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Vol. 25 · June 2016
Print ISSN 2012-3981 • Online ISSN 2244-0445
doi:http://dx.doi.org/10.7719/jpair.v25i1.394
Journal Impact: H Index = 2 from Publish or Perish

JPAIR Multidisciplinary Research is produced 
by PAIR, an ISO 9001:2008 QMS certified 

by AJA Registrars, Inc.

Competencies Learned and Relevance 
of the Business Administration 

Curriculum to the Graduates’ Job

LILIA ABSIN DELA CRUZ
http://orcid.org  0000-0001-5926-5837

lac.delacruz@gmail.com
University of Cebu-Banilad

 Cebu City, Philippines
   

JUDY ANN ONG FERRATER-GIMENA
http://orcid.org 0000-001-5352-8253

judygimena@gmail.com
University of Cebu

 Cebu City, Philippines

PERLY PAQUIBOT INOT
http://orcid.org 0000-0003-2205-4547

johntoni82@gmail.com
University of Cebu-Banilad

Cebu City, Philippines

CHRISTOPHER BIORE
http://orcid.org 0000-0002-0062-0344

crisbiore@gmail.com
University of Cebu

Cebu City, Philippines



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ABSTRACT

The necessity for higher education is considered as an essential vehicle to 
alleviate a person’s productivity and employability. Many graduates find difficulty 
looking for suitable jobs nowadays. Any job opportunity even if not in line with the 
educational training is grabbed. This study gathered inputs on the competencies 
that the graduates of Bachelor of Science in Business Administration learned and 
the relevance of the program to their job. Furthermore, the result of the study 
aimed to improve the school’s quality education through the formulation of an 
intervention scheme that primarily focused on the transformation of the course 
syllabi to outcomes-based system. The study made use of descriptive-survey 
research design, adopting the standardized tool Graduate Tracer Study by the 
Commission on Higher Education (CHED). Utilizing purposive sampling, 52 
graduates served as respondents. Findings showed that graduates were employable 
across various lines of businesses. The skills and competencies learned in college 
were relevant in their current jobs. However, relevant skills and competencies 
like communication skill and practical knowledge need to be enhanced so that 
future graduates of this program will have a competitive advantage in the labor 
market both locally and internationally. This issue can be addressed by improving 
the curriculum and the teaching-learning activities in the classroom that must be 
reflected in the course syllabi.

Keywords— Business Education, career, business administration, descriptive, 
purposive sampling, Cebu City, Philippines

INTRODUCTION

Globalization, technical innovation, rapid effectives and rising demand from 
the consumers stimulated the transformation in the economy of the United 
Kingdom. These changes imply that employers are requiring prospective workers 
to possess general skills as well as technical know-how as a way of improving their 
human capital resources in the context of  growing complicated organizational 
processes; working in teams; less supervision; better work   adoption and rotation; 
and improved customer service (Greatbatch & Lewis, 2007).

The very essence of education is normally measured in the aspect of its 
propensity to uplift the economic status or the per capita income of the people 



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(Akkoyunlu –Wigley & Wigley, 2008). However, in the Philippines, one of 
the most serious problems in the 1980s and early 1990s concerned with a large 
number of students who completed college but then could not find a job in line 
with their educational qualification. If these people who had acquired college 
diploma had found a job which relates and commensurate their field of study, then 
how would they be able contribute to the economic development. But if there 
are limited job opportunities, then they would be forced to be underemployed or 
accept job that mismatch their skills. Universities have taken different approaches 
in the manner in which they develop graduate employability skills. Therefore, 
the connection between higher education and employment has elicited keen 
interest among researchers as it takes up the major share of education budget. 
A very significant output of an educational institution is its graduates. They can 
be measured by efficiency, but still the real score is on their employability and 
their inclusion in the work force. The number of graduates and employment 
must be directly proportionate (Macatangay, 2013). Thus, the Commission in 
Higher Education issued CHED Memorandum Order No. 46, (Series of 2012) 
that mandates that the Philippine higher education shall contribute to building 
a quality nation capable of transcending the social, political, cultural, economic 
and other ethical concerns that restrain the growth of the Filipino workers and 
competitiveness in the world market.

Skills development enhances both people’s ability to perform a specific job 
function. Thus, it widens a person’s job opportunities and propensity to be 
hired in high paying job. The economic progress of a nation is affected by the 
employment rate of the labor force and their corresponding productivity. There 
exist many literatures that connect economic growth to educational situation of 
a country and the competence of its workforce. Most of them emphasize that if 
there is a nation’s educational system is good, then it produces highly-competent 
labor force that could be a very good tool to uplift the economic standing of 
the country in general and reduces market opportunities and reduces social 
inequalities (International Labour Office, 2010). The national employment rate 
in the Philippines in July 2013 was estimated at 92.7 percent or approximately 
38.175 million compared to the previous years’ 93.0%. The underemployment 
rate was also estimated at 19.2 % against 22.8 percent in July 2012; while the 
unemployment rate registered at 7.3 percent. Out of the total unemployment 
rate, the unemployed college graduates accounted for 21.7 percent (National 
Statistics Office, 2014). Based on common experience, many of the graduates are 
finding it hard to find suitable jobs. Any opportunity even if it is not in line with 



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their educational attainment and training is grabbed, while others wait for jobs 
they have been longing for, considering the massive number of unemployed and 
underemployed in the country.

FRAMEWORK

The study anchors on Theodore Schultz’ Human Capital Theory that was 
postulated in 1960. It states that the income in the job market is dependent on 
the employees’ knowledge, competencies, and abilities. This notion embodies 
the idea that the workers contribute ones know-how in operation process. The 
economists who investigated this phenomenon explained that that the increase 
in total knowledge and skills in the labor force is attributed through formal 
education (Kleinroge, 2014).  

Human Capital Theory (Becker, 1964) discussed that: 1) education provide 
and enhance the capability and skills of the people so that they will become 
productive, and 2) wage discrepancy exposes differences in productivity. 
Consequently, those workers who acquire higher educational attainment are 
more likely to earn higher salaries, keeping other variables constant, because they 
are deemed to be more productive than those workers who had not attained 
higher education (Rycx, Saks & Tojero, 2015). 

Becker provided the basis for considering human capital, the same a physical 
resource. The consideration of educational investment as an investment in human 
capital depends on the presumption that those people who had acquired higher 
educational attainment are considered to a more productive worker and more 
likely to have more access to higher income. The higher income of well-educated 
people are thus, assumed to mirror their greater productivity. Education is a means 
in which a person will be able to acquire knowledge, skills and competencies that 
will make him to be more efficient in his job. Neoclassical Economic Theory 
posits that wages can be determined on the basis of a worker‘s capability to 
contribute to the income of the firm. Therefore, the marginal earnings of the 
educated are a mirror of their increasing productivity (Menon, 2011).

The demand to acquire college diploma is a means to achieve better standard 
of living and value in the job market. This exigency prods a person to earn 
increased income, accomplish honor and prestige, and uplift one living and social 
status. Precisely, at this stage, there is an on-going call for universities to provide 
quality education to its students (Gimena & Doming, 2014).



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 The aspect that employers usually give importance in new graduates is those 
that most professors in tertiary education also considered worthy. This refers to 
students who exerted extra effort in acquiring knowledge, participation in extra- 
curricular activities and other activities that fully mold the students at their best. 
These students are also those who had given honor and pride to the University 
and the community regarding to the participation and winning in contests and 
related activities Harvey & Knight, (2005). 

According to Berger and Fisher (2013), the chief issue of the state economic 
policy is the mean on how the government boosts the economic well-being of the 
people. There will be a rise in the earnings of the people in the economy when 
productivity increases. The government has many economic and non-economic 
tools to increase the productivity. These tools include investment in public 
infrastructure, technology, education and training. However, there are many 
states which did not take their main responsibility ensuring inclusive economic 
growth. The focus of these states does not lead towards enabling the people to 
be productive. The fault of this approach is that it drains the resources from the 
most significant goal to increasing economic productivity and that is investment 
in educational system.

Employability contains different dimensions such as the actual competence of 
the individual, formal qualifications gained through educational activities, hard 
technical vocational employability skills, and soft skills, including transferable 
meta-competence, interpersonal skills. Employability is not only concerned with 
aspects associated with the individual. It is a relational concept, and contextual 
aspects are also central in the  understanding of the concept. Thus, when 
studying  employability, it is important to consider the following: 1) both soft 
and hard skills; 2) actual and formal competence; 3) personal characteristics; 4) 
attributes and talents of an individual; 5) social networks and structural factors; 
6)  the implicit and explicit requirements of  the job; 7) the  characteristics of 
the organization; and the 8) relations between them (Nilsson, 2010).

OBJECTIVES OF THE STUDY

The study assessed the relevance of the Bachelor of Science in Business 
Administration program to the current job of the graduates of BSBA in a 
university.



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METHODOLOGY
Research Design

The study applied the descriptive research design with the use of a 
standardized tool suggested by the Commission on Higher Education (2012) in 
determining the employability of the graduates of Bachelor of Science in Business 
Administration.

Research Environment
The research site was at a non-stock and non-profit corporation duly registered 

under the Securities and Exchange Commission. It is a private educational 
institution that provides quality education at low tuition fees. 

It offers the following programs: Juris Doctor (JD), Bachelor of Science in 
Accountancy (BSA), Bachelor of Science in Accounting Technology (BSAct), 
Bachelor of Science in Business Administration (BSBA), Bachelor of Science in 
Information Technology (BSIT), Bachelor of Science in Information Systems 
(BSIS), Bachelor of Science Computer Engineering (BSCPE) and Bachelor of 
Science in Electronics Engineering (BSEE), Bachelor of Science in Hotel and 
Restaurant Management (BSHRM), Bachelor of Science in Tourism (BSTour) 
Science in Criminology (BSCrim), Bachelor of Science in Nursing, (BSN), 
Bachelor of Science in Secondary Education (BSED), and Bachelor of Science 
in Elementary Education (BEED). The student population of the university was 
6,500 at the time of the study. 

The College of Business and Accountancy’s student population was 1,500 
students that offers: BSA, BSAct and  BSBA programs. Under the BSBA 
curriculum, the students can choose four (4) types of specialization: Human 
Resource Development; Marketing Management; Financial Management and 
Management Accounting.

Research Respondents
Using purposive sampling, there were 52 respondents of this study who were 

the graduates of Bachelor of Science in Business Administration and were both 
working in the Philippines and abroad. Purposive random sampling technique 
was applied in choosing the respondents. 

Instrumentation
The study utilized the Graduate Tracer Survey (GTS), a standardized tool 

designed by CHED. It has eight (8) sections with 34 items. The first section 



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presents data on the profile of the graduates. Section two (2) exhibits the reasons 
of the graduates for taking the course; while section three (3) presents the 
employment status of the graduates; section four (4)  displays the reasons for 
unemployment; section five (5) shows the data on the current job, employer’s line 
of business, place of work and gross monthly earnings on the first job; section six 
(6) exposes the strategies used to find the first job; section seven (7) reveals the 
number of graduates who were able to land a job related to the degree obtained 
in college and lastly; and section eight (8) displays the data on the academic 
competencies learned in college that were utilized in their present job.

As part of the ethical considerations in research ethics, the respondents were 
requested to sign a consent form before they answer the questionnaires. The 
gathered data were treated with utmost confidentiality to protect the rights of 
the respondents.

Research Procedure and Data Analysis

The researchers wrote a letter addressed to the Campus Academic Director 
asking permission to conduct the study. Another letter was sent to the Registrar’s 
Office asking the total number of graduates and requesting permission to gain 
access on the latter’s contact information including the home address of the 
graduates and their landline and/or cell phone numbers.

When all of the requests had been approved, the researchers personally 
distributed the questionnaires to the graduates. To ensure maximum participation 
and retrieval of the sample questionnaires, the proponents notified and made 
follow up to the graduates through their contact information and through 
Facebook online using Google form. Data were collated, tabulated, analyzed and 
interpreted using appropriate statistical treatment.

For the purpose of analyzing the data collected the following statistical 
treatments were applied: Counts and percentage were used to describe the profile 
of the respondents. Ranking was also used to interpret the data on the questions 
that entails multiple responses.

 
RESULTS AND DISCUSSION

 
Profile of the Respondents

Out of the fifty-two (52) graduate-respondents, there were thirty-two 
(32), whose degree of specialization taken was marketing management, which 



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comprised 61.54%; while there were only two (2) which is equivalent to 3.85%, 
whose degree of specialization was management accounting. Other major of 
specialization taken by the graduates were financial management and human 
resource management.

There were eight (8) respondents who graduated cum laude, while most 
of them did not receive any awards when they graduated. Further, majority 
(90.38%) of respondents had not taken further studies yet while there were five 
(5) or equivalent to 9.62% had taken Master in Business Administration.

As for the reasons why the graduates took the course, Bachelor of Science in 
Business Administration, the strong passion for the profession ranked as number 
one (1). Other common reasons were a prospect of immediate employment as 
well as the influence of parents or relative(s). These reasons implied that the 
graduates had a good knowledge about the Business Administration program 
when they enrolled it. They believed that taking this course can provide them 
with immediate work after graduation since there are lots of job opportunities in 
this field. On the other hand, there were only few who answered that their reason 
for taking the course was no particular choice or no better idea which ranked as 
last. This result implied that there were still students who did not have a clear idea 
when enrolled in this program or course.

This data support the Human Capital Theory of Becker who said that the 
consideration of educational investment in human capital depends on the 
presumption that those people who had acquired higher educational attainment 
are considered to more productive worker and more likely to have more access to 
higher income (Menon, 2011).

Graduates Employment Status 
As to the employment status of the graduates, 90.38% of the respondents 

were employed. There were only four (4) who were unemployed and one (1) who 
had not been employed ever since after graduation. Further, thirty-seven (37) of 
those who were employed were permanently employed. There were only two (2) 
who were self-employed which is equivalent to 3.85%.

Human capital is a means to achieve economic growth and development. 
What the people viewed to be the importance aspiration in their lives; how they 
look at their job, how innovative or competent they are; how intelligent and 
motivated they are, will determine whether their country will develop or not.  
Labor is a very important resource. It is any form of human effort exerted in the 
production of goods and services. Labor covers a wide range of skills, abilities, and 



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characteristics. The supply of labor in a country is dependent on its production 
and on the percentage of its population that is willing to join the labor force. 
Naturally, a country with a high population growth rate is expected to come up 
with a bigger labor supply (Pagoso, Dinio, & Villasis, 2013).

The graduate-respondents’ job level position in their first job was mostly rank 
or clerical (61.70%). There were 27.66% who assumed professional, technical 
or supervisory job. Furthermore, there was 6.38% who were holding managerial 
or executive position; while there were 4.26% who were self-employed. These 
findings can be deduced as a normal outcome since normally, a newly graduate 
would likely to fit this position since they do not have any relevant experience and 
maturity to assume supervisory nor managerial position unless one’s intelligence 
and talent is exceptional. But it is possible for a newly graduate to venture into a 
business especially if he has the capital.

Human capital is the collection of capability, expertise, community and 
individual skills, which include innovativeness, creativity, cognitive abilities, 
exemplified in the ability of a person to perform a particular job to produce 
human satisfying commodity of value. It is the capsule view of the workforce of 
the work in the economy which intends to capture the social, biological, cultural 
and psychological complexity as they interact in explicit and/or economic 
transaction (Sorenson, 2015).

Relevance of Curriculum to the Job and Competencies
As to the relevance of college curriculum to the job and competencies learned, 

result showed that majority of the respondents (82.98%) answered that their 
curriculum was relevant to their first job. This means that the graduates learned 
from the subjects they had taken in the course which prepared them to their 
first job after college. Also, the respondents answered that communication skills, 
human relations skills as well as the critical thinking skills were the top three 
competencies they learned in college which they find useful in their first job. This 
result denoted that these competencies were essential in the performance of the 
job in the business administration sector.

There are various factors that motivate a person to study in the university. 
These factors would include the interest in a particular subject or discipline and 
to be able undergo another situation in life. In most countries, those who are 
diploma holders would have a better opportunity to get a better job. Although, 
there many factors that affects the employability of the workforce of a country. 
These employability factors would include the relative demand and supply of a 



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skill, the complexity of the skills needed for a job, the educational attainment of a 
person and other technical factors in job performance. When a person is a college 
diploma holder, prospective employers would expect that these people possess the 
required skills, competency and knowledge needed in the performance of the job 
assigned to them (Lowden, Hall, Elliot, & Lewin, 2011).

CONCLUSION

The academic training under the Bachelor of Science in Business 
Administration program is basically relevant to the job of the graduates. Aside 
from the learning of the students from the academic training, there are certain 
skills that necessitates enhancement to make the business graduates not just simply 
employable but attain a higher job position. The intelligence, competencies and 
skills should go together to each human resource to enable them to be valuable 
not only in the domestic job market but also to be globally competitive. 

 
The attainment of multifaceted training program requires various teaching 

and learning activities that would train the learners with diverse competencies and 
skills to enable them to be prepared with any job in the industry. In this manner, 
the business graduates will gain a wider opportunities to find a rewarding job.

TRANSLATIONAL RESEARCH 

The outcome of the study required the transformation of the course syllabi 
under the Bachelor of Science in Business Administration from the traditional 
one-size-fits-all system to outcomes-based standard. This system would enable 
the students to be more proactive in the learning activities. With this, the learners 
will gain self-confidence, critical learning skills, communications skills and other 
skills which are relevant in the job market. 

 
LITERATURE CITED

Akkoyunlu-Wigley, A. & Wigley, S. (2008). Basic education and capability 
development in Turkey. Education in Turkey.Waxman Publishing, New York/
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Berger, N., & Fisher, P. (2013). A well-educated workforce is key to state 
prosperity. Economic Policy Institute, 22(1).

Commission on Higher Education (2012). Policy-standard to enhance quality 
assurance (QA) in Philippine Higher Education through an outcomes-
based and typology-based QA. Retrieved on May 28, 2016 from http://goo.
gl/02bPxQ

Greatbatch, D., & Lewis, P. (2007). Generic employability skills II.  a paper 
prepared by the Centre for Developing and Evaluating Lifelong Learning at 
the University of Nottingham in collaboration with the South West Skills and 
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Harvey, L., & Knight, P. (2005). Briefings on employability 5: Helping 
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International Labour Office. (2010). A skilled workforce for strong, sustainable 
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Kleinroge, P.L. (2014). Wage and salary. Encyclopedia Britannica. Retrieved on 
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Lowden, K., Hall, S., Elliot, D., & Lewin, J. (2011). Employers’ perceptions of 
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Macatangay, L. (2013). Tracer Study of BSCS Graduates of Lyceum of The 
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361.

Menon, M. E. (2011). The Link Between Education And Productivity: The 
Employers’perspective.

National Statistics Office. (2014). Retrieved on November 3, 2014 from http://
census.gov.ph/ statistics/survey/labor-force.



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Nilsson, S. (2010). Enhancing individual employability: the perspective of 
engineering graduates. Education+ Training, 52(6/7), 540-551.

Pagoso, C., Dinio, R., & Villasis, G. (2013). Introductory macroeconomics. Manila: 
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