First published in 1989, this book has sold over 15 million copies. The reason for its success would seem to because the book ignores trends and pop psychology for proven principles of fairness, integrity, honesty, and human dignity. After a positive overview of the seven habits of highly effective people, the book is divided into four parts: In Part One, Paradigms and Principles, the author discusses personality and character ethics, primary and secondary greatness. He also explains the power of a paradigm in which the seven habits of highly effective people embody many of the fundamental and primary principles of human effectiveness. Part Two, Private Victory, discusses the first three of the seven habits. Habit 1 is Be proactive, principles of personal vision. This means that self- awareness enables us to stand apart and examine the way we see ourselves, our self-paradigm. Imagination, conscience and independence are other principles of this proactive model. Habit 2 is Begin with the End in Mind. Here principles of personal leadership are explained. Leaders may be very busy people, but in order to be both efficient and truly effective, their goals need to be foremost in their mind. This habit is based on the principle that all things are created twice. There is a mental or first creation, and a physical or second creation of all things. In order to write a personal mission statement, we must begin at the very centre of our circle of influence; that centre is comprised of our most basic paradigms, the lens through which we see the world. Habit 3 is Put First Things First. This is my favourite habit as it provides the principles of personal management. It teaches that the things which matter most must never be at the mercy of VÌË^«◊÷<∞÷^ �√À÷]<î^~ç˙÷<Ì√f �ä÷]