.   

Collins, Worthington, and Schoen take a look at retirement well-being expectations in 
their article, “Family business CEO succession: Examining Personal retirement 
expectations.”  Their study of 256 family firms show a strong connection between 
retirement well-being expectations and firm performance.   

We revisit entrepreneurial orientation once again in Pett and Wolff’s “Entrepreneurial 
orientation and learning in high and low performing SMEs.”  Their paper, drawing from 
a sample of manufacturing SMEs, supports the idea that small and medium sized firms 
with high levels of entrepreneurial orientation are able to capitalize on opportunities that 
yield higher levels of performance for the firm.   

We conclude this issue with another article focusing on the strategy of a firm for SMEs 
through the lens of internationalization.  Bose’s article, “Critical success factors of SME 
internationalization” contributes towards the development of a model for a successful 
internationalization framework through a review of the literature in this area.   

We do hope that you enjoy this issue.  As always, the future and success of the Journal 
of Small Business Strategy lies with you and your research in the areas of small 
business, entrepreneurship and family business.  Please continue to consider JSBS as an 
outlet for your high quality submissions.   

I hope to hear from you in the near future. 

William C. McDowell,  

Editor-in-Chief