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Oral Language Proficiency Level 
of International Business Process 

Outsourcing Agents
RAMIL S. BULILAN

http://orcid.org 0000-0001-5028-7570
ramilseg.bulilan@gmail.com
Bohol Island State University

Clarin, Bohol, Philippines

SHAUN JAMES T. PONTE
james_bugs2002@gmail.com

Sykes Asia Inc.
Cebu City, Philippines

Originality: 100% • Grammar Check: 100% •  Plagiarism: 0%

ABSTRACT

Oral English language proficiency is an important skill every call center 
agent must possess. Towards this end, this study sampled 125 call center agents of 
Sykes in Cebu City, Philippines primarily to determine their level of proficiency 
in oral discourse. A descriptive-quantitative design was pursued wherein 
respondents were assessed using the said industry’s standardized instrument that 
measured on their pronunciation, stress, and intonation; language accuracy, and 
vocabulary range; discourse and strategic competency; and, interactive fluency 
and sociolinguistics. It also specifically sought answers on their gender, highest 
educational attainment, school attended, and place of origin. We presumed 
that their highest educational attainment and gender had influenced their oral 
language proficiency level. Results revealed they were modest users which mean 

Vol. 34 · October 2018
DOI: https://doi.org/10.7719/jpair.v34i1.627

Print ISSN 2012-3981 
Online ISSN 2244-0445

This work is licensed under a Creative Commons 
Attribution-NonCommercial 4.0 International License.

mailto:james_bugs2002@gmail.com
https://creativecommons.org/licenses/by-nc/4.0/
https://creativecommons.org/licenses/by-nc/4.0/


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that they are non-native-speaker-like agents. They have partial command of the 
language. Statistical tests revealed no significant difference and relationship, 
respectively, on respondents’ oral proficiency level in terms of their gender and 
highest educational achievement. These imply that whether male or female, and 
finished college or not, their oral proficiency level is not affected. In other words, 
gender and college achievement are not the factors towards their oral proficiency 
level. Nevertheless, call center agents of Sykes to need to improve their oral 
language skills for them to retain employment.

Keywords — Language and Communication, Business Process Outsourcing, 
descriptive design, Cebu City, Philippines

INTRODUCTION

The English language has a prominent standing in global communication. 
Hence, both oral and written English skills are essential around the world. 
However, for many, speaking English seems to be a very challenging task. Since 
the aim of English education is not only to develop knowledge of grammar and 
writing skills but also to teach oral English skills, this problem needs to be studied 
to remedy the situation (Paakki, 2013).

Oral English proficiency is an essential skill every call center agent must 
possess. This skill is indeed essential for effective communication. On his part, 
Emanuel (2011) stressed that excellent oral and written communication and 
interpersonal skills are among the foremost skill sets required for call center 
agents. The ability to speak eloquently, and effectively has, for centuries, been 
recognized as the hallmark of an educated person. They further claimed that 
sufficient skill in communication had paved its way to becoming a passport to 
success (Emanuel, 2011; Benaissi, 2008). Whether a professional, social, and 
private individual, people are adjudged as to how well they master the skills of 
communication in various aspects of their lives. Many competencies are measured 
according to their abilities to express themselves in a clear and convincing way of 
using the English language. 

Various studies revealed that when students’ proficiency in the English 
language is high, it will positively affect and improve their academic performance 
(Wilson and Komba, 2012; Aina & Olanipekun 2013; Mahmud, 2014; 
Olanipekun, Garuba, & Mohammed 2014; Martirosyan, Hwang, & Wanjohi 
2015). Nevertheless, there was not enough literature which delved into the oral 



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language proficiency level among call center agents in the Philippines which 
tried to correlate such language proficiency towards educational achievement and 
gender. Thus, this study is in order and believes in contributing to the body of 
knowledge. 

The importance of English language for enhancing educational attainment 
through improved communication ability can never be overemphasized, that 
is why students with so much difficulty with their communication skill in the 
English language may not function effectively, not only in English language but 
their academic endeavor (Aina & Olanipekun 2013).

As a terminology, proficiency suggests variability, and it has traditionally been 
related to measurement and testing in second language teaching and learning 
(Llurda, 2000). As such, Hakuta, Butler & Witt (2000) insisted that oral English 
proficiency is best checked through standardized proficiency tests. 

Oral language is about communicating with other people who involves 
a process of utilizing thinking, knowledge, and skills to speak and listen 
effectively. As such, it is central to the lives of all people. As a process of verbally 
transmitting information and ideas from one individual or group to another, oral 
communication becomes a skill that must be mastered. 

One of the few studies which have been conducted on the effect of gender 
on the production of oral skills is that of Koosha, Ketabi, & Kassaian (2011). 
In the same year 2011, a study conducted on whether gender plays a role in the 
assessment of oral proficiency by Motallebzadeh, and Nematizadeh (2011), it was 
found out that females did better in vocal performance than males; however, the 
difference was not that significant.

Halpern (2004) provided ample evidence that different hormonal 
configurations can partly explain the differences between male and female 
cognitive functioning. The production of male sex hormones from early childhood 
on in boys is assumed to be critical in this respect. As a result, masculinization 
of behavior and cognition occurs; causing a variety of differences between 
men and women in, for example, motor skills, spatial abilities, mathematical 
aptitude, perception, and verbal abilities. Girls develop communicative skills at a 
younger age than boys exhibiting larger vocabularies and using a more extensive 
variety of sentences (Halpern, 2004). Furthermore, on gender, a 1998 Canadian 
assessment of students’ speech communication skills showed that there were 
many significant gender differences among individuals’ listening skills (Hunter, 
Gambell, Randhawa, 2005). The study revealed that the vocal production of 
males was consistently below than that of females (Koosha, Ketabi, & Kassaian, 



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2011). According to Claes (1999) “the evidence for inherent sex differences in 
language is not convincing.”

In a study conducted by De Jong, Steinel, Florijn, Schoonen, & Hulstijn 
(2012) he concluded that speaking proficiency is a matter of declarative knowledge, 
a matter of processing instruction quickly, and a matter of pronunciation skills, 
and that linguistic knowledge and processing skills deserve a prominent place in 
any model of language proficiency.

One area in speaking which has shown to be quite challenging to master 
completely is that of the pronunciation and intonation of the language (Koosha, 
Ketabi, & Kassaian, 2011). 

In the Arab region, although English is being taught for quite a number of 
years, the results are nowhere near the expected outcomes; that is, young adults 
are ill-equipped to use the language as fluently or efficiently as can be desired (Al-
Ahdal, Alfallaj, Al-Awaied, & Al-Hattami, 2014).

 In the Philippines, the fact remains evident.  However, employers still 
turn away many of the younger applicants because their English skills are below 
American standards despite the claiming the Philippines as being a country where 
the English language is deeply entrenched in local culture (Hernandez, Greene, 
Vaughn, Francis, & Grigorenko, 2015).

Thus, these reviews of the literature have triggered the researcher to conduct 
the study which primarily aimed to determine the oral English proficiency level 
of the Sykes Asia call center agents, and whether or not their gender and highest 
educational attainment influence their oral proficiency.

FRAMEWORK

The present study is anchored on Hymes’ “Communicative Competence 
Theory” in 1972. This great concept according to Hymes himself refers to 
“one’s competence of language use appropriate to the other participants of the 
communicative interaction and appropriate to the given social context and 
situation.” Moreover, in Canale’s (1983) version of communicative competence, 
he introduces it with four separate components – grammatical competence, 
which is quite similar to that of Chomsky’s idea of competence; sociolinguistic 
competence, which addresses the extent to which utterances are produced 
and understood appropriately in different sociolinguistic context; discourse 
competence, which is related to the correct organization of text following 
the rules of cohesion, and coherence determined by the text itself and by its 



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particular genre; and strategic competence, which is restricted to what has come 
to be known as communication strategies as opposed to learning strategies. 
Four components of the said theory were the bases of the model framed by 
Jane Lockwood (2012) in her Business Performance Language Assessment Scale 
(BUPLAS) that she used in evaluating call center agents’ language proficiency 
level. Sykes used this same instrument also to assess the language proficiency level 
of the agents. In such a tool, it has four interrelated areas namely: pronunciation, 
stress, and intonation, language and vocabulary range, discourse and strategic 
competence, and interactive fluency & sociolinguistic competence. 

OBJECTIVES OF THE STUDY

This study determined the proficiency level of Sykes’ Call Center Agents in 
Cebu City. Specifically, it 1) sought answers of the profile of the call center agent 
regarding their gender, educational attainment, school attended, and place of 
origin; 2) determined their oral English language proficiency level in the attributes 
of pronunciation, stress and intonation; language accuracy, vocabulary range; 
discourse and strategic competency; and interactive fluency and sociolinguistic; 
3) determined the significant difference between the respondents’ oral language 
proficiency level regarding their gender; and 4) determined the significant 
relationship between the respondents’ oral language proficiency level towards 
their highest educational attainment.

METHODOLOGY

Research Design
The study made use of a quantitative-descriptive approach using a 

correlational type of research undertaking to find out whether the demographic 
characteristics of the respondents, such as gender, highest educational attainment, 
school attended and place of origin, as independent variables are related to their 
oral language proficiency level, as dependent variables. Furthermore, it used 
convenience sampling in determining research respondents. Moreover, this study 
had an ex-post data, meaning the data were taken from those agents who were 
on their Language Certification Week. This means they already have undergone 
Customer Service Training, Language Training, and Culture Training as well 
as Product Training. They were waiting for their QA Certification. These date 
were sought and accessed and with permission from Miss Venus S. Lim, SGA 



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Training Manager, and Mrs. Ma. Anna Kristina Villaba, Operations Director, 
Sykes Asia Inc. These data were the assessment rates of 125 agents who were on 
their probationary period. 

Research Site
The study was conducted in Sykes, Asia, Inc. located at F. Cabahug Street, 

Mabolo, and Cebu City, Philippines. Sykes Asia, Inc. is a foreign-owned, US-
based call center that operates in four different sites in the Philippines. It is the 
first call center company to invest in the country in 1997, according to records 
of the Board of Investment (BOI), besides support departments of multinational 
companies relocated offshore to take advantage of lower costs.

It used the industry’s standardized tool in assessing their agent’s oral language 
proficiency level courtesy of Jane Lockwood’s (2012) Business Performance 
Language Assessment Scale (BUPLAS) model. Sykes used the said tool for quite 
some time. The respondents are probationary employees and agents of the said 
entity with four months and onward who are seeking regular employment. 

Instrumentation
The assessment tool is made up of 4 interrelated attributes as evaluation areas 

for the agents. These attributes include 1) pronunciation, stress & intonation 
which pertains to the ability of the agent to use globally acceptable pronunciation 
patterns for the work in a call center.  This scale includes an assessment of 
individual words, syllable stress, word stress, and intonation.  This also covers 
voice texture, clarity, volume, and speed. It is weighted 20%; 2) language 
accuracy & vocabulary range which includes the ability of the agent to use a wide 
range of language structures and vocabulary items accurately and appropriately.  
If inaccurate, this band also assesses whether the agent is aware of the error/s 
he is making and can reformulate correctly.  It determines whether there are 
stabilization problems and whether the agent has the ability to standardize or 
simplify technical and account jargon in a way that can be readily understood 
by the caller (20%); 3) discourse & strategic competency which refers to the 
strength of the agent to understand the nature (CALL FLOW and MOVES) 
of the spoken text he is participating in.  This also pertains to the ability of the 
agent to adequately take control (or respond) to the “moves” within the text, 
and use appropriate connectors and signaling devices.  This is also evidenced 
by good caller control and time management of the call.  It also covers the 
ability of the agent to “repair” the discourse, e.g., the ability to recover from 
misunderstandings, upset, confusion, etc.  This also includes the ability of the 



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agent to construct clear, direct, and linear text that is easy for the listener to 
understand reflecting that the speaker is “thinking in English” rather than in 
Tagalog (30%); and 4) interactive fluency & sociolinguistic competency which 
refers to the agent’s ability to understand and respond appropriately to the cultural 
expectations (ethnic / company), the accent and the idiomatic language of the 
caller.  It also covers the interactional strategies in the exchange. e.g., turn-taking, 
initiation, responding, apologizing, explaining, politeness markers, etc.  Good 
awareness of interactive fluency and sociolinguistic understanding is evidenced in 
good customer relationship building in the call center industry (30%).

These attributes are rated with a raw score of 5-1 with each assigned 
percentage. To wit: 5 as EXPERT USER (EU) or Native-like speaker. It is 
TOEFL’s equivalent to 96-100%wherein the agent is described as having 
full operational command of the language with only occasional unsystematic 
inaccuracies and inappropriateness. The CSR can handle complex argumentation 
and description thoroughly.  The agent would perform at senior/middle 
management level in a call center.  The agent is in the very complex CSR level; 4 
as VERY GOOD USER (VGU) or Near-native like a speaker. This is equivalent 
to 86-95% where the agent has excellent operational command of the language 
though with occasional minor inaccuracies.  He/she generally handles complex 
language well, understands, and can make detailed reasoning on complex and 
demanding calls.  The agent would perform well at middle management level, 
QA, training and team leader, multiple CSR level; 3 as GOOD USER (GU) 
or Non-native speaker with 76-85% wherein the agent generally has sufficient 
command of the language despite some inaccuracies and misunderstandings. 
He can use and understand reasonably moderately complex or routine language, 
and handle calls in a satisfactory manner causing minimum frustration to the 
caller.  The agent will improve fast with support and CSR experience.  He/she 
is in the moderately complex/routine CSR level; 2 as a MODEST USER (MU) 
or Non-native speaker, with 66-75%. Here the agent has partial command of 
the language coping with overall meaning in most situations, though is likely 
to make many mistakes. He should be able to handle essential communication 
in everyday cases. He/she would perform at usual CSR level only; and one as 
LIMITED USER (LU) with 0-65%. In this level, the agent’s basic competence 
is limited to common questions. He has frequent problems with understanding 
and expression.  The agent is not able to use complex language. Communication 
breakdowns frequently occur. He/she should be able to do routine processing 
work.



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RESULTS AND DISCUSSION

The Respondents’ Profile
 On Sex. By sex, we mean here both sexes, the male and female species. 

This is taken into account on our presumption that male differs with that of 
female abilities in their oral language proficiency as literature reviewed in this 
study. The result showed that out of 125 respondents, females (70 or 56%) were 
more than in number than males (55 or 44%). In short, most of the respondents 
were female. This result is supported by the studies of Domingo-Cabarrubias, and 
Belt, Richardson, and Webster (2002) where the majority of call center workers 
were female. In the Philippines, almost sixty percent of workers in the call centers 
are women (NSO-GDC). According to Cabrera-Balleza (2005), as cited by 
Domingo-Cabarrubias, 2012, that BPO is presently the single largest technology 
where mostly employed by women.  Much more according to del Rosario, 
“women are preferred more over men in the customer service representative task 
in almost all the call centers in the Philippines.” Scientifically proven, women 
generally possess a high tolerance to stress and soothing quality of voice although 
married women show more seriousness at work than single women (See Table 1).

Table 1. Distribution of Respondents in terms of Gender N=125
Sex Frequency Percentage (%)

Male 55 44

Female 70 56

Total 125 100

On highest educational attainment. This refers to whether the respondents 
were college graduate or college level. Results revealed that most of them (75 
or 60%) completed their college degrees; while 50 or 40% were college level. 
This outcome corroborated Melgar, Ofreneo, Kintanar, & Cand (2009) study 
where seventy percent of the total respondents have graduated college studies. 
However, in a survey conducted in Davao City by Castro, and Deluna (2013) on 
the “factors affecting call center as a job preference among employees,” the result 
showed that majority were college level at 51.3% and, only around 45% were 
college graduate.

  



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Table 2. Distribution of Respondents in terms of Highest Educational Attainment 
N=125

Highest Educational Attainment Frequency Percentage (%)

College Level 50 40

College Graduate 75 60

Total 125 100
 

On school last attended. This demographic characteristic of respondents 
refers to their school last attended before they were hired, whether such school is 
public or private. The result would serve as the data bank for future researchers 
of which the present researchers wanted to find out what type of school would 
dominate in such a call center industry. Results unveiled that those who come 
from private schools in the country outnumbered (84%) with those from public 
higher institutions, with only 16%. 

In Nigeria, most excelling students tend to emerge from the private school 
in the modern academic dispensation with the paradox of whose teachers 
developing from the public school in the old educational allocation (Oredein & 
Oredein 2016).

Table 3. Distribution of Respondents in terms of School Last Attended N=125

School Last Attended Frequency Percentage (%)

Public 20 16

Private 105 84

Total 125 100
 

On the place of origin. This profile tracks the home addresses of the 
respondents. This profile is presumed to be of influence to their oral English 
proficiency level, taking into considerations of their geographical setting which 
could affect their intonation, accents, diction, etc. The present study classified 
the respondents as those coming from the three principal geographic divisions 
of the country - Luzon, Visayas, and Mindanao. In this study, 72% came from 
the Visayas region, 20% from Mindanao area, and only 8% from Luzon. This 
is precisely because of the geographical location of the call center industry, the 
Sykes, where it is located at the heart of the “Queen City of the South,” in Cebu 
City as part of the Visayas region.



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Table 4. Distribution of Respondents in terms of Place of Origin N=125
Place of Origin Frequency Percentage (%)

Luzon 10 8

Visayas 90 72

Mindanao 25 20

Total 125 100
 

On their oral proficiency level. This determines their oral proficiency level 
in the use of the English language. Results showed that they were modest users 
or non-native-speaker-like agents with an overall weighted mean of 2.70. This 
result is interpreted as second from the lowest level of such English language 
proficiency. This further means that the agent-respondents have partial command 
of the language coping with whole meaning in most situations, though are likely 
to make many mistakes. They can handle essential communication in routine 
situations. They would perform at routine CSR level only. This result validates 
the studies of Hernandez, Greene, Vaughn, Francis, & Grigorenko (2015) where 
he claimed that in the Philippines, employers still turn away many of the youth 
because their English skills are below par, despite the Philippines being a country 
where the English language is deeply entrenched in the local culture.

Table 5. Oral Proficiency Level of Respondents N=125

Oral Proficiency Level
Frequency

(f )
Percentage 

(%)
Weighted
Raw score

EXPERT USER (EU) or Native-like speaker = 5 pts. 
(96-100%)

 0  0 0

VERY GOOD USER (VGU) or Near-native like speaker = 
4 pts. (86-95%)  0  0 0

GOOD USER (GU) or Non-native speaker = 3 pts. 
(76-85%)

15 12 3.17

MODEST USER (MU) or Non-native speaker = 2 pts. 
(66-75%)

105 84 2.67

LIMITED USER (LU) = 1 pt. (0-65%)    5   4 1.95

Total/Overall weighted raw score 125 100.00 2.70

On their Proficiency Level Measured by the Four Attributes from the Tool. 
Using the four attributes reflected in their assessment tool, results showed that 
the respondents were modest users or non-native speakers, with an overall 
weighted mean of 2.70. The same results revealed as with their oral English 



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language proficiency level, meaning the respondents have low performance in 
all of the four attributes measured. Moreover, the respondents were noted here 
to have much difficulty in their discourse and strategic competence area, which 
means that they were weak in the following aspects: understanding the nature 
of the spoken text they were participating in, using appropriate connectors and 
signaling devices, maintaining good caller control and time management of the 
call, having the ability to “repair” the discourse, e.g., the ability to recover from 
misunderstandings, upset, confusion, etc. and having the ability to construct 
clear, direct, and linear text that is easy for the listener to understand.

 Those who were rated weak will be part of Training Needs Analysis 
to come up with a training module or specific coaching tips. Then, an agent 
who now has attended the Intervention Training is expected to improve his/
her score. Once he/she is cleared or has improved, with the recommendation of 
the English Specialist, the agent now can proceed to take calls with minimum 
to no observation. If, at any rate, the agent reverts to his/her old habits, another 
set of call-listening and observation will be done using the scorecard. Also, the 
observation period may last for 3 months or a quarter. This is what is called PIP 
or Performance Improvement Plan. The agent and the Account will come up 
with an agreement. The gist of the agreement is that termination of employment 
will be reached if performance is not improved.

Table 6. Oral Proficiency Level Measured by four Attributes

Four Attributes WeightedRaw score Proficiency Level/description

 Pronunciation, Stress & 
Intonation (PSI )= 20% 2.78 Modest User/non-native speaker 

 Language Accuracy & Vocabulary 
Range (LAVR) = 20% 2.90 Modest User/non-native speaker

Discourse & Strategic Competency 
(DSC) = 30% 2.50 Modest User/non-native speaker

Interactive Fluency & 
Sociolinguistic Competency 
(IFSoC) = 30%

2.64 Modest User/non-native speaker

Overall weighted raw score 2.70 Modest User/non-native speaker
 

On the difference between the sex profile and oral English language 
proficiency level. Tested hypothesis yielded no significant difference between 
gender and proficiency level where the computed z-value of 0.05 is lesser than 



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the critical value of 1.96; thus, the null hypothesis is accepted, which means that 
both genders have almost the same proficiency level, or gender is not much of 
an issue towards their oral language proficiency level. The result validates the 
study of Gorjian, Moosavian, and Shahramiri (2011), as cited by Koosha, Ketabi, 
and Kassaian (2011), concerning “the effects of an oral summary of short stories 
on male/female learners’ speaking proficiency,” where no significant difference 
between the two genders was noted, although females slightly outperformed 
males. In contrast of the same year, a study on whether gender plays a role in 
the assessment of oral proficiency by Motallebzadeh, & Nematizadeh (2011), it 
was found out that females did better in vocal performance than males; however, 
the difference was not that significant. Furthermore, the oral production of men 
was consistently below than that of females (Koosha, Ketabi, & Kassaian, 2011). 
According to Claes (1999), the evidence for inherent sex differences in language 
is not convincing. Table 7 follows.

Table 7. Difference between Respondents’ Oral Proficiency Level in terms of 
Gender
Language Proficiency 

Level z-value Critical Value
Significance

Level Interpretation
Male Female

2.69 2.71 0.05 1.96 0.05 Insignificant

 
On the relationship between highest educational attainment towards 

oral English language proficiency level. The result showed that the correlation 
coefficient of 0.176 is lesser than the p-value of 0.327. Again, the hypothesis tested 
yielded negative correlation between the highest educational attainments towards 
oral English language proficiency level; thus, the null hypothesis is also accepted, 
which means that whether they have completed a college degree or not, this is not 
a factor towards their oral language proficiency level. Most of the respondents’ 
verbal proficiency scores are the same whether they have finished college or college 
level only. There is no significant relationship between respondents’ educational 
attainment and language proficiency level (p-value>0.05). 

According to Aina & Olanipekun (2013), students who have so much 
difficulty with their communication skill in the English language may not 
function effectively, not only in English language but in their academic and social 
endeavor. Depicted herein is Table 8.



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Table 8. The relationship between Respondents’ Highest Educational 
Attainment and their Oral Proficiency Level

Variable

Correlation 
coefficient () with 

Language 
Proficiency Level

Signifi-
cance
Level

p-value Interpretation Decision

Educational 
Attainment 0.176 0.05 0.327 Insignificant

Accept 
H

o

CONCLUSIONS
 

Indeed, there is not enough evidence to claim that there is a significant 
difference between the proficiency level of male and female call center agents 
in Cebu City. This means that the difference in their sex, male or female, has 
nothing to do with their oral proficiency level. And since the correlation between 
their highest educational attainment and their oral language proficiency level 
showed an insignificant result, again, the researchers do not have enough reasons 
to believe that their educational qualification has affected their oral proficiency 
level. The data showed that college level and college graduate respondents are 
nearly or approximately the same, whether they have finished a degree or not 
and that their oral proficiency level was not affected by the result. Putting it 
simply, whether male or female, finished a college degree or not, the level of oral 
proficiency is not affected. Their low level of oral English language proficiency 
might be attributed to some other factors such as places of origin and age of 
which this present study fails to investigate, and thus recommended for future 
researchers to delve into.

TRANSLATIONAL RESEARCH

The results of the study serve as eye-openers for both private and public 
higher institutions to continue giving more emphasis on the importance of 
acquiring sufficient skill in communication as it is one indispensable tool for 
success in such an industry and also in other academic and social endeavor (Aina 
& Olanipekun 2013). Thus, in their continuous assessment of their students, 
language teachers may use the language competence model of Canale (1983) 
as this is also patterned by the survey tool in assessing call center agents in their 
hiring, rehiring, and promotion at Sykes Call Center in Cebu city. Furthermore, 



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the study calls for the strengthening of academe-industry linkage so that students 
with communication flaws who aspire to work in BPOs must be checked.

ACKNOWLEDGMENTS

I acknowledge indebtedness to Mr. Shaun James T. Ponte, my co-researcher, 
for his dynamism in helping this study realized, my dynamic and research-
oriented professor, D. Leo H. Aberion, for his persistent push to finish this 
research endeavor; to the statistician, Mr. Romar B. Dinoy, for his elucidation 
in matters of statistical treatment, analysis, and interpretation; Miss Venus S. 
Lim, SGA Training Manager, and Mrs. Ma. Anna Kristina Villaba, Operations 
Director, Sykes Asia Inc., for unveiling the results of the agents’ assessment; and 
all those, who, in one way or another, have contributed to the realization of this 
study. I also appreciate those big ideas from all authors whose work I have cited 
herein.

LITERATURE CITED

Al-Ahdal, A. A. M. H., Alfallaj, F., Al-Awaied, S., & Al-Hattami, A. (2014). 
A comparative study of proficiency in speaking and writing among EFL 
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Research, 4(2), 141-149. Retrieved from https://goo.gl/oCJA2n

Aina, J. K., & Olanipekun, S. S. (2013). Effect of English language on academic 
performance in Physics and Computer Science among College of Education 
students. American International Journal of Research in Humanities, Arts and 
Social Sciences, 4(2), 114-117. Retrieved from https://goo.gl/RvfNye

Cabrera-Balleza, M. (2005). Gendered, wired and globalized: Gender 
and globalization issues in the new information and communication 
technologies.  Review of Women’s Studies,  15(2), 140-156. Retrieved from 
https://goo.gl/nWruv1

Belt, V., Richardson, R., & Webster, J. (2002). Women, social skill and 
interactive service work in telephone call centres. New technology, work and 
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005X.00091

https://doi.org/10.1111/1468-005X.00091
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Benaissi F. B. (2008). Attaining fluency in oral communication: The case of 
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Domingo-Cabarrubias, L. G. (2012). GENDER MATTERS IN THE CALL 
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EFFECTS OF CALL CENTER WORK ON WOMEN. Review of Women’s 
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download?doi=10.1.1.850.9167&rep=rep1&type=pdf

Castro, A. M., & Deluna Jr, R. (2013). Factors Affecting Call Center as a Job 
Preference among Employees in Davao City. Retrieved from https://mpra.
ub.uni-muenchen.de/51678/

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