SEPTEMBER 1981 P H Y S I O T H E R A P Y 63 NEW HORISONS FOR PHYSIOTHERAPISTS T w o w o r k s h o p s , o n M a n a g e m e n t a n d M a r k e t i n g P h y s i o t h e r a p y r e s p e c t i v e l y , c o n d u c t e d b y P r o f e s s o r s A n d r e a n d S a n d r a v a n d e r M e r w e , h a v e s p a r k e d th e i m a g i n a t i o n a n d e n t h u s i a s m o f a s m a ll g r o u p o f p h y s i o t h e r a p i s t s in t h is c o u n tr y . T h is s e le c t g r o u p w e re i n t r o d u c e d t o m a n a g e m e n t p r i n c i p l e s a n d g u i d e d t o a p p ly t h e s e to v a r io u s f a c e t s o f p h y s i o ­ t h e r a p y b y a s e r ie s o f w o r k s h o p s a n d l e c t u r e s o v e r a p e r io d o f t h r e e d a y s in A p r i l 1 9 8 0 . A w e a r y b u t e n li g h t e n e d g r o u p s p r e a d b a c k to t h e i r r e s p e c t iv e c o r n e r s to p u t i n t o p r a c t i c e w h a t t h e y h a d le a r n e d . I n M a r c h t h i s y e a r t h e s a m e g r o u p m e t f o r tw o jbays to l e a r n h o w t o m a r k e t P h y s i o t h e r a p y . O n c e m o r e s m a ll a n d la r g e g r o u p w o r k s h o p s a n d d i s c u s ­ s io n s c a m e to g r ip s w ith n e w c o n c e p t s , e x c h a n g e d k n o w le d g e a n d i d e a s , a n d w e r e fire d w ith e n t h u ­ s ia s m t o t a k e a c t i o n . T h is s p ille d o v e r i n to t h e N a t i o n a l C o u n c il M e e ti n g w h e r e a r e s o l u t i o n w a s p a s s e d t o e s ta b l is h a n A c t i o n C o m m i t t e e (to b e m e r g e d w ith t h e A c t i ­ v a ti o n s C o m m i t t e e ) w h ic h is t o h a v e w id e r a n g i n g n a t i o n a l r e p r e s e n t a t i o n in t h e f o r m o f s m a ll lo c a l c o m m i tt e e s in o r d e r to i m p l e m e n t t h e d e c is io n s a r r i v e d a t a f t e r t h e w o r k s h o p o n M a r k e t i n g . T h e s e c o m m i tt e e s a r e t o a s s e s s t h e r o l e p h y s i o t h e r a p y s h o u ld p l a y in f u l f illin g f u t u r e c o m m u n i t y h e a l t h n e e d s (a n a r e a o f p o s s ib le d e v e l o p m e n t a n d n e e d id e n tif ie d b y t h e w o r k s h o p p a r ti c i p a n t s ) ; to f o r m u ­ l a t e a p l a n o f a c t i o n w h e r e b y q u a lif ie d p h y s i o t h e r a ­ p is ts a n d t h o s e in t r a i n i n g c o u ld b e e q u ip p e d to fu lfil t h e s e n e e d s ; t o d e v is e m e a n s o f e d u c a t i n g th e g e n e r a l p u b l ic a s to t h e r o l e o f p h y s i o t h e r a p y e s p e ­ c ia lly in p r o p h y l a x i s a n d fin a lly to r a is e f u n d s to a p p o i n t a P u b l i c R e l a t io n s O f f ic e r t o f u r t h e r a ll t h e a b o v e . T h e p r e - C o u n c i l C o n g r e s s , w ith t h e t h e m e “ K e e p i n g in T o u c h ” , d e a l t w ith a s p e c t s o f c o m ­ m u n i c a t i o n , e m p h a s i s in g h e a l t h c a r e in a m u l t i ­ e th n i c , m u lt i l i n g u a l s o c ie ty ; h i g h l i g h t in g n e w a n d u n u s u a l a s p e c t s w h e r e p h y s i o t h e r a p i s t s w e r e a l r e a d y in v o lv e d ; i n t r o d u c i n g s u b j e c t s o f f u t u r e i n t e r e s t a n d n e e d s u c h a s e r g o n o m ic s ; a n d fin a lly c h a l l e n g i n g t h e r a n k s t o c o n d u c t r e s e a r c h i n t o t h e r a t i o n a l e , e f fe c ts , e ffic ie n c y a n d lo g ic o f p h y s i o t h e r a p y t e c h ­ n i q u e s f u r t h e r a d d e d g r is t to t h e m ill. S o m e o f th e a r ti c l e s in th is a n d t h e p r e v io u s is s u e h a v e p o i n t e d to a r e a s o f h e a l t h c a r e w h e r e p h y s i o ­ t h e r a p i s t s c o u l d b e in v o lv e d in c h a n g i n g a n d n e w r o le s , c o u n s e ll i n g p a t i e n t s a n d t h e i r f a m ilie s , p la y i n g a v i t a l r o l e in m u l t i d i s c i p l i n a r y t e a m s m a n a g i n g c h i l d h o o d d is e a s e s in a p o s i tiv e a n d p r e v e n t iv e a p p r o a c h . I t w o u ld b e m o s t e n l i g h t e n i n g to s u r v e y t h e r i p p le e f fe c t o f a ll th is e n e r g y i n p u t i n to t h e p o n d o f p h y s i o t h e r a p y . H o w m a n y n e w v e n t u r e s h a v e b e e n t a c k l e d in t h e d i f f e r e n t a r e a s ? H o w m a n y o ld v e n ­ t u r e s h a v e h a d a n i n f u s i o n o f n e w id e a s a n d a p ­ p r o a c h e s ? A n d h o w m a n y h a v e t u r n e d o l d v e n tu r e s i n t o n e w a d v e n t u r e s ? W h o s a id p h y s i o t h e r a p y h a d r e a c h e d m a t u r i t y a n d d e c li n e ? A w h o l e g r o u p o f e n th u s ia s t i c i n n o v a ­ t o r s h a v e b e e n s e t f r e e a n d b y th is t im e a ll n e w ­ c o m e r s t o t h e p r o f e s s i o n s h o u l d b e i m p a t i e n t t o e x p lo r e t h e m a n y p o s s ib il it ie s a n d m a n y a s e n i o r s h o u l d h a v e t a k e n h e a r t a n d p e e p e d a t th e s h in i n g n e w h o r i s o n s . Contents — Inhoud Leukaemia in C hildren ............................................ 64 Report: 14th N ational C ouncil M eeting ........... 75 The Child w ith H aem ophilia .................................... 67 N otice — SAMDC — Em ploying A u th o ritie s 77 The Role of the P hysiothe rap ist in the Treatm ent W.C.P.T................................................................................. 78 of the T erm in ally III or Dying C h i l d ................... 70 C ystic Fibrosis and the Role o f the P hysiothe ra­ C orrespondence ............................................................. 79 pist ............................................................................. 72 Vacancies .................................... 79, 80, 81, 82, 83 T reatm en t Note: P ru ritis Vulvae ............................ 74 Book Reviews .................................................... 83, 84 R ep ro du ce d by S ab in et G at ew ay u nd er li ce nc e gr an te d by th e P ub lis he r (d at ed 2 01 3. )