Vol. 19 No. 1 March 2018 Economic, Business, Management, and Information System Journal WINNERSThe Journal P-ISSN 1412-1212 E-ISSN 2541-2388 Editor in Chief Rudy Aryanto Management Department, Bina Nusantara University, Indonesia Managing Editors Arta Moro Sundjaja Information System Department, Bina Nusantara University, Indonesia Noerlina Information System Department, Bina Nusantara University, Indonesia National Editor Board Engkos Ahmad Kuncoro Management Department, Bina Nusantara University, Indonesia Idris Gautama So Management Department, Bina Nusantara University, Indonesia Yasintha Soelasih Management Department, Atmajaya University, Indonesia Levyda Levyda Management Department, Sahid University, Indonesia Agus Zainul Arifin Management Department, Tarumanegara University, Indonesia Language and Layout Editor Dina Nurfitria Bina Nusantara University, Indonesia Eka Yanti Pangputri Bina Nusantara University, Indonesia Atmawati Bina Nusantara University, Indonesia Holil Bina Nusantara University, Indonesia Secretariat Haryo Sutanto Bina Nusantara University, Indonesia Description The Winners is a semiannual journal, published in March and September. The Winner focuses on various issues spanning in economics, business, management, and information system through this scientific journal. The Winners has been indexed by Academic Research Index (Research BIB), Science and Technology Index (SINTA), Microsoft Academic Search, Indonesian Publication Index (IPI) Bielefeld Academic Search Engine (BASE), World Catalogue (WorldCat) and Google Scholar, and Indonesian Research Repository (Neliti). Research and Technology Transfer Office, Bina Nusantara University, Anggrek Campus, Jl.Kebon Jeruk Raya 27, Kebon Jeruk, Jakarta Barat 11530, Tel. +621-5350660 ext. 1705/1708, Fax.+621-5300244, E-mail: asundjaja@binus.edu, hsutanto@binus.edu, thewinner@binus.edu, http://journal.binus.ac.id/index.php/winners CONTENTS Irene Teresa Rebecca; Anita Maharani Exploration of Methods for Small Businesses in Determining The Brand Positioning through Marketing Mix Concept .............................................................................................. 1-7 Yulia Magdalena; Togar Alam Napitupulu Critical Factors in E-Learning that Influence Student Motivation and Collaboration in Indonesian Higher Education Institution ................................................................................. 9-19 Sebastianus Laurens Influence Analysis of DPS, EPS and PBV toward Stock Return and Prices .............................................. 21-29 Regina Inderadi; Larasati Adiannisa; Nugroho J. Setiadi The Business Strategy Analysis of a Forwarding Company in Indonesia ............................................... . 31-43 Rosalin Ayal; Isanawikrama; Yud Buana The Implementation of Training and Development Program Study Case: PT Bank Negara Indonesia Branch .... 45-52 Banon Amelda; Erna Bernadetta S Analysis of Banking Industry Performance Efficiency in Indonesia Using Parametric and Nonparametric Methods .... ............................................................ 53-67 Journal P-ISSN 1412-1212 E-ISSN 2541-2388 Vol. 19 No. 1 March 2018 Economic, Business, Management, and Information System Journal WINNERSThe