EDITORIAL

01behalf of Cannon
Communications I would
like to express our thanks at
being appointed publisher
for the RadiologicalSociety's
officialjournal.

Publishing often appears,
on the surface,to be a simple
field in which to do business.
Indeed there are numerous
examples of publications
starting ug blossoming for a
year or two then vanishing.In
the arena of professional and
trade publications a lot of
effort has to be expended to
maintain one Is titles. It is not
possible to display on the
front coverthe photo of some
celebrity or alluringmodel in
order to boost sales' In the
Cannon Communications
stable we are fortunate to
have titles that have been
around for up to 26 years.

2 SAJOURNAL OF RADIOLOGY. March 1996

On a personal note I am
delighted to be involvedwith
this publication as, for 18
years,I was involved with the
imaging industry - a "first
love" you might say.On the
practical side the intention is
to use this experience to
provide an on-going update
on the technology involvedin
imaging in an easilyreadable
form.The variouscompanies
have expressed a willingness
to support this concept.
Feedback from you the
readers as to what topics
should be covered would be
most welcome asit is you we
are serving.

On the subject of
company support, it is only
through the financialsupport
of the advertisers that we are
ableto bring you this journal.
To receive this journal on a
subscription-only basis
would mean a significant
increase in your costs, be it
either for subscription or
membership fees.

We are convinced that
Professor Corr's enthusiasm
will allow us to achieve the
goal of accreditation for the
journal. Accreditation we
believe is a significant

challenge but one that we
have to address in the light of
global acceptance. For those
unfamiliar with the term,
accreditation means that
articles accepted for
publication can form part of
your C.V In addition there
are subsidies for academic
departments. This latter
benefit certainly needs no
elaboration. Again this is a
reward you can derive from
participation.

As publishers we look
forward to contributing to
radiology in South Africa.

Roger Short