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Making a Difference:
Investing in Sustainable Health  
and Well-being for the People of Wales

Executive Summary  

2016

SCHO
OL

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ISBN 978-1-910768-32-7
© 2016 Public Health Wales NHS Trust
Material contained in this document may be reproduced under the terms of the Open Government Licence (OGL)
www.nationalarchives.gov.uk/doc/open-government-licence/version/3/ provided it is done so accurately and is not used in 
a misleading context.
Acknowledgement to Public Health Wales NHS Trust to be stated.
Copyright in the typographical arrangement, design and layout belongs to Public Health Wales NHS Trust.
Design: Jenney Creative www.jenneycreative.co.uk

About this Report

This report offers research evidence and expert opinion in support of 
preventing ill health and reducing inequalities to achieve a sustainable 
economy, thriving society and optimum health and well-being for the 
present and future generations in Wales. 

Public Health Wales has developed this report as part of its mission to protect, improve 
and promote the health and well-being of the people in Wales and reduce health 
inequalities. 

The report also reflects Public Health Wales’ responsibility to inform, support and 
advocate for wider health policy and cross-sector approaches and interventions offering 
benefits to the people, health system, society and the economy. 

The report has been informed by: 

 ■ Research evidence 

 ■ Professional guidance and 
expertise in public health, policy, 
social studies, equity and economics

 ■ Welsh priorities for health and well-
being

 ■ Current Welsh policy and health 
context

The report consists of three parts 
published separately: 

1   Making a Difference: Investing in 
Sustainable Health and Well-being 
for the People of Wales - Executive 
Summary (this document); 

2   Making a Difference: Investing in 
Sustainable Health and Well-being for 
the People of Wales – Supporting 
Evidence; and 

3   Series of 8 infographics focusing on 
key health challenges for Wales and 
suggested evidence-based solutions. 

This is not an exhaustive public health review but presents selected summarised  
research evidence, data and contextual information available at the time of  
the report development.

http://www.nationalarchives.gov.uk/doc/open-government-licence/version/3/
http://www.jenneycreative.co.uk


1

Making a Difference:
Investing in Sustainable Health and  
Well-being for the People of Wales

Executive Summary

We have made great strides in improving the health 
of the population. We are living longer, fewer of us 
are dying from infections and chronic diseases and 
we have better health services. However, we still 
face significant challenges in how we reduce the 
poverty and health inequalities that exist in some 
parts of Wales. We also face challenges in how 
to support better our growing older population 
to stay healthy and independent for as long as 
possible; how to best prevent and manage chronic 
conditions and how to prepare ourselves and 
manage new epidemics and global threats to our 
security.

This is also set within an environment of fiscal and 
economic challenges that require us to shift, even 
more so, to a more informed and targeted approach 
to investing in what will have the maximum impact 
to improve health and well-being and enable health, 
wealth and growth to thrive in Wales.

Now we know more than ever that prevention 
saves lives and money and brings multiple 
benefits to the people, communities and the 
economy – this is a significant opportunity for 
us. An extensive body of evidence already exists 
to support the types of interventions and policies 
which address the root causes of ill health and 
inequalities and lead to better mental, physical and 
social well-being together with enhancing resilience, 
employment and growth. This report provides the 
most up-to-date supporting research and expertise 
on effective and sustainable solutions that are worth 
investing in to optimise health in Wales. 

Now is the time to act together. Through 
a systems approach - sharing our collective 
assets, following the principles of sustainability 
and prudent healthcare and complying with 
our unique legislation, the Well-being of Future 
Generations (Wales) Act, we have the opportunity 
and responsibility to work united across sectors 
and organisations. It is essential to listen to and 
empower our people and to appreciate the assets 
of our communities, allowing them an equal part 
in all decisions and plans for their life, health and 
happiness.

With this timely report, Public Health Wales would 
like to be part of the solution, to inform and 
support decisions and policies and to join an all-
Wales commitment and action to make a positive 
change towards a healthier, happier and more 
sustainable future for our people in Wales. 

Dr Tracey Cooper 
Chief Executive,  
Public Health Wales

Foreword

The momentum is accelerating to focus 
our efforts on making a difference 
to the health and well-being of the 
present and future generations living 
and working in Wales. 



Public Health Wales

2 

Authors and Contributors 
The development of this report has been led by Mariana Dyakova*. It has been written by Mariana 
Dyakova*, Teri Knight** and Sian Price** with the help of Sumina Azam*, Elodie Besnier*, Alisha 
Davies*, Nathan Lester**, Isabel Puscas** and Malcolm Ward*. Mark A Bellis* and Chrissie 
Pickin** provided advice and guidance for the development of the report.

High level expert group
We are grateful to the national and international experts in public health, policy, social 
studies, equity and economics who met in January 2016 to discuss key messages and 
recommendations and to advise on the report structure and contents. They also provided 
additional evidence and feedback during the report development.
Eva Elliott, Cardiff Institute of Society, Health and Wellbeing (CISHeW), Cardiff University School of 
Social Sciences
Robin Ireland, Health Equalities Group
Marcus Longley, Welsh Institute for Health and Social Care, University of South Wales
Martin O’Neill, Cardiff Institute of Society, Health and Wellbeing (CISHeW), Cardiff University School 
of Social Sciences
John Wyn Owen, Bevan Commission
Aaron Reeves, London School of Economics and Political Science
Sarah Simpson, EquiACT
Ted Schrecker, Centre for Public Policy and Health, Durham University
Stephen Wright, Independent consultant in health economics

Acknowledgements
Many thanks for providing additional evidence and comments to:
Julie Bishop, Huw Brunt, Nicola Gordon, Ashley Gould, Christian Heathcote-Elliott, Rosemary Fox, 
Ciaran Humphreys, Dyfed Huws, Adam Jones, Angela Jones, Craig Jones, Sarah Jones, Carolyn Lester, 
Sue Mably, Tracy Price, Richard Roberts, Janine Roderick, Quentin Sandifer, Rob Sage, Hannah Show, 
Josie Smith, Robert Smith, Daniel Thomas, Angela Tinkler and Holly Walsh from Public Health Wales 
as well as to Phill Chick, Abertawe Bro Morgannwg University Health Board; Stephen Macey, ASH 
Wales and Clare Bambra, Durham University.

*Policy, Research and International Development and **Health and Wellbeing Directorates, Public Health Wales



Making a Difference: Investing in Sustainable Health and Well-being for the People of Wales

3

We know

The economic, social and natural 
environment in which we grow up, live and work 
is a major determinant of our health and 
well-being and that of our children – directly, 
and through the ways in which we are living. 

There is strong evidence to 
support a preventative approach

Prevention - removing the causes of poor 
health and inequalities (rather than addressing 
the consequences) - offers good value for 
money. Preventive policies and interventions 
save lives, money and improve peoples’ mental, 
physical and social well-being. They show both 
short and long-term benefits far beyond 
the health system - across communities, 
society and the economy.

Wales is in a unique position to 
make a difference

A favourable legislation and policy 
context, with the groundbreaking Well-being 
of Future Generations (Wales) Act 2015, presents 
key opportunities to work differently - across 
sectors and with communities - to address the 
increasing health, social and economic challenges 
in a more effective and sustainable way.

Why now?

The Public Health offer for Wales

Current globalisation and demographic trends, the rising human and 
financial costs of illness and inequalities in health, and the ever more 
limited economic and natural resources threaten sustainability, and the 
health and well-being of the people living and working in Wales.

A change in the status quo is urgently needed with new, more effective and efficient 
solutions informed by evidence, expertise and sound judgement, to address the challenges of 
the current austerity climate and to achieve future health and economic gains for Wales. 

Public health can be a part of the answer together with public policy and 
public financing.

Who needs to act?

Public Health Wales suggests three 
priority areas for preventive action:

1   Building resilience across the life-
course and settings 

2   Addressing harmful behaviours and 
protecting health 

3   Addressing wider economic, social 
and environmental determinants of 
health

 ■ Decision-makers and policy-makers in 
national and local governmental roles

 ■ Senior leaders across all public services, 
those with public health responsibilities, 
planners and managers

 ■ All professionals whose role has an 
impact on people’s health  
and well-being

 ■ Local communities, third sector and 
private organisations

Achieving sustainable health and well-being for the people in Wales is everybody’s business. It requires 
dialogue, shared responsibility and agreement on harnessing action and investment between:



Public Health Wales

4 

Public Health Wales has defined three priority 
areas for action (Figure. 1) where challenges 
and health needs in Wales are growing and cost-
effective preventive interventions exist. These areas 
are interrelated and interdependent, sharing 
common determinants and solutions. 

Solutions are enabled by the unique Well-being 
of Future Generations (Wales) Act1 and its 
Sustainable Development Principle2  as 
well as other legislation and approaches, such 

as the Social Services and Well-being 
(Wales) Act3, the Active Travel (Wales) 
Act4, the Prudent Healthcare principles5 

and the concept of Systems Working (building 
partnerships and synergies across sectors and 
stakeholders). 

The on-going devolution process has the potential 
to bring more positive developments and unlock 
key levers (e.g. taxation) to reduce inequalities and 
benefit people’s well-being.

The Public Health Offer for Wales

Figure 1. Priority areas for action, enabled by systems working, legislation and key principles 

Enabling legislation

Systems Working

Addressing  
wider economic,  

social and  
environmental  

determinants of 
health

Prevention 

Long-term view 

Integration 

Collaboration 

Involvement 

Sustainable Development Principle

Prudent Healthcare Principles

Reduce variation

Only do what 
is needed

Greatest need first

Co-production

Do no harm
Only do what 

only you can do

Use evidence

1   http://gov.wales/topics/people-and-communities/people/future-generations-act/?lang=en 
2   http://thewaleswewant.co.uk/
3   http://gov.wales/topics/health/socialcare/act/?lang=en 
4   http://gov.wales/legislation/programme/assemblybills/active-travel-act/?lang=en 
5   http://www.prudenthealthcare.org.uk/

Addressing 
harmful 

behaviours 
and protecting 

health

Building  
resilience 
across the  

life-course and  
settings

http://gov.wales/topics/people-and-communities/people/future-generations-act/?lang=en
http://thewaleswewant.co.uk/
http://gov.wales/topics/health/socialcare/act/?lang=en
http://gov.wales/legislation/programme/assemblybills/active-travel-act/?lang=en
http://www.prudenthealthcare.org.uk/


Making a Difference: Investing in Sustainable Health and Well-being for the People of Wales

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For each priority area a summary of key messages is presented, supported by 
examples from the evidence. More detailed information and references are provided in the 
Supporting Evidence document.

Ensuring good maternal health and a safe 
and caring environment for children, as well 
as reducing poverty and deprivation, are 
essential for a good start in life. 

Deaths among infants (0-28 days) in the most 
deprived areas in Wales are one and a half times 
more than those in the least deprived.

What works?

Investing in early years6 universal (population 
wide) interventions along with additional 
resource proportionate to need for vulnerable 
children is cost-effective and essential to 
ensure a healthy and productive Wales. 

Investing in targeted interventions and universal 
child care and paid parental leave could help address 
as much as £72 billion worth of the cost of social 
problems such as crime, mental ill health, family 
breakdown, drug abuse and obesity for Wales7.

Mental ill health is associated 
with worse physical 
health, increased 
health risk behaviours, 
poor education and 
unemployment. It 
accounts for a substantial 
burden of ill health and 
disability in Wales with 
high costs to the NHS, the 
society and the economy.

Inequality is a key determinant of mental  
ill health and mental ill health leads to 
further inequality.

In Wales, 24% of those who are long term 
unemployed or have never worked, report a 
mental health condition compared with 9% of 
adults in managerial and professional groups.

Early life experiences, such as bullying or  
abuse, may have long-term consequences 
for the development of children and young 
people, with associated costs to society and 
public services.

In Wales, in 2013/14, over a third of pupils 
reported bullying at school in the previous  
two months. 

Priority Areas for Preventive Action

Building resilience across the life-course and settings

In Wales, 13% of adults reported a 
mental health condition in 2015 compared 
to 9% in 2003/4. 
The estimated cost of mental ill health to 
society is £7.2 billion per year. 

The most potential for action is in the 
first 1000 days from conception to the 
second birthday. 

In Wales, Adverse Childhood 
Experiences (ACEs), such as child 
maltreatment and/or living in a household 
affected by parental separation, domestic 
violence, mental ill health, alcohol, drug abuse 
or the incarceration of a parent, are associated 
with:
-  over ½ of the violence and drugs abuse
- over       of teenage pregnancies
- nearly ¼ of current adult smoking

1.  Ensuring a good start in 
life for all

2.  Promoting mental well-
being and preventing 
mental ill health 

6   Early years defined as 0 to 7 years of age
7  Estimated from UK data on unadjusted per capita basis



Public Health Wales

6 

What works?

Investing to increase access to early 
intervention mental health services could 
lead to considerable savings for other public 
services.

Interventions for children and young people, 
especially the most vulnerable, could lead 
to long-term savings by reducing the risk of 
health and social problems and by improving 
employment prospects.

‘Best buys’8 to prevent mental ill health can 
include interventions and policies to support 
parents and young children; to improve 
workplaces; to change lifestyles; to provide 
social support and to support communities 
through environmental improvements. 

Violence is a major 
cause of poor physical 
and mental health. It 
impacts on society, the 
health service and the 
wider economy.  
Violence affects 
deprived communities 
the most.

According to the Welsh ACEs Survey, 16% of 
participants reported witnessing domestic violence 
and abuse; 17% experienced physical abuse and 
10% sexual abuse, while they were growing up.

Admission to hospital for assaults is 3.7 times 
more likely in the most deprived areas compared 
to the least deprived areas in Wales.

What works?

Reducing violence and abuse could result 
in substantial savings to health and social 
care. Effective interventions include focusing 
on children and young people; preventing 
domestic violence, abuse and violence 
against women; reducing harmful use of 
alcohol; and multi-agency approaches. 

Implementing the NICE9 Guidance on Domestic 
Violence and Abuse could save £4,700 per month 
per person on longer-term costs associated with 
treating and supporting someone experiencing 
post-traumatic stress disorder as a result of 
violence and abuse. 

In Wales, domestic violence and abuse 
costs public services £303.5 million 
per year. Human and emotional costs 
are an additional £523 million.

Preventing Adverse Childhood 
Experiences (ACEs) and improving resilience 
and protective factors for children could 
reduce acts of violence in adults by 
60%. 

Anti-bullying interventions in schools 
can return £15 for every £1 spent; 
parenting programmes to prevent 
conduct disorder return £8 over six years for 
every £1 invested.

3.  Preventing violence  
and abuse

8 Taking into account cost effectiveness, implementation costs and feasibility 
9 UK National Institute for Health and Care Excellence

Improving mental health in the 
workplace, including prevention and early 
identification of problems, could produce 
annual savings of £250,607 for an 
organisation with 1000 employees.



Making a Difference: Investing in Sustainable Health and Well-being for the People of Wales

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Smoking is the 
largest single 
preventable cause 
of ill health and 
death in Wales with 
high costs to the 
NHS, society and the 
economy.

Childhood exposure to tobacco smoke is of 
specific concern. 
Two in three smokers start before the age of 18 
years; one in five children aged 10-11 years are 
exposed to second hand smoke.

Deprivation is a risk factor for smoking.
In Wales, nearly 1/3 of the people in the most 
deprived fifth of the population smoke (29%), 
compared to 11% in the least deprived fifth. 

The health of babies born into lower income 
households is disproportionately affected by 
second hand smoke.

What works?

Cost-effective interventions to reduce smoking 
include enforcing bans on tobacco advertising; 
raising taxes on tobacco; offering counselling 
to smokers and others. Helping smokers to 
quit could reduce healthcare costs.

Each 25 year old smoker who cuts down on 
smoking would save the NHS in Wales £882 
over the course of their lifetime, and this would 
increase to £1,592 if they quit.

In Wales, 1 in 5 adults smoke causing 
18% of adult deaths and costs of  
£386 million per year to the NHS and 
£791 million per year to the overall 
economy. 

4.  Reducing prevalence of 
smoking 

5.  Reducing prevalence of 
alcohol misuse 

Alcohol misuse remains a major threat to 
public health in Wales. It is a major cause of 
death and illness with high costs to the NHS, 
society and the economy.

Alcohol is associated with more than 6000 cases 
of domestic violence and more than £1 billion cost 
of harm to society each year.

Heavy drinking increases the 
risk of unemployment and 
could account for more 
than 800,000 working 
days lost due to 
absences from work10 
and nearly 1 million 
working days lost due 
to job loss and reduced 
employment opportunities 
in Wales.

Alcohol hurts the poorest the most. 
Alcohol related deaths are more in the most 
deprived areas in Wales.

What works?

“Best buys”11 to reduce alcohol misuse include 
interventions and policies, such as a minimum 
unit price (MUP) of 50 pence/unit; limiting 
availability (i.e. reducing outlet density, 
hours and days of sale); and better control of 
advertising. 

Brief motivational interviewing in primary care is a 
cost-effective intervention. 

Every £1 spent on motivational 
interviewing and supportive networks for 
people with alcohol dependence returns £5 
to the public sector in reduced health, 
social care and criminal justice costs.

10 Estimated from UK data on unadjusted per capita basis 
11 Taking into account cost effectiveness, implementation costs and feasibility

Addressing harmful behaviours and protecting health



Public Health Wales

8 

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Many people in Wales 
are not physically 
active12 enough to 
protect their health. 
The burden of physical 
inactivity is rising13 
with significant costs to 
the health system and 
the wider economy.

Physical inactivity is related to social 
disadvantage.

In Wales, 40% of adults in the most deprived fifth 
reported physical activity for less than 30 minutes 
in the previous week, compared with 23% in the 
least deprived fifth.

Increasing physical activity can: improve physical 
and mental well-being; help prevent and manage 
many illnesses; and reduce the risk of early death. 

What works?

“Best buys”14 to increase physical activity 
include interventions and policies, such as mass 
media campaigns; active transport strategies  
i.e. moving from driving to walking or 
cycling, promoting physical activity in 
work places, schools and communities, and 
providing advice and support in primary care. 

Primary care brief interventions are more 
cost-effective than prescribing drugs to lower 
cholesterol levels.

Over half of Welsh adults and a large 
proportion of children are overweight or 
obese13. The burden of overweight and 
obesity is rising with significant costs to the 
health system and the economy. 

Overweight and obesity are related to social 
disadvantage.

 
What works?

“Best buys”14  
to reduce levels 
of unhealthy diet 
include interventions 
and policies, such 
as restricting the 
marketing of unhealthy 
food and beverages to 
children; raising public 
awareness of healthy diets; increased taxes 
of unhealthy foods; promoting healthy 
eating in schools and workplaces and 
providing counselling in primary care.

Introducing a 10% tax on sugar sweetened drinks 
elsewhere resulted in decrease in drinks purchased 
by an average of 6% and by 9% in more deprived 
households. 

Offering counselling to obese people in primary 
care could provide an additional 5,700 years of life 
in good health per year in Wales15.

Increasing cycling and walking in 
urban areas could save £0.9 billion for the 
NHS in Wales over 20 years16.

If rates of overweight and obesity continue to 
rise, by 2050, this will cost the NHS in Wales 
£465 million per year, with a cost to 
society and the economy of £2.4 billion.

Each year physical inactivity  
costs £51 million to the NHS and  
£314 million to the overall  
economy in Wales.

6.  Promoting physical activity 7.  Promoting healthy diet and 
preventing obesity

In Wales, 28.4% of children in the 
most deprived areas are overweight or 
obese, compared to 20.9% in the least 
deprived areas.

12 Physically active for 150 minutes or more a week. 
13 For ‘overweight’ and ‘obesity’ definitions, see Supporting Evidence document
14   Taking into account cost effectiveness, implementation costs and feasibility
15  Estimated from England and Wales data on unadjusted per capita basis

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Making a Difference: Investing in Sustainable Health and Well-being for the People of Wales

9

Infectious diseases are still a major health and 
economic burden in Wales. Rates of HIV and 
other sexually transmitted and some blood-
borne infections are increasing. 

The estimated HIV-related life time costs for 
diagnosed individuals ranges between £280,000 
and £360,000 in the UK. 

Each unplanned hospital admission for flu 
treatment was estimated to cost the NHS between 
£347 and £774. 

Inequalities exist for some communicable 
diseases. 60% of tuberculosis cases are found in 
people in black and other minority ethnic groups.

Cancer is a major cause of ill health and 
premature death in Wales with the number 
of new cases continuing to rise both in men 
and women.

Deprivation is linked to poorer uptake of all 
adult screening programmes. 

For 2014/15, bowel screening uptake in Wales 
was 41.5% in the most deprived areas compared 
to 57.1% in the least deprived areas. The uptake 
of Abdominal Aortic Aneurysm screening was 
lower in men living in the most deprived areas 
(67.7%) compared to men living in the least 
deprived areas (79.5%).

What works?

Vaccination 
provides a return on 
investment.

The estimated cost of measles treatment was 
between £159 and £356 per case, while the cost 
of measles vaccination and control ranged from 
£0.13 to £0.74 per person in 2003 across Europe.

Early diagnosis of infections saves lives and 
costs. If 1% of patients with HIV are diagnosed at 
an earlier stage of disease this could save around 
£12,114 a year for men who have sex with men 
and £15,143 a year for black Africans in Wales16.

Cancer screening can be cost-effective and  
early identification could lead to patients 
living longer and to fewer 
hospital emergency 
admissions and 
diagnostic tests. 

If the proportion 
of cancer 
diagnosed at 
early stages 
increased by 
10% - between 
7000 and 9000 
more people 
would survive 
cancer for 5 years in 
the UK.

Colorectal cancer alone accounted for 
1,327 new cases and 528 deaths in men 
and 1,008 new cases and 399 deaths in 
women in 2014 in Wales. 
The total number of new cases of any 
cancer in 2014 was 19,118, a 14% 
increase since 2005. 

The number of new HIV diagnoses 
reported from across Wales has increased 
since 2012, with the highest annual 
number in the last 15 years in 2014 
(189 new cases). 

8.  Protection from disease 
and early identification

16 Estimated from England and Wales data on unadjusted per capita basis

£1.35 would be returned for every £1 
spent on targeted flu vaccination. 
Savings would increase to £12 per vaccination 
when health care workers are included. 



Public Health Wales

10 

Economic and social inequalities persist in 
Wales with multi-generational negative 
impacts on health and wellbeing, triggering 
and sustaining health inequalities, 
unhealthy behaviours and influencing future 
generations and their life prospects.

Children from disadvantaged households die more 
often than average as babies and are more likely to 
have lower income or live in poverty as adults, thus 
perpetuating a vicious circle. A greater proportion 
of adults in the most deprived areas of Wales die as 
a result of smoking and alcohol misuse compared 
to those in the least deprived areas. 

Social inequality is a barrier to sustainable 
growth.

The detrimental effects of austerity are felt 
greatest by those less resilient; such 
as those with less economic 
security or poor physical 
and mental health.

Babies living in fuel 
poor homes (cold and 
damp) are more likely 
(by 30%) to be admitted 
to hospital or to attend 
primary care. 

What works?

Tackling the causes of social and economic 
inequalities that drive health inequalities is 
likely to be most effective. This may include 
interventions to ensure a living wage, reduce 
unemployment, improve the physical environment 
and provide universal services (accessible to 
all) while also investing additionally to support 
vulnerable groups. 

A living wage is associated with improvements 
in life expectancy, mental health, alcohol 
consumption, and a fall in mortality. 

Preventing ill health across the population 
is generally more effective at reducing 
health inequalities than a focus on clinical 
interventions. 

Minimum unit pricing for alcohol reduces alcohol 
consumption among the lowest income group 
by 6% and reduces  mortality among the heavy 
drinkers in routine/manual occupations by 8%.

Investing in insulation and heating to address cold 
and damp housing could return savings of  

nearly £35 million for the NHS in Wales17. 

Treating public finances as 
a public health issue could 
mitigate austerity measures, 
i.e. monitoring the impact 
of all economic and welfare 
reforms on the public services 
and public health. This could 

be done through using Health 
Impact Assessment18.

Addressing wider economic, social and  
environmental determinants of health

9.  Reducing economic and 
social inequalities and 
mitigating austerity

Estimated costs of inequalities to the 
Welsh economy are £1.8 to £1.9 billion 
per year due to productivity losses 
and £1.1 to £1.8 billion per year due 
to welfare payments and lost taxes17. 

17 Estimated from England and Wales data on unadjusted per capita basis
18   Assessing systematically the potential influences of policies, plans and projects in different non health sectors on health and 

well-being

Almost a quarter (20-25%) of the 
deaths among unemployed people over 
the 10 years following the loss of job could be 
prevented if they were employed.

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Environmental risks include 
occupational risks, urban 

outdoor air pollution, 
unsafe water, indoor 
smoke from solid fuels, 
lead exposure and global 
climate change. 

A triple jeopardy of air 
pollution, impaired health 

and social deprivation could increase ill health, 
disabilities and death disproportionately 
between and within regions in Wales.

Breathing polluted air causes premature 
death. It increases the risk from heart disease, 
stroke, respiratory disease and lung cancer and 
imposes a considerable cost to society.

Poor quality housing, including issues such 
as mould, poor warmth and energy efficiency, 
infestations, second-hand smoke, overcrowding, 
noise, lack of green space and toxins, is linked 
to physical and mental ill health. It impacts the 
individual, as well as costs to the individual, society 
and the NHS in terms of associated higher crime, 
unemployment and treatment costs.

Injury is a leading cause of death and 
disability in Wales.

 

What works?

Although there are serious gaps in the economic 
evidence due to the complexity of environmental 
hazards and long lag of visible effect (i.e. disease), 
the World Health Organisation suggests 
approaches with health, social, economic and 
environmental benefits. These are shown 
to be cost-effective with potential returns 
on investment and include active transport, 
safe green spaces, low emission zones, speed 
management, heat wave plans, chemical 
regulation and removal of lead and mercury.

Introducing a traffic congestion charge in London 
has resulted in 9% reduction in bronchiolitis (lung 
condition) hospital stays.

Investing in housing improvements provides 
a cost-effective way of preventing ill health and 
reducing health inequalities. It could lead to less time 
off from school or work, increased use of the home 
for study and leisure, and improved relationships 
between household members.

10.  Ensuring safe and health 
promoting natural and 
built environment

In Wales, around 1,320 deaths and 
13,549 years of life are lost due to small 
particles in the air. The financial, individual and 
societal costs of air pollution are estimated 
at nearly £1 billion per year 19.

1100 deaths, 42,000 in-patient 
admissions and 445,000 emergency 
department attendances were due to 
injuries in 2009 in Wales.

Making a Difference: Investing in Sustainable Health and Well-being for the People of Wales

19 Estimated from UK data on unadjusted per capita basis

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Public Health Wales

12 

The unique Welsh policy context, especially 
the Well-being of Future Generations (Wales) 
Act 2015, has the potential to enable positive 
change and secure sustainable solutions for 
the present and future generations. 

The five Sustainable Development Principles, 
agreed with the Welsh population are: prevention, 
long-term view, integration, collaboration and 
involvement. They are in part complemented 
by the four Prudent Healthcare principles: 
‘do no harm and only do what’s needed’, ‘co-
production’, ‘reduce inappropriate variation and 
use evidence’ and ‘care for those with the greatest 
health need first’.

A key enabler for all health interventions is 
‘systems working’ to improve the public’s health, 
i.e. taking a whole systems approach which aligns 
public policies, financial flows and accountability 
with local public, private and third sector delivery 
and shared outcomes. A collaborative approach 
with an emphasis on prevention and public 
health will help address the current and future 
health, social and economic challenges in Wales.

Drawing on recommendations from national and 
international experts in public health and policy, 
social studies, equity and economics, we have 
brought together recommendations on how to 
embed these principles into practice.  

Enabling Principles

1   Prevention
Invest in preventive interventions which are 
based on evidence and offer value for money. 
This report has highlighted potential ‘solutions’ 
and approaches in some key public health areas. 

2   Long-term view
Adopt a long-term investment and prioritisation 
framework (on national and local level) to 
protect, improve and promote the health and 
well-being of people and communities in Wales. 

3   Integration
Utilise Health Impact Assessment across Welsh 
Government, Local Government and the public 
sector in order to consider the impact of any 
decision and intervention on health, well-being 
and inequalities, i.e. assessing the potential 
influences of policies, plans and projects in 
different non health sectors. 

4   Collaboration and  
‘systems working’ 

Working in partnership and synergy across 
sectors on national and local level, including 
governmental, public, private and third sector 
organisations.

5   Involvement and  
‘co-production’ 

Ensure communities and people in Wales are 
given a voice, involved in decisions about their 
health and well-being and listened to through 
‘knowledge forums’ to facilitate the engagement 
of the public, professionals, policy makers and 
academic experts.

6   Minimise and mitigate  
harms to health 

Ensure impacts on health, well-being and 
equity are known and harms are minimised 
and mitigated through adopting a ‘Health 
in All Policies’ approach across sectors that 
systematically takes into account the health 
implications of decisions, seeks synergies, and 
avoids harmful health impacts, to improve 
population health and health equity.

7   Reduce variation and address 
the greatest population health 
need first

Ensure a ‘Proportionate Universalism’ approach, i.e. 
all decisions and interventions which benefit health 
and well-being are implemented for all people but 
delivered at scale proportionate to need. 



About us

Public Health Wales exists to protect and improve health and wellbeing and 
reduce health inequalities for people in Wales.

We are part of the NHS and report to the Minister for Health and Social 
Services in the Welsh Government.

Our vision is for a healthier, happier and fairer Wales. We work locally, 
nationally and, with partners, across communities in the following areas:

Health protection – providing information 
and advice and taking action to protect people 
from communicable disease and environmental 
hazards.

Microbiology – providing a network of 
microbiology services which support the 
diagnosis and management of infectious 
diseases.

Screening – providing screening programmes 
which assist the early detection, prevention and 
treatment of disease.

NHS quality improvement and patient 
safety – providing the NHS with information, 
advice and support to improve patient 
outcomes.

Primary, community and integrated 
care – strengthening its public health impact 
through policy, commissioning, planning and 
service delivery.

Safeguarding – providing expertise and 
strategic advice to help safeguard children and 
vulnerable adults.

Health intelligence – providing public 
health data analysis, evidence finding and 
knowledge management.

Policy, research and international 
development – influencing policy, 
supporting research and contributing to 
international health development.

Health improvement – working across 
agencies and providing population services to 
improve health and reduce health inequalities.

Further information
Web:  www.publichealthwales.org
Email:  generalenquiries@wales.nhs.uk
Twitter:  @PublichealthW
Facebook:  www.facebook.com/#!/PublicHealthWales

http://www.publichealthwales.org
mailto:generalenquiries@wales.nhs.uk
http://www.facebook.com/#!/PublicHealthWales


Public Health Wales 
Hadyn Ellis Building  
Maindy Road 
Cathays 
Cardiff CF24 4HQ 
Tel: 02921 841 933

This report, including the Executive Summary, Supporting 
Evidence and Infographics can be found on the Public Health 
Wales website www.publichealthwales.wales.nhs.uk

£

RIP

http://www.publichealthwales.wales.nhs.uk