Microsoft Word - 03_IBM_Rianto_PREPARE SME IN FACING AEC 2015 -1 - a2t


96   Journal The WINNERS, Vol. 16 No. 2, September 2015: 96-107 

PREPARE SME IN FACING AEC 2015 THROUGH ENGLISH 
TRAINING PROGRAM TO OBTAIN THE EXPORT MARKET 

 

Rianto Nurcahyo1; Raja Halim Harahap2; Didiet Gharnaditya3 
 

Jurusan IBM - Bina Nusantara University 
Jln. Jalur Sutera Barat Kav. 21, Alam Sutera, Serpong - Tangerang 

1rnurtjahjo@binus.edu 

ABSTRACT 
 

Entering the era of globalization, better known as free market requires every individual to prepare 
reliable resources, especially in the field of Science and Technology. In order to master these demands, adequate 
knowledge is required in dealing with the demands of a globalized world that is full of competition. In this 
regard, the role of the English language is required both in mastering communication technologies and to 
interact directly; moreover, the presence of the media especially the Internet will force people to learn English. 
As a means of global communication, English should be actively mastered both orally and in written. In an 
increasingly globalized business world, there are more local Indonesian companies entering into the world 
market, and growing number of international companies. This research is an attempt to create the roles of 
exporters, especially the Micro, Small and Medium Enterprises (SMEs) through the products produced by the 
exporters themselves. Comparing Indonesian export revenue number to other countries, the value of Indonesia's 
exports is relatively low. One of the constraints faced by exporters is in terms of the ability of a foreign 
language, namely English. Mastery of English is the main capital to open international trading communication. 
This research focuses on Quantitative method using chi square analysis, where it can be used to test the relation 
or the effect of two nominal variables and to measure the relation strength of each variable with other nominal 
variable (C as the coefficient of contingency). From the chi square method, difference from the SME before and 
after the Export English course training is expected to be found. The training will use classroom method. The 
title of this study is prepare SME in Facing AEC 2015 through English training program to obtain the export 
market. 
 

Keywords: training, export, English, AEC 
 

ABSTRAK 
 

Memasuki era globalisasi atau yang lebih dikenal dengan pasar bebas menuntut setiap individu untuk 
mempersiapkan sumber daya yang handal terutama di bidang Ilmu Pengetahuan dan Teknologi (IPTEK). Agar 
dapat menguasai tuntutan tersebut diperlukan pengetahuan yang memadai sehingga dapat memanfaatkannya 
dalam menghadapi tuntutan dunia global yang sarat dengan persaingan yang kompetitif. Dalam hal ini peranan 
bahasa Inggris sangat diperlukan baik dalam menguasai teknologi komunikasi maupun dalam berinteraksi 
secara langsung apalagi dengan hadirnya media internet yang mau tidak mau memaksa orang untuk 
mempelajari bahasa Inggris. Sebagai sarana komunikasi global, bahasa Inggris harus dikuasai secara aktif baik 
lisan maupun tulisan. Di dunia usaha yang makin mengglobal, semakin banyak perusahaan lokal Indonesia 
yang masuk ke pasar dunia, dan semakin banyak perusahaan internasional Hasil penelitian ini adalah upaya 
untuk menciptakan  peranan exportir khususnya para Usaha Mikro Kecil Menengah (UMKM) melalui produk 
yang dihasilkan oleh para eksportir itu sendiri , dari angka pendapatan export Indonesia ke Luar Negeri, nilai 
ekspor Indonesia masih relatif rendah, salah satu yang menjadi kendala yang dihadapi oleh eksportir adalah 
dari segi kemampuan bahasa asing, yaitu Bahasa Inggris. penelitian ini mengacu pada metode kuantitatif yang 
di analisa dengan menggunakan analisa chi square dimana pengertian dari metode ini adalah  Metode Chi 
Square adalah  metode yang berguna untuk menguji hubungan atau pengaruh dua buah variabel nominal dan 
mengukur kuatnya hubungan antara variabel yang satu dengan variabel nominal lainnya (C=Coefisien of 
contingency). Dari metode chi square diharapkan dapat menemukan perbedaaan antara sebelum dan sesudah 
melakukan kursus bahasa inggris terhadap ekspor yang akan dilaksanakan oleh para UMKM. Bentuk dari 
pelatihan yang dilaksanakan menggunakan metode classroom. Judul dari penelitian ini adalah Mempersiapkan 
UMKM dalam menghadapi MEA 2015 melalui program pelatihan Bahasa Inggris guna mendapatkan pasar 
ekspor. 
 

Kata kunci: pelatihan, ekspor, Bahasa Inggris, MEA 



Prepare SME in Facing AEC 2015…… (Rianto Nurcahyo; dkk) 97 

INTRODUCTION 
 
 

Entering this year, Indonesia was confronted by the collective agreement in the field of 
economy, namely the AEC (ASEAN Economic Community), AEC is a brainchild of the members 
throughout the ASEAN countries aimed at creating a development country of ASEAN economic 
integration, namely the free flow of goods and services, educated workforce and investment between 
ASEAN countries, Indonesia with a population of more than 250 million, as seen in table 1 according 
to the United Nations, Indonesia is a developing country. Developing countries are countries that are 
working in order to become a developed country by improving the welfare of their people from 
various sectors. 
 
 

Table 1 Ten Largest Countries by Population 
 

No Country Number 
1 Republik of China 1.405.000.000 
2 India 1.280.000.000 
3 United States of America 326.000.000 
4 Indonesia 257.000.000 
5 Brazil 204.426.000 
6 Pakistan 189.000.000 
7 Nigeria 185.000.000 
8 Bangladesh 161.000.000 
9 Rusia 141.000.000 

10 Japan 126.000.000 
Source: http://www.worldometers.info/world-population/ 

 
 

From the data, it is known that Indonesia with a population of no. 4 in the world population of 
2015 will be the target of trade because it has great potential and it became the basis of consumption. 
It can be seen that Indonesia strategically is in good position and ASEAN Economic Community 
(AEC 2015) can be a great opportunity for Indonesia to build the economy. One way for Indonesia to 
build the economy is by increasing the SME’s sector. Micro, Small and Medium Enterprises (SMEs) 
have a very big role in the Indonesian economy which was stated by Arif (2004). The meaning of 
Medium Enterprise in here are productive economic activities carried out alone by individuals or 
entities that are not subsidiaries or branches of companies owned, controlled or become part either 
directly or indirectly with small or large businesses with total net assets or have a net worth of more 
than 500 million up to a maximum of 10 billion excluding land and buildings or having an annual 
sales turnover of more than Rp2.5 billion up to at most 50 billion. 

 
The role of SMEs in Indonesian economy in 2014 GDP shows amounted to 57.9 percent and 

the employment contribution of 97.2 percent. As if the GDP (Gross Domestic Product) are all goods 
and services production is in a State within a specified period (which is normally a year). For the 
ASEAN region alone, more than 96 percent of companies in ASEAN are SMEs and the contribution 
to GDP by 30-50 percent this case based on data from the Director General of Industry Small and 
Medium enterprise from Ministry of Industry. The population of Indonesia is the largest in ASEAN 
will be targeted marketing of various goods, services and investment but SMEs still weak in access to 
working capital or business loans, intellectual property rights, deregulation, export facilities, business 
management and administration, as well as the continuity of supply of materials raw. Export is the 
activity of selling goods and services from the customs area according to the rules and regulations 
applicable as stated by Purnamawati (2013). 



98   Journal The WINNERS, Vol. 16 No. 2, September 2015: 96-107 

SMEs in Indonesia could be developed to boost the development of SME clusters through 
stakeholder involvement / private sector and government. In this case, the role of academics is very 
helpful to prepare SMEs in facing the ASEAN Economic Community (AEC 2015) by providing 
entrepreneurship training conducted intensively. 

 
According to Analisis Peran Lembaga 2015, the Gross Domestic Product (GDP) contribution 

to the development of micro, small and medium increased in growth from year to year. In 2010, the 
GDP of micro, small and medium increased 0.59% from 56.53% in 2009 to 57.12% in 2010, whereas 
in 2011 it increased by 0.83% to 57.94% and in 2012 there was an increase of 1.14% to 59.08%. This 
takes place in a sustainable growth of SMEs in Indonesia. Implementation of the ASEAN Economic 
Community imposed this year to have a common goal in improving economic instrument ASEAN 
countries, AEC materialized from the desire to be the regional countries to realize the ASEAN into a 
region whose economy is solid and taken into account in the international economy stated in 
Mahendrawati (2014). The ASEAN leaders have agreed to realize AEC 2015 stated in Warta Ekspor 
(2015) with four pillars, namely single market and production base, highly competitive economic 
region, region with equitable economic development, and integrated region. 

 
With the AEC, the goal to be achieved is the free flow of goods, services and skilled labor 

(Skilled Labour) and the flow of free investment. AEC implementation will implement 12 priority 
sectors, as stated by Ari (2015): fisheries, e-travel, e-ASEAN, automotive, logistics, air industrial 
wood base, rubber-based industry, furniture, food and beverages, textiles and health. But according to 
SKKNI (National Competence Indonesia), LSP (Professional Certification Institute) and MRA 
(Mutual Recognition arangement), Indonesia is ready with 3 most prepared sectors welcomed by the 
AEC: the tourism, furniture and textile. For Indonesia, AEC formation faces challenges that are not 
only internally in the country but even more competition with other ASEAN countries and other 
countries such as China and tight India. Nagel (2015) stated that this competition will have an impact 
on the competitive price, not only the commodity form of the products /services featured but also the 
SME sector because of the similarity characteristic of the product. This large number of SMEs is not 
an advantage for Indonesia if it is not supported by the quality of Human Resources. 

 
There are some things that hinder the quality of Indonesian human resources, especially in 

SMEs, namely; education, knowledge and communication technology. Some SMEs are considered to 
have the potential for a very large local market in the middle of the AEC 2015 trading era. Yet, to be 
able to compete, innovation, marketing and a good mastery of the English language are needed. Forum 
Management Prasetya Mulya stated that (2015) the current obstacles in entering the international 
business are the limitation of quotas and tariffs, differences in language, culture social / cultural, 
political conditions and laws / regulations, currency differences friendlies’, low quality resources, and 
inter-country payment risk is difficult and high risk. 

 
There are a few things that have to be taken into consideration SMEs should master the 

language skills, namely: (1) Customers are served by SMEs does not come from Indonesia, but also 
includes countries in this ASEAN. It also needs demanding of Indonesian SMEs to be able to master 
English well in order to provide maximum service in accordance with market needs. (2) The existence 
of competition and an increasingly competitive workforce to seize the market opportunities that exist. 
The SMEs not only rely on local customers from Indonesia as well as the use of defence strategies. 
The SMEs should be more competitive to develop the business and take advantage of existing 
opportunities. (3) Development of Information Technology, which is demand of SMEs to be able to 
master the English language in order to learn and utilize technology and information in assisting the 
development of businesses owned. 

 
With the mastery of English, it is expected for Indonesian society and SMEs to have greater 

bargaining power. Learning English requires time and cost, but it must be trained consistently since it 
would be beneficial to speak English fluently. English is an international language that serves as a 



Prepare SME in Facing AEC 2015…… (Rianto Nurcahyo; dkk) 99 

communication tool for people around the world. The ability to communicate in English can be used 
in various aspects of life such as in the economic, social, cultural, educational, legal, and others stated 
by Soedradjad (2014). Based on information above, the implementations of the training activity are: 
(1) how the implementation of the training methods implemented effectively? (2) How is the 
correlation of the training activities with the export carried out by SMEs? (3) Output results 

 
This study has several purposes, among others: (1) To learn about the preparation of SMEs in 

facing the ASEAN free market through English training program, (2) To know the relationship or 
correlation to the effects before and after the training program was held organized English language 
training program for SMEs in the area of Tangerang, (3) To determine the influence of the correlation 
of the results the sales made by the SMEs. Tangerang area before and after the training in English. 

 
This paper has important benefits of this research which are: (1) To find out how much 

influence the training conducted before and after the participants of training for SMEs, (2) To find out 
how much the effectiveness of implemented through English language training for SMEs, (3) To know 
the results obtained from this research to exporter conducted by the Micro, Small and Medium 
Enterprises (SMEs), to be obtained from the implementation of training for SMEs. 

 
In general, each organization often occurs a gap between the need for the promotion of 

employment expected by the organization with the ability to respond to the needs of the workforce, 
organizations need to make an effort to bridge this gap. One way to do is through the organization of 
training programs. Through the training program, it is expected so that the full potential can be 
increased in accordance with the wishes of the organization or at least close to what was expected by 
the organization. Here is an explanation of some experts about the notion of training. According to 
Bella (2003), “Education and training together with the development of which is the process of 
improving work skills both technical and managerial. Oriented education in theory, can be done in the 
classroom, lasts longer and usually answer why exercise-oriented practice, carried out in the field was 
brief and usually answer the how.” Based on Panggabean (2004), “Training can be defined as a means 
used to provide or improve the skills needed to carry out the work now. While education is more 
oriented to the future and put more emphasis on improving one’s ability to understand and interpret 
knowledge.” Based on the above understanding, it can be concluded that training is an activity to 
improve the capability and improve the performance of employees in performing their duties by 
increasing the expertise, knowledge, skills, attitudes and behaviors that are specifically related to the 
job. 

 
According to Panggabean (2004), training is done to meet the needs of employees, companies, 

and consumers, as for the purpose of the training are: (1) Provide the skills and knowledge required of 
employees, (2) Improve employee morale. With the skills and expertise appropriate to the work they 
will be keen to finish the job properly, (3) Improve performance. Employees who work with 
unsatisfactory performance because of skills shortages can be minimized through training programs 
and development, (4) Assist employees in coping with changes, both changes in the organizational 
structure, technology, and human resources, (5) Through employee training and development is 
expected to effectively use new technologies. Managers in all areas must be constantly aware that 
technological advances make the organization function more effectively, (6) Increased employee's 
career. With training and development opportunity to improve career become better because of the 
expertise, skills and better job performance, (7) Increase the amount of remuneration that can be 
received by employees. With training and development, increasing the skills and better job 
performance and salary will also increase due to salary increases based on achievement. 
 
 
 
 



100   Journal The WINNERS, Vol. 16 No. 2, September 2015: 96-107 

Language Definition 
 

According to Bloch and Trager (1981) Language is a system of arbitrary vocal symbols by 
means of which a social group co-operates. According to Hall (1981) Language is the institution 
whereby humans communicate and interact with each other by means of habitually used oral-auditory 
arbitrary symbols. It can be concluded that the language is a tool which humans can communicate and 
interact with each other through the emblem / symbol. 

 
Importance of Learning English 
 

The era of advances in science and technology is rapidly increasing, more opportunities to 
communicate internationally. The implementation of free market requires Indonesian people have a 
competitive competence in various fields. Indonesia can no longer just rely on natural resources and 
the physical ability to achieve the welfare of the nation but must rely more on competent human 
resources. One absolute requirement to achieve this is to have good communication skills. 

 
The main communication tool throughout the world is language stated in Suzieicus (2013). 

Language is a sign system in the form of sound, is abitrer, used by the people to speak, collaborate, 
communicate, and to identify themselves (Keraf & Chaer, 2006). Without language, human beings 
cannot communicate to convey thoughts and feelings. Mastery of the language in an integrated way 
covers speaking, listening, reading and writing are important parts to learn. Learning languages is 
becoming increasingly important to be able to communicate well too (Lyons, 1981). Definition that is 
intended to communicate is to understand and express information, thought, feeling, and develop 
science, technology and culture with the use of language. The ability to communicate on a deeper level 
of understanding of the complete is the ability of discourse. It is inevitable that the first international 
language that is widely used is English. English is taught widely in various countries around the world. 

 
According to Richards & Rodger (1986), many people in different countries used English as a 

communication tool in a variety of important international meetings. Mastery of English is very 
important because almost all global resources in various aspects of life using this language. Crystal 
(2003) stated that English is global language. This statement represented the meaning that English is 
used by various nations to communicate with nations around the world. Thus, English is one of the 
international languages at the same time global language. 

 
Definition of SMEs 

 
In accordance with Law No. 20 of 2008 on Micro, Small and Medium Enterprises (SMEs): 

Micro is a productive enterprise belonging to individuals and / or entities that meet the criteria of 
individual businesses Micro as stipulated in this Law. Small Business is an economic enterprise 
productive stand-alone, regulated by carried out by an individual or business entity that is not a 
subsidiary or not branches of companies owned, controlled, or be a part either directly or indirectly 
from the medium or large business meet the criteria for Small Business SME criteria based on the 
amount of assets and turnover. 

 
 
 
 
 
 
 
 
 



Prepare SME in Facing AEC 2015…… (Rianto Nurcahyo; dkk) 101 

Table 2 Difference Type of SME in Asset and Omzet 
 

Type of SME Asset Omzet 
Micro Type 
Small Type 
Medium Type 

Max IDR 50jt 
More IDR 50jt-500jt 
More than  IDR 500jt-10M 

Max IDR 300juta 
More than IDR 300juta-3M 
More than IDR 2,5M-50M 

 
 

Based on the 2008 UU.no 20 above, it clearly shows a considerable difference both in terms of 
assets or turnover among small and micro businesses. 

 
Definition of AEC 

 
According to the official website of ASEAN, AEC is a form of economic integration of 

ASEAN in terms of a system of free trade between the AEC that will be a single market for goods and 
services to enhance the production network in ASEAN and ASEAN's capacity as a global production 
center. To find out the position of Indonesia among other ASEAN member countries in dealing with 
AEC, the Logistic Performace Index (LPI) by the World Bank in 2014 is used. It shows that Indonesia 
occupies ranking 53 which means lower than Vietnam (rated to 48), (see data attach above). The 
factors that affect the ranking of the cost of logistics include customs, infrastructure, international 
shipments, logistics competence, domestic logistics costs and timeliness. 

 
 

Table 3 Differences of LPI between 2012 and 2014 

 
 

METHOD 
 
 

To be known within the market, the SMEs should make it easier to find their target customers 
(buyers). The existence in the virtual world to do, ranging from having a website, active in social 
media, to install the product and company information in online directories. English should be 
mastered so that communications are not hindered. Better yet, master the language of each country. 
Preparation should be done early so that our SMEs will not only be able to survive in their own 
country, but also can compete to be a major player in Southeast Asia. This study was to prove that the 
two variables will have an impact on the before and after training in English for the SMEs. 

 
 

 
 

 
Figure 1 Relationship Indicators for English language training 

has an influence on export opportunities. 

2014 LPI 2012 LPI 

Economy Rank Score % of Highest performer Rank Score % of highest performer 

Vietnam 48 3.15 69 53 3 64.1 
Indonesia 53 3.08 66.7 59 2.94 62.2 
India 54 3.08 66.6 46 3.08 66.4 
Philipines 57 3 64.2 52 3.02 64.8 
Ukraine 61 2.98 63.3 66 2.85 59.3 
Egypt 62 2.97 63 57 2.98 63.3 
El Savador 64 2.83 62.8 93 2.6 51.2 
Pakistan 72 2.81 58.5 71 2.83 58.4 
Nigeria 75 2.8 57.9 121 2.45 46.3 

English Language Understanding Export 



102   Journal The WINNERS, Vol. 16 No. 2, September 2015: 96-107 

The flow diagram of this study refers to the quantitative methods in the analysis using chi 
square analysis / Hypothesis. Method Chi /Chi Square is useful to examine the relationship or the 
influence of two nominal variables and measure the strength of the relationship between variables with 
each other nominal variables (C = coefficient of contingency) stated by Arief (2004). From the chi 
square method, it is expected to find a difference between before and after the course of English to 
exports to be carried out by SMEs. This methodology was applied in order to answer the questions of 
the research conducted by the author with the following details: (1) is there a difference before the 
participants of the training of the English language in terms of understanding and export opportunities 
to the SMEs? (2) Is there a difference after the implementation of the participants attended English 
language training to the terms of the understanding and export opportunities to the SMEs? 
 

Population and Sample 
 

This research was conducted on SMEs which have difficulty in English includes: writing, 
speaking, reading and hearing and have a lack of knowledge on export activities of goods related to 
marketing and packaging. The research sample is taken from SMEs in Tangerang region by taking 
four districts as much as 20 SMEs. 

 

Research Instrument 
 
The instrument used in this study is a questionnaire as a source of information about the 

readiness of SMEs in the face of the AEC and the ability of understanding English and export 
marketing strategies through survey method and provide English language training for 20 hours. 
Whole grains questions or statements are measured based on a questionnaire and the results of pre-test 
and post-test in which data collection is carried out through distributing a questionnaire to provide a 
questionnaire / list of questions to the Micro, Small and Medium Enterprises which are in 4 Districts 
Tangerang region 

 
Validity and Reliability Research Instruments 
 

To analyze the data using techniques percentage and presented in a descriptive diagram and 
use a range of methods to the results before and after exercise training English language presented in 
comparison to the results of a test of the method of distributing questionnaires. 

 
 

RESULTS AND DISCUSSION 
 
 

ASEAN Economy Community (AEC) can provide opportunities for tens of millions of SMEs 
in Indonesia to expand their markets in Ledda (2015). Some of the benefits that can be in the can by 
SMEs are: SMEs can find out the needs and desires of the ASEAN market to market products and 
selling products to various customers and countries in ASEAN, Getting the investor section of the 
States Members of ASEAN, Ability to negotiate with the buyer (buyer) of ASEAN Member 
Countries, To deal / beneficial cooperation with ASEAN member states. 

 
One thing that becomes the weakness of language acquisition in the ASEAN Economic 

Community is in the challenge that must be faced.This obstacle is regarding how to improve English 
proficiency and knowledge of exports for SMEs, considering that they are only refer to the freight 
forwarder / service logistics agent arrangements for the goods to be exported / imported abroad 
because foreign currency will give huge profits and the government is encouraging separately 
promoting local products. 



Prepare SME in Facing AEC 2015…… (Rianto Nurcahyo; dkk) 103 

According to data issued by EF English Proficiency Index, it shows premises ranks 27 out of 
18 countries in the index in terms of English language proficiency. (While the neighboring countries 
with the category average, to Singapore's neighboring countries are in the order of 12 (with a score of 
58.65) and Malaysia 13th (score 57.95), as seen in Table 4. 

 
 

Table 4 English Proficiency Index-rank out 18 countries 2012 
 

Rank Country Score Level 
1 Sweden 68.91 Very high 
2 Denmark 67.96 Very high 
3 Netherlands 66.32 Very high 
4 Finland 64.37 Very high 
5 Norway 63.32 Very high 
9 Germany 60.07 High 

10 Poland 59.08 High 
12 Singapore 58.65 High 
13 Malaysia 57.95 High 
14 India 57.49 Moderate 
15 Switzerland 57.39 Moderate 
17 Pakistan 56.03 Moderate 
27 Indonesia 53.32 Low 
28 Iran 52.92 Low 
29 Rusia 52.78 Low 
48 Brazil 46.86 Very Low 
50 Columbia 45.07 Very Low 
52 Saudi Arabia 44.50 Very Low 

(Sources: EF “Countries where English is an official language “) 
 
 

From these results, it can be seen that the English language skills of Indonesian society is still 
very weak. Indonesia is lagging behind Singapore and Malaysia which have the ability to speak 
English better. Through this research, based on a questionnaire obtained data on SMEs in Tangerang 
that nearly 90% of the SMEs have any impact on the importance of English to face the challenges of 
the ASEAN Economic Community by 2015. (Enclosed in Table 5) 
 
 

Table 5 Results of Questionnaire on the importance of English 
 

 
The Importance of English 

Language 
Not Important Do not know Total 

Number of Questionners 42 5 3 50 
Percentage 95% 4% 1% 100% 

(Source: 2015 Data processing) 
 
 

In this study, get 5 districts of the total questionnaires distributed 50 questionnaires, and there 
is a 95% respondents state that English language skills are needed while the remaining 4% 
respondents argue that English language is not important because they lack understanding about the 
existence of the AEC (ASEAN Economic Community in 2015) while 1% of SMEs do not fill out a 
questionnaire that is given. 

 
To complete this study, data were obtained, from the total districts under the auspices of the 

Department of Cooperatives and SMEs District Tangerang as many as 29 sub-district with a total 
3,500 SMEs stated in UMKM Banten Province, so the data at random on the basis of the region that 



104   Journal The WINNERS, Vol. 16 No. 2, September 2015: 96-107 

has the potential to export will be taken such as Teluk Naga, Kosambi, Panongan, Paku Haji, and 
Kemiri. Type of business of the SMEs is as diversed as Bamboo Hats, Bags, Shoes, Wallets, craft 
making and tool table praga for kindergarten kids, food and other. 

 

Implementation of Training Activities 
 
English language training activities carried out during 46 hours with face to face and 

evaluation methods with a time of 120 minutes, with 90 minutes of the class for a discussion of 
material and 30 minutes for evaluation of the teaching material previously provided. Activities carried 
from June 4 to August 4, 2015, the execution time of the meeting is 2x 1 week (Tuesday and 
Thursday). This activity was break due to Eid al-Fitri holiday. 

 
It can be seen from the table above that the activity is more focused on writing because the 

SMEs export activities via email and emphasis on teaching English for business. In addition to writing 
material given, the SMEs are also given by grammar. Grammar as a basis for writing arrangement or 
grammar in correspondence with buyers can be true and correct. 
 

Pre-test Result 
 

Table 5 shows the results of the Pre carried out for 100 minutes with a form of multiple 
choices, and the time allotted each problem as follows: 
 
 

Table 6 Types of the Pre Test for SMEs 
 

No Exam Questions Number of Questions Duration of Test 
1 Listening 20 45   minute 
2 Reading & Grammar 30 55   minute 
 Total 50 100 minute 

 
 

The author provides information about the meaning / significance of this type of exam 
questions. Listening is skills to understand the meaning or intent of greeting someone either in the 
form of words, phrases, simple sentences, until combined complex derived from the Audio / Video 
such as: TV, radio, cassette, etc. Reading is a skill to describe something in detail with in the form of 
writing about the story / case. Grammar is a set of rules about the structure of the grammar. From the 
results of questionnaires distributed by the author as much as 20 SMEs from several districts in the 
city of Tangerang, the authors have obtained the data that 42 provide options that English is very 
important for the ASEAN Economic Community, but which is present and sends participants from 
SMEs to attend language training English is only 20 SMEs, here are the results of the Pre tests carried 
out on 4 June 2015. (see table 6) The results of this test will be part of the evaluation of English 
language skills which will be implemented for a total of 46 hours each 2x meeting every week for 2 
hours to 16x meeting. The data pre and post the test results are as follows. 

 
The data shows that the total value before the course for listening and grammar between 50-70 

while after the value after the course for reading / grammar is 77-90, which means that participants 
had elevated the value of English language, and their desire to be able to speak English and trust to 
correspondence using on line in order to face the 2015 ASEAN free trade market. 

 
 
 
 



Prepare SME in Facing AEC 2015…… (Rianto Nurcahyo; dkk) 105 

Table 7 Paired Samples Statistics 
 

 
 
 
 

 
 

Table 8 Paired Samples Correlations 
 

 
 
 

 
 

Table 9 Pre Test and Post Test Result of English Language Training Program 
 

No Pre Test Score Post Test Score 

1 70 90 
2 66 80 
3 65 87 
4 50 85 
5 58 89 
6 59 90 
7 65 86 
8 64 81 
9 70 85 

10 63 80 
11 70 77 
12 59 90 
13 68 85 
14 55 85 
15 62 83 
16 59 78 
17 65 90 
18 64 79 
19 66 77 
20 68 90 

 
 
Hypothesis 
H0: μ1 = μ2 
H1: μ1 ≠ μ2 
α = 0,05 

1 = 63,3;  2 = 84,35 
σ1= 5,302; σ2= 4,075 
 
From these results can be known thitung= -12,574 <-2,093 = ttabel then H0 rejected. 
 
SPSS Output and Data Analysis 
 

The first part shows a summary of the two samples. The test score before the course has an 
average score of 63.3 of the total of 20 data. While test scores after course has an average score of 
84.35 within the total of 20 data. In addition, table 8 and 9 also can be seen standard deviation score 
mean standard error from each variable. 

 Mean N Std. Deviation Std. Error Mean 
Pair 1 Pre test score 63.30 20 5.302 1.186 

Post test score 84.35 20 4.705 1.052 

 N Correlation Sig. 

Pair 1 Pre exam  & Post exam 20 -.116 .626 



106   Journal The WINNERS, Vol. 16 No. 2, September 2015: 96-107 

In decision making, based on comparison between thitung with ttabel: 
If thitung is in range ttabel, then H0 is accepted 
If thitung is out of range ttabel, then H0 is rejected 
t hitung from output is -12,574 

ttabel =  1n2;t -/ = t(0,05/2: 20-1) = t(0,025; 19) = 2,093 
Because thitung= -12,574<-2,093 = ttabel then H0 is rejected. 
 
It can be said that the implementation of English language training program is effective to be 
implemented for SMEs in Tangerang to enhance the confidence in facing the 2015 ASEAN Economic 
Community. 
 
 

CONCLUSION 
 
 

English is so important because the EAC is certainly a place for businesses to sell their 
products, including SMEs. It means that Indonesian entrepreneurs will compete with entrepreneurs 
from various ASEAN countries. With the holding of English language training for SMEs in Indonesia, 
it is expected that SMEs are more prepared to overcome English, although still at a basic level. But at 
least they already have one of the assets to compete with other ASEAN countries when the ASEAN 
Economic Community (AEC) began in the late 2015's. 

 

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