SQU Med J, December 2010, Vol. 10, Iss. 3, pp. 318-325, Epub. 14th Nov 10 Invited Article Submitted 3rd May 10 Revision ReQ. 1st June 10, Revision recd. 23rd July 10 Accepted 27th July 10 Communication Skills – Why? Being clinically active in general practice and psychiatry in the 1970s and 80s, we noticed, as did many colleagues, that conditions were changing for physicians. A new wave of patient expectations and complaints began, and there were fewer manpower hours, but more patients. Physicians began to complain about too much work (increasingly many doctors lost their motivation and basic curiosity). Many were at risk of burning out. A lot of the patient complaints were due to insufficient communication skills in the health care system. On the positive side, patients defended their right to become collaborators with their doctor rather than just subordinate customers. Health care information had become readily available in newspapers and magazines and on the Internet leading to doctors being challenged by well informed patients. A growing awareness of compliance and life style issues arose. The need for a patient focused health care culture and rehabilitation outcomes became apparent. This was supported by research and development on consultation models.1,2 We participated in some of this research World Federation for Medical Education, Faculty of Health Sciences, The Panum Institute, University of Copenhagen, Copenhagen, Denmark *Corresponding Author email: wfme@sund.ku.dk <<›^√÷]