Microsoft Word - 262-265_Masongsong BN_2022 ConferencePUB.docx


 
 

KEY EVENTS 

On November 25, 2022, Mr. Mark Masongsong, the CEO of Urban Logiq, a 
Vancouver-based data analytics company, presented on Unconventional Data 
Usage for Threat Resilience: A Case Study. The presentation was followed by a 
question-and-answer period with questions from the audience and CASIS-
Vancouver executives. The key points discussed were the impact of the private 
sector as a contributor to threat resilience assessments and the evolving role of 
international datasets and the ethics associated with working with international 
data.   

NATURE OF DISCUSSION 

Presentation 

Mr. Masongsong’s presentation focused on the development of data analytics 
technology, its utility in addressing recent security challenges, and the projected 
future of the data analytics industry. He centred the discussion on three issues: 
the ethical concerns surrounding artificial intelligence (AI) evolution; the vital 
role that private corporations play within the threat resilience model; and 
improved disaster mitigation as technology is better utilised.  

Question & Answer Period  

Mr. Masongsong postulated that there is an enormous power with using artificial 
intelligence and modern data sources to understand how communities behave and 
to better understand how to meet the needs of communities. 

 

UNCONVENTIONAL DATA USAGE FOR 
THREAT RESILIENCE: A CASE STUDY 

Date: November 25, 2022 

Disclaimer: This briefing note contains the 
encapsulation of views presented by the speaker 
and does not exclusively represent the views of the 
Canadian Association for Security and 
Intelligence Studies.        



Mark Masongsong 

The Journal of Intelligence, Conflict, and Warfare 
Volume 5, Issue 3   

 

263 

BACKGROUND 

Presentation 

Mr. Masongsong offered context from experts in the AI industry surrounding the 
manner in which data science is being used in government and could potentially 
be used in strengthening security. As different governmental departments collect 
different types of data, this can be layered with third party private sector sources, 
garnering new information regarding the observed communities. For example, as 
more vehicles are equipped with Global Positioning Systems (GPS), those GPS 
signals are shared with the manufacturers and become available for purchase. 
This data can provide insight as to how communities are moving and how 
different cities are connected to each other. Additionally, this data can be used 
for urban planning purposes, such as improving connectivity between and within 
communities, which can be crucial for mitigating and responding to natural 
disasters. However, as insightful as this information may be, protecting 
individuals’ privacy is important and may raise ethical concerns regarding the 
collection and release of data. 

There is currently an unprecedented amount of data produced, and the challenge 
is harnessing it to drive better insights. At present, there is a lack of personnel as 
well as issues surrounding access to different datasets to perform the analyses 
that can improve security. Although both governments and private companies 
collect data, each party focuses on its own and is sometimes reluctant to provide 
access. 

Mr. Masongsong suggested that centralised data analysis in conjunction with AI 
has potential to improve security by illuminating unseen patterns. To begin, data 
must be collected from multiple layers of society—for example demographic, 
businesses, infrastructure, weather, mobility, and economic data—and compiled 
into a central database. Next, AI algorithm software can be trained to target 
patterns, eventually allowing one to measure variable changes and interactions in 
the data.   

Lastly, while other states are developing more invasive technology for private 
data collection, Canada has yet to do so. Mr. Masongsong argued it would be 
better if nations like Canada took initiative to develop these technologies 
ethically and responsibly, as they will be developed regardless and under less 
ethically stringent conditions. Though this would require a major change in 
legislation, Mr. Masongsong suggested it would be strategically advantageous 



Mark Masongsong 

The Journal of Intelligence, Conflict, and Warfare 
Volume 5, Issue 3   

 

264 

for Canadian companies to begin integrating AI services allowed under current 
laws and regulations.    

Question & Answer Period 

Mr. Masongsong expanded on how the use of data and AI technologies can aid 
in disaster mitigation and other security issues, such as hostile social movements. 
For example, municipalities can use infrastructure data to make predictions of 
potential areas of weaknesses and lessen the chances of fatalities by proactively 
performing building inspections and other risk assessments. At present, many 
smaller companies are single service and the AI industry is aiming to consolidate 
the space, allowing for greater predictive ability and services in integrated 
disaster preparation and risk modelling. 

Mr. Masongsong restated that however helpful AI may be in fostering security, 
there are numerous ethical concerns that must be addressed. For example, deep 
learning remains a controversial topic in data science because it is not always 
clear how AI came to a specific conclusion. There are still questions regarding 
potential biases within AI, which raises new forms of ethical concerns. A 
significant challenge in the technology sector is that new technology is 
sometimes outpacing the ability to govern it, and further in-depth analysis and 
research on ethical applications of AI is needed. 

KEY POINTS OF DISCUSSION 

Presentation  

● As insightful as data collection may be, protecting individuals’ privacy is 
crucial and may raise ethical concerns regarding the collection and release 
of data. 

● Modern technology makes it increasingly difficult for data 
anonymization to occur. Even after anonymization, it is possible to 
backtrack and discover personal information outside the data collected. 

● Centralised data analysis in conjunction with AI has potential to improve 
security by illuminating unseen patterns. 

● New technologies can outpace the legal system, creating potential cases 
of breach of privacy and data abuse.  

● It would be beneficial for nations such as Canada to develop these 
technologies ethically and responsibly, as they will be developed 
regardless and possibly under less ethically stringent conditions. 



Mark Masongsong 

The Journal of Intelligence, Conflict, and Warfare 
Volume 5, Issue 3   

 

265 

Question & Answer Period 

● The AI industry is aiming to consolidate the space, allowing for greater 
predictive ability and services in integrated disaster preparation and risk 
modelling. 

● There remain numerous ethical concerns in AI that must be addressed, 
such as potential biases within AI and questions surrounding deep 
learning. 

 

 

 

 

 

 

 

 

 

 

 

 

 

 This work is licensed under a Creative Commons Attribution-Non-
Commercial-NoDerivatives 4.0 International License. 
  
© (MARK MASONGSONG, 2023) 
  
Published by the Journal of Intelligence, Conflict, and Warfare and Simon Fraser 
University 
Available from: https://jicw.org/