Sampul 0901-0308.pmd


Economic, Business, Management, and Information System Journal
VVVVVolume 9, Nomor 1, Maret 2008olume 9, Nomor 1, Maret 2008olume 9, Nomor 1, Maret 2008olume 9, Nomor 1, Maret 2008olume 9, Nomor 1, Maret 2008

ISSN:  1412 - 1212

Redaktur Utama Robertus Tang Herman, S.E., M.M.

Dewan Redaksi Engkos Achmad Kuncoro, S.E., M.M.
Dr. Harjanto Prabowo, M.M.
Idris Gautama So, SE., S.Kom., M.M., M.B.A.
Ersa Tri Wahyuni, S.E., M.Acc.
Tjia Fie Tjoe, S.Kom., M.M.
Misbahul Munir, Ak., M.B.A.
Parulian Sihotang, Ak., M.Acc., DipRes., Ph. D
Rindang Widuri, S.Kom., M.M.

Mitra Bestari Tatang Ary Gumanti, Ph.D.
Drs. Feliks Jebarus, M.Si.
Sri Hermawati, M.M.
Retno Tanding Suryandari, S.E., M.Si.
Tomy Gurtama Soemapradja, S.E., M.M.
Synthia Atas Sari, S.IP., M.Si.
Anderes Gui, S.Kom., SE., M.M.
Retno Dewanti, S.IP., M.M.
Gatot Soepriyanto, S.E., Ak, M.Buss (Acc.)
Haryadi Sardjono, S.T., M.M.
Ir. Dyah Budiastuti, M.M.
Hartiwi Prabowo, S.E., M.M.

Editor Bahasa dan Setter Dra. Endang Ernawati, M.Lib.
Titik Rahayu S., S.S.
Holil
Angga Ferdiansyah

Sekretariat Hery H.M., S.Kom.

Alamat Sekretariat Subcenter Publikasi Ilmiah Bidang Ekonomi,
Research and Community Service Center,
Universitas Bina Nusantara
Jl. Kebon Jeruk Raya No. 27
Jakarta Barat 11530
Telp. (021) 5350660 ext. 1210 Fax. (021) 5300244
e-mail: heryhm@binus.ac.id

ISSN 1412-1212

Subcenter Publikasi Ilmiah bidang Ekonomi Universitas Bina Nusantara



Economic, Business, Management, and Information System Journal

VVVVVolume 9, Nomor 1, Maret 2008olume 9, Nomor 1, Maret 2008olume 9, Nomor 1, Maret 2008olume 9, Nomor 1, Maret 2008olume 9, Nomor 1, Maret 2008

ISSN:  1412 - 1212

DAFTAR ISI

Harjum Muharam; Hanung Sakti
Analisis Perbedaan Liquiditas Saham, Kinerja Keuangan, dan Return Saham
di Sekitar Pengumuman Stock Split
(Analysis of the Differences among Stock Liquidity, Financial performance,
and Stock Return in Period of Stock Split Announcement)..................................................................            1-21

Ersa Tri Wahyuni
The Accountability of Islamic Microfinance Institution: An Evidence from Indonesia......................            22-34

Noerlina; Deliusno; Retdonero; Dennis Eryanto
Manajemen Proyek Online Trading System PT Universal Broker Indonesia
(Project Management of Online Trading System on Universal Broker Indonesia Company)............          35-47

Synthia Atas Sari; Hartiwi Prabowo
Analisis Pengaruh Hasil Pemetaan Budaya Mahasiswa BINUS
terhadap Jiwa Kewirausahaan: Studi Kasus Tahun Ajaran 2006-2007
(Analysis of BINUS Student Culture Mapping Influence on Entrepreneurship Spirit:
A Case Study on 2006-2007)................................................................................................................          48-61

Masruroh; Awin Indranto
Analisis Elemen Ekuitas Merek RCTI dalam Persaingan Industri Televisi Swasta
di Indonesia: Studi Kasus pada Empat Perguruan Tinggi Swasta Terkemuka di Jakarta
(Analysis of RCTI Brand Equity Element in the Private Television Industry Competition
in Indonesia: A Case Study of Four Private Universities in Jakarta)....................................................          62-73

Robert Tang Herman
Strategic Flexibility: Navigator Industri dalam Mencapai Competitive Advantage
(Strategic Flexibility: An Industrial Navigator in Achieving Competitive Advantage)..........................        74-87

Henny Hendarti; Anton; Didi; Mochtar Cakra
Analisis dan Perancangan Sistem Informasi Akuntansi Penjualan dan Persediaan
(Analysis and Design of Inventory and Selling Accounting Information System)...............................           88-98