FULTON, 'OTHER FRONTIER: VOYAGING WEST WITH MARK TWAIN AND _STAR TREK_'S IMPERIAL SUBJECT', Postmodern Culture v4n3
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              AN OTHER FRONTIER: VOYAGING WEST WITH MARK
              TWAIN AND _STAR TREK_'S IMPERIAL SUBJECT^1^

                                  by

                            VALERIE FULTON
                           Dept. of English
                        Colorado State University

                _Postmodern Culture_ v.4 n.3 (May, 1994)
                           pmc@unity.ncsu.edu

          Copyright (c) 1994 by Valerie Fulton, all rights
          reserved.  This text may be used and shared in
          accordance with the fair-use provisions of U.S.
          copyright law, and it may be archived and redistributed
          in electronic form, provided that the editors are
          notified and no fee is charged for access.  Archiving,
          redistribution, or republication of this text on other
          terms, in any medium, requires the consent of the
          author and the notification of the publisher, Oxford
          University Press.



          In the twenty-fourth century, there will be no hunger, 
          and there will be no greed. 
                    --Gene Roddenberry, to actor Jonathan Frakes



[1]       Following in the footsteps of another primetime
     television drama, _Northern Exposure_, which has featured
     both Franz Kafka and Federico Fellini in recent programming,
     _Star Trek: The Next Generation_ bridged its 1992 and '93
     seasons with a cliffhanger that meshed the cast of fictional
     Star Fleet officers with another "real-life" historical
     figure, Samuel Clemens.  This trend of having writers and
     avant-garde film makers appear in popular t.v. series 
     suggests not so much an acceptance of the sort of cultural
     criticism going on in academia today as it does an 
     appropriation of high cultural figures by the corporate
     television industry.  The industry "sells" Kafka and Fellini
     to the viewer, complete with the signifying props that have
     come to denote intellectualism--dark clothing, moodiness, an
     aura of mystery--all of which serve to take the place of any
     real attempt to engage the potentially subversive ideas
     expressed either in Kafka's fiction or in Fellini's films. 
     Such strategies of appropriation are particularly important
     to a show like _Northern Exposure_, whose success depends
     less on the images of alternative living it presents than on
     the standard t.v. equation of thriving capitalism--its main
     characters include an ambitious doctor, a millionaire
     entrepreneur, and a restaurant owner--with Kantian altruism,
     here reenforced by the program's background cast of
     righteous but predominantly voiceless Native Americans. 
[2]       This process by which commodification finally stifles
     alternative discourse is described well in Susan Willis's
     study, _A Primer for Daily Life_.  Willis uses the
     California school system's promotion of "earthquake kits" to
     demonstrate how consumer packaging can result in a series of
     items' "complete condensation to the commodity form" (165). 
     She differentiates between camping out, which relies on
     articles developed for military use yet can also be used to
     stage anti-military protests, and the earthquake kit itself,
     the contents of which merely "embody the simulated
     remembrance of how they might have been used if purchased
     for a camping trip, but . . . do not give access to social
     practice or its guerrilla theatre reversal" (168).  The
     process by which high cultural figures become reduced to
     t.v.'s commodity form differs only in the sense that few
     Americans are aware of the originary ideas behind a
     signifying figure.  When a friend once defended _Northern
     Exposure_ to me on the ground that "a show that quotes
     Nietzsche can't be all bad," she hit on the central problem.
     We live in a culture where "Nietzsche" is a metonym for
     intellectual thought much in the way that "Kleenex" is a
     metonym for something to wipe one's nose on: to appreciate,
     even identify with, the t.v. character who quotes from
     _Beyond Good and Evil_, one hardly needs to have read or
     even to know of the text.  Networks can thus extend their
     appeal to (and in the process help define) the "thinking
     American," whose pleasure comes from seeing the metonymic
     association in this unfamiliar context, while at the same
     time risking neither their mainstream audience nor their
     corporate sponsorship. 
[3]       The appearance of Samuel Clemens on _Star Trek: The
     Next Generation_ confirms the idea that intellectual
     thought can be reduced to the least common denominator of
     the commodity form.  Moreover, Clemens's appearance on the
     show underscores the extent to which t.v. programs
     themselves may unintentionally reproduce ideological
     assumptions that we consume, store, and later regurgitate.  
     _Star Trek: The Next Generation_, a show about the
     future's altruistic exploration of life on other planets,
     tacitly helps to perpetuate the conventional U.S. wisdom
     that acts of imperialism by our government against third
     world nations are benevolent rather than self-serving,
     benign rather than aggressive.  Clemens's appearance on the
     episode in question as an inquisitive and bothersome fixture
     of the western American frontier situates him firmly in a
     past where the imperial self was a fixture both dominant and
     heroic.  This portrayal does more than belie the strong
     anti-imperialist tenor of Clemens's later work.  In being
     asked to consume the writer as a frontier artifact we are
     not only encouraged to believe that Star Fleet Command--and,
     by extension, the television viewer--has progressed beyond
     the sort of "frontier mentality"^2^ Americans have come to
     associate with acts of wrongful acquisition; we are
     simultaneously *dis*couraged from practicing the kind of
     intellectual self-scrutiny that might produce alternative
     modes of discourse and lead toward social change.


     I.  "*to boldly go where no one has gone before*" 

[4]       _Star Trek: The Next Generation_'s U.S.S. Enterprise,
     the flagship for an entire fleet of Federation vessels, has
     as its "continuing mission" a duty to "explore strange new
     worlds" and to "seek out new life forms."  Since it also has
     the weapons capacity to annihilate a small planet, crew
     members sometimes find themselves obliged to reassure
     species from less technologically advanced worlds that,
     remarkable as it may seem, the arsenal is for defensive
     purposes only.  Unlike the incredulous life form who
     believes weapons are made to be used, American t.v. viewers
     have little trouble accepting the show's nonviolent
     premise--in large part because we are accustomed to the
     routine stockpiling of nuclear and other advanced weapons
     for the protection of our country's "national security."  
     Yet the program itself, which pretends to see through
     twentieth-century self-deceptions by presenting our time in
     retrospect as avidly militaristic, provides its viewers with
     still another rationale.  The Federation's Star Fleet 
     officers are not inclined to act aggressively, _Star Trek_
     tells us, because everything they need is already at their
     disposal.  In other words, the show relies on Marx's early
     notion that human nature is bound to the mode of production
     to explain how future generations have become more
     "civilized" and "humane."  The material substances used to
     reenforce this notion are, not coincidentally, food and
     energy.^3^  Here human agency has been removed from the mode
     of production altogether: "food replicators" provide all
     crew members with abundant, effortless, computer-generated
     meals, while the "warp coil" draws on a fictitious energy
     source to power the Enterprise through space.  When not
     burdened by the exigencies of frontier travel, _Star Trek_'s
     crew is free--with some help, of course, from the Holodeck's
     simulated landscapes--"to hunt in the morning, fish in the
     afternoon, rear cattle in the evening, criticize after
     dinner, . . . without ever becoming hunter, fisherman, 
     shepherd or critic" (Marx, 53).  Nor is this multiplicity of
     roles limited to recreational practice.  Although there is
     an ostensible division of labor among the program's main
     characters, Star Fleet commanders not only manage to avoid
     disaster by employing the critical methodologies or
     expertise of absent crew members, they also pool information
     to discover unified solutions to most of the emergencies
     that threaten their ship. 
[5]       But if _Star Trek_ implies that the future will
     liberate us from alienating modes of production, the
     program is finally unable to conceive a community based
     on Marx's notion of mutual ownership rather than on the
     principles of state control.  Star Fleet is, after all, a
     military organization, and like all military organizations
     its order of command follows a strict hierarchy.  The crew
     members' willingness to obey their superiors is so routine,
     in fact, that _Star Trek_'s writers appear to have become
     bored with it; their invention of the renegade "Q," a 
     representative from a "nearly omnipotent" life form, allows
     for the intrusion of Byronic skepticism without the threat
     of a specific challenge to the status quo.  For instance, 
     "Q" mocks the egalitarianism which prompts Captain Jean-Luc
     Picard to call his first officer "number one" by reminding
     Commander Riker that he is, in the established order, no
     better than "number two."  Yet "Q" himself, who wields
     seemingly infinite power for personal rather than altruistic
     reasons, does not present a more attractive alternative to
     Star Fleet's hierarchical model.  In fact, his character
     suggests that to be freed from the controlling mechanisms of
     an "illusory community" (Marx, 83) is to become capricious,
     childlike, and unresponsive to the rights of others. 
[6]       That _Star Trek_ portrays an ideal future community in
     which humans have surpassed twentieth-century greed and
     aggression while at the same time relying on recursive
     models of the state apparatus is an unavoidable paradox; the
     show can, after all, do no more than pretend to know a
     future we have yet to live.  For that reason, I will not
     question its least probable expedients--that all aliens
     converse in perfect English, that humans can interbreed with
     alien life forms, that most planets seem atmospherically
     conducive to human life, etc..^4^  Rather, I concentrate on
     the show's central paradox, the fact that its future
     orientation coincides with the exploration of "strange new
     worlds," something Americans perceive as a completed
     historical task.  As I have already suggested, the erasure
     of the present moment from this formulation helps to direct
     viewer attention away from the fact that exploration,
     conquest, and colonization continue to be routinized parts
     of twentieth-century American economic policy.  Just as
     important, however, is the extent to which this erasure
     reveals the future's dependence on and connection with the
     past.  Frontier travel can never signify an absolute
     departure, since not only does this idea imply that our
     invention of new experience or of new means of socialization
     is possible; it suggests that we are able to describe
     otherness without reverting to the language and ideological
     constructions of the same.  As Derrida argues in "Psyche:
     The Invention of the Other," "invention does not create an
     existence or a world as a set of existents"; it "discovers
     for the first time . . . what was already *found* there"
     (338, original emphasis).  Moreover, while invention
     "presupposes originality," it will "only receive its status
     of invention" when it is "protected by a system of
     _conventions_ that will ensure . . . its belonging to a
     culture: to a heritage, a lineage, a pedagogical tradition,
     a discipline, a chain of generations" (316, original
     emphasis). 
[7]       Tzvetan Todorov, writing about Columbus's voyage to the
     Caribbean, provides a means to address these ideas in
     relation to a logic of frontier exploration.  Because guided
     by a system of absolute conventions and beliefs, Columbus
     "knows in advance what he will find; the concrete experience
     is there to illustrate a truth already possessed" (17). 
     Thus, confronted by natives who tell him that Cuba is an
     island rather than part of the Asian continent, "he decides
     to eliminate" this information and "challenges the quality
     of his informants" (21) instead of altering his initial
     hypothesis.  He is likewise unable to register diversity in
     language; the "only two possible" ways he can behave when
     forced to communicate with Indians are "to acknowledge
     [their foreign tongue] as a language but to refuse to
     believe it is different; or to acknowledge its difference
     but to refuse to admit it is a language" (30).  As Todorov
     argues, Columbus's inability to perceive otherness stems
     from his belief that Spanish language and culture do not
     constitute "one convention among others, but [are] rather
     the natural state of things" (29).  Such foundational
     thinking is central to most notions of frontier exploration
     and conquest.^5^  Consider, for instance, the statement of
     purpose used to introduce _Star Trek: The Next Generation_. 
     The Federation's goals are both "to seek out new
     civilizations" and "to boldly go where no one has gone
     before"--missions that clearly contradict each other unless
     read through the lens of frontier ideology, which grants new
     civilizations existence only to the extent that the
     originary culture has "found" them.  


     II.  "Prime" Surveillance 

[8]       In carrying out their mission of frontier exploration,
     Star Fleet officers are at all times bound to obey the
     "Prime Directive," a policy designed by _Star Trek_'s
     writers to underscore the future's first commitment to
     justice and humanity.  The ordinance, which prohibits all
     Federation personnel from interfering with the cultural
     development of less advanced worlds, bears a striking
     resemblance to the mandate now issued at federal parks and
     wilderness areas throughout the U.S., usually in the form of
     a sign cautioning against the destruction of a "fragile
     ecosystem" and requesting that visitors leave everything as
     they found it.  Because the Federation takes an
     anthropological interest in developing cultures, but is
     prevented by the Prime Directive from openly engaging in
     their study, research teams descend to the planet under
     investigation and conceal themselves either behind an
     electronic blind or within surgically altered bodies; like
     the twentieth-century field biologist, their objective is to
     collect observable data without disturbing subjects or 
     taking them outside their natural habitat. 
[9]       These measures bear a less obvious but important
     resemblance to current naturalist strategies in the extent
     to which both justify surveillance as the necessary
     precondition for scientific research and, ultimately, the
     greater good of humanity.  I do not wish to suggest that the
     surveillance of wilderness areas or game preserves is in
     itself problematic, but simply to point out how readily a
     logic of "stewardship" translates into a logic of
     imperialism.^6^  On a recent episode of _Star Trek: The Next
     Generation_ entitled "First Contact," Commander Riker has
     been disguised and sent on a recognizance mission to
     determine whether a species about to attain warp  drive is
     ready to assume to the sort of responsibilities Federation
     officials deem necessary in using such advanced technology. 
     Unfortunately, Riker is hospitalized on the planet's 
     surface; the surgeons who operate notice his strange
     internal structure and conclude that he is a different
     species from themselves.  Although this series of events
     might easily have led to a critique of Star Fleet
     surveillance practice, the episode focuses instead on the
     threat these aliens' recognition of Commander Riker poses to
     the Prime Directive, which Picard must violate if he wishes
     to save his first officer's life.  The show encourages us to
     identify with Picard's "human" dilemma before we consider
     the inconsistency presented by his "away team"'s
     surveillance procedures, in large part because it portrays
     the aliens themselves as xenophobic--so much so that they
     resolve to postpone warp drive testing until they can face a
     universe in which their culture is neither dominant nor
     central.  This resolve, culminating in a refusal to join the
     Federation alliance, reconstitutes the marginal and
     particularly non-human status of the alien race; unlike
     their leading scientist, who prefers to accompany the crew
     of the Enterprise rather than live among outmoded ideas and
     technology, the others are content to remain behind.  That
     Picard's largesse permits them this freedom, moreoever,
     obscures a more pressing issue--the impossibility of their
     ever regaining the cultural autonomy they seek.  Like the
     earth's remaining predators, which roam our wilderness parks
     while human advocates tag them, keep track of their
     procreative habits, and lobby for their protection, the
     aliens have already been inscribed within Star Fleet's
     cultural heritage.  They have been seen, regardless of
     whether they choose to see. 
[10]      In "The Eye of Power," Michel Foucault evokes the
     "Panopticon" as a conceptual model for the Enlightenment's
     more general goal, first to erradicate "any zones of
     darkness . . . established by the privileges of royal power
     or the prerogatives of some corporation," and then to
     realize "the dream that each individual, whatever position
     he occupied, might be able to see the whole of society, that
     men's hearts should communicate, their vision be
     unobstructed by obstacles, and that opinion of all reign
     over each" (152).  Instead of the social attainment of this
     goal, however, what emerges is a disciplinary system in
     which authority becomes "a machinery that no one owns" and
     "class domination can be exercised just to the extent that
     power is dissasociated from individual might" (156).  
     Foucault's rejection of "ownership" as the primary means of
     attaining and inscribing power is especially pertinent to a
     discussion of _Star Trek: The Next Generation_, since most
     property on board the Enterprise is collective, and money
     no longer exists as a form of exchange within the
     Federation's economic system.  In fact, one might argue that
     the bodies of the crew members themselves have become the
     abstract property (in Deleuze's sense of "abstract machinic"
     arrangements)^7^ of the moral capital established at the
     interface between Federation members and the all-
     encompassing surveillance mechanism within which they live
     and work.  This device, the ship's computer network, no
     longer represents the strictly _visual_ surveillance that
     Foucault theorized, but is instead a kind of "infosensorium"
     internalized in the body-*as*-computer, with the result that
     the frontier of the body itself becomes "colonized" as a
     self-monitoring machine.^8^ 
[11]      Not surprisingly, and despite the fact that the
     computer is used as frequently to obtain information about
     Federation staff as it is to investigate other, possibly
     hostile life forms, _Star Trek_ viewers are discouraged from
     making an overt connection between the constitution of power
     relations and the surveillance of crew members.  Instead,
     they are asked to see the computer as a direct extension of
     benign human agency, a tool no better than the individuals
     responsible for its use.  Potential anxiety about the
     dangers of surveillance technology is further minimized--
     while, ironically, the process by which the body becomes
     machinic is advanced--by giving the computer a human
     counterpart.  Ship's counselor Deanna Troi, a genetic
     mixture of the human and Betazoid races, has inherited
     powers of mental telepathy that enable her to bring others'
     hidden emotions to light much in the same way that a
     computer probe can determine their physical structure.^9^ 
     However, the counselor escapes becoming the mere agent of
     surveillance practice in large part because, as she is also
     portrayed, she is a feminine woman who loves chocolate,
     gossip, and romantic settings.  Channelled through this
     familiar and nonthreatening human personality, Troi's
     telepathic powers emerge as little more than a refined form
     of "female intuition."  Thus, while the television viewer
     may be able to trivialize her role as a Federation officer,
     it is almost impossible to imagine Troi as an alien endowed
     with the potential to "access" human minds. 
[12]      As these examples suggest, surveillance technology
     intersects frontier ideology at the level of the distinction
     between self and other.  The concept of an "imperial self"
     is especially important: regardless of a given Star Fleet
     officer's race, that officer's success as a member of the
     Federation is contingent on how closely his or her actions
     correspond to the specifically *human* ideals of hard work,
     loyalty, and compassion; aliens, on the other hand, are
     those who do not willingly subordinate their cultural
     impulses to the dominant model.  For the American television
     viewer, this ought to be a familiar concept, since it is
     directly analogous to the commonly held belief that 
     marginalized peoples should be accepted only to the extent
     that they assimilate white, middle-class notions of culture
     and value.  Dissent among Star Fleet officers, when it
     occurs, is thus an effect not of bad Federation policy, but
     rather of covert intrusions from the outside which conspire
     to make Federation personnel "other"--much in the same way
     that rising suburban crime rates are thought to result not
     from discriminatory U.S. economic policies, but instead from
     the immigration of ethnic minorities into predominantly
     white neighborhoods.  Likewise, aliens who serve as members
     of Star Fleet Command must continually prove their
     allegiance to the Federation, usually through confrontations
     with their native cultures that are designed to reconfirm
     the superior ideological position they have adopted.  For
     instance, the program's Klingon Security Officer, Lieutenant
     Commander Worf, has not merely chosen to join the
     Federation; his father has been wrongly denounced as a
     traitor by the Klingon High Council, a mistake that makes
     Worf "alien" to his own people while at the same time
     showcasing the autocratic, rash, and narrow-minded impulses
     of the Klingon race. 
[13]      Ultimately, characters like Worf allow _Star Trek_'s
     writers a convenient means of circumventing the Prime
     Directive, since all such characters engage in a continual
     conversion to the Federation's higher goals and principles. 
     Moreover, as the figure of one-of-a-kind android Data
     suggests, the conversion must take place even when there are
     no originary cultural impulses to challenge those of the
     Federation.  Lieutenant Commander Data's ambition to become
     "more human" in particular belies the facile
     multiculturalism implied both by ordinances like the Prime
     Directive and by Star Fleet's ready tolerance of other
     cultures' cursory habits of mind--their holidays, foods,
     ornamental objects, etc..  Designed to resemble an
     anatomically correct Caucasian male, Data is a perpetual
     human drag show whose attempts at imitation result in a
     series of comedic postures.  Despite the fact that they may
     initially suggest multiplicity or play,^10^ Data's
     approximations reaffirm, in the long run, the forces of
     social hegemony on board the Enterprise, since, of course,
     these gestures signify each time the dominant rather than
     suggest an alternative ideological commitment.  Data's
     choice to become the same thus points once again to the
     surveillance mechanisms that, in a Foucauldian sense,
     constitute disciplinary power: by watching, acting,
     imitating, Data demonstrates how "the effects of power"
     circulate "through progressively finer channels, gaining
     access to individuals themselves, to their bodies, their
     gestures and all their daily actions" (Foucault, 151-2).


     III.  High Plains Data 

[14]      In all the ideological assumptions that _Star Trek: The
     Next Generation_ and its American television viewers share,
     a complex and contradictory notion of individualism
     predominates.  Just as we are encouraged to "be ourselves"
     and are at the same time bombarded by stimuli that ensure
     dominant forms of mimetic desire, just as we are trained to
     believe that "all people are created equal" while at the
     same time asked to compete in an economy that routinely
     discriminates against women and minorities, so does _Star
     Trek_'s position contend that individualism is both desired
     and improbable.  I have already suggested the extent to
     which the program's tacit imperialism complicates notions of
     autonomy and difference.  Here, I would like to comment on
     _Star Trek_'s attitude toward radical individualism.  On the
     one hand, the program advocates personal achievement and
     self-determination, two individualistic qualities necessary
     for movement within the Federation's ranks.  Captain Picard,
     for instance, has achieved his dominant status precisely
     *because* he is willing to take risks and work outside the
     strict parameters of the law.  It is important to realize,
     however, that Picard's autonomy is contingent on an
     ideological commitment to and ideal understanding of the
     status quo so strong that even his insubordination
     constitutes obedience to the Federation's larger goals and
     principles; in attaining the highest position of power,
     Picard has become synonymous with power and its agencies
     alike.  By constrast, the radicial individual invariably
     poses a threat to both ship operations and the cooperative
     efforts of Star Fleet Command.  Frequent episodes
     demonstrate that individual crew members who have succumbed
     to the invasive influence of some alien culture or identity
     must be subdued, brought back in line; moreover, given the
     extent to which Federation culture is meant to exemplify the
     most advanced stage in a strict teleological progression,
     individuals who evince revolutionary or renegade tendencies
     often come to be associated with the past.^11^ 
[15]      "Time's Arrow," the two-part episode which features
     Samuel Clemens, is readily able to engage this process by
     which radical individualism is marginalized and suppressed,
     since the story's premise involves travel to a time which
     most U.S. citizens recognize as one of vigilantes and
     solitary gunmen.  The first episode in particular draws on
     the American frontier's symbolic resonance to construct a
     contrast between past and future habits of mind.  It begins
     with the discovery that archaeologists have unearthed
     android Data's decapitated head from a cavern beneath
     twenty-fourth century San Francisco alongside "several
     artifacts from the 1800s--a watch, eyeglasses, a gun."^12^ 
     That Data's positronic circuitry should be placed alongside
     items which Federation technology has rendered obsolete
     makes immediately clear the juncture between past and
     future.  But the decision to focus on Data is also more
     subtly significant.  Data's state of Deleuzian "human-
     becoming"^13^ places the android in a perfect position to
     confront the frontier past, since not only do self-
     fashioning and a lack of feeling define both the android's
     and the Hollywood outlaw's %modus operandi%; Data's unique
     status as a life form makes him the ideal candidate to
     assume a guise of radical otherness. 
[16]      In fact, the first part of "Time's Arrow" features Data
     as a type of the "man with no name" persona Clint Eastwood
     has popularized in westerns like _High Plains Drifter_.  
     Having unwittingly followed a group of aliens through the
     time portal that connects the planet Devidia Two with 
     nineteenth-century Earth, Data finds himself on the
     streets of frontier San Franscisco armed with nothing but
     his clothing and Star Fleet communicator badge.  He
     immediately uses the latter as collateral in a poker game,
     earning him both the means to continue researching the
     mystery of his anachronistic "death" and the admiration of
     bellboy Jack London, who becomes his faithful sidekick. 
     Data's success in manipulating the economic resources around
     him to serve his own interests and his ability to command
     respect despite the fact that he occupies a position of
     complete anonymity are only two features he shares with
     Eastwood's nameless drifter.  Though motivated by a sense of
     urgency ostensibly unrelated to the concerns of those around
     them, both figures form a temporary alliance with certain of
     these others in order to overpower a common enemy.  Thus,
     Data's search for the cause of his own destruction becomes
     inextricably bound with Star Fleet's investigation into a
     series of deaths on nineteenth-century earth; these deaths,
     attributed to cholera but really the work of aliens from the
     planet Devidia Two, give common, humanitarian cause to
     Data's mission while at the same time displacing the role of
     radical otherness from the android to the parasitic
     Devidians, who have travelled back in time to feed on human
     energy. 
[17]      That Lieutenant Commander Data's presence in frontier
     America can be justified only when the android undermines
     his claim to individuality finally separates him from the
     character Eastwood portrays in _High Plains Drifter_.  The
     drifter, a ghost who has returned for the most personal of
     reasons--to avenge his death--can never transcend the
     limitations of this condition to join the citizens with whom
     he has organized; the spectre from some existential spirit
     world, he must remain adrift and solitary.  The android's
     limitations, on the other hand, guarantee that he reacts
     impersonally even to his own death.  In fact, far from
     sensing a need to vindicate himself, Data considers his
     disembodied head to suggest a point of commonality between
     him and the humans he emulates; he "seems to take solace in
     the fact that he is now mortal" (6).  The obvious point is
     that androids cannot feel for themselves.  It is also worth
     noting, however, that Data has been cast in the role of
     Hollywood outlaw not so much because of his facile
     resemblance to this figure, but because he is the character
     least able to carry the role to its logical conclusions. 
     Just as Data can do no more than approximate the actions of
     his human counterparts, so can he do no more than signify an
     image of radical individualism already contained and
     commodified by American consumer culture.


     IV.  The Viewer "Sitting in Darkness"^14^
 
[18]      Data is not the only figure in "Time's Arrow" to occupy
     a commodified position.  The two-part episode also features
     a representation of Samuel Clemens that relies heavily on
     the writer as a familiar cultural icon.  Despite the fact 
     that Clemens left San Franscisco in 1866, at the age of
     thirty-one, the show depicts him in the guise of the
     white-haired, white-suited curmudgeon whom Americans readily
     recognize--in large part because a white-haired,
     white-suited automaton "Mark Twain"^15^ greets millions of
     visitors each year to Disney's Frontierland.  
     Representations like Disney's serve to foster an image of
     the writer as presiding over and to some extent creating our
     frontier past; that Clemens has come for so many Americans
     to signify this past may account for _Star Trek_'s
     willingness to make him--rather than a sheriff, mayor or
     other politician--the proper authority to negotiate
     between the time travelers and their nineteenth-century
     ancestors.  However, _Star Trek_ grants this position of
     unprecedented power to a literary figure only on the
     condition that Clemens remain a commodified cultural object.
     The program's underlying message is that oppositional
     thought, like radical individualism, must either be
     suppressed or contained within the dominant ideological
     structure.  
[19]      Interestingly, Clemens enters the program's narrative
     as an oppositional and potentially disruptive force.  After
     eavesdropping on a conversation in which he discovers that
     Data is an "invader" from the future, Clemens explains to a
     San Franscisco reporter that he "wrote a book about" time
     travel which "chronicles the tale of a man of our era who
     fouls Sixth Century by introducing newfangled gadgets and
     weapons, all in the name of progress" (9).  This frankly
     anti-imperialist gloss of _A Connecticut Yankee in King
     Arthur's Court_^16^ typifies Clemens's initial response to
     the Federation, whose motives he compares to those of the
     Spanish, Dutch, and Portugese (11).  Skeptical about whether
     the U.S.S. Enterprise can really be a "ship of peace," the
     writer objects that this is "what all conquerors say"
     (11); he also resists Star Fleet operations by stealing into
     Data's hotel room, sabotaging the android's "time-shift
     detection device," threatening members of the crew's "away
     team" at gun point, and thwarting Picard's entry back
     through the time portal. 
[20]      Insofar as Clemens works to undermine what he perceives
     as a threat to "all humanity" (9), his actions are not
     unlike the patriotic resistance efforts of General
     Washington, Joan of Arc, and deposed Phillippine leader
     Emilio Aquinaldo, whose ideals Clemens thought should be
     "held in reverence by the best men and women of all
     civilizations."^17^  Far from seeming heroic, however,
     Clemens's solitary efforts to save his race are made to
     appear intrusive and wrong-headed.  His chief mistake, the
     episode makes clear, lies in an inability to see the "real
     menace" (9).  "Newfangled gadgets and weapons" are not the
     problem; as one of the Enterprise crew explains to
     Clemens, technological advances have led to "the end of
     poverty and the cooperative ways of the United Federation of
     Planets" (11).  The problem is instead the Devidians, who
     have used advanced technology for the purpose of harvesting,
     storing, and consuming human energy.  The Devidians--not
     members of the U.S.S. Enterprise--are the "real"
     imperialists; even the fact that the deaths for which they
     are responsible have been attributed to cholera suggests a
     comparison with North America's first European colonists,
     who spread this and other communicable diseases to the
     native population.  That the aliens have traveled to
     nineteenth-century San Francisco in order to obtain their
     "only source of nourishment" (11), moreoever, suggests that
     imperialist activity is somehow particular to America's
     frontier past.  Certainly, this is the lesson Samuel Clemens
     learns.  "Slightly less cynical" by the program's end, the
     writer not only claims that his discovery of the twenty-
     fourth-century time travelers constitutes his "greatest
     adventure"; he thanks Data "for helping a bitter old man to
     open his eyes and see that the future turned out pretty
     well" (12). 
[21]      By priviledging an image of Clemens as the teller of
     "great adventures" and displacing his anti-imperialist
     sentiments with expressions of vaguely patriotic optimism,
     _Star Trek_ encourages its viewers to contextualize his work
     in a way that undermines the full complexity even of those
     aspects it engages.  And insofar as the process by which
     Clemens evolves from "bitter old man" to advocate for an
     enlightened future relies on the substitution of one
     discrete ideological position for another--insofar as it
     relies, that is, on the substitution of a "mistaken"
     position for the "truthful" one--the program actually
     neglects to engage one of the most salient features of his
     late work, its Nietzschean skepticism.  According to
     Clemens, no one group or civilization may claim the right to
     dominate another on the ground that it occupies a superior
     ethical position; each is instead alike in "knowing it has
     the only true religion and the only sane system of
     government," and "each [is] proud of its fancied
     supremacy."^18^  He also dismisses outright the concept of
     altruism, one of those qualities to which we have attached a
     "misleading meaning."  Charity, benevolence, and self-
     sacrifice exist for Clemens only to the extent that they
     serve to gratify individual "self-approval"; a man must
     content "his own spirit first--the other person's benefit
     has to always take _second_ place."^19^ 
[22]      These ideas go far toward explaining Clemen's specific
     objections to imperialist policy.  Consider, for instance,
     the following passage from his essay "To the Person Sitting
     in Darkness":
               The Blessings-of-Civilization trust, wisely and
               cautiously administered, is a Daisy. . . .  But
               Christendom . . . has been so eager to get at
               every stake . . . that the People who Sit in
               Darkness . . . have become suspicious of the
               Blessing of Civilization.  More, they have begun
               to examine them.  This is not well.  The Blessing
               of Civilization are all right, and a good
               commercial property; there could not be better, in
               a dim light.  (286) 
     He continues by noting that this package of exported
     "blessings"
               is merely an outside cover, gay and pretty and
               attractive, displaying the special patterns of our
               Civilization which we reserve for Home
               Consumption, while _inside_ the bale is the
               Actual Thing that the Customer Sitting in Darkness
               buys with his blood and tears and land and
               liberty.  (287) 
     Clemens not only shows how imperialists commodify values
     like "Love," "Gentleness," and "Mercy" (286) in order to
     manufacture a fair business exchange out of what might
     otherwise be seen as the exploitation of another culture; he
     also suggests that for the "Person in Darkness" to accept
     the "Blessings-of-Civilization" package, she must learn to
     value "mere outside covers" more than "actual things."  Thus
     Clemens considers ideology--not "progress" or "newfangled
     gadgets"^20^--the imperialist's most powerful tool of
     oppression.  That is why, at the conclusion of _A
     Connecticut Yankee in King Arthur's Court_, all Hank
     Morgan's firepower and "civilizing" inventions together
     cannot undermine the foundations of Catholicism; that is
     why, at the end of "The War Prayer" (1904-5), the "aged
     stranger" who asks those around him to reconsider their use
     of Christianity as a justification for violence is dismissed
     as a "lunatic" by the rest of the congregation (682). 
     Clemens would have been especially wary of a society like
     the United Federation of Planets, which claims that advanced
     weapons and technology have enabled altruism, since for him
     all "material advantage" amounts to "the same thing"; it 
     cannot change the fact that human beings "seek the
     contentment of [a] spirit" which is "indifferent to . . . 
     man's good" and is intent only on "satisfying its own 
     desires."^21^ 
[23]      In "To the Person Sitting in Darkness," Clemens
     acknowledges not only that successful strategies for
     marketing a benevolent American identity are necessary "for
     the sake of Business," but that it is the skillful
     communicator's duty to "arrange [the other culture's]
     opinions for [it]" (291).  What was once the imperialist's
     imperative is now, in today's "global economy," the duty of
     those corporate agencies that manufacture televisual and
     other mass-produced representations for the purpose of
     securing control over the world's consumer marketplace.  A
     recent trend in cultural studies has been to suggest that
     such representations can produce a wide spectrum of possible
     responses, including those conducive to the exploration and
     transformation of our routinized selves.  This assumption,
     formulated in part to counter the belief that film,
     television, and popular fiction are "low" media, the
     opiate of an easily manipulated mass audience, has yielded a
     great deal of useful material.^22^  Nonetheless, I think it
     is possible to overstate the progressive impact televised
     subject matter has on individuals, regardless of their
     socio-economic status or educational background.  The danger
     lies in focussing too much on the cultural critic's attempt
     to rescript an isolated representation or set of
     representations for the purpose of empowering marginal
     discourse, while at the same time downplaying the economic
     dominance of those managerial forces responsible for placing
     the representation in its original televised context.  For
     instance, Constance Penley's article "Feminism,
     Psychoanalysis, and the Study of Popular Culture"
     demonstrates how fanzine versions of the relationship
     between Captain Kirk and Mr. Spock reconceptualize ways of
     looking at gendered and sexual identity in order to serve
     interests not addressed by the _Star Trek_ series.^23^ 
     However, the fact that certain fans have rescripted the
     show's intended parameters by no means changes _Star Trek_'s
     patriarchal treatment of women or its dismissal of romantic
     relationships in favor of such male gendered themes as
     aggression and conflict.  Nor does Penley's article explain
     why the same fans whose stories transform Kirk from a
     womanizer into Spock's willing sex partner feel that the
     feminist agenda implicit in the transformation is one they
     must repudiate.  One might in fact argue, as Penley herself
     suggests,^24^ that the tension between these two marginal
     discourses--"slash lit" and feminism--effectively reveals
     the power of hegemonic ideological representations not only
     to dominate the mainstream, but also to make difficult any
     form of sustained collective resistance to it. 
[24]      But it is also important to realize the extent to which
     dominant managerial positions can retain their power even
     though they learn to "sell" marginal representations, a
     point that becomes apparent when the discussion moves from
     naturalized gender roles on the first _Star Trek_ series to
     naturalized versions of the imperial self on _Star Trek: The
     Next Generation_.  The product of two distinct historical
     periods--one in which the Women's Movement had not yet begun
     to gain a popular American audience, the other in which
     "Reaganomics" owed its success to arms' proliferation and
     U.S. intervention in third-world countries such as Panama
     and Nicaragua--each television series may be said to contain
     ideological concerns that reflect and generate contemporary
     anxieties about the infiltration of a potentially disruptive
     "other" into the mainstream.^25^  Where the two differ is in
     the degree to which they see both the marginalization of
     women and the colonization of consumer subjects as necessary
     for corporate capitalism's growth and perpetuation.  While
     it is possible to coopt women into the system as producers,
     and therefore to enfranchise interests like feminism, women
     as a group are just one target in corporate capitalism's
     ongoing need to colonize *a* subject, whatever its
     provisional "frontier."  _Star Trek: The Next Generation_'s
     reconstitution of an imperialist ideology thus mirrors the
     more general process by which television programs work to
     colonize, represent, and even produce consumer interests. 
     The containment and commodification of alternative
     discourse--especially that which, like Clemens's, questions
     the nature of capitalism itself--is a necessary part of the
     process.  Given this conundrum, one thing is certain:
     although cultural critics must continue to examine the
     progressive possibilities that exist in popular social texts
     such as _Star Trek_, we must also align our analyses of
     diverse cultural representations with an examination of the
     monolithic cultural capital that commodifies diversity for
     profit, while threatening to manage our critical attention
     as well.

-----------------------------------------------------------------

                              NOTES


          ^1^ Many thanks to the readers at _Postmodern
     Culture_, and to Paul Trembath, for helping with the
     revision of this essay. 

          ^2^ The latest Gene Roddenberry spin-off, _Star Trek:
     Deep Space Nine_, suggests a resurgence of interest in the
     frontier as a place both of infinite possibility and of
     violence, hardship, and continual strife; this change from
     _Star Trek: The Next Generation_'s view of space as
     predominantly colonized, ordered, and governed may reflect
     the U.S.'s recent swing from years of Reagan prosperity to
     the current economic recession and a renewed interest in
     libertarian politics.

          ^3^ The threat of world hunger and the depletion of
     our natural resources pose two of the greatest challenges to
     the environmental, economic, and humanitarian policy of our
     century.

          ^4^ Recent episodes have attempted to provide an
     explanation for some of these phenomena.  For instance, the
     preponderance of humanoid life forms in the galaxy is the
     result of one ancient species' having centuries ago seeded
     several planets with its own DNA; thus, there is a "real,"
     not merely coincidental, genetic kinship among the
     Cardassian, human, Klingon, and Romulan races.  Similarly,
     the Enterprise computer's "universal translator" is
     responsible for making sure that all communication on board
     the ship is conducted in English.  These justifications are
     merely cosmetic, however, and do little to explain the
     show's decidedly anglo-centric bias, a condition that is
     behind the program's decision to designate English as the
     Federation's official language in the first place.  Other
     evidence for the bias includes our solar system's
     designation as sector "001," and the fact that the 
     Federation's prestigious Star Fleet Academy is housed not
     just on planet Earth, but in the city of San Francisco.

          ^5^ Thinking about the frontier remains foundational as
     long as one assumes that the progression from "here" to
     "there" is unilaterally one-dimensional.  New writing on the
     frontier discards this belief, stressing instead what
     Gayatri Spivak calls the "interanimating relationship"
     between margin and center.  In the forefront of such work is
     Gloria Anzaldua's _Borderlands/Frontera: The New Mestiza_
     (San Francisco: Spinsters-Aunt Lute, 1987).  _The Frontier
     Experience and the American Dream: Essays on American
     Literature_, edited by David Mogen, Mark Busby, and Paul
     Bryant (Texas A & M University Press, 1989) also works to
     challenge traditional notions of the frontier by approaching
     the idea of "new territory" from a number of possible
     angles, including canon formation and ethnic studies.

          ^6^ Just a few of the many recently published books
     which consider the ethics of wildlife and resource
     management are Walter Truett Anderson's _To Govern
     Evolution_ (N.Y.: Harcourt Brace Jovanovich, 1987);
     Alfred W. Crosby's _Ecological Imperialism_ (N.Y.:
     Cambridge, 1986); Bill Devall's and George Session's _Deep
     Ecology_ (Salt Lake City: Peregrine Smith, 1985); and
     Rosemary Rodd's _Biology, Ethics, and Animals_ (N.Y.:
     Oxford, 1990).  Views on the subject range from Anderson's
     belief that it is lamentable but imperative that people act
     on the behalf of other species to Devall's and Session's
     call for human beings to assume a decentered subject
     position in relation to the world that both surrounds and
     encompasses us.

          ^7^ For an explanation of this sense of the word
     "machinic," see Gilles Deleuze and Felix Guattari, _Anti-
     Oedipus: Capitalism and Schizophrenia_, trans. Robert
     Hurley, Mark Seem, and Helen R. Lane (Minneapolis: U of
     Minnesota Press, 1983), 36-41; for a discussion of
     "abstract" machines see Ronald Bogue, _Deleuze and Guattari_
     (New York: Routledge, 1989), 131-5 and 145-9.  For a
     critique of Foucault's "panoptic" view of power as it can
     apply to _Star Trek_'s computerized re-centralization of
     power in Federation bodies, see Jean Baudrillard, _Forget
     Foucault_ (New York: Semiotext(e), 1987), 11-12, and Arthur
     Kroker and David Kook, _The Postmodern Scene: Excremental
     Culture and Hyper-Aesthetics_ (New York: St. Martin's Press,
     1986), 170-81.  In the terms of this paper, Deleuze and
     Baudrillard are uncharacteristically compatible, since both
     Deleuze's notion of "machinic arrangements" and
     Baudrillard's notion of "dead power" theorize power as a
     field of immanence which is neither centrist nor diffuse,
     but rather effected in the collective attentions of
     bodies themselves.  Such a view of power explains the
     absolute coextensivity of computer monitors to Federation
     bodies aboard the Enterprise--a coextensivity within which
     power is so all-pervasive it virtually disappears into the
     experience of "life" itself.

          ^8^ For a discussion of the body as a kind of
     "frontier" whose power to affect and be affected is always
     open to decoding and re-territorialization--particularly in
     the alluring presence of capital--see Gilles Deleuze,
     "Capitalism," in _The Deleuze Reader_ (New York: Columbia U
     Press, 1993), 241-44.

          ^9^ There is in fact some claim for describing Troi as
     the computer's offspring--at least insofar as the same
     actress who plays Troi's mother (Majel Barrett) also speaks
     the part of the Enterprise's voice-activated computer.

          ^10^ Butler, for instance, suggests that "drag
     implicitly reveals the imitative structure of gender
     itself--as well as its contingency" (137).

          ^11^ For this reason, both Federation uniforms and
     Federation equipment are pictured as sleek, spare, and
     antiseptic.  The self-willed Klingon "warrior," by contrast,
     assumes a Beowulfian guise and inhabits a ship the contents
     of which are as dark and labrynthian as any medieval hall's.

          ^12^ Quotations from "Time's Arrow: Part One"
     (teleplay by Joe Menosky and Michael Piller) and "Time's
     Arrow: Part Two" (teleplay by Jeri Taylor) are taken from
     John Sayer's synopses of both episodes in _Star Trek: The
     Next Generation: The Official Magazine_ 23 ('92-'93 season):
     6-8; 9-12.  The current citation comes from page six.  All
     future references to either episode will appear
     parenthetically.

          ^13^ See Deleuze's and Parnet's chapter, "A
     Conversation: What is it?  What is it for?" (1-35), for a
     discussion of "becomings."  Although _Star Trek_ defines the
     goal to become human as a goal to become the same--and as
     such precludes the Deleuzian possibility of an invention of
     "new forces" (5)--the program constantly exploits Data's
     non-human status to produce multiple plots, multiple
     variations on a theme, multiple encounters, so that there is
     what might more productively be called *the constant
     illusion of Data's becoming*.

          ^14^ Clemens's essay "To the Person Sitting in
     Darkness" (1901) was a response to America's role in the
     Boxer Rebellion.

          ^15^ To mention Clemens's famous pseudonym is
     implicitly to acknowledge the extent to which the writer
     commodified his own identity in order to facilitate the sale
     of his work.  Throughout this essay, however, I have not
     only deliberately avoided noting the many, sometimes glaring
     inconsistencies between the opinions Clemens expressed in
     the form of political satire and the actions of his daily
     life; I have also attempted to engage the writer only at the
     level of his work.  Not surprisingly, _Star Trek_ collapses
     Clemens's ideas and life into a single "personality."  At
     their farewell meeting, Picard expresses a wish that "time
     would have allowed [him] to know [Clemens] better," to
     which the writer replies: "You'll just have to read my
     books . . . .  What I am is pretty much there" (12).

          ^16^ _Star Trek_'s reading of _A Connecticut Yankee in
     King Arthur's Court_ again illustrates the program's
     tendency to simplify Clemens's work.  In fact, as Werner
     Sollors points out, the novel is not easily reduced to a
     clear or stable interpretation; it has been "embattled by
     interpreters" who question whether it constitutes "light and
     humorous praise of worthy progress" or is instead "a bitter
     and gloomy anticipation of the century of nuclear holocausts
     and mass genocides" (291).

          ^17^ Samuel Clemens, "Thirty Thousand Killed a
     Million," 52.

          ^18^ Samuel Clemens, "What is Man," 399.

          ^19^ "What is Man," 352, 342.

          ^20^ Clemens, in fact, was fascinated by inventions
     and "newfangled gadgets."  As John Lauber notes in the
     preface to his biography of the writer, he was even "an
     inventor in a small way, patenting a self-pasting scrapbook
     and a self-adjusting vest strap, copyrighting a game to
     teach historical facts, even imagining microprint" (xi).

          ^21^ "What is Man," 394, 393.

          ^22^ For just a few of the many examples of work that
     rescripts dominant representations in the service of a more
     progressive agenda, see Patricia Mann's work on agency,
     _Micro-politics: Agency in a Postfeminist Era_ (Minneapolis:
     U of Minnesota Press, 1994), Jane Tompkins's _Sensational
     Designs_ (New York: Oxford U Press, 1985), and John Ernest's
     "Economies of Identity: Harriet E. Wilson's _Our Nig_,"
     _PMLA_ (Vol. 109, No. 3: May 1994), 424-438. 

          ^23^ Penley's argument focusses on the phenomenon of
     "slash lit," or the reconceptualization of the platonic
     friendship between a televisual "buddy" pair like Kirk and
     Spock in the form of a sexually explicit gay relationship.  

          ^24^ She comments: "We would indeed love to take this
     fandom as an exemplary case of female appropriation of,
     resistence to, and negotiation with mass-produced culture. 
     And we would also like to be able to use a discussion of K/S
     [the "slash" relationship between Kirk and Spock] to help
     dislodge the still rigid positions in the feminist sexuality
     debates around fantasy, pornography, and S & M.  But if we
     are to do so it must be within the recognition that the
     slashers do not feel they can express their desires for a
     better, sexually liberated, and more egalitarian world
     through feminism; they do not feel they can speak as
     feminists, they do not feel that feminism speaks for them"
     (492).

          ^25^ The shift from naturalized representations of
     gender to naturalized representations of the imperial self
     is announced even in each program's introductory remarks. 
     While the crew of _Star Trek_'s Enterprise embark on their
     voyage of discovery "where no *man* has gone before," the
     postfeminist members of _The Next Generation_ venture "where
     no *one* has gone."

-----------------------------------------------------------------

                           WORKS CITED

     Butler, Judith.  _Gender Trouble_.  New York: Routledge,
          1990.

     Clemens, Samuel.  "Thirty Thousand Killed a Million."  
          _The Atlantic Monthly_ 269 (April 1992): 52-65.

     ---.  "To the Person Sitting in Darkness."  _The Complete
          Essays of Mark Twain_.  Ed. and with an introduction
          by Charles Neider.  New York: Doubleday, 1963.

     ---.  "The War Prayer."  _The Complete Essays of Mark
          Twain_.  Ed. Neider.  Doubleday, 1963.

     ---.  "What is Man?"  _The Complete Essays of Mark Twain_. 
          Ed. Neider.  Doubleday, 1963.

     Deleuze, Gilles, and Clair Parnet.  _Dialogues_.  Trans.
          Hugh Tomlinson and Barbara Habberjam.  New York:
          Columbia, 1987.

     Derrida, Jacques.  "Psyche: The Invention of the Other."  
          _Acts of Literature_.  Ed. Derek Attridge.  New York: 
          Routledge, 1991.

     Foucault, Michel.  _Power/Knowledge: Selected Interviews and
          Other Writings_.  Ed. Colin Gordon.  Trans. Gordon,
          Colin, Leo Marshall, John Mepham, and Kate Soper.  New
          York: Pantheon, 1980.

     Lauber, John.  _The Invention of Mark Twain_.  New York:
          Hill and  Wang, 1990.

     Marx, Karl, and Frederick Engels.  _The German Ideology_. 
          Ed. and with and introduction by C.J. Arthur.  New
          York: International Publishers, 1988.

     Penley, Constance.  "Feminism, Psychoanalysis, and the Study
          of Popular Culture."  _Cultural Studies_.  Ed.
          Grossberg, Lawrence, Cary Nelson, and Paula Treichler. 
          New York: Routledge, 1992.

     Sollors, Werner.  "Ethnicity."  _Critical Terms for
          Literary Study_.  Eds. Lentriccia, Frank, and Thomas
          McLaughlin.  Chicago: Chicago U P, 1990.

     Todorov, Tzvetan.  _The Conquest of America_.  Trans.
          Richard Howard.  New York: Harper, 1984.

     Willis, Susan.  _A Primer for Daily Life_.  New York:
          Routledge, 1991.

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