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International Journal on Advances in ICT for Emerging Regions 2022 15 (1):  

June 2022                                                                                                                                  International Journal on Advances in ICT for Emerging Region 

User Acceptance of a Novelty Idea Bank System to 

Reinforce ICT Innovations: Sri Lankan University-

Industry perspective 
Chaminda Wijesinghe#1, Henrik Hansson2, Love Ekenberg3 

 
Abstract— Information and communications technology (ICT) 

represents an enormous opportunity to introduce significant and 

lasting positive changes across the developing world. Several 

attributes determine behavioural intention to adopt the 

technology. Some elements will stimulate end users' intention to 

use the technology, while others are detrimental. This study is 

designed to measure the relationship between various factors on 

individuals' perceptions of adopting an ICT-based instrument to 

stimulate ICT innovations. A model was developed by combining 

the technology acceptance model and the diffusion of innovation 

theory. A survey questionnaire was distributed among students 

and teachers in higher education and industry professionals 

working with university collaborations. A sample of 202 

responses was analysed using structural equation modelling. A 

good insight into user acceptance and the adoption of a systematic 

model to reinforce ICT innovations are provided in this study 

with the derived results. Theoretical and practical implications 

for the factors influencing the acceptance of the system are 

discussed. 

 

Keywords— Collaboration; Diffusion of Innovation; ICT-
Innovation; Structural Equation Model, Technology 

Acceptance; Knowledge Management. 

I. INTRODUCTION  

his study is designed to measure individuals' perceptions 

of adopting an instrument to stimulate ICT innovations 

through university-industry collaborations. This 

instrument is intended to be a tool between the university and 

industry to disseminate knowledge and ideas for innovation. 

Knowledge and innovation are considered crucial sources for 

sustaining the competitive advantage of organisations [1]. 

Knowledge generates value by supporting an 

organisation's capability to produce innovation [2][3][4] learn 

and transfer best practices across boundaries [5][6]. Successful 

companies consistently create new knowledge, disseminate it 

widely throughout the organisation, and quickly embody it in 

new technologies and products [7]. Knowledge management 

implementations require a wide range of quite diverse tools 

that come into play throughout the knowledge management 

cycle. Gressgård et al. [8] claim that using ICT-based tools to 

promote external knowledge flow into the organisation may 

help realise their innovation potential. Many ICT-based tools 

have gained popularity as instruments for disseminating 

knowledge for innovation [9]. Organisational knowledge and 

ICT refer to a distinct set of constructs, and several variables 

need to be considered when assessing the relationship between 

ICT and knowledge management. The technology primarily 

facilitates communication, collaboration, and content 
management for better knowledge capture, sharing, diffusion, 

and application [10]. 

Diffusion is "the process by which an innovation is 

communicated through certain channels over time among the 

members of a social system" [11]. It is a particular type of 

communication in which messages are concerned with new 

ideas. The nature of diffusion demands at least some sort of 

heterophily between the two parties. Ideally, it can be in 

education, social status, and the like. The ICT tool is the 

communication channel in the present study, enabling the 

exchange of messages between two groups or units [11].   

Universities and industries can benefit from adapting proper 

channels and tools for their collaboration [12]. Students 

engaging in research can be widely accepted by the industry 

and impact society. A need has been created for a systematic 

collaborative platform where industry professionals and 

academics can engage and share expert knowledge. In contrast, 

academic supervisors can empower and guide students in 

theoretical aspects and future directions. Innovation consists 

of an interactive process where diverse expertise are combined 

through communication amongst and across organisational 

borders [13].  

Further, firms can absorb ideas from suppliers, users, and 

knowledge institutions, as this innovation process demands 

interaction with many disparate actors. Adequate support 

mechanisms can further accelerate such interactions. It is 

evident that there are substantial barriers regarding UIC and 

the motivation to interact systematically, and a significant 

obstacle is the lack of interconnections of this nature.  

A. The Idea Bank System 

The Global Idea Bank (GIB) [14] is a platform designed to 

support these interconnection activities. More precisely, GIB 

is a web platform where individuals can submit, exchange, 

discuss, and fine-tune fresh ideas to produce new innovations. 

Organisations may use the idea bank to collect users' feedback 

and enhance their ideation process. When paired with a unique 

innovation strategy and methodology, the idea bank creates a 

holistic innovation solution that allows organisations to 

collectively generate and elaborate ideas. To determine the 

worth of an idea, the idea bank uses a voting mechanism. The 

idea bank's underlying premise is that if a large group of 

individuals collaborate on a project or develop an idea, that 

project or idea would ultimately improve the performance of 

those who worked on it [15]. Figure 1 illustrates the GIB 

concept. 

T  

Chaminda Wijesinghe is with Stockholm University and NSBM Green 
University (bandara@dsv.su.se). Henrik Hansson, Love Ekenberg are 

with the Stockholm University (henrik.hansson@dsv.su.se, 

lovek@dsv.su.se). 
Manuscript received: 26-10-2021 Revised: 29-03-2022 Accepted: 17-06-

2022 Published: 30-06-2022. 

DOI: 10.4038/icter.v15i1.7236 

© 2022 International Journal on Advances in ICT for Emerging Regions 



User Acceptance of a Novelty Idea Bank System to Reinforce ICT Innovations  2 

June 2022                                                                                                                                  International Journal on Advances in ICT for Emerging Regions 

 

Fig. 1 Global Idea Bank concept. 

GIB mainly addresses collaboration barriers between 

universities, governments, companies, and societies to acquire 

and implement valuable ideas exerted through problems. The 

authors propose the idea bank as an IT platform that is much 

about ideals as it is about ideas. This fact fuels innovation since 

the essence of innovation is about changing the world 

according to a particular vision or ideal [7]. Because of the 

originality of the notion toward proliferating ICT innovations, 

the idea bank system itself may be regarded as an ICT 

innovation.  

The early phase of innovation is frequently referred to as 

"fuzzy" [15] because it works best when a collaborative system 

fosters confusion, disruption, and the fortuitous discovery of 

ideas. An essential feature of GIB is to be a backbone to 

develop an organisation's innovation culture supporting the 

fuzzy front end of innovation. Every individual must create an 

account and log into the system. Individuals may use the 

platform to submit items of interest to other users, search for 

information, comment on information, and find specialists in 

the organisation when needed, resulting in everyone being well 

informed. The platform functions as a knowledge management 

system in this way. It allows users to submit ideas and keeps 

track of these ideas by enabling others to remark on them, 

moulding them further, grouping them with similar ideas, and 

accepting some type of vote mechanism to determine their 

merit. When ideas in the system receive the most votes, 

comments, votes on comments, views, "follows," "alerts," 

bookmarks, and related ideas uploaded, they are automatically 

promoted. All ideas can be clustered depending on how they 

match the United Nations' Sustainable Development Goals. If 

an idea does not match any of these seventeen goals, a new 

group can be created, or it can be added to the "other" category. 

Students who create an idea in the system and expect financial 

assistance can specifically mention the requirement. Other 

collaborating partners can then support the idea's 

commercialisation.   

GIB will thus be a potential solution for disseminating 

knowledge across different social systems and, more 

importantly, among students to obtain potential opportunities 

for innovation. However, it is essential to evaluate how users 

accept such systems, as there is no prior use, especially in 

universities and industries. 

B. Problem Description 

Universities and industries can benefit from adapting 

proper channels and tools for their collaboration [12]. Students 

engaging in research can be widely accepted by the industry 

and impact society. A need has been created for a systematic 

collaborative platform where industry professionals and 

academics can engage and share expert knowledge.  

Further, firms can absorb ideas from suppliers, users, and 

knowledge institutions, as this innovation process demands 

interaction with many disparate actors. Adequate support 

mechanisms can further accelerate such interactions. 

Universities and industries are ideal for sharing knowledge, 

best practices, and ideas for innovation. However, it is evident 

that there are substantial barriers to university-industry 

collaboration (UIC) and the motivation to interact 

systematically, and a significant obstacle is the lack of 

interconnections of this nature. The above-explained Idea 

Bank is a platform intended to solve interconnectivity partly. 

However, understanding the acceptance of the idea bank 

system as a tool for stimulating innovation under the purview 

of UIC is an essential factor. The system is intended to be used 

by a mixed group of participants. Most users will be young 

undergraduates, and their desires may differ from industry 

professionals. There may be deviations from the system's 

functional expectations between academics and industry users. 

Can we use the idea bank system with its existing features as 

the communication channel between the university and 

industry to stimulate innovations? Do such systems require 

more influential features to be included? The full benefit of the 

university-industry collaborative platform cannot be achieved 

unless students and industry partners can use the system. 

Individuals' behavioural intention to use the system may 

depend on several important factors. The platform will be a 

potential solution for disseminating knowledge across 

different social systems and, more importantly, among 

students to obtain potential opportunities for innovation. 

However, it is essential to evaluate how users accept such 

systems, as there is no prior use, especially in universities and 

industries. Therefore, this study was conducted to measure the 

factors influential on user acceptance of an Idea Bank system 

as a source of innovation. 

C. Related Works 

Over the years, evaluating user acceptance of technologies 

has become a popular topic in numerous disciplines. These 

disciplines include eLearning systems [16][17][18][19], 

mLearning [20][21] in universities, knowledge management 

systems [1][22][23], e-commerce and m-commerce 

applications [24][25][26], social networking sites [27][28], 

professional networking sites [29], and other educational 

applications such as the adoption of Google in education 

[17][30]. The e-collaboration system was a rare application 

type, and Dasgupta et al. [31] conducted a study about twenty 

years ago in a similar discipline. However, the aim of 

collaboration and collaboration technologies is drastically 

different from today's technological advancements and the 

nature of collaborations. Hence, the scope of the study was 

limited to measuring user acceptance of e-collaboration 

technology, where technology was limited to emails and chat 

messages. However, a collaboration system between 

universities and industries is different from all the above 

systems. Since most system users are young undergraduates, 



3         Chaminda Wijesinghe
#1

, Henrik Hansson
2, Love Ekenberg3 

International Journal on Advances in ICT for Emerging Regions        June 2022 

their intentions to use the system may be different from 

industry users. There is no study aimed to identify the factors 

influencing this nature of collaborative system between 

universities and industries aiming for innovation. 

D. Theoretical Background 

Innovation and technology refer to a distinct set of 

constructs, and several variables need to be considered when 

assessing the relationship between technology acceptance and 

innovation. When identifying a theoretical model, 

understanding human behaviour and the determinants of 

intention are of concern. Several competing theoretical models 

demonstrate human behaviour for the user acceptance of 

technologies. Previous studies such as the theory of reasoned 

action (TRA) [32],  theory of planned behaviour (TPB) [33], 

technology acceptance model (TAM) [34], extended 

technology acceptance models TAM2 [35], TAM3 [36], and 

unified theory of acceptance and use of technology (UTAUT) 

[37][38] demonstrate theories in the relevant domain.  

The TRA is designed to predict people's daily life 

volitional behaviour and understand their psychological 

behaviours [32]. The theory is more oriented toward 

individuals' attitudes toward behaviours and subjective norms. 

Subjective norms refer to attitudes toward social pressure to 

perform a behaviour. According to the TRA, the determinants 

of behavioural intention (BI) to use the system are attitudes 

toward behaviours and subjective norms. However, a person 

may not perform an activity even if motivated by positive 

attitudes because of a lack of control over the person's actions. 

Therefore, TRA is extended to TPB [33], including perceived 

behavioural control as an additional variable. The TPB model's 

problem is that a person's attitude toward using the computer 

system becomes irrelevant if the computer system is not 

accessible to that person. TAM is derived from TRA [39] by 

eliminating the uncertain and psychometric status of 

subjective norms, including two essential factors, perceived 

ease of use (PEU) and perceived usefulness (PU), to determine 

BI. Then, the TAM model is extended to TAM2 by including 

the factors for social influence required when evaluating 

systems beyond the workplace. Venkatesh and Morris [37] 

introduced UTAUT by comparing differences and similarities 

in eight theories relating to technology acceptance and derived 

14 constructs from these eight theories, including effort 

expectancy, performance expectancy, social influence, and 

facilitating conditions significant constructs [39].  

TAM has been considered a parsimonious and powerful 

theory by the information systems community [40]. Moreover, 

the three constructs PEU, PU, and BI used in TAM are more 

relevant in this study than those used in other models. 

Constructs used in other models, such as social norms, image, 

job relevance, output quality, usage behaviour, result 

demonstrability, and behavioural controls, are considered less 

relevant because of the nature of the current study. TAM has 

received substantial empirical support during the past decades, 

and it has probably become the most widely cited model in 

technology acceptance studies [39]. Therefore, the TAM 

introduced by Davis [34] is considered more relevant for 

evaluating the user acceptance of the LIB. 

Structural equation modelling (SEM) is a multivariate 
statistical modelling technique used to analyse structural 
relationships [41]. Furthermore, this has become a standard 

method for confirming or disconfirming theoretical models in 
quantitative studies [42]. This technique combines factor 
analysis as well as multiple regression analysis. It is used for 
analysing structural relationships between measured and latent 
variables (constructs). SEM has several benefits over more 
conventional data analysis methods, such as the linear 
regression model. The capability to account for measurement 
errors when estimating effects, examine the model's fit to the 
data, and construct statistical models that more closely agree 
with the theory, have all been advantageous.  

This paper is organised as follows: The second section 

follows the introduction with a conceptual model and 

hypothesis' development. The research methodology is 

presented in the third section. In the fourth section, data 

analysis and findings are provided. The fifth portion presents 

the discussion and conclusion, while the sixth section presents 

recommendations for further research. 

II. CONCEPTUAL MODEL AND HYPOTHESIS 

The study's conceptual model is presented by modifying 

the TAM with the diffusion of innovation theory (DIT) [11]. 

TAM requires external variables to support PU and PEU, and 

integration efforts are needed to understand better technology 

adoption [40]. The DIT presented by Rogers [11] helps 

understand important innovation characteristics. Among the 

five constructs presented in DIT, relative advantage (RA), 

compatibility (CO), and trialability (TR) were considered 

more relevant to the current study. Moore and Benbasat [43] 

suggested reducing the instrument based on the research 

objective and organisational context. In the present study, the 

system under investigation was a novel system, and people 

other than the survey participants did not use it. Therefore, the 

complexity and observability of the other two constructs are 

considered less important in this context. The conjunction 

between TAM and DIT has been used in many previous 

studies in various disciplines, including e-learning systems and 

mobile apps (e.g., [16][25][44][45]).    

PU is defined as "the degree to which a person believes 

that using a particular system would enhance his or her job 

performance" [34]. PEU refers to the degree to which a person 

believes that using a particular system would be free of effort 

[34]. BI to use is known as the learners' choice of whether to 

continue using the new system. This term is seen as a factor 

that determines the use of technology.  

In this study, PU refers to how a person believes that using 

the system would enhance ICT innovation. Davis [34] claims 

that an application perceived as easier to use than another is 

more likely to be accepted by users. Based on this, the authors 

of the current study propose that.     

H1: Users' PEU is positively related to the BI to use the system. 

H2: Users' PU is positively related to the BI to use the system. 

H3: PEU is positively associated with PU. 

The DIT explains how innovations are adopted within a 

population of potential adopters. Everett Rogers first 

developed the theory in 1962 based on the observations of 508 

diffusion studies [11]. The DIT theory consists of crucial 

elements, innovation, communication channels, time, and 



User Acceptance of a Novelty Idea Bank System to Reinforce ICT Innovations  4 

June 2022                                                                                                                                  International Journal on Advances in ICT for Emerging Regions 

social systems. The characteristics of innovation perceived by 

individuals help explain the different adoption rates measured 

in 1). Relative advantage (2) Compatibility, 3). Complexity, 4). 

Trialability, and 5). Observability [11] as mentioned 

previously.  

RA is the degree to which an innovation is perceived as 

better than the idea it supersedes [11]. What matters in RA is 

whether an individual perceives innovation as advantageous. 

The rate of adoption is higher when the RA of innovation is 

higher.  

Compatibility refers to the degree to which an innovation 

is perceived as consistent with the existing values, needs, and 

past experiences of potential adopters [11]. An idea 

incompatible with the current norms and values of a social 

system will not be adopted rapidly as a compatible innovation.  

Trialability refers to the extent to which people think that 

they need to experience innovation before deciding whether to 

adopt it. Trailable innovation tends to have less uncertainty 

perceived by individuals who consider adopting it, and those 

individuals tend to learn through this experience. In the current 

study, this concept refers to how students view their use of the 

proposed system as having a significant impact on their 

innovation performance.  

Based on the identified characteristics of DIT, the authors 

propose that, 

H4: RA is positively related to the PU of the system. 

H5: RA is positively related to the PEU of the system. 

H6: Compatibility is positively related to the PU of the 
application. 

H7: Trialability is positively related to PEU 
  

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 
Fig. 2: Combined theoretical model (TAM & DIT) 

 
TAM is combined with DIT to check the perceived usefulness 
and perceived ease of use of the system described by Davis [34] 
in TAM. Figure 2 explains how DIT is combined with the 
TAM to derive a hybrid theoretical model with the derived 
hypothesis. 

This study contributes to the literature as a model developed 

with the diffusion of innovation theory combined with the 

technology acceptance model to evaluate users' perception of 

a newly developed tool for escalating ICT innovations. The 

study also helps practitioners focus on the criteria in a 

university-industry collaborative tool to stimulate innovations. 

 

III. METHODOLOGY 

This study aims to understand some factors and how they 

contribute to the system's usability. We wanted a broad 

response from various stakeholders to achieve a reasonable 

idea of these factors. We designed a questionnaire distributed 

to 300 individuals, including 250 students in higher education, 

30 academic staff members, and 20 industry representatives. 

The survey was conducted in two phases, with a pilot study 

using a convenient sample of higher education students, 

followed by the main study. The scope of the study was limited 

to measuring user acceptance of e-collaboration technology, 

where technology was limited to emails and chat messages. 

A. Measurement of Items 

The questionnaire was developed from an extensive 

literature review to test the constructs used in this research's 

theoretical model. A total of 34 questions (see Appendix A) 

were modified to suit the context under study, including five 

demographic characteristics, 13 TAM factors, and 16 DIT 

factors. Among the 29 items used to measure TAM and DIT, 

21 items were selected from Moore and Benbasat [43] as 

follows: for RA, out of nine items, eight were selected, and the 

deselected item measured the control over individuals' work, 

which is considered less significant in the study; further, all 

three items for compatibility, all five items for trialability, and 

all five items for PEU were extracted and modified. The 

remaining eight items for TAM were selected as three items 

for PU, and two items for BI were selected and modified from 

Venkatesh and Bala [36]. Two items for PU were selected 

from Davis [34] and modified. Based on the literature, one 

item (Appendix A: BI2) was created for this study. All scales 

used in this study were adapted from the existing literature.   

The items in the constructs were measured using a five-

point Likert scale with answer choices ranging from "Strongly 

Disagree (1)" to "Strongly Agree (5), "previously validated 

scales operationalise the constructs.  

A short video was created to understand the system's 

features and distribute it with the questionnaire. A link to the 

system was created, and access was granted to all respondents 

via guest login credentials. This process was required because 

the system is a novel system, and the respondents were novice 

users 

B. Pilot Study 

A pilot study, a small-scale rehearsal of the larger research 

design, was conducted to identify potential issues and check 

the measurement items. A convenience sample of 50 students 

studying in the second year in a higher education institute in 

Sri Lanka was selected, and the questionnaire was distributed 

using Google forms. All the students are computing 

undergraduates and are therefore considered highly ICT 

literate. In the Google Form, the study's title, the purpose of 

the survey, the objective, and the intended audience to fill the 

pilot survey were mentioned. A text area was included for each 

construct, and respondents were asked to write feedback on 

each construct measurement item. One questionnaire item was 

H1 

H2 

H3 

H7 

H5 

H4 

H6 Compatibil
ity (CO) 

Trialability 

(TR) 

Relative 

Advantage 

(RA) 

Perceived 

Usefulness 

(PU) 

Perceived 

Ease of 

Use 
(PEU) 

Behaviour

al 

 Intention 

(BI) 



5         Chaminda Wijesinghe
#1

, Henrik Hansson
2, Love Ekenberg3 

International Journal on Advances in ICT for Emerging Regions        June 2022 

rephrased to improve clarity based on the respondents' 

feedback. 

C. Main Study 

After the pilot study, university undergraduates in 

computing and software industry professionals representing 

university collaborations were selected to distribute the refined 

questionnaire. The respondents were purposefully selected as 

all software companies in Sri Lanka do not have UIC, and all 

undergraduates do not know about ICT innovations or 

collaborations at the early stage of their university education. 

Generally, in Sri Lanka, students engage in various industry-

related activities while studying at universities. Therefore, 

when choosing undergraduates, those in the second year and 

onwards were chosen because they are mature enough to 

understand the system's requirements related to university-

industry collaborations. In the survey, a forced response option 

was used in the main section after the demographic data 

section to avoid missing values. Thus, all respondents could 

only move to the next question by answering the current 

question. Finally, the questionnaire was distributed among 

software industry professionals, academics, and the above-

described students, using a google form. All respondents were 

active in Sri Lanka, a South Asian country.   

Related literature suggests that a minimum sample size of 

100 to 150 is required in SEM [42][47]. A minimum sample 

size of 150 is required when the number of constructs is less 

than seven, with modest (0.5) item communalities and no 

under-identified constructs [47]. According to Barclay et al. 

[48] and Gaskin & Happell [49], one guideline for sample size 

is that the sample should have at least ten times more data 

points than the number of questionnaire items in the most 

complex construct in the model. It becomes ten times the 

number of predictors, either from indicators from the most 

complex formative construct or the most significant number of 

antecedent constructs leading to an endogenous construct, 

whichever is larger. Since Schumacker & Lomax [42] claim 

that these multiple values should be ten times or 20 times, in 

the current study, the most complex regression involves the 

formative construct with eight items requiring a minimum 

sample size of 20 times 8, which equals 160. 

The system is intended to be used by university students, 

especially after the first year, academic staff members, and 

industry professionals. Therefore, the questionnaire was 

distributed among 300 survey participants, including 250 

undergraduates enrolled in the second, third, and fourth years 

of computer and IT-related degree disciplines. Twenty 

industry participants worked in ICT-related industries, were 

familiar with university engagements, and had 30 academic 

staff members. The respondents' involvement in university-

industry collaboration was questioned in the questionnaire and 

required to be answered. A total of 210 responses were 

received, with eight incomplete responses. These eight 

respondents did not attempt the main questionnaire and were 

therefore excluded, and the remaining 202 responses were 

used for data analysis. 

IV. DATA ANALYSIS AND RESULTS 

A. Demographic Analysis 

 The participants were almost equal in terms of sex. Among 

the 201 participants,47.3% were men, and 52.2% were women. 

One participant opted not to indicate their gender. The 

majority of participants were between the ages of 18 and 25 

(86.6%), and 9.4% were 25 to 30. The next highest age 

category was 35–40, which was 2.5%. Only 1% were from the 

age group 30 to 35 years, and only 0.5% were reported from 

the age group 40 to 45 years. The total number of responses in 

the age group was 202. Among the three categories of 

participants as students in higher education, academic staff 

members, and industry respondents, the majority of 

respondents (87.6%) were students in higher education. The 

second and third categories were almost equal, 6.4% and 5.9%, 

respectively. 46.8% of participants had direct university-

industry interactions, and 28.9% of participants had no 

interactions. There were 24.4% reported as they may have had 

university-industry interactions with uncertainty. Among the 

undergraduate respondents, 60.6% studied in the third year, 

and 17.1% studied in the fourth year. There were 7.3% in the 

second year. The remaining 15% of the participants responded 

to none of the above categories. Students are given an 

internship in the second semester of the third year in the higher 

education institute selected for the survey. Students can 

continue their internship or become employees after the 

internship. Therefore, some respondents can become 

undergraduates, and at the same time, they can be employees.  

B. Model Analysis 

The model analysis was conducted with Partial Least 
Squares Path Modelling (PLS-PM), which was used in two 
stages: 1) assessing the validity and reliability of the 
measurement model and 2) assessing the structural model. The 
Statistical Package for Social Science (SPSS) AMOS was used 
to analyse the questionnaire's data.   

1) Assessment of the Measurement Model: The 
measurement model describes the relationship between 
constructs (latent variables) and their measures (observed 
variables) [50]. One of the primary objectives of SEM is to 
evaluate the construct validity of the proposed measurement 
model [41]. The validity of the measurement model depends 
on the model fit for the measurement model and construct 
validity evidence [41]. Kline [51] and Hair [41] emphasise the 
guidelines to measure the goodness of fit and suggest reporting 
model fit statistics as the minimum of model chi-square (χ2) 
and its degree of freedom (df), root mean square error of 
approximation (RMSEA), and comparative fit index (CFI). 
The initial model test values are reported as RMSEA= 0.066, 
which indicates a good fit, GFI= 0.799 was below the cut-off 
value for a good fit, CFI=0.937 reported as a good fit, 
TLI=0.928 reported as a good fit, χ2 = 747.072, df= 362, χ2 
/df= 2.064 reported as a good fit. Except for GFI, all the values 
are within the cut-off values for an accepted model fit (see 
Table I). The considered GFI value for a good model fit should 
be greater than 0.9 to ensure the construct's validity. Then, the 
model modification was conducted by specifying covariances 
for the error terms. The highest Modification Indices (MI) 
were paired (see Figure 4), as higher values of MI indicated 
item redundancy [52]. 

 

 

TABLE I. 
THE THREE CATEGORIES OF MODEL FIT AND THEIR LEVEL OF ACCEPTANCE 

(AFTER THE MODEL MODIFICATION) INDICATE AN ACCEPTABLE MODEL FIT. 



User Acceptance of a Novelty Idea Bank System to Reinforce ICT Innovations  6 

June 2022                                                                                                                                  International Journal on Advances in ICT for Emerging Regions 

 

Note: RMSEA-Root Mean Square of Error Approximation, GFI-Goodness of 

Fit Index, CFI-Comparative Fit Index, TLI-Tucker-Lewis Index, ChSq - Chi-
Square, df- degree of freedom 

 
Individual item reliability was evaluated by examining 

loadings. A value of 0.7 or more is considered an indication of 
acceptable reliability [52][53]. One item from the relative 
advantage (RA4) reported a low factor loading of 0.62, as 
shown in Figure 3. An item with low factor loading means that 
a particular item is deemed useless to measure that construct 
[52] and is therefore removed. Figure 3 and Figure 4 show the 
parameter values before and after the model modification, 
respectively. 

After the model modification, the reported values were: 
RMSEA= 0.066 (no change), GFI= 0.824 (improved), 
CFI=0.937 (no change), TLI=0.928 (no change), χ2 = 619.6, 
df= 331, χ2 /df= 1.872 (improved).  GFI and the χ2 /df values 
improved after the model modification. Although the GFI 
value does not reach 0.9, a value above 0.8, should be 
considered a reasonable fit and acceptable, c.f.,.[54],[55]. 
Every construct has reported AVE's value greater than 0.5 (see 
Table II), confirming the measurement model's convergent 
validity [53].  

 

 

 

Discriminant validity was conducted to ensure that the 

measurement model had no redundant constructs. For 

adequate discriminant validity, the diagonal elements in Table 

II should be greater than the corresponding off-diagonal 

elements in the rows and columns [42]. Therefore, the 

measurement model was verified with discriminant validity, 

indicating that all diagonal values were greater than their 

corresponding off-diagonal values. 

2) Reliability of the Measurement Model: Reliability 
measures were assessed to verify the latent construct reliability 
and internal consistency of the measurement model. The 
reliability of the measurement model was examined using 
composite reliability (CR) and Cronbach's alpha (CA) [42]. If 
the values of CR and CA are greater than or equal to 0.7, it is 
considered that the composite reliability for a construct is 
achieved [53], and if CA is greater than 0.8, it is a good level 
[56]. The results show that estimates for CR and CA range 
between 0.8161 and 0.9142 (see Table II), indicating a good 
reliability level. 

The structural model was used for assessment when the 
measurement model was satisfied and confident with the 
constructs' reliability and validity.  

3) Assessment of the Structural Model: The structural 
model specifies relationships between constructs [50]. We use 

the standard of Gefen et al.[47] (p.45). Table III is developed 

to test each hypothesis's support by investigating the 

endogenous latent variables' coefficient of determination (R2). 

The critical ratio (CR), or t value, has become a popular 

statistic for evaluating the structural model.  

 

 

Fig. 3 Initial model showing factor loadings of the measurement model before modifications.  

Note: TR- Trialability, RA- Relative Advantage, CO- Compatibility, PU- Perceived Usefulness, PEU- Perceived Ease of Use, BI- Behavioural Intention 

Name of 

Category 

Name of 

Index 

Level of 

Acceptance  

Level 

achieved  

Absolute fit RMSEA RMSEA<0.08 0.066 

GFI GFI>0.90 0.824 

Incremental fit CFI CFI>0.90 0.937 

 TLI TLI>0.90 0.928 

Parsimonious fit ChSq/df Chisq/df <3.0 1.872 



7         Chaminda Wijesinghe
#1

, Henrik Hansson
2, Love Ekenberg3 

International Journal on Advances in ICT for Emerging Regions        June 2022 

 

Fig. 4 Measurement model after modifications.  

Note: TR- Trialability, RA- Relative Advantage, CO- Compatibility, PU- Perceived Usefulness, PEU- Perceived Ease of Use, BI- Behavioural Intention 

 

TABLE II.  

CORRELATION MATRIX SHOWING INTERNAL CONSISTENCIES AND CORRELATION OF CONSTRUCTS INDICATING MEASUREMENT MODEL'S DISCRIMINANT 

VALIDITY AND RELIABILITY 

 
 

 
 
 
 
 

Note: CA- Cronbach's Alpha, CR- Composite Reliability, AVE- Average variance Extracted. 
 
 

TABLE III. 
HYPOTHESIS TESTING RESULTS OF THE STRUCTURAL MODEL SHOW FIVE SUPPORTIVE AND TWO UNSUPPORTIVE. 

 

 

 

 

 

 

 

Note: IV- independent variable; DV- dependent variable; SE- standard error; CR- critical ratio; PU- perceived usefulness; PEU- 

perceived ease of use; RA- relative advantage; CO- compatibility; TR- trialability 

 

Hypothesis IV Relation DV Estimate SE CR P-value Result 

H1 PEU  BI 0.892 0.156 5.723 0.000 Supportive 

H2 PU  BI 0.096 0.136 0.702 0.483 Unsupportive 

H3 RA  PU 0.403 0.150 2.680 0.007 Supportive 

H4 RA  PEU 0.621 0.118 5.265 0.000 Supportive 

H5 CO  PU -0.095 0.135 -0.708 0.479 Unsupportive 

H6 PEU  PU 0.626 0.105 5.975 0.000 Supportive 

H7 TR  PEU 0.323 0.100 3.231 0.001 Supportive 

 No of 

items 

Correlation of constructs Internal consistencies 

  RA CO TR PU PEU BI CA CR AVE 

RA 8 1      0.902 0.9142 0.579723 

CO 3 0.81 1     0.859 0.8626 0.676857 

TR 5 0.78 0.84 1    0.894 0.8946 0.62959 

PU 5 0.77 0.69 0.70 1   0.903 0.9044 0.654916 

PEU 5 0.76 0.71 0.71 0.80 1  0.877 0.8766 0.587306 

BI 3 0.80 0.75 0.74 0.76 0.77 1 0.817 0.8161 0.597344 



International Journal on Advances in ICT for Emerging Regions 2022 15 (1):  

June 2022                                                                                                                                  International Journal on Advances in ICT for Emerging Region 

Among all seven hypotheses, five were supportive, and 
only two were unsupportive, based on the results depicted in 
Table III. Three hypotheses were significant at p<0.001, and 
two hypotheses were significant at p<0.01. Perceived ease of 
use has a positive effect on the behavioural intention to use the 
system. (Β=0.892, p<0.001), while perceived usefulness had a 
negative impact on behavioural intention (β=0.096, p>0.05). 
This result implies that the ease of using the system is more 
decisive for the behavioural intention to use the system than its 
usefulness. Relative advantage has a positive effect on 
perceived usefulness (β=0.403, p<0.01) and perceived ease of 
use (β=0.621, p<0.001). Compatibility had a negative effect on 
perceived usefulness (β=-0.095, p>0.05). Perceived ease of 
use was positively affected by perceived usefulness (β=0.626, 
p<0.001), and trialability had a positive effect on perceived 
ease of use (β=0.323, p<0.01). 

V. DISCUSSION AND CONCLUSION 

The TAM has been used in various educational studies to 

evaluate the acceptance of different technologies for education. 

Among these studies examining the behavioural intention to 

use learning management systems (LMS) [18][19] and other 

e-learning platforms [16][17][45][57], mobile learning 

systems [20], and e-collaboration systems [31] are considered 

to be more relevant. The examined information system is 

different from the above systems in terms of its collaborative 

features between educational institutes and industries for 

stimulating ICT innovations. Therefore, the study's theoretical 

and practical implications bring new insights to researchers, 

information system designers, and administrators at UIC. 

A. Theoretical Implications 

The TAM proposed by Davis [34] claims that an 

individual's adoption of information technology depends on 

perceived usefulness and perceived ease of use. Our results 

provide limited support for the original TAM. First, perceived 

ease of use positively influences perceived usefulness and 

behavioural intention to use the system. Second, perceived 

usefulness has a negative effect on the behavioural intention to 

use. While the first result supports the original TAM, the 

second result contradicts the original TAM.   In comparing our 

results with previous studies of TAM, behavioural intention to 

use e-learning systems (e.g. [16][17][45]) and learning 

management systems [18][19] have been influenced by 

perceived usefulness and perceived ease of use. However, 

investigating the behavioural intention to use an e-

collaboration system in another study [31], the authors 

concluded that perceived usefulness has a negative 

relationship with the use of an e-collaboration system. This 

result contradicts the results of the original TAM. However, 

perceived ease of use has a strong positive effect on the 

perceived usefulness of the system, supporting the results of 

the original TAM. However, the e-Collaboration system has 

not radically changed over the last few years (ibid). 

Consequently, advanced system users may be efficient users 

who are familiar with the navigational structure of the system. 

This contradictory situation is supported in two other studies 

[26][28], and perceived usefulness does not influence 

behavioural intention due to environmental factors. 

The possible reason for the contradictory relationship in 

our study may be that participants already know the usefulness 

of an IT-supported system for ICT innovations. That is not 

considered an extrinsic motivational factor. The result may 

have also been affected because all participants had a strong 

background in IT. However, the current study's findings are 

consistent with the original findings of the TAM [34]. 

Moreover, it is evident that external factors derived from 

the diffusion of innovation theory comply with the existing 

similar studies [16][25] in the literature regarding their 

relationship with TAM. The relative advantage greatly 

influences the perceived ease of use and perceived usefulness. 

This result implies that when users regard the idea bank system 

as better than the traditional collaboration system or 

approaches, they may perceive the Idea Bank system to be 

more useful [24][44]. The factor trialability also positively 

supports the perceived ease of use. However, factor 

compatibility negatively affects perceived usefulness. 

However, many studies (e.g.[16][24]) have shown a positive 

relationship between compatibility and perceived usefulness 

B. Practical Implications 

The idea bank system has many features that contribute 

positively to ICT innovation. The relative advantage of using 

the idea bank system compared to other systems significantly 

influences perceived usefulness and perceived ease of use. 

Perceived ease of use is an assessment of the cognitive effort 

involved in using the system. In such situations, users' focus is 

on the interaction with the system and not on objectives 

external to the interaction. Since the system is mainly intended 

to be used by young undergraduates in universities, they will 

be more focused on the ease of using the system than its 

usefulness. Previous studies have shown that factors affecting 

user acceptance may vary between hedonic and utilitarian 

systems [58]. Higher demand for perceived ease of use is 

expected in hedonic systems than perceived usefulness. 

Heijden [58] suggested that developers include hedonic 

features to invoke other configurations to achieve user 

acceptance.  

Systems trialability before deciding to purchase is a 

significant factor in the ease of using the system. This result 

implies that when users had more opportunities to try the idea 

bank system, they could view it as easier to use [45]. Since the 

idea bank system is quite a new system, it would be good to 

make it available for users on a trial basis and grow the system 

with ideas before deciding to purchase. Additionally, cognitive 

absorption may also be experienced with visually rich and 

appealing technologies when designing an information system 

[59]. 

Diversity in societies and organisational structures may 

challenge the use of information systems. While some factors 

such as IT proficiency and experience promote the system's 

ease of use, technology acceptance and intention to use may 

be moderated by its rules, policy, and IT guidelines [60]. 

Generalisability is commonly accepted as a quality criterion 

in quantitative research [61]. Adopting a modelling framework 

(SEM) that allows for a variety of statistical models in the 

study increases the study's credibility. The reliability of the 

survey is high since it was preceded by a thorough literature 

review to adjust the scales used in the study. Respondents were 

carefully chosen to adequately represent academic staff, 

industry, and students involved in the university-industry 

partnership, assuring the internal validity. 



9         Chaminda Wijesinghe
#1

, Henrik Hansson
2, Love Ekenberg3 

International Journal on Advances in ICT for Emerging Regions        June 2022 

C. Conclusion 

A good insight into the user acceptance and adopting a 

systematic model to rein-force ICT innovations are provided 

in this study with its derived results. Combining the 

technology acceptance model and diffusion of innovation 

theory derives varied results based on the system under 

investigation. The significance of the current study is the 

identification of factors affecting users' perceptions of using a 

collaborative tool for stimulating innovation. This study fills 

the gap in the literature by providing valuable features in such 

a collaborative system, primarily when young students mainly 

use it in universities. Since the system is intended to be used 

primarily by young undergraduates, developers of such 

systems are encouraged to use hedonic features.  

The study presents several essential findings for researchers in 

a similar domain, information system designers, and 

university-industry partnership managers. Our main 

conclusion is that the usefulness and behavioural intention to 

use the system will be determined by how far the system use 

is free of effort. Second, the relative advantage is an excellent 

determinant of perceived usefulness and the perceived ease of 

use of the system. The free effort to use the system is an 

influential factor for behavioural intention to use the idea bank 

system. The authors recall that the relative advantage is the 

degree to which a new product is superior to an existing 

product. Therefore, new products should be incorporated with 

ease of use. These results indicate that the system becomes 

more valuable by increasing the ease of use, and hence, the 

behavioural intention to use the system can be improved. 

Finally, since there has been no prior study that has evaluated 

user acceptance of an Idea Bank system or university-industry 

collaborative system aiming at innovation, the results of the 

study are unique 

VI. LIMITATIONS AND SUGGESTIONS FOR FUTURE 
WORKS 

One limitation of the study is that the respondents have not 

used the system for an extended period to become familiar 

with all system functionalities. That can make respondents feel 

that the system's ease of use is more important than its 

usefulness. Enthusiastic researchers in the same domain can 

examine hedonic features in educational systems to 

consistently use such information systems. 

 

APPENDIX A 

QUESTIONNAIRE ITEMS-PART I DEMOGRAPHIC 

CHARACTERISTICS  
 

Gender 

Age group 

Status of the respondent (Undergraduate/ 

Graduate employee/ non-graduate employee) 

Involvement in university-industry interactions  

       If undergraduate: year of study 

 
QUESTIONNAIRE ITEMS-PART II SYSTEM 

CHARACTERISTICS  

 
PERCEIVED USEFULNESS 

PU1. Using the system would improve my innovation 

performance. 

PU2. Using the system would help to accomplish innovation 

tasks more quickly. 

PU3. Using the system would improve the quality of 

innovation. 

PU4. Using the system would enhance the effectiveness of 

innovation activity.   

PU5. I feel that the system is useful to increase innovations. 

 

PERCEIVED EASE OF USE 

PEU1. Learning to operate the system would be easy for me. 

PEU2. My interaction with the system is clear and 

understandable. 

PEU3. I believe it would be easy to get the system to do what 

I want it to do. 

PEU4. It is easy for me to remember how to perform tasks 

using the system. 

PEU5. Overall, I believe the system would be easy to use. 

 
BEHAVIOURAL INTENTION TO USE. 

BI1. Assuming I had access to the system, I intend to use it. 

BI2. I intend to recommend others to use this system for future 

work.  

BI3. For future work, I would use the system. 

 
RELATIVE ADVANTAGE 

RA1. Using this system enables me to accomplish innovation 

tasks more quickly than before.  

RA2. Using the system improves the quality of innovation 

activities.  

RA3. Using the system makes it easier to do innovation 

activities.  

RA4. The disadvantages of my using the system far outweigh 

the advantages.  

RA5. Using the system improves innovation performance.  

RA6. Overall, I find that using the system will be 

advantageous for innovation activities.  

RA7. Using the system enhances the effectiveness of 

innovation activities.  

RA8. Using the system increases my productivity. 

 
COMPATIBILITY 

CO1. Using the system would be compatible with all aspects 

of innovations. 

CO2. I think that using the system would fit well with the way 

I like to collaborate with Industry/University. 

CO3. Using the system would fit into my work style. 

 
TRIALABILITY  

TR1. I have a great deal of opportunities to try various 

applications in the system.  

TR2. I know where I can go to satisfactorily try out various 

uses of the system. 

TR3. The system will be available to me to test various 

applications adequately.  

TR4. Before deciding whether to use any system applications, 

I will be able to properly try them out.  

TR5. I will be permitted to use the system on a trial basis long 

enough to see what it can do. I am able to experiment with the 

system as necessary.  

 

 

 



User Acceptance of a Novelty Idea Bank System to Reinforce ICT Innovations 

 10 

June 2022                                                                                                                                  International Journal on Advances in ICT for Emerging Regions 

APPENDIX B - ACRONYMS 

 
AVE Average Variance Extracted 

BI Behavioral Intention 

CA Cronbach's alpha 

CFI Comparative Fit Index 

ChSq  Chi-Square 

CO Compatibility 

CR Composite Reliability 

df degree of freedom 

DIT Diffusion of Innovation Theory 

DP Dependent Variable 

GFI Goodness of Fit Index 

GIB Global Idea Bank 

ICT Information and Communication Technology 

IT Information Technology 

IV Independent Variable 

LIB Local Idea Bank 

MI Modification Indices 

NIB National Idea Bank 

PEU Perceived Ease of Use 

PLS-PM Partial Least Squares Path Modelling 

PU Perceived Usefulness 

RA Relative Advantage 

RMSEA Root Mean Square Error Approximation 

SDG Sustainable Development Goals 

SEM Structural Equation Modelling 

SE Standard Error 

SPSS Statistical Package for Social Science 

TAM Technology Acceptance Model 

TLI Tucker–Lewis's index 

TPB Theory of Planned Behaviour 

TRA Theory of Reasoned Action 

TR Trialability 

UIC University-Industry Collaboration 

UTAUT Unified Theory of Acceptance and Use of 

Technology 

 

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