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89

INTRODUCTION

Indonesia is a nation that has great cultures with the 
values of local wisdom. The wisdom has been ingrained in 
people’s hearts. The good values have taken root, become 
the philosophy of society, and transform into a local 
wisdom. Referring to the Law No 32/2009 on the Protection 
and Environmental Management Chapter I Article 1, 
point 30; local wisdom is noble values that applicable in 
the governance of public life to protect and manage the 
environment sustainably.

Local knowledge means the local wisdom that can be 
understood as local ideas that are thoughtful, full of wisdom, 
valued embedded and followed by their peoples.In the 
concept of anthropology, local wisdom is known indigenous 
or local knowledge or local genius that becomes the basis of 
cultural identity. The core values of local cultural policies 
can be used as guidance in life. Surely a lot of Indonesian 
society becomes the norm in the rules in life. Indonesia is 
a religious nation that the values underlying such wisdom. 
But there are also norms of the local wisdom that has been 
passed down from their parents for generations. However, 

some local wisdom here begins to be forgotten, especially 
by teenagers.

This article is part of a research by Kartika et al., 
(2014), she has explained that the singkuh is the appropriate 
or misappropriate done by Besemah ethnicnal group. In 
singkuh contains verbal communication studies. Besemah 
ethnical group is located in Pagaralam, South Sumatra.  In 
their daily life, they are using the rules from their parents. 
For example, there are rules in using a name or a specific 
call to family. The term for the family is known by tutughan 
that has a special meaning for the user community. Surely 
it would be a different meaning if local rules apply to other 
communities.

Generally, meaning is at the level of cognitive that 
shaped by local communities. Likewise, with this singkuh is 
formed as a result of the interactions among the ethnics. The 
philosophy of meaning in a specific community will create a 
behavior that they do. For examples is the meaning of Debus 
in the art of Pencak Silat that originated from the province 
of Banten that has meaning human strong, fearless, and fear 
only to Allah SWT. Another example is the values of local 
wisdom should be provided to the students, so that students 
can behave according to local wisdom. The purpose of 

Lingua Cultura, 10(2), November 2016, 89-93
DOI: 10.21512/lc.v10i2.1424

VERBAL COMMUNICATION CULTURE AND LOCAL WISDOM: 
THE VALUE CIVILIZATION OF INDONESIA NATION

Tina Kartika

Communication Department, Faculty of Social and Politics Science, 
University of  Lampung Prof. Dr. Soemantri Brojonegoro Street/ 1 Kelurahan Kedaton, 

Bandar Lampung City,  Lampung Province, Code post 35144. INDONESIA
tn.kartika@yahoo.co.id

Received: 4th August 2016/ Revised: 23rd August 2016/ Accepted: 20th September 2016 

How to Cite: Kartika, T. (2016). Verbal Communication Culture and Local Wisdom: 
The Value  Civilization of Indonesia Nation. Lingua Cultura, 10(2). 89-93. http://dx.doi.org/10.21512/lc.v10i2.1424

ABSTRACT

Indonesia is a nation with cultural diversity and area. This caused a lot of the uniqueness of culture in everyday life. This 
uniqueness was generally a positive value to maintain the harmony of human beings and nature. The discussion of this 
article was the verbal communication, the study of the wisdom of the nation speech-language Indonesia, and local wisdom in 
civilization. The words expressed in the local wisdom among others are fearless (need fear only God Almighty), self-sacrificing 
or spirit of nationalism (patriotism), orderly, loyal, affectionate, hardworking, consensus, mutual help, and creative. Positive 
values here needed to be crystallized in people’s lives; it would be the identifier of the Indonesian people. This research 
was conducted in five districts of Pagaralam, South Sumatra. The method used was qualitative. Data collection techniques 
included participant observer/observation, observation without participation, in-depth interviews, and documentation. 
This article finds that if local wisdom actually exists in everyday life, the nation of Indonesia has carved beauty behave in 
civilization itself. The local wisdom of the nation begins values, the rule in the family, and then developed in the community. 
A positive value of local wisdom is the identifier of civilized society and the need to preserve Indonesia.

Keywords: culture, verbal communication, local knowledge, civilization



90 LINGUA CULTURA, Vol.10 No.2, November 2016, 89-93     

education should be appropriate based on local wisdom so 
that the students will be familiar with the life of the social 
environment, culture, and nature (Nadlir, 2014). Many of 
the values exist in the society of the Indonesian people, but 
is this the values are truly a role model for behavior? How 
the values create a civilization? The cultural values of the 
nation will be better when the values are institutionalized. 
The problem is why the local wisdom does not interest to 
most young people. 

Local knowledge is not only known in Indonesia but 
also in other countries such Malaysia. Malaysia is known 
as the country with multi-religious and multi-ethnic just 
like Indonesia. Ethnicity in Malaysia consists of ethnic of 
Chinese, Indian, Malay, and Indonesian, while the religious 
is also diverse such as Islam, Christianity, Buddhism, 
Hinduism, and others. There are clear rules in this country 
that people will affect people’s lives. The multi-ethnic and 
multi-religious attitude requires a high tolerance for the 
differences of others. Discipline and respect for others are 
an absolute attitude that must exist within the human soul. 
If there is no tolerance, then the chances of conflict will be 
very large.

Thailand is another example of the country that 
runs local wisdom in educational implementing and 
cultural learning process. Cultural learning model is the 
recommendations for improvements at the national level 
and the local community. Diversity creates an independent 
economic strengthening and moral values (Ubol et al., 
2015). 

The learning model of multi-cultural, multi-ethnic, 
and multi-religious society can actually be applied in 
Indonesia. The true understanding of multi-cultural, multi-
ethnic, and multi-religious society can be applied since 
young. The understanding of tolerance through education 
formal and non-formal education will create a perception 
of behavior in society. If the positive perception is built 
from childhood, the more likely the children will behave 
positively. Likewise, if the negative perception is built 
from childhood, then the child will be a tendency to behave 
negatively.

Suryaman (2014) has explained that there are 
good things that can be applied to success. For example, 
curriculum implementation of business culture and 
multicultural education which should be reflected in the 
subjects. Synergy with foundations, parents, stakeholders’ 
relevant agencies are the others examples in determining the 
success of the local wisdom. Curriculum of business culture 
and multicultural education should be accompanied by five 
pillars of success that can make students think well. Five 
pillars are known as PAKSA (Pray, Attitude, Knowledge, 
Skill, Actions).

Pray shows that Indonesia is a religious nation 
that can guide people to behave well. Attitude means the 
expected behavior in accordance with the applicable rules. 
Pray is accompanied with good manners, polite, and friendly. 
Knowledge shows the Indonesian people can not miss the 
development of science. Skill is the ability to continue 
their lives. While, the action is behavior towards success.     
Strong, fearless, honest, self-sacrificing (patriotic), fearing 
only to God, PAKSA (Pray, Attitude, Knowledge, Skills, and 
Action), singkuh (appropriate and inappropriate to do) are 
considering as the local wisdom. Pray characterize someone 
who has faith in God, while the attitude is the manners 
that expected for students to success. They are all positive 
behaviors that must be maintained. Essentially, the values 
of the local wisdom are the values that will accompany the 
civilization of Indonesia in doing things.

METHODS

This research is conducted in five districts of 
Pagaralam, South Sumatra. The research questions are (1) 
How is the descriptions of verbal communication Singkuh 
on Besemah ethnical group? (2) How is the application 
singkuh on ethnic Besemah? (3) How is the local wisdom 
on Besemah ethnical group? (4) How is the verbal and 
nonverbal communication in Besemah ethnical group? 
Subsequently is developing research questions that context-
sensitive research.

The method used is qualitative. Data collection 
techniques include participant observer/observation, 
observation without participation, in-depth interviews, and 
documentation. The informants arethe elders or people 
who are respected in the five districts of Pagaralam, and 
traditional leaders (those who know the custom) in the 
five district of the City Pagaralam.The main data source 
is the informant interviews. Analysis of data is through 
data reduction (grouping similar data), interpretation and 
decision-making, and conclusions.The discussion develops 
from local knowledge, the use of a language community, 
and then the results of research. It can be said that local 
knowledge and use of this language as the embryo of the 
civilization.

RESULTS AND DISCUSSIONS

Cultural impact on the use of language 
(sociolinguistics) is found in Indonesian society. Generally, 
Indonesian people consume rice as a staple food. Naming 
an object will be much more if the object is often used. 
There are some terms for example padi, gabah, beras, nasi, 
bubur, lontong. However, the term only one word in the 
English language is rice (Kuswarno, 2008). Cultural impact 
on the use of language can be seen in Proverbs of Jambi 
community that known as Seloko-Seloko, for example, bini 
sekato laki, anak sekato bapak. This term is affected the 
patrilineal system (Takiddin, 2014).

There are rules for speaking in Besemah ethnical group 
that it should not speak recklessly. The informantnamed 
Abdul Hamid on August 29th 2014 has explained the 
examples of singkuh are calling the father’s sister ‘mother’, 
calling wife ‘love’ in public, and talking about sex with 
parents. Calling with endearments to the husband/wife in 
front of many people, especially with the spoiled verbal 
behavior is taboo. The call for older sister’s father is uwak 
or bibik. When it calls with the word “Mom” to the father’s 
sister, it means that the father and his sister are husband 
and wife. And it is forbidden for brother and sister marries 
in Islam law where the majority of Ethnic Besemah is 
Moslem. 

Furthermore, the informant named Ijasi on August 
29th 2014, the religious leader has explained other examples 
of singkuh among others are talking about sex (sexual 
intercourse) to the wife’s sister-in-law/in-law/wife’s brother 
in-law, calling dear to the husband/wife in front of parents, 
talking about other women besides his wife in front of 
wife’s brother in-law. All of them are the taboo things to 
say in Basemah ethnical group. It aims to honor his wife’s 
family. Besides that talking about another woman is also 
taboo because it can be considered that man has an affair. 
Another aim of that rule is the husband honor his wife in 
front of others. This value of local wisdom in accordance to 
the proverb of Jangan banyak tangge ndek dinaiki or it does 



91Verbal Communication Culture and Local Wisdom: .... (Tina Kartika)      

not allow to divorce (Kartika, 2013). The next informant is 
Nimiati that being interviewed on August 29th 2014. She has 
explained that the values are contained in singkuh that have 
meaning humanitarian boundary, limitations relationship, 
avoid intercourse in the family, such as father and daughter, 
brother and sister, etc.

The further explanation, the informant named 
Rubaya has explained on August 9th 2014 that the value 
that contained in singkuh. Singkuh teaches Sundi/sigi or 
in Indonesian language means boundary of politeness in 
friendship. It is said to avoid sex crimes such as between 
parents and children or uncle and nephew and others.
Furthermore, another informant named Tamrin has 
explained on August 29th 2014 that singkuh teaches the value 
of politeness, manners, friendship barrier, or how act wiser 
in friendship. Explanation from these informants tells that 
Besemah ethnical group rules should be adhered to maintain 
the harmonious relationship between husband and family, 
likewise, the wife’s family with the husband’s family. 
Beside that there are certain rules between brother and sister. 
The other thing that shoul be maintained in this ethinical 
group is to avoid the bad relationship that intercourse on 
the family are forbidden to marry. These rules are agreed by 
upon generations of their parents. Figure 1 shows the chart 
of interaction, symbol/language, and society.

 Interaction 
 

Function  
of symbol 

 

person Interactionin 
society (group) 

Figure 1 The Chart of Interaction, 
Symbol/Language, and Society

(Source: Syam, 2009)

Communication, language, and culture can not be 
separated. When someone talks about culture, then he/she 
also will talk about language and communication. Generally, 
culture can be seen, and vice versa. The examples of the 
culture that can be seen are artifacts, objects, handmade 
outcome other humans. While the example of the unseen 
culture is the results of the human mind. To convey ideas 
and mind, or organize the achievement of good work, of 
course, it requires a tool. The tool that is needed is language. 
So the language is a very important role in the civilization 
of a nation.     

Discussion of the language, it can be divided into 
the verbal and nonverbal language. Communication is the 
process of delivering a message that complies with what 
is expected. The language, the media, and the attitude are 
a circle that can not be separated. The advertisers need a 
facility to convey its message to the consumer, and its 
facility is language (Natashia, 2015). The many ways 
of communication can also be served as a messenger, 
entertainment, and a promotional tool. As a messenger 
function, the information is really up to the desired person. 
When the culture, language, and communication have 
usefulness and uniqueness to the particular community, it 
will have a value of local knowledge.    

The uniqueness of the local culture is inseparable 
from the community were settled, such as in the mountains, 
the coast, hinterland or urban. Brunvand folklore expert 
from the United States classifies folklore into three types; 
they are verbal folklore, partly verbal folklore, and folklore 
instead of oral (nonverbal folklore). While the the proverbial 
is included in oral folklore (Danandjaja, 2007), and many of 
it that developed in the Indonesian culture. For example in 
the Sunda ethnical group can be said that Dibere sabuku 
menta sajeungkal, dibere sajeungkal menta sadeupa ... or 
given a little, then the request becomes multiply or it shows 
the arrogant side of someone (Riyanto et al., 2015).        

The proverb meaning explains that a person’s 
behavior sometimes brash and later the demand will multiply. 
Surely we can not be a brash human being. This adage is 
not only hearing in Sunda ethnical group, but it is known 
by other ethnical groups in Indonesia. Another proverb that 
shows the local wisdom is Mpuk didengi lui jangan merusak 
jadilah or if you can not make things right, do not damage, 
Seganti setungguan or it is said about a sense of unity 
(Kartika,  2013). The value of local knowledge can be seen 
in the proverb; Mpuk didengi lui jangan merusak jadilah is 
becoming better human beings. The attitude is not disturbing 
is wise. Syair of Persian origin enters into Indonesia along 
with the advent of  Islam. Later it was evolved into the word 
Syu’ur which means poetry in a general sense (Akmal, 
2015). The poetry of Tepung tawar berbeas kunyit, Supaya 
menjauh segala penyakit, Berlapang dada didalam sempit, 
Mensyukuri nikmat walaus edikit has a specific meaning. 
And it is poetry pride for the people of Riau (Akmal, 2015). 
The meaning of poetry is religious advice that we should 
be grateful to God Almighty, although it is only a little God 
favors. Surely there is many more poetry in Indonesian 
society about the tolerant issues. How the values of local 
wisdom are realized in everyday life actually is the embryo 
of civilization in Indonesia. Local knowledge is knowledge 
that transformed into human behavior. There are two aspects 
of the philosophy of local wisdom, namely (a) ideas, mind, 
abstract; (b) concrete things that can be seen (Wagiran, 
2012).     

Another example of local wisdom is known mukemel, 
the cultural value system from Gayo. Mukemel is the dignity 
of the people Gayo. Bemukemel refers to tertip, setie, 
semayang-gemasih, mutentu, amanah, genap-mupakat, 
alang-tulung (Musanna, 2011). Meaning of self-esteem 
can be defined with the meaning of shame. Shame culture 
is very well developed in everyday life. Communities also 
apply to the work ethic in institutions, for example, a shame 
when comes late, shame if people do not complete the job 
properly, the shame of misbehaving. Tertip (discipline), setie 
(faithful), semayang-gemasih (affection), mutentu (diligent/
hard worker), amanah (honest/responsibility), genap-
mupakat (principle of consultation for the best solution), 
alang-tulung (mutual help) are positive value in the act.     

The positive values need to be inculcated from 
childhood. Inculcation of the positive value is applied starting 
from the family. Then it applies in institutional, for example 
at schools. At school, students can learn up with the help of 
teachers. The positive values will be easier if there are in the 
school curriculum. A positive value in the act one example 
is politeness. Value politeness is discussed by Nababan that 
she explains speech (part of the verbal language) has the 
principles of politeness. Politeness Principle means words 
that do not force, impressed friendly, respect, not harmful, 
not offensive and attention to nonverbal aspects (Nababan, 
2012).



92 LINGUA CULTURA, Vol.10 No.2, November 2016, 89-93     

Of course, the politeness of speaking has the profound 
philosophy. Philosophy of values politeness, for example 
(1) respect for others, (2) respect the rules of conduct, to 
behave courteously that shows that human discipline, (3) 
polite behavior shows we are a nation of peace. Another 
example is the regulation of local wisdom in Kaili, Central 
Sulawesi. Such knowledge is the rules to maintain harmony 
between nature human beings as a residence and a guard, 
such as preservation of forests, lakes Lindu, taboo says, 
other ceremonies, and sanctions against violations (Saleh, 
2013).

Nature as human habitation provides a source of life. 
The diversity of plants and animals should be preserved. 
One way to keep the local wisdom relating to the code of 
conduct is our attitude to nature, for example, hompongan. 
Hompongan is planting rubber trees on the land lengthwise 
as well as boundary and buffer forests in national parks Bukit 
Duabelas in Jambi (Takiddin, 2014). Besides hompongan, 
orang rimba also has legal rules which they took as the code 
of conduct that known as Seloko-Seloko. Seloko-Seloko is 
the proverb, and the example of it is Banyak damn tempat 
beteduh means that when we have many problems, there are 
so many places to ask for help. Another example of provebs 
(seloko-seloko) is Di mano biawak terjun di situ anjing 
telulung; it means that when we do something wrong, the 
local laws are used to prosecute the doer. Besides that, 
Bini sekato laki dan anak sekato Bapak means patrilineal 
applied to orang rimba is also another example of seloko-
seloko (Takiddin, 2014).

Where we are, then there are also regulations that 
people must obey. Often this is known as proverb dimana 
bumi dipijak disitu langit dijunjung. The real equation of 
dimana bumi dipijak disitu langit dijunjung and Di mano 
biawak terjun di situ anjing telulung show local wisdom. 
It shows that local wisdom is not only owned by orang 
rimba in Jambi province but also other ethnical groups. 
Another local wisdom is the role of traditional institutions 
and the management of traditional institutions to preserve 
the performance of such wisdom, for example, Balisoan 
community eats together after the harvest activities. The 
deepest value in eating with fellow residents in the village 
Balisoan is familiarity and discussion among citizens (Alus, 
2014).  

Furthermore, local wisdom in Madura culture, 
Wahyuningsih (2014) has explained the ads on the mobile 
phone version of the Samsung Galaxy Gading and Giselle. 
It shows the point of Madura ethnical group that thanks 
to God after the rice harvest then held the karapan sapi.
Karapan sapi and typical pronunciation of Madura is a 
cultural symbol, although the packaging is wrapped with 
mobile ad Samsung Galaxy.

The explanation of the local cultural values have 
very strong philosophical stated in words or sentences 
that developed in the community, such as fear only to 
God, honest, patriotic, religious communities, orderly, 
disciplined, faithful, affectionate, peace-loving, hard-
working, consensus, deliberation, mutual help, and creative. 
Barker has said that the functions of language are naming 
and labelling, doing interaction, transferring the information 
(Mulyana 2005). Figure 2 shows how the interaction, 
language, and culture can build civilization.

The problem is how the values of these policies 
completely or is not implemented in the community. Better 
values are acceptable then tolerate other people. Indeed, 
the capital of Indonesia typical civilization is making the 
nation’s unique culture of another nation. The fact can not 

be denied that the province of Bali is the tour for the foreign 
and domestic; there is a specific, hospitality, and security. 
One of Indonesian nation’s problems is less polite language 
use, especially in children and adolescents. Mainizar (2013) 
has explained many parents can do in coaching language 
in early childhood as pioneering and laid the foundation of 
language in children, motor exercises, adapt, maintain and 
supervise the child’s language and prevent children speak 
disrespectfully. Developing language skills of children can 
be done through play and communicate actively with the 
family (Mainizar, 2013).    

One effort to solve these problems is the Indonesian 
government must increase the understanding of local 
knowledge to the young generation. For example in 
education, the curriculum in primary schools, junior 
high schools, and senior high school are using the local 
curriculum. Besides that, the young generation is asked 
to use local languages on certain days and certain places. 
The next solution is the using of traditional clothing or 
traditional dance in certain ceremonies. Besides that, the 
typical of greeting of an area and behavior is preserved. 
Local regulations may be made in such a way to preserve 
local wisdom.

Figure 2 Interactions, Language, and Culture 
inBuildingCivilization

CONCLUSIONS

The local wisdom of the nation begins values, the 
rule in the family, and then developed in the community. A 
positive value of local wisdom is the identifier of civilized 
society and the need to preserve Indonesia. Singkuh on 
Besemah ethnical group as follows talking about sex 
(intercourse) to the brother, or sister, parents, and do not 
use language of tutughan or specific call in a brother, a 
husband or wife to call very affectionate such as “dear” in 
public, talking about another woman in front of lautan (the 
name of a man’s brother’s wife), talking girlfriend on your 
sister or brother. Language, culture, and communication 
are inseparable studies. One form of local wisdom is verbal 
communication that the crystallization of human minds, 
for example, fear only to God, honest, patriotic, religious 
communities, orderly, disciplined, faithful, affectionate, 
peace-loving, hard-working, consensus, deliberation, 
mutual help, creative, etc. Another form of local knowledge 
rules to guide behavior to the fellow human beings and the 
natural behavior. The goal is for the harmony of man with 
man and man with nature. 



93Verbal Communication Culture and Local Wisdom: .... (Tina Kartika)      

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