TSM 1(2015) - druk.pdf TORUN INTERNATIONAL STUDIES No. 1 (8) 2015 Scientific Counsil Roman Bäcker (Toruń, Poland), Zbigniew Karpus (Toruń, Poland), Cornelia Pop (Cluj-Napoca, Romania), Rita Zablotska (Kiev, Ukraina), Lena Gumenjuk (Kiev, Ukraina), Igor Sribriak (Kiev, Ukraina), Andrei Kazakevich (Kaunas, Lithuania – Minsk, Belarus), Aliaksei Lastouski (Minsk, Belarus), Tomasz Błaszczak (Kaunas, Lithuania), Aleh Dziarnovich (Minsk, Belarus), Rimantas Miknys (Vilnius, Lithuania), Nuri Yeşilyurt (Ankara, Turkey), Katri-Liis Lepik (Tallinn, Estonia), Nikolay Radulov (Sofia, Bulgaria), Ivan Todorov (Blagoevgrad, Bulgaria), Dorotea López Giral (Santiago, Chile), Lesya Dorosh (Lviv, Ukraine) Editor in Chief Piotr Siemiątkowski Cover design Tomasz Klejna Office of Editorial Board: Batorego st. 39L, 87-100 Toruń (Poland) tis@umk.pl http://wydawnictwoumk.pl/czasopisma/index.php/TSM/index eISSN: 2391-7601 pISSN 2391-4920 The journal offers access to the contents in the open access system on the principles of non-exclusive license Creative Commons Printed in Poland ©Copyright by Uniwersytet Mikołaja Kopernika Toruń 2015 Uniwersytet Mikołaja Kopernika Gagarina st. 11, 87-100 Toruń www.umk.pl Distribution: Reja st. 25, 87-100 Toruń tel/fax (56) 611 42 38 e-mail: books@umk.pl TABLE OF CONTENTS Olena Cherniavska THEORETICAL APPROACHES TO THE DETERMINATION OF THE PHENOMENON OF «TECHNOGLOBALISM». . . . . . . . . . . . . . . . 5 Oleksii Chugaiev NATIONAL ECONOMIC IMAGE AND SOFT ECONOMIC POWER EVALUATION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 Olga Ivasechko THE CONDITIONALITY POLICY OF THE EU IN THE TERMS OF REFORMING THE PUBLIC SERVICE IN CEE COUNTRIES: THE EXPERIENCE OF UKRAINE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27 Katarzyna Kącka ROLE OF THE COUNCIL OF FOREIGN MINISTERS AND PRINCIPLES OF PARTICIPATION OF GERMANY, POLAND AND SO-CALLED “SMALL COUNTRIES” IN THE PREPARATION OF THE DRAFT PEACE TREATY WITH GERMANY . . . . . . . . . . . . . . . . . . 37 Natalia Khoma TECHNOLOGIES OF POLITICAL (SOCIO-POLITICAL) CROWDSOURCING AND CROWDFUNDING: WORLD EXPERIENCE AND STEPS TOWARDS IMPLEMENTATION IN UKRAINE . . . . . . . . . . . . 49 Nadia Kindrachuk THE ACCELERATION OF THE UKRAINIANS’ ASSIMILATION DUE TO DELIBERATE NARROWING OF THE UKRAINIAN LANGUAGE: 60’S–70’S OF THE XXTH CENTURY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 61 Natalia Liutko AESTHETIC DIMENSION OF POLITICAL ADVERTISING . . . . . . . . . . . . 71 Magdalena Redo AN ANALYSIS OF ECONOMIC CHANGES IN THE COUNTRIES OF CENTRAL AND EASTERN EUROPE BELONGING TO THE EUROPEAN UNION IN THE YEARS 2003-2014 . . . . . . . . . . . . . . . 83 4 Ulyana Rudnytska THE PROSPECTS FOR BALTIC – BLACK SEA COOPERATION IN THE CONTEXT OF CURRENT RUSSIAN-UKRAINIAN RELATIONS 99 Beata Stachowiak INTERNATIONAL SCIENTIFIC COMMUNICATION IN THE CONTEXT OF SOCIAL NETWORKING SITES FOR SCIENTISTS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 109 Agnieszka Szpak CITIES AND HUMAN SECURITY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 119 Patryk Tomaszewski INTERNATIONAL SECURITY IN THE ELECTION PROGRAMMES OF CIVIC PLATFORM BETWEEN 2001 AND 2015 . . . . . . . . . . . . . . . . . . . . 135