Research in Social Sciences and Technology (RESSAT)  

E-ISSN: 2468-6891 

30 

 

 

Fatal Encounters: A Content Analysis of Newspaper Depictions of the Deaths of Unarmed 

People of Color at the Hands of Law Enforcement or Security Personnel 

 

Deanna Jacobsen Koepke 1, David A. Thomas2, & Alexis Manning3 

 

Abstract 

Research has been conducted for several decades on the framing of stories in the media.  This study 

furthers that field by analyzing the way newspaper articles report on the deaths of unarmed people 

of color at the hands of law enforcement and security personnel between 1999 and 2017 to 

determine if local and national print media frame these stories using similar terminology and 

concepts.  Tabular and graphical analysis from the Leximancer program, as well as statistical 

analysis (Chi-square, p 0.0001), all demonstrate that local and national newspapers do not use 

similar terminology and concepts when presenting these stories.  Therefore, the null hypothesis is 

rejected.   
 

Key words: Print media, framing, law enforcement, deaths, Leximancer  

  

Introduction 

Trayvon Martin, Philando Castile, Alton Sterling, and Freddie Gray were all unarmed people of 

color who lost their lives after an interaction with law enforcement or security personnel.  They 

are also names most of the public learned due to the extensive media coverage their situations 

received.  One might consider these occurrences to be the kind of thing about which only a local 

audience would care.  However, as Vakili (2016) writes, national media cover local events when 

they believe it is either interesting or important to a national audience.  Because many people in 

the US have formed opinions on these and similar cases based in part on the way that the media 

have portrayed them, the authors of this study wanted to know what that media coverage looked 

like.  They also wondered if there were differences in the ways these stories were presented to the 

public based on the proximity of the newspaper to the story.  The authors agree with Vakili (2016) 

when he says that while newspapers are no longer the primary vehicle for news delivery that they 

                                                 
1 Assistant Professor of Sociology, University of Providence, deanna.koepke@uprovidence.edu 
2 Professor of Mathematics, University of Providence, dave.thomas@uprovidence.edu  
3Undergraduate Student, University of Providence, alexis.retterath@uprovidence.edu 



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once were, they continue to play an important role in the distribution of information.  Not only do 

they distribute this information, but they also put a frame around it, potentially influencing 

audience reaction. Formally our research question is, “Do local and national newspaper articles 

frame reports of deaths of unarmed people of color at the hands of law enforcement or security 

personnel using similar terminology and concepts?”  

 

Literature Review 

Framing is commonly understood as the ways that material can be presented to suggest how the 

audience should understand it (Jacobsen Koepke, 2009).  Entman (2005) tells us that some aspects 

of a story are highlighted while others are downplayed to drive a certain interpretation of the story.  

Meyers (2004) reminds us that facts do not have inherent meaning.  Meaning is acquired as the 

facts are organized into stories.  This organization can be done via the media, and it shapes society 

and how those within the society understand events (Lee & Solomon, 1990).  Further, framing has 

been demonstrated to influence public opinion (Iyengar & Simon, 1993).   

 

Many people in the U.S. have traditionally trusted and believed that which is reported in 

newspapers (Gitlin, 2003).  Even though one regularly hears the accusation of “fake news”, this is 

usually directed at social media and online sources.  For example, in Hunt’s (2016) article, she 

addresses many aspects of “fake news”, all of which are attributed to Reddit, 4chan, Twitter, online 

message boards, Facebook and “the social web”.  In fact, she clearly contrasts these outlets with 

such traditional newspapers as the New York Times and the Washington Post.  Thus, the trust that 

many in the US have for mass media allows us to continue to believe they are socially responsible 

and report the facts objectively (Ehrlich, 2005).  We regularly assume they have more insight into 

the matters being reported than our experiences give us (Lee & Solomon, 1990), and this leaves 

us open to the interpretations of those who write and present the stories.   

 

Most people have an inherent understanding that not all the news can be reported.  Thus, they 

further trust that the topics presented by the media are appropriately important and the facts were 

chosen with care.  Newspapers have been known to criticize various sides of issues to maintain 

the impression that the reporting is fair and objective (Jacobsen Koepke, 2009).  Yet the very 

telling of a story by a person means this is not possible (Vakili, 2016).  Humans bring bias with 



  Koepke, Thomas, & Manning 

 

them, and this bias can be seen in the decisions made about which details will be included in a 

story and which will be excluded in an effort to keep the audience interested, suggesting how the 

information should be interpreted (Jacobsen Koepke, 2009).  Stories are hung on a “peg” (Gitlin, 

2003), or placed in a context that readers will understand.  Thus, very complex information may 

be simplified (Gitlin, 2003), leading to additional shaping of opinions due to a lack of exposure to 

the full depth and breadth of an event.  Pipkins (2017) reports that the media guide many audience 

members in their understanding of social problems by the very way that they define the problems 

themselves.  As these messages are reinforced over time, the public begins to consider their view 

to be “common sense” (Gitlin, 1979).  What is a concern to the present study is the “common 

sense” view applied to interpretations of the deaths of people of color at the hands of law 

enforcement and security personnel. 

 

Van Gorp (2007) tells us that frames limit the potential explanations an audience will use to 

evaluate an event.  Thus, it is important to understand what frames have been used to understand 

race and law enforcement to date.  Mills (2017) reported that as far back as 1962, Malcolm X 

suggested that the media was used by the police to depict Black people as criminals.  We also tend 

to see law enforcement and security personnel as warriors or “…soldiers engaged in battle with 

the criminal element” (Sinyangwe, 2015, p. 7).  The media has generally been believed to reflect 

the values of white upper-class society (Alexander J. C., 2003).  It makes sense that they have long 

supported the “law and order” narrative in which law enforcement and security personnel are held 

in high regard as protectors and those who keep their communities safe from crime.  News reports 

that reinforce this “party line” are highly likely to persuade a large portion of their audience 

(Iyengar & Simon, 1993).  These two “common sense” views intersect in cases when the officers 

report believing that a person was armed when that was not true, which happens more often when 

the person was Black.  

 

Cowart, Saunders and Blackstone (2016) performed a content analysis of the Twitter feeds of nine 

major media outlets for a month following the shooting of Michael Brown, hypothesizing that 

more images would fall under the “law and order” classification than any of the other categories 

they had identified (violence, civil liberties, talking heads, or grieving/coming together).  They 

were unable to support that hypothesis, finding that the “violence” category accounted for more of 



Research in Social Sciences and Technology (RESSAT)                                      2019: 4 (1), 30-50 

   

the images while “law and order” was a close second in the ranking.  Interestingly, they also found 

that most images separated police and protesters rather than depicting them both in the same image, 

suggesting a narrative of opposing forces and reinforcing our earlier discussion of the depiction of 

law enforcement personnel ready for conflict, as soldiers or warriors in battle.  

 

Several researchers have investigated differences in national media coverage and local media 

coverage of events that can be said to have a racial component.   Dill and Wu (2009) examined 

front-page newspaper content for the two weeks following Hurricane Katrina searching for the 

assignment of blame for suffering and damage.  The local papers printed more content about death 

and injury, with rescue/relief/evacuation matters coming in second.  National newspapers 

primarily printed content dealing with the distress suffered by the displaced residents, crime in the 

city, and the failure of the government.   

 

Klahm, Papp and Rubino (2016) conducted research similar to the present study, performing a 

content analysis of newspaper articles covering police shootings between January 2014 and April 

2015.  Rather than explicit references to race, they found that the stories were more likely to 

mention officer misconduct, less likely to mention criminal history, and less likely to mention the 

possession of a weapon when the suspect was Black than when the suspect was White. 

 

Holody, Park and Zhang (2013) conducted a study of the framing of race in coverage of the 

Virginia Tech shootings.  They found that the national newspapers included in the study were more 

likely than the local newspapers to mention the shooter’s race and to do so in a more prominent 

way.  Similarly, Vakili (2016) performed a content analysis of The New York Times (national) and 

The Baltimore Sun (local) and found that although both national and local coverage of the Freddie 

Gray situation framed race through negative stereotypes, national articles were more likely to use 

race as a frame than local articles were.  The national articles suggested that his race was the reason 

for his death while local articles attributed his death to his injuries and, on occasion, his own 

behavior.   

 

To date, research has looked either at a shortened time frame or individual events to compare 

media coverage of these cases.  This study expands both the time frame and number of cases to 



  Koepke, Thomas, & Manning 

 

present a more comprehensive picture of this field.  Additionally, this study analyzes the data and 

reports on the findings using multiple methods to add robustness to the results.   

 

Method 

Research Design 

The storehouse of human knowledge and experience is vast, complex, messy, and growing 

exponentially. To cope with the information explosion, scholars in many knowledge domains rely 

on sophisticated information technologies to search for and retrieve records and publications 

pertinent to their research interests. But what is a scholar to do when a search identifies hundreds 

of documents, any of which might be vital or irrelevant to his/her work? More and more, scholars 

are turning to automated textual (i.e., content) analysis technologies to achieve what they do not 

have time to do themselves (Thomas, 2014). This study used Leximancer, an automated textual 

analysis technology, to identify and characterize relationships between concepts (e.g., police, 

shooting, gun) in hundreds of U.S. newspaper articles, a body of work large and complex enough 

to challenge the most systematic, reliable, and unbiased reader.     

 

There are several reasons why a scholar would want an automated system for content analysis of 

documents (Smith & Humphreys, 2006). Researchers are subject to influences that they are unable 

to report which may lead to subjectivity in data analysis and the interpretation of findings (Nisbett 

& Wilson, 1977). Limiting researcher subjectivity often involves extensive investments of time 

and money to address interrater reliability and other sources of bias. One goal of automated content 

analysis is to reduce this cost and to allow more rapid and frequent analysis and reanalysis of text. 

A related goal is to facilitate the analysis of massive document sets and to do so unfettered by a 

priori assumptions or theoretical frameworks used by the researcher, consciously or unconsciously, 

as a scaffold for the identification of concepts and themes in the data (Zimitat, 2006). Since textual 

analysis technologies operate directly on words (as well as other symbols), a rationale for inducing 

relationships between words is needed. Beeferman, Berger, & Lafferty (1997) observed that words 

tend to correlate with other words over a certain range within the text stream. Indeed, a word may 

be defined by its context in usage (Leydesdorff & Hellsten, 2006). For instance, few North 

Americans would have trouble completing the sentence, “A breakfast food of lightly fried batter 

disks served with butter and syrup is called a … (pancake).” 



Research in Social Sciences and Technology (RESSAT)                                      2019: 4 (1), 30-50 

   

 

This study asked the research question, “Do local and national newspaper articles frame reports of 

deaths of unarmed people of color at the hands of law enforcement or security personnel using 

similar terminology and concepts?” In addressing this question, a research design was developed 

that went beyond counting concept occurrences as isolated events to characterizing the strength of 

co-occurrence relationships between concepts and their respective media sources. Data analysis 

was conducted using three approaches (tabular, graphical, and statistical), each of which provides 

a different perspective of the relationships between the discovered concepts in the local and 

national print media.       

 

In tabular format, co-occurring concepts are presented as word lists in table columns (see Table 

1). Each column lists the most frequently occurring concepts appearing in articles from the 

indicated sources. In an informal manner, the lists may be compared and concepts common to both 

media sources marked. The scope of this analysis is limited to an intuitive awareness of the extent 

to which the lists resemble one another.  

Table 1   

 

Concepts Associated with Different Sources  

 
Source 1 Source 2 

concept1 concept21 

concept2 concept22 

concept3 concept3 

concept4 concept23 

concept5 concept24 

concept6 

… 

concept1 

… 

 

In graphical format, co-occurring concepts are represented in network spanning trees, or concept 

maps (see Figure 1). In these maps, concepts, individual files, and file folders appear as circular 

nodes. Concepts positioned closely to one another co-occur frequently. Concepts more widely 

separated co-occur less frequently. Segments joining nodes identify the most likely co-occurrences 

associated with those concepts. The same principles apply to the positioning of the file source 

folders, FOLDR1_localword and FOLDER1_natlword. The scope of this analysis, while still 

intuitive in interpretation, employs both Bayesian and machine-learning algorithms to depict 

associations between concepts and sources. In this study, graphical representations like Figure 1 



  Koepke, Thomas, & Manning 

 

were used to identify concepts close to the source folders and, therefore, characteristic of the 

articles in those sources and those which were “in the middle” and, therefore, less indicative or 

diagnostic, so to speak. 

 

Figure 1 Network Spanning Tree / Concept Map 

 

The Chi-square test of association compared the relative frequencies of occurrence of several 

concept clusters. According to Lowry (2018),  

…when observed items are sorted according to two or more separate dimensions of 

classification concurrently, they are said to be cross-categorized. The most efficient way 

to represent cross-categorized frequency data is with what is known as a contingency table. 

When chi-square procedures are applied to a contingency table of this sort, it is typically 

with the aim of determining whether the two categorical variables are associated; hence the 

name of this version, the chi-square test of association.  

In this study, the Chi-square test of association was used to determine the probability that both 

the local and national data were drawn from the same population of articles. 

 

 

 



Research in Social Sciences and Technology (RESSAT)                                      2019: 4 (1), 30-50 

   

Sample  

The authors compiled a list of people of color who lost their lives during the period 1999–2017 

following interactions with law enforcement or security personnel.  This was a difficult task 

because there is no comprehensive list of such victims in the US.  The authors relied on information 

found in a variety of sources.  These included the online databases Fatal Encounters and Operation 

Ghetto Storm, the Hip Hop and Politics website, The Root website, victims listed by McCarthy 

(2015a) and Alexander (2016), and personal knowledge gained through traditional media reports 

and social media discussions.  Lists of the victims, local and national newspapers, and articles 

referenced in this study may be found at https://mathedcom.wordpress.com/shootings/ in the 

Appendices. Appendix A identifies the victims.  

 

Given the list of victims, the authors selected newspapers recognized as local media.  Selected 

national newspapers were each associated with major metropolitan areas.  To achieve a national 

sample, the authors partitioned the US into eight distinct geographic areas and selected the most 

recognizable newspapers from each.  Consequently, the northwestern and southwestern coastal 

US, the northeastern and southeastern coastal US, two north-central US regions, and two south-

central US regions are represented.  The list of newspapers accessed may be found in Appendix B 

on the website referenced above. 

 

Articles were then selected for analysis.  While we are aware of the function of repetition in the 

success of making meaning and shaping opinions, we believe that the initial presentation of a story 

sets the stage for how it will be interpreted.  Thus, we chose to focus solely on the first reporting 

of each case in each newspaper.  Each victim’s name was entered into the search engine of the 

website for each of the eight national newspapers and the local newspaper associated with the case.  

The article with the earliest date of publication was chosen for inclusion in this study.  A coding 

system was developed to identify the victim and the newspaper, and each article was saved as an 

Adobe Portable Document Format (.pdf) file using the appropriate code.  With a list of 97 victims, 

we felt that selecting a smaller sample would not necessarily provide representative results and 

decided to include all the pertinent cases for analysis.  Thus, there was a potential population size 

of 834 articles.  However, not all newspapers reported on all cases as listed.  Therefore, the number 



  Koepke, Thomas, & Manning 

 

of articles reviewed was 350, with 85 local articles and 265 national articles.  The list of articles 

included in the data analysis can be found in Appendix C on the website referenced previously. 

 

To compare the content of national articles with local articles, each corresponding file was saved 

to a comprehensive group folder.  In other words, all 85 individual local files were saved to a 

single “local” folder and all 265 individual national files were saved to a single “national” folder, 

as the researchers saw no need to identify individual articles for this project.  These folders were 

then uploaded to Leximancer for analysis.  To further strengthen the qualitative content analysis, 

the quantitative Chi-square test of association was also performed on the data. 

 

Data Analysis 

Using Bayesian statistical methods, Leximancer automatically extracts a dictionary of terms from 

source documents, discovers concepts, and constructs a thesaurus of terms associated with each 

concept using Boolean algorithms. Concepts identified in this manner are unbiased, robust 

statistical artifacts and are depicted graphically in Leximancer as concept spanning trees. In these 

trees, concepts appear as circular nodes, frequent co-occurrences appear as segments, and concept 

nodes positioned near to one another co-occur more frequently than more widely separated 

concepts. Document files and/or folders are positioned in the trees using similar principles to 

facilitate identification and interpretation of relationships between concepts and documents. 

 

Leximancer treats words as collections of symbols and analyzes the occurrence and co-occurrence 

of words across the entire set of documents submitted for analysis. As a metaphor of this process, 

imagine Leximancer concatenating a set of documents and treating their content as a single string, 

while maintaining the original structure of each document in case it is needed for further analysis.  

Leximancer begins by eliminating parts of speech (e.g., a, an, it, the, those, is, was, were, etc.) that, 

while necessary for sentence structure and meaning, are unrelated to the co-occurrence of other 

words.  It counts the number of occurrences of each word and builds a thesaurus from the “concept 

seeds”, or the words that occur most often.  It then looks for words that co-occur, either in the same 

sentence or adjacent sentences.  When a threshold of frequency is found, the program creates a 

concept.  Metaphorically, concepts in Leximancer are collections of words that generally travel 

together throughout the text. Presented with a list of discovered concepts, the researcher may add 



Research in Social Sciences and Technology (RESSAT)                                      2019: 4 (1), 30-50 

   

(e.g., acronyms), delete (e.g., Figure, Table, pp., etc.), or merge concepts (e.g., teacher/teachers, 

instructor/instructors), thereby introducing a certain level of informed bias.   

 

Thomas (2014) cites several studies in which Leximancer provided the analysis of textual data.  

These studies looked at the progress of design science research in academic conference 

proceedings papers, the evolution of international business paper content and the current state of 

research on data quality.  Thomas has conducted his own research using Leximancer.  In one study, 

he analyzed papers from the annual meetings of the Society for Information Technology in 

Education to determine the emergence of themes and concepts (Thomas, 2014).  In another, he 

analyzed journal articles and proceedings papers on the use of technology in math and science 

distance learning courses to determine if those fields are using the same language, so to speak 

(Thomas, 2018).  Thomas, Handy and Stols (2017) also used Leximancer to analyze scholarly 

articles, reports, and publications dealing with mathematics education in South Africa to determine 

the various voices and communities of thought discussing it.  It is this type of work that provides 

a methodological foundation for the present study.  

 

Findings 

Tabular Findings  

Leximancer reports identify discovered concepts using both tabular and graphical representations. 

Table 2 presents a complete list of the 63 discovered word-like (as opposed to name-like) concepts 

in an ordered (by count) list. In this table, 

 concepts are collections of words that travel together in the text; 

 count denotes the total number of content blocks containing the given concept; and 

 relevance denotes the percentage frequency of text segments which are coded with that 

concept, relative to the frequency of the most frequent concept in the list. 

The relatively frequent use of the concepts police, officers, shooting, shot, and man suggests that 

newspaper reports emphasize actors and actions more than complex concepts like community and 

justice.  

 

 

 



  Koepke, Thomas, & Manning 

 

Table 2    

 

Ranked Concepts: All Newspapers 

 
Word-Like Count Relevance 

 

Word-Like Count Relevance 

 

Police 3028 33%  

Officers 2850 31%  

Shooting 1453 16%  

Shot 1174 13%  

Man 860 09%  

Fired 698 08%  

Charges 667 07%  

investigation 665 07%  

Killed 662 07%  

Gun 659 07%  

Death 658 07%  

Black 653 07%  

Family 581 06%  

Video 573 06%  

Time 474 05%  

Report 472 05%  

Case 467 05%  

Car 447 05%  

People 419 05%  

Fatal 367 04%  

Told 364 04%  

Released 357 04%  

Force 355 04%  

Called 348 04%  

Unarmed 342 04%  

City 338 04%  

Died 298 03%  

Involved 273 03%  

Tried 273 03%  

White 272 03%  

Jury 270 03%  

Day 268 03%  
 

Attorney 268 03% 

community 262 03% 

department 257 03% 

Law 255 03% 

Down 238 03% 

Incident 236 03% 

Officials 231 03% 

News 231 03% 

Men 224 02% 

Murder 219 02% 

Statement 215 02% 

Outside 212 02% 

Happened 212 02% 

Scene 211 02% 

Civil 206 02% 

Night 193 02% 

Including 186 02% 

Home 186 02% 

Members 184 02% 

Woman 174 02% 

Son 174 02% 

Several 171 02% 

Public 164 02% 

Heard 158 02% 

Decision 149 02% 

Mother 148 02% 

Justice 142 02% 

Head 140 02% 

Saying 136 02% 

Life 134 01% 

Body 133 01% 
 

 

Tables 3 and 4 offer insights into the differential uses of concepts in local and national reports. In 

Table 3, the 20 most likely concepts to occur in national and local text blocks are presented. Note 

that only 8 (noted in red) of the 20 concepts appear in both media formats.  

 

Table 3   

 

Twenty Concepts likely to occur in National and Local Reports: 8 duplicates (Red) 

 
National Local 

black Fatal 

justice Scene 

video Involved 

white Unarmed 

civil investigation 

unarmed Murder 

jury Video 



Research in Social Sciences and Technology (RESSAT)                                      2019: 4 (1), 30-50 

   

city Black 

life Day 

decision White 

community Outside 

department Man 

law Charges 

including Released 

gun Death 

force Night 

told Police 

men City 

day Officials 

death Community 

 

Table 4 lists the 20 concepts most likely to co-occur with the concept police. Note that there are 

no duplicates between media formats. This strongly suggests that reports framed by national and 

local print media employ different concepts to describe the deaths of unarmed people of color by 

police. 

Table 4   

 

Twenty concepts most likely to co-occur with the concept police 

 
National Local 

black Scene 

justice Woman 

video Murder 

white Night 

civil Home 

unarmed Several 

jury Heard 

city Incident 

life Head 

decision Officials 

community Members 

department investigation 

law Involved 

including Called 

gun Time 

force Mother 

told Tried 

men Car 

day Died 

death Shooting 

 

Graphical Findings 

The concept map seen in Figure 2 collapses the 350 files used in the study into national and local 

file folders to avoid burying the 63 discovered concepts in a presentation of the article titles. Each 

folder icon represents the aggregated content of its sample documents. The most striking feature 



  Koepke, Thomas, & Manning 

 

of Figure 2 is the diametrical positioning of the national and local file folders. In this 

representation, the proximity of a given concept (e.g., scene) relative to a given folder (e.g., local) 

indicates frequent occurrence of the concept in the documents of the local folder. Conversely, the 

separation of a given concept (e.g., scene) and a given folder (e.g., national) indicates infrequent 

occurrence of the concept scene in the documents of the national folder. An inescapable 

impression is that local and national reports differ systematically with respect to the concepts they 

use to frame their stories. 

 

Figure 2. Concept Map 

 

In Figure 3, the concept map is spanned by a set of colored circles denoting sets of co-occurring 

concepts called themes. Each theme is named according to its most prominent concept: police, 

report, family, case, son. Unlike concepts, which are robust statistical artifacts, themes are 

convenient organizational representations generated by Leximancer with some input from the 

researcher. Like “a view from 10,000 feet”, themes provide a setting for intuitive generalization. 



Research in Social Sciences and Technology (RESSAT)                                      2019: 4 (1), 30-50 

   

 
 

Figure 3.  Concept Map with Themes 

 

Statistical Findings 

To achieve a higher-level perspective, frequency data related to the occurrence of the concepts 

police, black, white, shooting, shot, fired, gun, death, killed, fatal, murder, justice, officials, jury, 

and attorney were aggregated into five clusters as seen in Table 5: police, race, shooting, death, 

and justice.  

 

 

 

 

 

 



  Koepke, Thomas, & Manning 

 

Table 5  

Frequencies of Occurrence of Key Concept Clusters 

 

 Police Race Shooting Death Justice  

 Police Black Shooting Death Justice  

  White Shot Killed Officials  

    Fired Fatal Jury  

   Gun Murder Attorney  

National 3768 827 3007 1427 720  

Local 1019 233 355 527 147  

 

The null and alternative hypotheses used in the chi-square test of association were  

 H0: Local and national print media employ similar terminology and concepts to describe and 

characterize incidents involving the deaths of unarmed people of color and subsequent legal 

proceedings; and  

 HA: Local and national print media employ different terminology and concepts to describe and 

characterize incidents involving the deaths of unarmed people of color and subsequent legal 

proceedings. 

The data presented in Table 5 was entered into the online interface of Vassarstats (Lowry, 2018) 

and the analysis reported as seen in Table 6. 

 

Table 6    

Vassarstats Chi-square Test of Association 1 

 

 Police Race Shooting Death Justice Totals 

National 3768 827 3007 1427 720 9749 

Local 1019 233 355 527 147 2281 

Totals 4787 1060 3362 1954 867 12030 

 

Specifying α = 0.01, df = 4, and X2critical  = 13.28, a test statistic of X
2

obtained = 261.44 was returned 

using the Vassarstats online statistical analysis suite (http://vassarstats.net/newcs.html). An 

associated p-value  0.0001 was obtained. Accordingly, the null hypothesis was rejected in favor 

of the alternative hypothesis:  Local and national print media employ different terminology and 



Research in Social Sciences and Technology (RESSAT)                                      2019: 4 (1), 30-50 

   

concepts to describe and characterize incidents involving the deaths of unarmed people of color 

and subsequent legal proceedings.  

 

Table 7   

Vassarstats Chi-square Test of Association 2 

 

 Police Race Shooting Death Justice 

National -2.9% -3.7% +10.4% -9.9% +2.5% 

Local +12.3% +15.9% -44.3% +42.2% -10.6% 

 

Table 7 identifies the degree to which observed cell frequencies differ from the values needed to 

support the null hypothesis. For instance, the observed frequency of concepts in the local print 

media shooting cluster is 44.3% too small relative to the national print media shooting cluster 

under the null hypothesis. Further examination suggests that the local newspapers say less about 

the shooting itself and more about the death of the victim than the national newspapers. 

 

Limitations 

There are several limitations that potentially impact the findings of this study.  First, the lack of 

reliable data regarding the number of people in the United States who are shot by law enforcement 

personnel each year is notable (Sinyangwe, 2015; McCarthy, 2015a; McCarthy, 2015b; Barry & 

Jones, 2014; Lowery, 2014).  This not only applies to victims who were unarmed, but also to all 

people who were victims of these shootings.  Although attempts have been made to collect data 

on “arrest-related deaths” (McCarthy, 2015b, p. 2), they have not been successful to date.  The 

average person in the United States is more likely to learn about these events from either the 

traditional media or social media than he or she is to hear it from law enforcement (McCarthy, 

2015a).  While such reporting may be done, there are a variety of city, county, and/or state 

requirements that do not lead to a comprehensive national picture of this issue.   

 

Without a reliable count of officer-involved shootings, it is difficult to compile a list of the deaths 

involving unarmed victims and, further, the racial identity of those victims.  This also leaves out 

the deaths of people who were not shot by law enforcement personnel but nevertheless died while 

in their care.  Further, it does not address deaths attributed to security personnel who are not 



  Koepke, Thomas, & Manning 

 

technically members of the law enforcement community.  For purposes of this study, the authors 

attempted to create a list of victims that was as accurate as possible.  In addition to the steps 

outlined in the discussion of methodology, the authors reached out to the National Association for 

the Advancement of Colored People (NAACP), the Black Lives Matter movement, the Marshall 

Project, and the Southern Poverty Law Center as potential sources for a reliable list of victims.  

None of those organizations was able to assist with such a list.  Without the certainty of a complete 

accounting of victims, it is possible that some newspaper coverage that could have altered the 

outcome of the data analysis was missed.  However, the potential for missing data should not deter 

scholars from a study of this type that can provide a description of what can be seen in the known 

data. 

 

A second limitation is the number of victims who did not receive coverage in either a local or a 

national newspaper.  Eight of the ninety-seven victims received no coverage at all in the 

newspapers chosen for the study.  The other stories did not necessarily receive equal coverage in 

all the newspapers under review, either in quantity or quality.  Both of these could have led to 

biased outcomes in the data analysis.   While the lack of coverage of some of these cases could 

potentially open a dialog on the lack of concern for the death of an unarmed person of color, the 

authors do not feel that such a gap in information negates the descriptive findings of this study. 

 

Finally, a number of the newspaper stories were attributed to The Associated Press or other wire 

services rather than original works written by staff reporters.  While this has the possibility to skew 

the results, it should also be noted that the choice of which, if any, articles to include regarding 

each victim is made by the individual newspapers.  Thus, the choice of how to present the 

information to the audience remains a local one.  

 

Conclusions 

As the reader can see from both the graphical and statistical analysis of this data, the authors have 

demonstrated that there is a marked difference between local coverage of these deaths and national 

coverage of the same stories.  This further suggests that there may be a difference in audience 

understanding of these events due, at least in part, to the difference in coverage.  If one agrees that 



Research in Social Sciences and Technology (RESSAT)                                      2019: 4 (1), 30-50 

   

public opinion has an effect on the actions of others, such as law enforcement and security 

personnel, then one must understand how those opinions are formed.  

 

There is much to be learned about race relations in the United States, as well as public sentiment 

regarding law enforcement and security personnel, by analyzing newspaper articles.  The authors 

are planning additional research on newspaper coverage of the deaths of unarmed people of color 

that will address the sex of the victim, the coverage that exists before and after an incident happens 

locally, a comparison of local coverage when the law enforcement member responsible is indicted 

versus not indicted, and a comparison of coverage by geographical region in the US.  The authors 

would like to invite others to join them on this journey.  Unfortunately, it appears that there is no 

end in sight to the names of victims to be included in future research. At least eight unarmed people 

of color have been killed by law enforcement personnel in the first six months of 2018.  The names 

Danny Ray Thomas, Decynthia Clements, Stephon Clark, Saheed Vassell, Diante Yarber, Claudia 

Gomez Gonzalez, Antwon Rose, Jr., and Anthony Marcel Green have already been added to the 

list from which these researchers work. 

 

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