Microsoft Word - Jacobs.docx


Transmotion  Vol 4, No 2 (2018) 
 
	

	 216	 

Robbie Richardson. The Savage and Modern Self: North American Indians in 
Eighteenth-Century British Literature and Culture. Toronto: University of Toronto 
Press, 2018. x+247 pp. ISBN: 9781487503444.  
 
https://utorontopress.com/us/the-savage-and-modern-self-1 
 
Robbie Richardson is a lecturer in eighteenth-century literature at the University of Kent. His 
recent monograph, The Savage and Modern Self: North American Indians in Eighteenth-
Century British Literature and Culture, is based upon his doctoral thesis. Dr Richardson is a 
Canadian Mi'kmaq who wound up pursuing his research overseas, much as I – a Cherokee 
from the United States – have. And he clearly has the same passion that I have for studying 
Early Modern European and Indigenous interaction within Europe. Indeed, this is what sets 
his study apart from so many earlier investigations, and it is a valuable contribution to a 
growing field. The ongoing “Beyond the Spectacle: Native North American Presence in 
Britain” project at the University of Kent, together with recent publications such as Colin G. 
Calloway's White People, Indians, and Highlanders: Tribal Peoples and Colonial Encounters 
in Scotland and America (2008), and Kate Fullagar's The Savage Visit: New World People 
and Popular Imperial Culture in Britain, 1710-1795 (2012), demonstrate the increasing 
interest in this area of study. This work provides essential nuance to the pioneering studies of 
scholars such as Robert Berkhofer (1978) and Karen Ordahl Kupperman (1980) and expands 
our knowledge of Indigenous interaction and representation in the Early Modern Atlantic 
beyond the English colonies and simplistic dichotomies.  
 
Richardson examines the use of “Indians” in negotiating elements of early modernity and 
shaping new formations of subjectivity within British eighteenth-century literature, an oft 
overlooked period in comparison to colonial literature. He writes that these depictions of 
“Indians” “critiqued and helped articulate evolving practices and ideas such as consumerism, 
colonialism, ‘Britishness,’ and, ultimately, the ‘modern self’” (3). He concludes that “the 
modern … does not set itself against the ‘savage’ North American in the imaginative works 
which this study covers, but instead finds definition in imagined scenes of cultural contact” 
(3). Richardson traces the evolution of this use of the “Indian” and is largely successful in 
describing particular “sites of encounter”: such as the press coverage of the Iroquois 
delegation of 1710 and in captivity accounts as well as other, more clearly fictitious, works 
from the period, such as plays and novels. Indeed, the wide variety of genres covered is one 
of the strengths of this work. Numerous little-known pieces of literature and individuals have 
been brought to light and properly contextualized, rather than reduced to the level of listed 
anecdotes, as was the case in earlier studies covering Indigenous representation. This 
includes the fascinating figure of William Augustus Bowles, the “Ambassador from the 
United Nations of Creeks and Cherokee to the Court of London” in 1790-1 (155), whose 
claims to ambassadorial status were rejected, and I am indebted to Dr Richardson for his 
work in this area. Research into Early Modern cross-cultural diplomacy within Europe, in 
which the normative practices of the parties concerned are often highlighted in such 
encounters via conflict and the resultant mediation, have tended to focus on disputes over 
protocol between various, officially recognized European representatives or on embassies 
from the East, as opposed to the West. Richardson's coverage of the Bowles embassy will 
further my own investigations into the fine line between formal and informal cross-cultural 
diplomacy. 
 
At the same time, however, the wide variety of subject matter brings to light the book’s 
primary flaw: it is not an entirely convincing analysis because it lacks cohesiveness. This can 



Thomas Donald Jacobs  Review of The Savage and Modern Self 
 
	

	 217 

be attributed to various factors. I believe that the fact that it is, in part, based on articles 
published over the course of his doctorate (x) has resulted in the same narrative breaks that so 
many thesis publications demonstrate. In addition, the last chapter, while a spellbinding 
examination of eighteenth-century British interest in and imagining of “Indian” material 
culture, feels out of place with the rest of the volume, which focuses on literary sources. Then 
there is Richardson’s use of Foucault's genealogy as the basis for his methodology. It lends 
itself well to erudition, but is not always an aid to clarity of continuity. As such, it is 
somewhat at odds with his attempt to sketch a kind of evolution in the use of the “Indian” in 
forming the subject – although, as Richardson says, his text “does not pretend, of course, to 
have the breadth of a complete genealogy of the Indian in the eighteenth century” (6). 
 
And indeed, there are noticeable gaps in the work. For example, the chapter, “Becoming 
Indians,” in which Bowles is discussed, posits that “[u]nlike earlier examples in the century 
of fluid subjects who could cross cultural boundaries, Bowles is self-consciously driven by 
ambition” (159) and that this was the time at which “the hybrid figure who appropriated 
aspects of Indian culture” emerged (165). Yet in 1730, another British subject, Alexander 
Cumming, appeared in London at the head of a different – much more celebrated – Cherokee 
delegation and seems also to prefigure Bowles, to an extent. He too was driven by ambition, 
manufacturing tales of an elaborate ceremony that made him the spokesman for the Cherokee 
(Pratt, 1998; Chambers, 2014; LeAnn Stevens-Larré and Lionel Larré, 2014), and although 
Cumming did not – so far as I am currently aware – adapt any aspect of “Indian” dress as 
Bowles had, he did lay claim to an “Indian” identity of sorts. 
 
While Richardson briefly mentions this earlier delegation (69), he does not examine it in any 
great detail. This is unfortunate, as an analysis of the press surrounding the 1730 embassy 
would, I think, have helped to join together disparate chapters. For example, there were many 
similarities between the coverage of the 1730 Cherokee and 1710 Iroquois delegations. 
Indeed, Richardson cites the latter in the first chapter as a template for later encounters (25). 
An examination of the 1730 embassy would have helped bridge the gap to the second 
chapter, in which he discusses the “Indian” as a cultural critic. In fact, one of the more 
interesting pieces of literature concerning the 1730 delegation is a satire on the aristocracy 
that appeared in Issue Number 100 of Fogg’s Journal on August 22 of that year. I do not 
think this particular lacuna in any way undermines the evolution that Richardson has 
sketched out, but filling it in over the course of his future research will perhaps add additional 
nuance and further support for his thesis. 
 
Lastly, the hardback volume is attractively packaged, and printed on recycled paper using 
vegetable-based inks. Considering the inroads that e-publications are making in academic 
publishing, and as someone who still prefers to have a hard copy of what they are reading 
while not wanting to contribute to environmental problems, I greatly appreciate the 
publisher's selection of materials. However, other choices within the body of the work are 
less salutatory. While the table of contents is fairly clear, and the volume contains a useful 
bibliography and index, the list of illustrations is confusingly subdivided by chapter, and – 
more problematically – the citation formatting is clumsy. The combination of in-text citations 
and endnotes has not resolved the problems usually experienced with the selection of one or 
the other. It is still necessary to page back and forth in order to obtain a complete reference, 
and the in-text page citations, while decidedly clearer with regard to what they refer to, break 
up the flow of the text and form a distraction – at least to this particular reader. For all of the 
above reasons, I would much prefer that academic publishers simply use footnotes.  
 



Transmotion  Vol 4, No 2 (2018) 
 
	

	 218	 

Such minor quibbles aside, which in all fairness probably relate more to my own research 
interests and editorial pet peeves than to Richardson’s, this remains a significant and valuable 
contribution to the literature on British identity formation, as well as the body of work 
concerning Native American presence in Europe. It is not understating the case to claim that 
the “Red Atlantic” as a field of study has thus far been rather lopsided in favour of the 
American colonies. And when developments elsewhere have been discussed, they have 
generally centred on economics or the Columbian Exchange. It is time to redress the balance 
by demonstrating that the figure of the “Indian” – whether real or imagined – also played an 
important role in intellectual developments in other regions of the world. Finally, Dr 
Richardson was completely successful in producing a work that questions, and ultimately 
undermines, both our notions of fixed identity and the place of “Indians” on the margins of 
modernity. 
 
Thomas Donald Jacobs, University of Ghent 
 
Works Cited 
 
Berkhofer, Robert. The White Man’s Indian: Images of the American Indian, from Columbus 

to the Present. Knopf, 1978. 
 
Calloway, Colin G. White People, Indians, and Highlanders: Tribal Peoples and Colonial 

Encounters in Scotland and America. Oxford University Press, 2008.  
 
Chambers, Ian David. “Alexander Cumming – King or Pawn? An Englishman on the 

Colonial Chessboard of the Eighteenth-century American Southeast.” Journal of 
Backcountry Studies. Vol. 8, No. 1 (2014): 35-49. 

 
Fullagar, Kate. The Savage Visit: New World People and Popular Imperial Culture in 

Britain, 1710-1795. University of California Press, 2012. 
 
Kupperman, Karen Ordahl. Settling with the Indians: The Meeting of English and Indian 

Cultures in America, 1580-1640. New York: Rowman and Littlefield, 1980.  
 
Pratt, Stephanie. “Reynolds’ ‘King of the Cherokees’ and Other Mistaken Identities in the 

Portraiture of Native American Delegations, 1710-1762.” Oxford Art Journal. Vol. 
21, No. 2, (1998): 135-150. 

 
Stevens-Larré, LeAnn and Lionel Larré. “A Mad Narrator as Historian: Sir Alexander 

Cuming among the Cherokees (1730).” Les Narrateurs fous / Mad Narrators. Edited 
by Nathalie Jaëck, Clara Mallier, Arnaud Schmitt, and Romain Girard. Publisher city: 
Maison des Sciences de l'Homme d'Aquitaine, 2014. 127-146.