Centre for International Public Policy, Serbian Citizens’ Opinion on the COVID-19 

Epidemic. SEEJPH 2020, posted: 16 May 2020. DOI : 10.4119/seejph-3459 

 
 

P a g e  1 | 11 

 

 SHORT REPORT 

 

 

 

Serbian Citizens’ Opinion on the COVID-19 Epidemic 

 
 

 

Centre for International Public Policy, Department for Public Opinion Research 

Ivanović Marta, Đorđević Mirjana, Klarić Aleksandar MA, Mikanović Filip, Nikolić Kristina, Perić 

Tamara, Savić Tamara, Steljić Katarina, Subotić Lazar, Todorović Marko, Todorovski Irena,  

Totić Bojan 

 

 

 

 

Corresponding author: Aleksandar Klarić MA 

Centre for International Public Policy,  

Department for Public Opinion Research 

Belgrade, Serbia 

Email: aklaric@cmjp.rs 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 



 

 

Centre for International Public Policy, Serbian Citizens’ Opinion on the COVID-19 

Epidemic. SEEJPH 2020, posted: 16 May 2020. DOI : 10.4119/seejph-3459 

 
 

P a g e  2 | 11 

 

 

Summary 

 

Aim: The Centre for International Public Policy has undertaken a public opinion research in which we tested the 

opinions of the citizens of Serbia on the coronavirus epidemic. The respondents had the opportunity to express their 

opinion on measures undertaken by the Serbian Government to combat the virus, to state their trust in the media, as 

well as the health system in general. In addition, we tested the prevalence of different conspiracy theories among 

citizens, whether the pandemic gave China a new image in the minds of the people and, most importantly, the level 

of solidarity among Serbian citizens as well as within the European / international community as a whole. 

Methods: In seven days, from 8-15
th
 April 2020, we gathered a convenient sample of N=5989 respondents, which 

makes this the largest public opinion research project in Serbia on the topic of COVID-19 since the start of the 

epidemic. The electronic questionnaire consisted of 24 questions of mixed and closed type. 

Results: The findings of this research suggest that citizens of Serbia are not afraid of COVID-19, but are 

nevertheless cautious (86%). The percentage of those willing to consult a doctor when they notice any symptoms 

lies at 70%. Half of the respondents do not believe in alternative theories regarding the origin of the COVID-19 

virus. The majority of the respondents (55%) hold government officials accountable for spreading panic through 

public speeches and daily public addresses. Moreover, 60% of the respondents do not trust the Serbian media outlets 

that are currently reporting on the COVID-19 pandemic. Furthermore, over half of the respondents are prepared to 

report their neighbour when he or she is coming from abroad and violates the obligation to self-isolate. However, 

mostly due to the significant fines, 65% of the respondents would not report the elderly when they are breaking the 

limited-movement restriction measures.  

Conclusion: As before the epidemic, opinions of the Serbian population on current topics are somewhat polarized. 

Although the majority of the respondents are cautious, a significant number also believes in conspiracy theories and 

does not fully trust the information provided by the media or the government.                                                                                  

 

Keywords: COVID-19, opinion survey, epidemic. 

 

References: 

1. Johns Hopkins University. COVID-19 Dashboard by the Centre for Systems Science and Engineering     
(CSSE). Baltimore: Johns Hopkins University; 2020. https://coronavirus.jhu.edu/map.html. 

2. Martin-Moreno, J. M. (2020) “Facing the COVID-19 challenge: When the world depends on effective 
public health interventions”, South Eastern European Journal of Public Health (SEEJPH). DOI: 

10.4119/seejph-3442. 

https://coronavirus.jhu.edu/map.html


 

 

Centre for International Public Policy, Serbian Citizens’ Opinion on the COVID-19 

Epidemic. SEEJPH 2020, posted: 16 May 2020. DOI : 10.4119/seejph-3459 

 
 

P a g e  3 | 11 

 

1) Is there a presence of fear and which 

prevention measures have the citizens of 

Serbia undertaken? 

We were astounded by the fact that 86% of the 

respondents said that they are not afraid that 

they or their family members are susceptible to 

being infected by the virus. Still, in times when 

we are witnessing the heavy toll of the 

consequences due to the pandemic on mental 

health globally, this in an encouraging sign. The 

question of the level of responsibility among the 

citizens can be answered with the following data: 

of the above-mentioned 86%, 79% stated that, 

although they are not afraid, they are taking 

preventive measures. Further data states that: 

85% of respondents wash their hands more 

frequently, 85% implement social distancing 

measures and 75% use masks and gloves. Also 

noticeably, 2,5% of respondents said they are 

not taking any preventive measures. 

 

There is noticeable optimism among respondents 

in the following topics: 60% of the respondents 

do not believe that we are likely to reach the 

“Italian scenario” of exponential growth of new 

cases and overloading the health system, while as 

many as 90% believe that the virus will be 

contained by the 1st of June and that life will 

return to normal.  

 

2) Would the citizens of Serbia report on their 

co-citizens who do not abide by the self-

isolation measures?  

Having in mind the special movement 

restrictions for citizens of the age 65 or above, we 

were interested in how many respondents would 

report on their senior co-citizens who leave their 

home, thus potentially endangering their lives. 

The largest number of respondents (65%) stated 

that they would not report on their co-citizens 

but would advise them not to go out, likely 

because of the expensive penalties that would be 

incurred by the senior citizens; 20% would not 

14%

86%

Are you concerned that you or one of 

your family members may get 

infected?

Concerned Not concerned

44%

90%

17%
5%

Until May

1st

Until June

1st

Until July

1st

Longer

How long do you believe the state of 

emergency will last?



 

 

Centre for International Public Policy, Serbian Citizens’ Opinion on the COVID-19 

Epidemic. SEEJPH 2020, posted: 16 May 2020. DOI : 10.4119/seejph-3459 

 
 

P a g e  4 | 11 

 

report them, as it does not concern them, while 

15% would. The results showcase a lack of 

motivation for including government institutions 

in solving this problem, as many respondents 

would rely on self-initiative. This could point to 

the demotivating factor of high penalties for 

reporting third parties’ wrongdoings. 

 

The situation greatly differs regarding the 

question of the neighbour returning from abroad. 

Half of the respondents would report a 

returning neighbour who does not abide by the 

self-isolation measures. About a quarter of the 

respondents would not report on their 

neighbour, but would be more careful, while 

17% would alert other neighbours. There was 

a considerably lower number of indifferent 

respondents, since only 8% stated that this 

matter is none of their concern. This leads to 

the question of why this is so and what role did 

government authorities play in the formation of 

these opinions, given their open criticism of 

citizens returning from working abroad (the so 

called “Gastarbeiter”). 

 

3) How much trust do the citizens of Serbia 

have in the health system and the Crisis Staff? 

Even with the citizens’ outpouring of solidarity 

towards health workers “on the front lines” of the 

epidemic with the symbolic applause each 

evening at 20h on their balconies, we still wanted 

to test the level of trust citizens have in the health 

system. On the question “If you were to feel virus 

symptoms, would you call the doctor or stay at 

home”, 70% of the respondents would call the 

doctor, while a significant portion (25%) would 

only call if the situation drastically worsens. 

With the constantly changing recommendations 

of the Crisis Staff on the right measures to 

15%

65%

20%

I would

I would advise

them

It doesn't concern

me

Would you report on citizens above 

the age of 65 who are leaving their 

homes, thus potentially endangering 

their lives?

50%

25%

17%

8%

I would

I would be more

careful

I would alert other

neighbors

It doesn't concern me

Would you report on a neighbor who 

arrived from abroad and doesn’t 

abide by the self-isolation measures?



 

 

Centre for International Public Policy, Serbian Citizens’ Opinion on the COVID-19 

Epidemic. SEEJPH 2020, posted: 16 May 2020. DOI : 10.4119/seejph-3459 

 
 

P a g e  5 | 11 

 

undertake, we chose to classify these 25% among 

those who do not have complete faith in the 

health system. Additionally, 5% of the 

respondents stated that they would stay at home. 

 

The greatest experts among the doctors have 

been invited to form the Crisis Staff and their 

recommendations affect the measures further 

adopted by the Government in handling the 

pandemic. For 6 weeks, every day at 3 pm we sit 

docked in front of the TV screen, waiting to hear 

the latest information on the number of infected 

and about future measures. Therefore, we were 

interested in which member of the Crisis Staff 

citizens of Serbia trust the most. In the first place, 

leading with 27%, there is prof. Dr. Predrag 

Kon, then Dr. Darija Kisić Tepavčević with 

20%, Dr. Goran Stevanovic with 15%, while 

the least trusted member is prof. Dr. Branimir 

Nestorovic with 8%. However, the most 

common answer given, (by as many as 30% of 

respondents!), is that the citizens did not trust 

any member of the Crisis staff! These results are 

an indicator of citizens putting members’ 

expertise in the background, while their 

appearances in the media are mostly perceived in 

the context of the current political climate in the 

country, i.e. citizens often understand them as 

politicized. 

 

4) How much do the citizens of Serbia trust the 

media and high state officials? 

It has been repeatedly said that “the media is 

adherent to the doctors,” as one side fights the 

infectious virus and the other unverified 

information and fake news. In this regard, we 

were interested in the degree of trust that the 

citizens have in the information they receive 

from the media. The results of the research tell us 

that as many as 60% of respondents do not 

25% 70% 5%

If you were to feel virus symptoms, 

would you call the doctor or stay at 

home?

Would call the doctor if the situation

worsens

Would call the doctor

Would stay at home

70%

30%

Do you trust the members of the 

Crisis Staff?

I do I do not



 

 

Centre for International Public Policy, Serbian Citizens’ Opinion on the COVID-19 

Epidemic. SEEJPH 2020, posted: 16 May 2020. DOI : 10.4119/seejph-3459 

 
 

P a g e  6 | 11 

 

trust the information they receive from the 

media about the corona virus! Among them, 

25% of the respondents think the virus is 

more dangerous, and that the number of 

infected and deceased is higher than the official 

information states. Also, there are 35% of those 

who believe that the virus is not so dangerous 

and that the whole crisis is exaggerated to divert 

the publics’ attention from other problems. 

 

At the top of the crisis management chain is the 

state management. Although politicians' ratings 

are often measured in opinion polls, we were 

interested in the kind of impression that high state 

officials give the citizens when addressing them 

about the virus. Exactly 55% of respondents 

stated that government officials and their public 

appearances cause them distress and panic. On 

the other hand, 30% of the respondents rated 

their behaviour as responsible and serious and 

15% of them rated it as positive - “they calm us 

down and they bring hope that everything will be 

all right." When comparing these results to the 

previous questions’, one could ask: If 55% of 

respondents think politicians are bringing 

discomfort and panic, while at the same time, 

86% say they are not concerned about the virus, 

are the politicians losing the trust of the people? 

5) How much traction have conspiracy 

theories gained among Serbian citizens? 

Along with the first coronavirus cases came the 

emergence of the first conspiracy theories. By 

focusing all their resources on suppressing the 

exponential growth of the virus, countries failed 

to prevent the exponential growth of conspiracy 

theories. There are countless conspiracy theories 

today, but we have singled out a few. 

 

The answers to the popular question of whether 

the virus was transmitted from bats to humans or 

40%

35%

25%

How much do you trust the 

information received from the 

media?

I believe it

The virus isn't so dangerous

The virus is more dangerous

17%

39%
44%

How was the coronavirus created?

Transmitted from a bat
Made in a laboratory
I don't know



 

 

Centre for International Public Policy, Serbian Citizens’ Opinion on the COVID-19 

Epidemic. SEEJPH 2020, posted: 16 May 2020. DOI : 10.4119/seejph-3459 

 
 

P a g e  7 | 11 

 

if it was made in someone's lab showed that the 

highest percentage of people believe that the 

virus was made by scientists, as much as 44% 

of respondents! When combined with the 

undecided (39%), we conclude that a large 

percentage (83%!) of people either completely 

reject or distrust the theory that the transmission 

of the virus occurred from an animal to a human. 

Only 17% of respondents believe that the 

pandemic came from one of the wet markets 

containing exotic animals in Wuhan.  

While on the topic of Wuhan, in addition to being 

considered the world's epicentre of the COVID-

19 virus, it was also among the first cities in 

China where 5G technology was deployed. It 

didn't take long for new conspiracy theories to 

emerge, as we are already hearing about how the 

British are destroying their lampposts. What is 

the situation in Serbia? As much as 15% of 

respondents think 5G technology is harmful 

and that there is a correlation between it and 

the pandemic, while twice as many people 

(30%) believe that this is a mere coincidence and 

do not believe this theory. Most of the 

respondents were undetermined - 55%. These 

respondents also differ from one another, as we 

have 40% who are suspiciously waiting for 

scientific evidence to be presented, and 15% of 

those who have no opinion on this matter.  

 

Also, among the most popular in Serbia are the 

following alternative interpretations: everything 

is a plot of the pharmaceutical mafia that only 

wants to profit, ”they created a virus in order to 

sell us the vaccine” (believed by 28%), a 

pandemic is a front for settling migrants in 

Europe (27%) and the US made the virus to 

destroy China economically (24%). The reverse 

theory, also present in the world, but with a lower 

acceptance in the Serbian public - 10% of the 

respondents considered it to be a virus made by 

China in order to overtake the United States 

in a battle for the world's largest force. Overall, it 

is encouraging that half of the respondents said 

that they hold no beliefs in conspiracy theories. 

6) Which country do citizens of Serbia believe 

will be the first in developing a vaccine? 

The fact that the “Made in China” label is no 

longer undesirable demonstrates to what extent 

crises can change the world, as well as peoples’ 

awareness about it. This is shown by the fact that 

more than half of the respondents (60%) 

50% 50%

Do you believe in conspiracy 

theories?

I do I don't



 

 

Centre for International Public Policy, Serbian Citizens’ Opinion on the COVID-19 

Epidemic. SEEJPH 2020, posted: 16 May 2020. DOI : 10.4119/seejph-3459 

 
 

P a g e  8 | 11 

 

believe that Chinese scientists will be the first to 

develop a vaccine for COVID-19. Former 

technological giants, countries who led the world 

in innovations and high standards of living are 

now ranked below China regarding the 

development of a vaccine. This is demonstrated 

by the fact that the United States enjoys only 

24% of respondents’ trust, whereas a mere 11% 

of respondents believe Germany will develop a 

vaccine first. 

7) How do the citizens of Serbia evaluate their 

government’s measures and its’ management 

of the crisis? 

When it comes to the capability of the domestic 

industry to develop respirators, surprisingly, 

almost half of the respondents (49%) believe that 

Serbia has the capacity to develop them; 29% 

of the respondents disagree with this statement, 

whereas 22% of the respondents claim that 

Yugoslavia would have been the country capable 

of doing so. 

When asked about the 24 hour (total) lockdown 

as ordered by the Government, Serbian public 

opinion as measured between the 8th and 15th of 

March has been significantly divided: 43% of 

the respondents stated that they support the 

lockdown, considering it ''the only measure that 

can put us in line and create order.'' An identical 

percentage (43%) believes that the 24 hour 

lockdown is too harsh of a measure and 

therefore do not condone it. The rest (14%) of the 

respondents do not have an opinion on the matter.  

A financial aid package of 5,1 billion euros has 

ignited tremendous public attention, especially 

regarding an initiative to give 100 Euros to every 

adult Serbian citizen. During the presentation of 

the economic measures, Serbian President 

Aleksandar Vučić made a remarkable statement: 

''People simply cannot believe that Serbia has 

money''. With this remark in mind, we decided to 

pose the question to the public in this way: "Do 

you believe that Serbia has the money to 

overcome the crisis?’’ Opinions were divided: 

48% of the respondents agree that the money 

will be provided, but also believe that pursuing 

this policy will have negative long-term 

consequences; 35% of the respondents believe 

that Serbia does not have enough money for 

such an endeavour, whereas 17% of them claim 

that, because of its responsible fiscal and 

monetary policy, Serbia does have enough 

resources to overcome this crisis.  



 

 

Centre for International Public Policy, Serbian Citizens’ Opinion on the COVID-19 

Epidemic. SEEJPH 2020, posted: 16 May 2020. DOI : 10.4119/seejph-3459 

 
 

P a g e  9 | 11 

 

 

“Only Unity Saves the Serbs”, which is a famous 

and widely-used proverb in Serbia, has had to 

share its’ symbolic and moral importance with 

another phrase that has gained almost the same 

weight over the course of the past 20 years – 

namely the saying that “there has never been a 

greater solidarity than during the (NATO) 

bombing”. This made us wonder whether this 

pandemic and its’ ever-growing economic 

impact have had enough of an effect on the 

population as to re-awaken that reputable Serbian 

unity. It appears that enthusiasm has been 

somewhat lost: 60% of the respondents are of the 

opinion that solidarity is somewhat higher than 

usual. However, the ends of the spectrum 

provide a more compelling analysis with only 

10% of the respondents claiming that solidarity 

is at an all-time-high (like during the 1999 

bombing), whereas 30% of them claim that 

people are more selfish than ever, as 

demonstrated by increased panic buying and the 

stockpiling of groceries.  

8) How do the citizens of Serbia evaluate other 

crisis management models (USA, EU, 

Sweden)? 

Although the evaluation of domestic solidarity 

was not very positive, it's surprising to see that 

85% of the respondents believe that global 

issues such as a pandemic are most efficiently 

resolved through international cooperation. 

Meanwhile, only 15% of the respondents believe 

that it is in every country's best interest to rely 

on its’ own capacities. The results show a 

growing awareness among the public of the 

necessity of a global approach when dealing with 

global issues.  

Solidarity and cooperation between countries up 

until recently served as synonyms for the 

European Union. How does this stand today? The 

results show that only 10% of the respondents 

believe that the EU is aiding the countries 

struck by the virus in every way it can. However, 

a large percentage of respondents (45%) believe 

that the response of the EU to this crisis was 

inadequate, stating that it left Italy and Spain 

stranded to their own devices. There is a 

17%

35%

48%

Do you believe Serbia has enough 

money to implement the economic 

stimulus package?

Yes

No

Yes, but there will be negative consequences



 

 

Centre for International Public Policy, Serbian Citizens’ Opinion on the COVID-19 

Epidemic. SEEJPH 2020, posted: 16 May 2020. DOI : 10.4119/seejph-3459 

 
 

P a g e  10 | 11 

 

surprisingly high percentage of respondents 

(45%) who do not have an opinion on the 

matter. Such results imply a possible tendency of 

declining trust in EU institutions in Serbia after 

the crisis. 

 

The research results have shown that there is little 

interest in the different models of crisis 

management, since 35% of the respondents have 

no opinion on president Trump's plan regarding 

the pandemic and 60% do not have a clear 

opinion regarding the so-called Swedish model, 

even though Sweden is unique among European 

countries in its’ approach to the crisis. Only 10% 

of the respondents support the Swedish model, 

stating that it is adequate. When it comes to the 

US, almost half of the respondents consider 

saving human lives more important than 

President Trump’s quest of salvaging the 

economy; 15% of the respondents condone the 

latter, considering his worry about the economy 

justified.  

In the end, the respondents were asked to pick the 

two, in their opinion, most important 

consequences of isolation and social distancing. 

More than half of (60%) believe a temporary 

economic halt and the arrival of a new 

economic crisis to be the main negative 

consequence. The positive consequences of the 

crisis, according to the respondents, would be the 

recovery of nature, as well as a decrease in 

climate change and air pollution.

10%

45%

45%

Do you believe the EU reaction was 

adequate?

Yes, the EU is sending

help

No, the EU left Italy

and Spain on their

own
I don't have an opinion



 

 

Centre for International Public Policy, Serbian Citizens’ Opinion on the COVID-19 

Epidemic. SEEJPH 2020, posted: 16 May 2020. DOI : 10.4119/seejph-3459 

 
 

P a g e  11 | 11 

 

 

Discussion 

The goal of the Centre for International Public 

Policy when conducting this online research was 

to enable citizens to indirectly state their opinion 

on current issues, which have proven themselves 

to be existentially important to them in these 

uncommon circumstances. We also wanted to 

provide a better insight for the public and for the 

media into the citizens’ personal positions 

regarding the current state of affairs, as well as 

their expectations for the time that lies ahead of 

them.  

The positive findings of this research suggest that 

citizens of Serbia are not afraid of COVID-19, 

but are nevertheless cautious (86%). The 

percentage of those willing to consult a doctor 

when they notice any symptoms lies at 70%. Half 

of the respondents do not believe in alternative 

theories regarding the origin of the COVID-19 

virus, as they seem to approach the matter 

objectively. Of particularly high concern is the 

fact that 55% of the respondents hold 

government officials accountable for spreading 

panic through public speeches and daily public 

addresses. Moreover, 60% of the respondents do 

not trust the Serbian media outlets that are 

currently reporting on the COVID-19 pandemic. 

Furthermore, over half of the respondents are 

prepared to report their neighbour when he or she 

is coming from abroad and violates the obligation 

to self-isolate. However, mostly due to the 

outrageously high fines, 65% of the respondents 

would not report the elderly when they are 

breaking the limited-movement restriction 

measures.