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Review of Economics and Development Studies 
ISSN:2519-9692 ISSN (E): 2519-9706 

Volume 4: No.2,December 2018 

Journal homepage: www.publishing.globalcsrc.org/reads 

 

Learning styles preferences and diagnostics at higher education level: 

A comparative perspective among three faculties 

 
1
Hajra Shaheen, 

2
Hukamdad Malik, 

3
Wajeeha Aurangzeb 

 
1
PhD, Education Scholar, NUML, Islamabad, Pakistan. 

2
Associate Professor (Head Education Department), NUML, Islamabad, Pakistan. 

3
Assistant Professor Education/ QEC, NUML, Islamabad, Pakistan. 

waurangzeb@numl.edu.pk 

 

ARTICLE DETAILS ABSTRACT 

History 

Revised format: November 2018 

Available Online: December 2018 

 

This study aimed at exploring and comparing learning styles preferences 

among students of Management sciences, Social sciences and Languages. 

Homogenous purposive sampling technique was used to select sample of 

study comprising of 300 graduating students of the three faculties. Grasha-

Reichmann Scale consisting of 60 five point likert scale statements was 

used to explore learning styles preferences of students on six variables 

namely; avoidant, collaborative, competitive, dependent, independent, and 

participant. Results based on One-way ANOVA and Post-hoc Tukey’s test 

revealed that a statistically significant difference occurred among the 

learning styles preferences of students enrolled in three faculties. 

Management sciences students preferred competitive and independent 

learning style, social sciences students were mostly avoidant and 

dependent learners whereas languages students have adopted collaborative 

as well as dependent learning styles. It is recommended that teachers may 

require to bring variation in teaching learning process to cater to the needs 

of diverse learners. It is advisable for teachers to plan such learning 

activities which make them independent and self-directed learners. It is 

also recommended that situational factors such as nature of course 

requirements and motivation to attend the classroom could also have an 

impact on the preferred learning styles. 
 

© 2018 The authors, under a Creative Commons Attribution-

NonCommercial 4.0                                                        

Keywords 

Learning Styles, Grasha-

Reichmann Scale, Avoidant, 

Collaborative, Competitive, 

Dependent, Independent, 

Participant Style  

 

JEL Classification:  

A23, C12, D83, I23, I29 

 

Corresponding author’s email address: waurangzeb@numl.edu.pk 

Recommended citation: Shaheen, H., Malik, H. and Aurangzeb, W. (2018). Learning styles preferences and 

diagnostics at higher education level: A comparative perspective among three faculties. Review of Economics and 

Development Studies, 4 (2), 313-320 

DOI: 10.26710/reads.v4i2.416 

 

1. Introduction  
‘Learning Styles” is a process which encompasses the fact that every student experiences learning differently. The 

particular way in which a learner learns or accepts, interpret and digest and then retains information can be regarded 

as his/her learning style. For example while experiencing how a clock can be constructed some students understand 

the process by merely focussing on instructions which were given orally while others need the practical 

demonstration. In classroom management strategy and education theory this concept of individual learning styles 

has gained significant acceptance. Previous experiences, cognitive ability, emotional ranks and environmental 

factors affect individual learning styles. In similar words, this can be expressed as everybody is a unique individual. 

http://www.publishing.globalcsrc.org/reads
mailto:waurangzeb@numl.edu.pk
mailto:waurangzeb@numl.edu.pk


Review of Economics and Development Studies   Vol. 4, No 2, December 2018 

314 
 

The top priority of mentors thus, is to differentiate between the learning dynamics of their students and introduced 

varied teaching practices accordingly. 

Learning styles of students do not measure a single aspect of student personality. Different researchers identified 

various learning styles measuring different ways or aspects how students take information and process it. A 

significant amount of literature on the topic is present in studies done by Cassidy (2004) and Swanson (1995). 

Individual dissimilarities led to the creation of the literature in learning dynamics. During the era of 1960’s these 

matters were trending in ranks of investigative psychology which then continued in early 1970’s with same flow 

but due to the evolution of professional interest, societal focus got diverted and these matters saw a decline (Curry, 

1983). Curry (1983) also expresses that learning is a dual phenomenon, a product and a process. 

It is a process as it is adaptive in nature, focusing on future with a holistic view, thus altering an individual’s 

mental, emotional, moral and social skills.  A product, on the other hand refers to the more of a permanent shift in 

one’s potential or actual behaviour. The enhanced capability of the individual to adjust to surroundings impulse 

exhibits the process. King (2011) emphasized that various students have distinct learning styles in which they 

comprehend efficaciously. This argument is supported by considerable amount of literature and discusses how 

dissimilarities in culture affect learning styles. Furthermore, learning or mentoring process can be less efficacious if 

learning style of learner and teaching styles are inharmonious. 

A belief cannot only be legit because of its wide acceptance. Recent study of empirical literature shows that little 

evidence supports the argument that end results are remarkable when individuals’ learning dynamics are in 

accordance with instructional techniques. But also various researches deny this concept as well. Clearly, some 

people have firm understating of their own learning preferences but the importance of those preferences is unclear 

(Lewis, 2014). Learning style which is prioritized by an individual some time causes contradictions among learners. 

In view of few scholars, educational performances of a learner arealso influenced by learning styles. To lead 

teaching and learning process it is vital to point out students learning styles,owing to the reason that it can make 

learning procedure effective by aiding teachers to educate their students in accordance with certain characteristics 

of students. The most crucial hurdle mentors face is distinguishing differences between students learning styles 

preferences (Anderson & Adams, 1992).  

Many theories have been built regarding learning style; many of them are based on cognitive styles (Kolb’s 

learning styles, impulsive ─reflective, etc). These styles are classified by Keefe (1979) into five classes: receptive, 

attentional, expectancy, physiological and incentive, retention and concept formation. Personality-oriented, activity-

oriented, mental self-government styles and cognitive-oriented are four classes in which Sternberg and Grigorenko 

(1997) classified learning styles. Many researchers have proved that performing impulsively or reflectively is  

influenced by previous experience not the style itself and so it cannot be regarded as definition of style as 

preference, as being previously assumed that individuals perform differently according to their cognitive styles 

(impulsive vs. reflective) to solve problems. A model on learning styles was given by Grasha and Riechmann 

concerning learners’ involvement and interaction insread of personality and cognition, due to which, this design 

isn’t ranked in discussed divisions. They believed that this model helped teachers and professors acknowledge 

which teaching methodology would be appropriate for a specific learning style (Grasha,1996). 

Various characters that learners’ have in connection with their surroundings, teachers, content of course and 

classmates are social interactions and these social interactions are considered as learning styles by Grasha and 

Reichmann (1996). They also recommended that emotional and social aspects, like learners attitude towards 

teachers, learning and classmates are factors which identify learning styles. Their design of learning style is not 

focused on overall evaluation of cognition and personality (due to the fact that styles are preference of individual 

whereas personality is continuous) characters but on learners’ reaction towards activities done in class room.This 

idea of learning styles has emerged with the investigation of type of personality studies along with how a person 

with a particular personality must be treated within system of education. The concept of universal strategies further 

supports the idea that every learner is unique. Moreover, the most scientifically supported techniques involve 

planning, such as scheduling your class over a series of days, putting in significant effort such as making your 

students practice a number of times before evaluating them, and to be honest, teachers are not willing to put so 

much into it(Markus& Kitayama,1991). 

Every student is a unique individual and his/her learning style preference also differs from others. A rich and 

authentic course may be developed only if the teacher knows learning style preferences of the respective students. 



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Furthermore, teachers must be aware of students’ learning styles and their preferences in order to effectively tailor 

the instructional methods and strategies to cater to student needs. This helps to build a conducive learning 

environment which is imperative for excellent performance of students. This study may help to build an insight for 

educators to assess the learning style preferences of their students and then design teaching-learning environment 

accordingly. 

2. Literature Review 
In 1950’s and early 1960’s the interest in effect of individual differences in process of learning led to studies 

regarding learning styles (Samadi, 2011). Different explanations have been given regarding learning styles after the 

term was firstly discussed by Talan in 1954.Relatively stable components of students’ interaction’ with the learning 

surrounding can be described as learning style (Karimi, 2012). The capacity of an individual to learn and assimilate 

the surrounding can be regarded as learning style (Azarkhordad & Mehdinezhad, 2016). Learning styles also refer 

to the method of learning how to respond to current stimulants in learning area (Seif,2011). Daff (2004) elaborates 

learning style as a various perception type, encoding, processing, and storage. The particular way students learn and 

remind is learning style,as classified by Smith & Dalton (2005). Various roles where learner establish connection 

with mentors, content of course and fellow class members is also learning style as suggested by Grasha and 

Reichmann (1996). Grasha (1996) also suggests the students to show flexibility of styles of learning and efficient 

contact with teacher (Halili, Naimie, Sira, Abuzaid and Lenge, 2014). Three aspect bipolar have been raised as 

initial model for classroom interaction (Rafati, 2012): Competition-participation, dependent-independent and 

avoider-partnership, but after revising their model they argued that individuals in each aspect are not situated at 

contrary poles but are on monopole continuum. Competition avoidance, participation, dependence, independence 

and partnership can all be in an individual, according to new classification. 

Table 1: Learning Styles proposed by Grasha-Riechmann 

Competitive style: where students compete in a teacher-cantered classroom. 

Cooperation style: where students work in groups by sharing ideas with others. 

Avoiding style: when a student is least bothered and tries to be anonymous in class. 

Participatory style: these students actively participate in discussions during lectures. 

Dependent style: they are strong students who follow clear-cut instructions 

Independent style: they are independent thinkers and determine their goals and learning process. 
Source: Grasha, 1996 

Students’ learning styles were inspected by Rezayi, Koohestani, Ganjeh and Anbari (2008), Mansouri (2000) and 

Najafi, Karimi & Jamshidi (2009). All of themconcluded that, converging and absorbing learning style are 

repeatedly used by students. Further these scholars indicated that in order to elevate use of training techniques by 

teachers they should apply manuscripts, speeches, use of diagrams and self-learning. Students’ educational record 

can be predicted through the use of learning styles like abstract conceptualization and active learning, aswas 

recommended in a research conducted by Izadi and Mohammadzadeh (2008). Further learning styles were 

scrutinized by number of researchers like Ayati & Khoshdaman (2012) who studied connection between cultures 

and learning styles, Graf (2005) worked upon the relation between cognitive aspects of learners and learning styles 

and Karimi (2012) established connection between student’s previous record and learning styles. In order to 

improve the methods of learning and student performance, he suggested the fusion of two or more methods, like 

non-verbal – visual, verbal – visual. 

Because of Gender element, both male and female have difference in learning styles.This was revealed by the 

research conducted in relation with learning styles proposed by Grasha-Riechmann. The content of study is also a 

factor in difference between learning styles. For example the students of arts have inclination regarding 

participative and collaborative learning whereas independent learning style is preferred by students of scienceand 

also different learning styles can be seen in students of different majors. Verily, it appears obvious that different 

fields have different learning styles (Amin & Rajaei, 2013 and Căpiță, 2014). The purpose of this study is to 

investigate the males and females preferred learning styles, since there is difference between the cultures and 

personality aspects of every society, and it will further investigate the contrast between social sciences, languages 

and management science majors because of need of various learning styles and different contents. 

 

 



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3. Conceptual Framework 
The primary focus of Grasha-Reichmann model is the attitude of the students towards, activities conducted in 

classroom, learning, teachers and fellow mates; Grasha-Reichmann highlighted the enhanced ability to 

communicate with others, organize materials and to solve a problem rather than investigating connection between 

student style, achievement and methods. For examining learning styles of students of management science and 

social sciences and languages at higher level of education they provided six styles: 

3.1 Competitive 

These students retain content in context to perform better in class than others. They perceive they should compete 

with other class members in a path of perks that are being offered. They prefer to lead the discussion by becoming a 

leader in a more teacher oriented class. 

3.2 Collaborative 

These students have understanding that they can learn better through sharing of talents and ideas. They coordinate 

with fellow class members and teacher and prefer working cooperatively with others. Their preferences are lectures. 

3.3 Avoidant 

They are not interested in learning and going to class.They avoid participating in class and cooperating with teacher 

and fellow students and are completely least bothered about class happenings. They prefer to avoid activities in 

classroom. 

3.4 Participant 

They are the quality segment of class. They appreciate coming to class and own the duty of extracting much out of 

the course. Throughout the course activity they participate as much as they can. They prefer discussion oriented 

lectures and discussion of material. 

3.5 Dependent 

The students of this character possess small amount of curiosity towards intellect and retain the necessity. They 

look for specific guidelines regarding how to do and what to do and see teacher and fellow students as support. 

Their preferences include obvious directions and outlines written of board. 

3.6 Independent 

The genre of students is the one who are self-dependent and think for themselves. In class they listen to the ideas of 

others but their primary choice is to work on their own. They grasp the necessary content and feel confident on their 

abilities. Their preferences include independent study. 

The objectives of the study are to explore learning styles preferences of students enrolled in Management sciences, 

Social sciences and Languages at higher education level and to compare learning styles preferences of students 

studying in Management sciences, Social sciences and Languages at higher education level. The hypothesis of the 

study is “There is statistically no significant difference in learning styles preferences of students enrolled in 

Management sciences, Social sciences and Languages at higher education level”. 

4. Methodology 
Descriptive survey design was applied to explore and compare the learning styles preferences of students across 

three faculties (Management Sciences, Social Sciences & Languages) at higher education level from one public 

sector university of Islamabad. This design was appropriate because the intention was to collect large scale data 

about learning styles preferences of graduating students (Boudah, 2016).Homogenous purposive sampling 

technique was used to select sample of study due to the sample having same set of characteristics.Population 

included 3000 graduating students of Social sciences, Management sciences and Languages. Sample included 300 

students (10% of the population)enrolled in the graduating semesters of faculties of Management sciences, Social 

sciences and Languages in two public sector universities of Islamabad.  

Grasha-Reichmann Scale was used to explore learning styles preferences of students on six variables namely; 

avoidant, collaborative, competitive, dependent, independent, and participant. The instrument comprises of 10 

questions per scale that is 60 elements in total. The responses were recorded on a five-point Likert scale These 

included (1) strongly disagree, (2) disagree, (3) neutral, (4) agree and (5) strongly agree. The Grasha-Reichmann 

Student Learning Styles Scale (GRSLSS) had been constructed to measure learning preferences of adults, 



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undergraduate and above all; it measures affective and cognitive behaviours of students instead of perceptual 

behaviours. 

5. Results 
Table 2 displays the mean value scores of students of management sciences, social sciences and languages on 

GRSLSS. It reveals that highest mean score on competitive subscale was by students of management sciences 

(m=24.90). It means that students of management sciences prefer competitive learning style as compared to 

students of other faculties. Almost all students preferred collaborative learning style. Students of social sciences 

showed more mean score on avoidant learning style as compared to others (m=24.47). Participant learning style 

was again preferred on about same mean scores by students of all faculties. Students of Languages scored highest 

on dependent learning scale (m= 24.84) and students of Management Sciences scored highest on independent 

learning styles (m=24.30). 

Table 2: Mean scores of Management Sciences, Social Sciences and Languages students on GRSLSS (n=300) 

Sub scales 
Management Sciences Social Sciences Languages 

Mean SD Mean SD Mean SD 

Competitive 24.90 6.99 20.47 4.04 19.84 3.98 

Collaborative 23.89 6.93 23.30 5.85 23.79 5.89 

Avoidant 17.90 3.92 24.47 4.04 21.84 3.98 

Participant 23.82 6.74 23.21 5.78 23.09 6.39 

Dependent 21.90 3.92 22.47 4.04 24.84 4.98 

Independent 24.30 6.19 21.43 4.22 19.73 3.54 

 

Table 3: One way ANOVA for difference in learning styles preferences among three faculties (n=300) 

 Sum of Squares df Mean Square F Sig. 

Between Groups 3664.560 2 1731.770 79.388 .010 

Within Groups 6185.360 297 22.855   

Total 9558.980 299    

 

A One-way ANOVA between subjects was conducted to compare the learning styles preferences among students of 

management sciences, social sciences and languages. There was a statistically significant difference in the learning 

styles preferences among social sciences, management sciences and languages students at p<.05 level for the three 

conditions mentioned in table 3[F (22.855) =79.38, p=.01] 

Table 4: Post hoc Comparisons using Tukey HSD test for dependant variable “Learning styles” 

(I) Subject (J) Subject 
Mean Difference 

(I-J) 
Std. Error Sig. 

95% Confidence Interval 

Lower Upper 

Management 

sciences 

social sciences 7.660
*
 .655 .046 8.19 5.15 

languages 6.040
*
 .655 .034 7.54 5.52 

Social sciences 
Management sciences 7.670

*
 .655 .046 6.25 9.19 

languages 1.530
*
 .655 .039 3.11 2.05 

Languages 
Management sciences 6.140

*
 .655 .034 4.52 3.56 

social sciences 1.630
*
 .655 .039 3.15 3.11 

Note: *. The mean difference is significant at the 0.05 level. 

Tukey HSD test indicates that the learning styles preferences of students of social sciences, management sciences 

and languages were significantly different from each other , thus H01 is not accepted, where p<0.05 levels. 

6. Discussion 
In regular fashion the dominant learning styles of students enrolled in all three faculties were collaborative and 

participative. This conclusion aligns with findings of Rahimi & Abedi (2014) who elaborated that students of Iran 

prioritize participative learning styles. But results have shown that there are notable differences in competitive and 

avoidant learning styles preferences among students of all three faculties. Competitive styles were clearly preferred 

by management sciences students and avoidant style was dominant among social sciences students. Contrarily, 

participant style was dominant among all students. The number of students who preferred the style of dependence 



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was more among languages students. This result contradicts with the findings of Rahimi (2014) who claimed that 

languages students prioritize participative, independent and cooperative learning styles. Regional culture and 

environment of university surely caused this difference. Deducting from these findings, larger proportion of 

management sciences students primarily preferred competitive style, while social sciences students had largely 

stuck to avoidant and dependent style and languages students manifested collaborative and dependent learning 

style. Findings of Safavi, Shooshtaryzadh, Mahmoudi & Yarmohammadian (2010) are harmonious with these 

results. However, the findings of Ayati & Khosh-Daman (2012) and Hossein, Zadeh, Farmanbar, Yeganeh and 

Asadpour (2017) deny the existence of connection between subject / faculty and learning styles and this contradicts 

with these results. Hence it appears that in advancement of the process of teaching-learning, learning styles have a 

vital role and modifying methods of teaching and learning styles is a fruitful way of continuing learning. The 

genesis of such environment is necessary where thoughts and opinions can be expressed to get learners thinking. 

Undeniably, the involvement in group discussion and activities is of primary significance and appealing way for the 

fostering of creativity and innovation and social progress, and students can evolve their mental capabilities by 

becoming a part of these types of activities. The researchers concerning cooperative teaching methods have a firm 

believe since learning is a social practice, learning activities is necessary for harvesting of information and ideas. 

For achieving positive mental activity and different educational objectives, the teaching method with cooperative 

style roots aid that opportunity. Whereas student study for grades and marks because of the use of racing or 

competitive methods in teaching and learning. Nevertheless it enhances the motivation but not efficacious in 

context with quality learning, so by the nourishing participative and cooperative styles student learning can be 

enhanced. 

Results have shown that management sciences students are more inclined towards doing things which require more 

interaction with others and they are more comfortable with interaction, competition and cooperation as compared to 

others. Whereas the reason of management sciences students  having independent styles is their inclination towards 

doing things individually and desire of making decision and also they have less inclination towards dependence and 

collaboration. The results of Amir and Jelas (2010) are aligned with these as they concluded that in competitive and 

dependent style management sciences students got higher grades. Mahamod et al. (2010) also discovered that 

collaborative, participative and dependent styles are more used by social sciences students. O’Faithaigh (2000) 

expressed that because social sciences and languages students naturally have the underlying fear of failure, they are 

dependent upon educator, whereas males embrace competitive and independent styles. While discussing the 

learning styles preferences with respect to the field of science and humanities, Fuhrman and Grasha (1983) explain 

that participatory learning style is influenced more by the type of personality characteristics being involved while 

choosing particular area of study. Therefore, preferring a specific learning style and choosing the particular field of 

study may have some common grounds. Hence, people having extrovert nature would preferably opt for fields that 

require interaction whereas introverts would choose the other way round.  Not only that, learning styles are not 

fixed, and therefore can vary in different circumstances depending on environment; thus, majors that provide 

greater opportunity of teamwork and collaboration, may gradually result in loss of an individual’s independence by 

solely focusing on cooperative and participative styles. 

7. Conclusion 
The findings of learning styles preferences of participants have shown that learning styles of participation will get 

affected by styles of teaching, choice of subjects, and classroom communication. Learners who possessed 

significant communication styles and had friendship web are more successful by the use of cooperative and 

independent learning (Cho et al., 2007) which results in top of the line academic result. The verdicts of current 

study also prevailed in expressing that languages and social sciences students have lower mean scores as compared 

to management sciences students on independent learning styles subscales. It is mentionable that higher level of 

education demands from its students to become self-directed learners. Grasha proposed that various learning styles 

of students and teaching styles should coincide with each other. Therefore, he proposed the use of various activities 

in classroom to encourage adaptability, flexibility, perpetual and independent learning devoid of choice of any 

subject. In order to uncover learner with both, familiar and unfamiliar paths of learning the mentors must possess 

set of skills that would assist them to use different pedagogical methods that may be in line with the fact that 

students possess various degree of learning styles. Empirically proven evidence exhibits that when students are able 

to manage and monitor their styles of learning, their accomplishments can be enhanced. 

Learning styles preferences may vary from variation in choice of subjects, as pedagogy for each discipline varies. 

However, teachers may require to bring variation in teaching learning process to cater to the needs of diverse 



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learners. Students of Social Sciences and Languages manifest dependent learning style significantly as compared to 

their counter parts, so it is advisable for teachers to plan such learning activities which make them independent and 

self-directed learners. It is also recommended that situational factors such as nature of course requirements and 

motivation to attend the classroom could also have an impact on the preferred learning styles. Learning becomes 

more effective and meaningful when classroom managers/teachers understand how and why students think and 

learn. 

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