id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
cord-332142-lk95akg5	Skovdal, Morten	Complexities to consider when communicating risk of COVID-19	2020-07-23		.txt	text/plain	1245	39	38	• Avoid using language that can cast shame or blame to people • Monitor the emergence and spread of myths and misinformation on social media and within the community • Utilize locally trusted institutions and individuals to address misinformation and channels that are widely used by the relevant population • Promote trust in official sources by ensuring that messaging from all such sources is consistent Reflect changes in the nature of risk and risk perception as the epidemic evolves • Review, revise and explain changes in risk messages as the epidemic evolves • Develop risk messages that counteract innate tendencies for message 'fatigue' • Use data on risk to stimulate and strengthen motivation to follow Government guidance • Encourage people to think creatively and tailor prevention methods to their own circumstances (e.g. to find effective ways to shield vulnerable family members) • Avoid using language that can cast shame or blame to people • Monitor the emergence and spread of myths and misinformation on social media and within the community • Utilize locally trusted institutions and individuals to address misinformation and channels that are widely used by the relevant population • Promote trust in official sources by ensuring that messaging from all such sources is consistent Reflect changes in the nature of risk and risk perception as the epidemic evolves • Review, revise and explain changes in risk messages as the epidemic evolves • Develop risk messages that counteract innate tendencies for message 'fatigue' • Use data on risk to stimulate and strengthen motivation to follow Government guidance • Encourage people to think creatively and tailor prevention methods to their own circumstances (e.g. to find effective ways to shield vulnerable family members)	cache/cord-332142-lk95akg5.txt	txt/cord-332142-lk95akg5.txt
