2008-Issue1.indd


Everyday Memory 

SULTAN QABOOS UNIVERSITY MEDICAL JOURNAL 
MARCH 2008, VOLUME 8, ISSUE 1, P. 99-100
SULTAN QABOOS UNIVERSITY©
SUBMITTED - 28TH SEPTEMBER 2007

THE STATEMENTS SUCH AS ‘IT IS A MEMORY when you think of it’ or ‘memory binds our mental life together’ highlight the mysteri-
ous nature of our ability to acquire, store and vividly 
recollect such diverse events as our first day in school.
Mankind has always been bewildered as to how we 
remember and forget information and fascinated by 
our ethereal experiences of déjà vu. Initially, it was the 
philosophers’ role to speculate on such matters; later 
the baton was passed to great physiologists such Karl 
Lashley and Ramón y Cajal to excavate the ‘engram’, a 
supposedly neural repository for memory traces. The
quest for the ‘engram’ did not bear fruit until it came to 
the attention of Donald O Hebb and Erik Kandel. The
impetus they gave to the subject became a catalyst for 
the development of cognitive psychology as one of the 
main ways to decipher how we remember and recall, 
and, for that matter, forget. 

Stemming from this background and written by a 
team of international authors not previously credited 
to be household names in the field, this volume synthe-
sizes diverse research portfolios on memory. This new
breed of authors from Italy to Norway was invited by 
the Norwegian Academy of Science to tell the story of 
different aspects of everyday memory. They do this suc-
cinctly producing a volume that is basically a collection 
of detailed review chapters, which update the reader 
on the latest thinking as to how memory operates in 

everyday contexts. The topics are covered are diverse
though the authors do not profess to have covered ex-
haustively all of the conflicting paradigms in the field.
The approach is balanced with a wealth of novel infor-
mation synthesized with clarity and exemplified with
clinical and social vignettes. The volume is divided into
13 chapters, each chapter being followed by a compre-
hensive reference list and author index. 

The topics under scrutiny in Everyday Memory in-
clude a chapter on metaphors employed by researchers 
as well as the general public to fill gap between the proc-
ess of encoding and retrieval. The other themes cov-
ered constitute what is what in the taxonomy of human 
memory systems from declarative to implicit memory 
types. Each chapter tackles different themes with palat-
able headings including: visuospatial memory; recalling 
actions; odour memory; autobiographical memory; col-
laborative memory; illusion and false memories; exper-
tise; memory impairment; meta-cognition; functional 
memory and retrieval processes. Some of the topics 
are summarised with examples of public attitudes and 
knowledge towards different aspects of memory. It is
commonly assumed that memory should be investi-
gated in the laboratory rather via attitudinal self-rated 
questionnaires. The authors of this volume ostensibly
show us the relevance of the latter approach despite the 
view that our cognition is often vulnerable to distor-
tion. Also, I should not forget to mention my favorite 

يوم كل ذاكرة

هستروب تور ماجنسني و سفني احملررون:

Editors: Svein Magnussen and Tore Helstrup
Publisher:Psychology Press, Taylor Francis Group. Published 2007
ISBN-978-1-84169-579-2
Available at: http://www.psypress.co.uk

B O O K  R E V I E W



B O O K  R E V I E W :  E V E R Y D AY  M E M O R Y

100

chapter of this volume. It is the one that goes under 
the fancy banner, ‘Memory illusions and false memo-
ries in the real world’. Although this chapter repeats 
some concepts discussed elsewhere in the volume, its 
originality as well as the breath and depth of its scope 
is unquestionable. Its coverage of controversial false 
memory and its review of the psychology of the eye-
witness errors borders on surrealism, but it is narrated 
with reference to all the relevant literature in the field
to the extent that a reader will not think that she or he 
is reading Joseph Conrad.   

 The title of this volume, Everyday Memory, entices 
me to think that some people might think this book 
will feature in Oprah Winfrey’s chat shows.  But we 
should not judge the book by its title. Its content is 
too technical for the general public. The coverage may
be too advanced even for undergraduate students. The
volume can be a useful resource for those who teach 

the cognitive science of learning and memory. It carries 
a vast reservoir of information on the latest theories as 
to how memory works in every day situations. One of 
the assets of this volume is that it has decoded scien-
tific jargon into language that could be easily grasped
by any interested researcher.  Being unduly pessimistic 
of my own memory, I find it hard to remember a more
readable and informative guide to the field than this
volume - but my memory could be wrong.

R E V I W E R
Samir Al-Adawi
Department of Behavioural Medicine, College of Medicine and Health 
Sciences, Sultan Qaboos University, Muscat, Sultanate of Oman

Email: adawi@squ.edu.om