www.jsser.org 

Journal of Social Studies Education Research 

Sosyal Bilgiler Eğitimi Araştırmaları Dergisi 

 

2017: 8(1), 69-92 

 

 

 
© 2017 Journal of Social Studies Education Research, ISSN: 1309-9108 

 

Developing Globally Minded, Critical Media Literacy Skills 

Jason Harshman1 

 

Abstract 

The transnational movement of people and ideas continues to reshape how we imagine places and 

cultures. Considering the volume of information and entertainment delivered and consumed via mass 

media, global educators are tasked with engaging students in learning activities that help them develop skill 

sets that include a globally minded, critical media literacy. Grounded in cultural studies and framed by 

Andreotti’s (2006) theory of critical GCE and Appadurai’s (1996) concept of mediascapes, this article 

examines how eleven global educators in as many countries used films to teach about what they considered 

to be the “6 C’s” of critical global media literacy: colonialism, capitalism, conflict, citizenship, and 

conscientious consumerism. How global educators foster globally minded, critical media literacy in their 

classrooms, the resources they use to teach about perspectives too often marginalized in media produced in 

the Global North, and how educating students about media informs action within global citizenship 

education is discussed.  Findings from the study revealed that the opportunities to interact with fellow 

educators around the world inspired teacher’s to revisit concepts such as interconnectedness and cross-

cultural learning, along with shifts in thinking about how to teach media literacy by analyzing the coded 

messages present in the resources they use to teach about the world.  

 

Keywords: critical literacy, global education, films, mediascapes. 

 

Introduction 

 Technologies that include Netflix, Youtube, Hulu, satellite television, tablets, and 

smartphones, to name a few, have democratized production and consumption, as well as provided 

cheaper and quicker access to information and entertainment in some parts of the world. 

Researchers argue that because of this increased access, many U.S. students are more likely to 

learn about history and the current state of the planet by engaging with film and web-based media 

outside of a classroom rather than reading books or conducting primary source research in one 

(Stoddard & Marcus, 2010). As more avenues of access become available and cultures are 

deterritorialized, social studies teachers are faced with challenges and opportunities to include 

more voices and perspectives when teaching about culture, conflict, and citizenship in our global 

society (Appadurai, 1996; Gaudelli & Siegel, 2010; Merryfield, 1998). Already charged with 

developing civic literacy, social studies educators are well positioned to utilize films as texts for 

                                                           
1 Assist. Prof., University of Iowa, jason-harshman@uiowa.edu  

mailto:jason-harshman@uiowa.edu


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building critical thinking, disrupting how students imagine the world, and including voices too 

often marginalized by media produced about the Global South in the Global North.  

Using films that elevate counter-narratives within world history is an important, but rare 

approach when developing students’ global perspectives. Relying upon Richard Attenborough’s 

film Gandhi (1982) to teach about India’s fight for independence or Ridley Scott’s Black Hawk 

Down (2001) to teach about East Africa or post-Cold War U.S. foreign policy, instead of films 

produced in the places where the events one is teaching about transpired and/or that center on 

perspectives that disrupt narratives that favor the Global North, tend to perpetuate a colonizer’s 

gaze. Based on data drawn from a research project that included educators from around the world, 

this article couples theory and practice to answer the question: How do educators teach about 

perspective to develop globally minded critical media literacy skills? Findings from a five-month 

study that utilized on-line discussion forums to bring 120 International Baccalaureate (IB) teachers 

in 36 countries together revealed that educators used films to: (1) help students think more 

critically about images and messages encoded in media; (2) introduce the perspectives of those 

who are often marginalized in films produced in the Global North to develop perspective 

consciousness and a critical lens for analyzing inequity within global systems; and (3) prompt 

students to reflect on media production and consumption habits away from school as a way to self-

evaluate their media and civic literacy skills.  

The positionality of the teachers who participated in the study is also considered, since 

participants came from countries that have been, and to some extent still are, colonizers and 

colonized. Participants shared that because the discussion forums gave them opportunity to interact 

with educators who teach a similar curriculum but live in different parts of the world and are from 

different cultural backgrounds, the importance of context and perspective when teaching about 

people and places became clearer to them. Data analysis revealed that teachers in the Global South 

tended to challenge the ways in which narratives were constructed and the degree of criticality 

used to analyze films more often than teachers in the Global North. Teachers in the Global South 

not only discussed problems they see with films, but offered alternatives to better capture the 

perspectives of people who live in the areas and who deal with the issues teachers identified as 

part of the IB curriculum. These perspectives—which IB teachers agreed are not often included 

within discussion of film and other texts—provided new ways of thinking about how to teach about 

inequality and power dynamics within a shared curriculum.   



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Data show that across the history, English, science, art, and civics courses that were 

represented in the discussion forums, the most frequently discussed global issues were capitalism, 

citizenship, and colonialism, along with concepts related to conflict and consuming media. Yet, 

how the teachers approached the issues and the films they use differed, and the discussion forums 

provided space for deep discussions about experiences related to these global issues, and the 

shaping of their own perspectives and biases. These “6 C’s”—capitalism, citizenship, colonialism, 

conflict, and conscientious consumerism—provide a framework that global educators can employ 

when they teach critical thinking skills related to global issues and media consumption. The films 

that teachers used, the questions and concepts they presented to students, and what these practices 

mean for the future of critically minded global education and digital media literacy are discussed 

below.   

Cultural Studies and Critical Global Education 

Teaching students about culture and its complexities, while trying to provide a conceptual 

understanding with which they can work, is a “messy” endeavor (McRobbie, 1992). Teaching 

about culture is further complicated because the expedited movement of people and ideas in our 

global age means that cultures “have their locations, but it is no longer easy to say where they 

originate” (Hall, 2006, p. 164). As “an interdisciplinary endeavor concerned with the analysis of 

cultural forms and activities,” cultural studies can inform the work of global educators, because 

like critical global education, cultural studies provides theoretical tools for analyzing the power 

relations “which condition [the] production, circulation, deployment and, of course, effects” of 

culture (Bennett, 1998, p. 60).  

For IB teachers and global educators alike, teaching for global mindedness, or world 

mindedness as the concept is referred to within the IB curriculum, comprises “a frame of reference, 

or value orientation, favoring a worldview of the problems of humanity, with mankind, rather than 

nationals of a particular country as the primary reference group” (Sampson & Smith, 1957). 

Developing global mindedness also involves a willingness to be open-minded (Merryfield, 2012) 

and continual reflection upon why and how people come to have a different perspective of global 

systems and global issues (Case, 1993; Hanvey, 1976; Tarman, 2016). Pertinent to the geopolitical 

dynamics present within this study—where participants teach as well as the production sites of the 

films they used—is Andreotti’s (2006) distinction between soft and critical GCE.  



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When analyzing the “justification for positions of privilege (in the Global North and 

South),” a “Soft GCE” tends to focus on tropes about the North that emphasize “development, [a] 

harder work [ethic], better use of resources, and technology,” whereas a “Critical GCE” approach 

includes analyzing systems of oppression that examines how people and nations “benefit from and 

[execute] control over unjust and violent systems and structures” that disproportionately 

disadvantage the Global South (Andreotti & Pashby, 2013, p. 426). Critical examination of these 

global systems requires including people from a spectrum of places and social positions, however, 

despite their best intentions, educators often use films to teach about the world that are produced 

by American and European companies and often wrought with biases and incomplete narratives 

of historical events or contemporary global issues (Merryfield, 1998). Interested in the extent to 

which global educators think critically about media resources used in the classroom, this article 

features the films and strategies used by educators in countries still scarred by colonialism, yet 

largely absent from work in global education. Attention is given to the questions and strategies 

used to analyze the content of films, as well as the significance of who directs, produces, and stars 

in a film.  

Culture and Media Studies 

Media constitutes the whole range of modern communications—television, cinema, video, 

radio, Internet, music, magazines, and games—and media texts are the programs, films, images, 

websites, and more consumed by mass audiences (Buckingham, 2003, p. 2). Meaning making 

through media is an on-going process of encoding and decoding messages that are widely 

distributed because the codes are often learned at an early age (such as racism, sexism, and 

“othering” more broadly) and thus reach near universal or “naturalized” meaning (Hall, 2006, p. 

165). The symbols and “naturalized” codes embedded in films and television programming that 

are often passively consumed by audiences have, over time, combined to form a mass or popular 

culture that works to build consensus around shared values and beliefs. Consequently, the 

(re)presentations of people, time, and place that are presented to us in school or that we consume 

at home and in public spaces shape how we imagine the world, what we purchase, and what we 

come to accept as “normal” behaviors. 

The development of a media and culture industry during the twentieth century combined 

to form a dialectic between economic production and social and cultural production (Giroux, 2011, 

p. 22). Adorno argued that a “non-spontaneous, reified, phony” ideological mass or popular culture 



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had been manufactured by the culture industry so that “the subliminal message of almost all that 

passed for art was conformity and resignation” (Jay, 1972, p. 216). While critiques of Hollywood’s 

role as a homogenizing force have not elapsed, according to Giroux (2011), a more contemporary 

analysis of the relationship between media and mass culture finds that industrial capitalism has 

infiltrated education since society and schools have became saturated with media technology and 

consumerism (Giroux, 2011, p. 23). Concern with the manufacturing of an Americanized mass 

culture that is disseminated through media—what Hoggart termed “shiny barbarism”— frames 

this discussion about why the use of film to teach about global issues in schools must include 

analysis of the production process as well as the product. 

Theorizing Global Media Consumption through “scapes” 

As global communication networks expand, “the processes of so-called free and forced 

migrations are changing the composition, diversifying the cultures and pluralizing the cultural 

identities of the older dominant nation states…and indeed the globe itself” (Hall, 1999, p. 16). 

Appadurai’s (1996) mediascapes, ideoscapes, and technoscapes help us understand that “as the 

shapes of cultures grow less bounded and tacit, more fluid and politicized, the work of cultural 

reproduction becomes a daily hazard” (p. 45), thus requiring a critical global media literacy 

education aimed at ensuring that the subaltern speak and are heard in social studies classrooms 

(Spivak, 1988).  

The suffix “scape” “allows us to point to the fluid, irregular landscapes…that are 

constructed according to perspectives formed across multiple, intersecting networks” (Appadurai, 

1996, p. 3). It is important to see “scapes” not as the physical wires, satellites, or other means by 

which information and signals are transferred (although these play a role), but the political, 

historical, and linguistic situation of individuals across interconnected networks that influence how 

they imagine the world. Therefore, we understand mediascapes to be transmitters of images that 

are embedded with “codes” that serve to reify the meanings mass media outlets want to convey 

about people, places, cultures, events, and ideas (Appadurai, 1996; Hall, 2006). Similar to 

Anderson’s (1991) discussion of the formation of “imagined communities” through print culture, 

mediascapes disseminate information digitally and, due to a growing rate of accessibility, erase 

distance to provide a sense of connectedness for people around the world who may never meet in 

person. Regardless of the medium, consumers must recognize that information can be manipulated 



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to highlight differences as part of a national and transnational project undertaken by nation-states 

and media producers to mold ideologies for political purposes (p. 15).  

Politicizing media images to counter ideologies that aim to undermine state power 

constitute ideoscapes (p. 36). Important to understanding the function of ideoscapes is that they 

are flexible and often the meaning ascribed to an image, idea, or place differs from how they are 

received. Increased accessibility due to technoscapes—the fluid, global configurations that include 

high and low, mechanical and informational technologies that move across multiple boundaries 

(p. 34)—furthers the reach of ideoscapes, but the views and voices included remain inequitable 

and disproportionately from the Global North. As multinational media conglomerates such as Time 

Warner, News Corp, The Star Media Group, Naspers, to name a few, continue to expand globally, 

examining transnational mediascapes, ideoscapes, and technoscapes is important for 

understanding how power holders shape ideology and manipulate culture through media. 

 

Methodology 

Discussion forums were identified as the most appropriate tool for conducting research 

because in order to discuss teaching about global perspectives, it is important to include as many 

educators from as many places as possible (Harshman & Augustine, 2013). A benefit of online 

research is a high level of participant interaction, leading to greater emphasis on participant 

perspective and a decrease in researcher bias, therefore increasing the credibility of the study 

(Gaiser, 2008). The flexibility afforded by the use of asynchronous communication compared to 

in-person interviews meant participating teachers could focus on topics they found interesting or 

relevant to their teaching responsibilities and avoid those that were not (Hewson & Laurent, 2008; 

Kazmer & Xie, 2008; Wang, 2011). Since exchanges in the forums often generated new topics 

under the general research questions, participants, rather than the researchers, determined whom 

they interacted with, what topics they focused on, and what new topics they were interested in 

pursuing (Harshman & Augustine, 2013).  

Participants 

Representatives of the International Baccalaureate Organization (IBO) at The Hague 

contacted 150 teachers about participating in the study and 120 in 36 different countries agreed to 

participate. A four-person research team was organized at a large Midwestern University in the 

United States to create, facilitate, and troubleshoot the online discussions and produce a research 



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report based on data generated within the forums for the IBO. Upon giving consent, each 

participant was randomly assigned to a discussion forum of 10-15 teachers based on 

recommendations that small groups are more conducive for conducting on-line discussions so that 

participants do not have to navigate an exhaustive number of messages (Mann & Stewart, 2000). 

Although assigned to a discussion group, participants could read posts in any forum and one forum 

was designated for Spanish speakers so as not to privilege English as the only language in which 

one could participate. The Spanish language forum included participants from the United States, 

Mexico, Guatemala, Colombia, and Ecuador and a translator was hired to help facilitate 

discussions and transcribe forum posts. All of the teachers featured in this article were part of one 

of the twelve discussion forums that were used during the study.  

Table 1  

Participant Demographics. 

Teachers (*all 

names are 

pseudonyms) 

Birth 

Country 

Location 

of school 

Subject(s) taught 

Martin Canada Taiwan Environmental Science 

Vijay India India Theory of Knowledge, 

Humanities 

Joyce England England Humanities 

Marlene Hungary Hungary Art 

Betty Ghana Ghana Theory of Knowledge 

Nadine India India History, Civics 

Shawn United 

States 

United 

States 

Economics 

Angela China Canada History, Global Issues 

Luis Dominican 

Republic 

Costa 

Rica 

Humanities 

Maria Colombia Colombia Literature 

Llana Brazil Brazil Art 

 

Data Analysis 

Triangulation, or the use of different sources of information during research, enhances the 

validity of the research as well as the accuracy with which the participants’ descriptions of their 

lived experiences is represented (Moustakis, 1990). Data were drawn from written responses by 

teachers to questions posed by the researchers and fellow participants in the discussion forums, 

one-on-one Skype interviews with participants who volunteered to speak with a researcher about 

ideas generated around media literacy and resources, a review of lesson plans and resources posted 



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by teachers to the discussion forum, and email correspondence between teachers and researchers 

that included an exit reflection on one’s participation in the project. In total, participants 

contributed 1,465 messages over the course of five months, with six participants volunteering to 

participate in one, thirty-minute Skype interview after their respective on-line sessions concluded 

(Augustine, Harshman, & Merryfield, 2015). 

Discussion posts, emails, interview transcripts, and resources posted to the forum were 

collated and identifying data such as names and schools were replaced with pseudonyms to protect 

confidentiality. The country in which the participants teach, the types of schools in which 

participants work (public, independent, international), and the subject(s) they teach were 

maintained. Using the constant comparative method of content analysis, the researchers coded the 

data and organized it into categories of tentative findings. Categories were initially created in 

relation to the first part of the research question—How do educators teach about perspectives?—

and what emerged included: cross-cultural learning, analyzing stereotypes, multiple texts, self-

reflection, guest speakers, inquiry and research, use of films and other media, and interacting with 

people in the community. Interested in pursuing the role of media in the classroom and how 

teachers develop critical literacy skills by teaching with media, the initial categories were further 

analyzed to develop new categories to answer the second part of the research question: How do 

teachers develop globally minded critical media literacy skills? While teachers identified music, 

books, online news sources, blogs, and Youtube videos as tools for teaching perspective and 

literacy skills in tandem, films were clearly the preferred means for teaching these skills and 

concepts.  

The categories that emerged from data drawn from twelve discussion forums were 

compared by the researchers for inter-rater reliability on interpretation of data into emergent 

categories. Categories on how teachers conceptualize and teach about perspectives using films that 

emerged include: open-mindedness; attitudes and values such as empathy, respect, and caring; 

perspective consciousness; and cross-cultural learning. Closer analysis, however, revealed that the 

geographic location of the teachers was important to evaluations of films because teachers living 

in areas of the world that had been or remain under colonial structures—which also constituted the 

areas of the world that IB teachers living in the Global North more often associated with global 

issues such as poverty, conflict, human rights, injustice, etc.—raised questions and offered points 

that were more critical of films identified as “good resources” for teaching about global issues. 



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This led researchers to pursue how participants, in discussing the tools and strategies they use to 

teach for perspective building and critical media literacy, also engaged one another in a critical 

analysis of the films they recommend and use in their classrooms to accomplish these goals within 

the discussion forums.  

Analysis of categories and examples shared by participants showed that teachers tend to 

highlight what I am calling “6 C’s” when using films to teach for and about perspectives and 

critical global media literacy: colonialism, capitalism, conflict, citizenship, and conscientious 

consumerism. The questions and conceptualizations provided in Table 2 are derived from analysis 

of discussions between participants on how they use films to teach about global issues while 

building media literacy skills and, within those discussions, points raised that challenged the way 

in which narratives about “others” were presented. The recommended questions were generated 

from a synthesis of lesson ideas shared by teachers in the forums, one-on-one Skype interviews on 

how films are used to teach concepts and skills pertinent to developing critical media literacy about 

global power dynamics, and the questions participants asked each other regarding the films and 

media sources they use.  

 

Table 2.  

Teaching and Learning Critical Global Media Literacy Skills 

“Six C’s” Conceptualization Recommended 

questions 

Colonialism 

(including neo-

colonialism and anti-

colonialism) 

Beyond political and economic 

forces, cultural hegemony operates as a 

neocolonial force that can cause people to 

compromise cultural practices, take actions 

to resist the “soft power” of culture, and/or 

engage in practices that demonstrate cultural 

hybridity. Colonialism should not be treated 

as a backdrop or relegated to the past when 

viewing films, but understood as a constant 

presence across time and place. 

How is power 

distributed in the film?, Who 

are the writers, directors, 

producers, and stars of the 

film?, What stereotypes did 

filmmakers rely upon to 

represent a people or place?  

How does the film 

making process operate as a 

colonizing force and/or provide 

agency? 

Capitalism In addition to discussions of wealth, 

poverty, and who and what constitutes the 

middle class, issues of labor, property, 

access, scarcity, freedom of choice, and the 

significance of transnational global 

institutions, including Hollywood, 

Bollywood, Nollywood, and more, can be 

analyzed. 

How are issues of class 

and inequity depicted or 

ignored in the film?, How does 

global capitalism directly or 

indirectly affect the characters 

and plot lines?,  What myths 

regarding capitalism are 

portrayed and/or disrupted in 



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the film? 

Conflict Examine macro and micro-level 

systems and institutions, as well as person 

vs. person, person vs. self, person vs. nature, 

and person vs. technology. All other aspects 

of this table can be explored through this 

lens. 

How do issues and 

people change over time within 

the film?, What are the counter 

arguments to the narrative 

presented in the film?, Are the 

solutions presented in the film 

sustainable, responsible, 

ethical, and inclusive? 

Citizenship Citizenship includes, but is not 

limited to, issues of civil and human rights, 

belonging, inequality, mobility, “othering”, 

and privilege. Films can be used to evaluate 

how citizenship and belonging is engaged or 

denied based on intersections of geography, 

gender, sexuality, race, ethnicity, language, 

religion, history, ability and disability, age, 

class, culture, and institutions.  

Who is represented in, 

and absent from, the film?, 

What statuses and identities are 

privileged and marginalized in 

the film?, In what ways is 

citizenship presented as being 

local, national, and/or global, 

and for whom? 

Conscientious 

Consumerism 

Critically self-reflect on preferred 

sources of information and entertainment, 

including examination of what takes place 

“behind the scenes” to create the film and 

one’s connectedness to the issues presented 

in the films. 

What and who did the 

narrative(s) presented in the 

film leave out?, What sources 

and new information are 

needed to develop a more well-

rounded perspective on the 

issues depicted?, What roles do 

viewers play in perpetuating 

and/or what are the viewer’s 

responsibilities for minimizing 

the issues and concerns viewed 

in the film? 

 

The online forums provided space for teachers to start new discussion threads around topics 

they were interested in pursuing, thus decentering the role of researcher as facilitator. Data 

collected over the five month study revealed that teachers in the Global North, though working to 

improve student understanding of the world, often relied upon resources about the Global South 

that were not produced in those areas of the world. The opportunity for teachers in the Global 

North to interact with teachers who lived and taught in the countries depicted in the films and other 

media sources they used to teach about global issues provided more context and sometimes counter 

narratives to the perspectives included in the films teachers in the Global North described in the 

discussion forums as “insightful” and “balanced.”  As a result, participants were simultaneously 

discussing how they teach for critical global media literacy while engaging in cross-cultural 



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learning experience that assisted in their own perspective building and critical media literacy. 

    

Findings 

Films are often used as a “visual textbook” to convey what happened in history or to teach 

historiography, as well as prompt analysis of the accuracy and reliability of the images and 

narratives students are bombarded with in and out of a classroom (Gaudelli & Siegel, 2010; 

Russell, 2012a, 2012b).  Also considered to be an entertaining way of presenting content 

information, films, as texts to be interpreted, help students develop literacy skills applicable 

beyond the classroom (Kaya & Çengleci, 2011). Further, as the production of visual entertainment 

has become decentered, allowing more people to create and distribute videos, as well as low-

budget motion pictures and documentaries, more perspectives on global issues are available for 

consideration. Although covering all perspectives and angles of a global issue is not possible in a 

given class session or even school year, introducing students to different ways of thinking about 

the world so that they can develop a skill set as critically minded consumers of global media is 

possible.  

For Joyce, an IB Humanities teacher in England, students “can engage in the global 

community by striving to be informed through a variety of sources of information; [particularly] 

their home media and that which they can access from abroad.” Similarly, Marlene, who grew up 

in Hungary when it was under Soviet occupation and is now an IB Art teacher there, emphasized 

the importance of “looking for voices not typically included in curricula and mainstream media” 

so as to consider global issues for multiple perspectives that include people across the socio-

economic spectrum. According to Martin, an IB Environmental Science teacher in Taiwan, in 

order for educators to teach about global mindedness, they must be aware that much of our 

academic knowledge and news reflects a western perspective and is limited by cultural 

assumptions.  

Understanding people different from us seems more necessary because of the world’s 

increasing globalisation and our own interconnectedness with it but to create genuinely global 

students we need to be genuinely global teachers. 

The essence of Martin’s argument couples Andreotti’s call for critical perspectives when 

teaching and learning about the world with Appadurai’s theoretical discussion of the distribution 

of power and privilege through media and information technology. By teaching about biases within 



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media, as Martin suggests, globally minded educators not only reflect upon their own media 

consumption habits, but help students develop similar habits of mind and skills as part of critical 

global media literacy education. The remainder of the article discusses the three most common 

issues addressed by teachers across their respective courses—global capitalism, colonialism, and 

citizenship—and how the approaches taken by IB teachers in the study generated the 

aforementioned framework that can inform how social studies educators use films to teach about 

and for critical global media literacy. 

Teaching About Capitalism with Films 

For Betty, a Theory of Knowledge teacher in Ghana, discussions about capitalism and 

poverty are often colored by the privilege most of her students possess. Betty posted in a discussion 

forum that it is not uncommon for her students to “comment negatively on people’s poverty as 

self-inflicted or generalize the reasons of poverty. Therefore, my task as a teacher seems to [be to] 

work on clarification on the variety of reasons of poverty and the privilege of other factors such as 

education, socioeconomic circumstances, etc.” Betty’s post led Nadine to share a few resources 

she uses to teach about poverty, including websites (mostly produced in the Global North, 

including the BBC and the Media Awareness Network), the value of using Youtube, and her use 

of Bollywood produced films. However, it was her use of a film about an Indian family produced 

by a branch of the Walt Disney Corporation located in India that included the most detailed 

discussion. 

Nadine’s choice of the film Do Dooni Char (2010) is significant because it was the first 

Disney International film produced in India. In this film the family patriarch and main character, 

Santosh Duggal, must balance family honor and multiple jobs—including the familiar trope of 

working at a call center in India—as Santosh tries to become more “western” by purchasing his 

own car. Although produced and directed by Indian filmmakers, life for people in the city of Delhi 

(where most of the movie was filmed) appears destitute. Part commentary on income inequality in 

India, cultural norms are also called into question as problems are created and resolved when 

characters, to an extent, compromise Indian culture by comsuimg what represents Western culture 

(i.e. clothing, a car, music, etc.). In fact, comparing the presentation of India in Do Dooni Char 

with Disney’s depiction of nineteenth century India in Around the World in 80 Days (2004), as 

was suggested by the research team in the discussion forum, not only reveals the continued 

presence of colonialism in the more contemporary Disney film, but a troubled narrative that favors 



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cultural binaries instead of hybridity created through cross-cultural and technologically mediated 

exchanges (Appadurai, 1996; Bhabha, 1994). 

To learn more about how Nadine uses a film, a Skype interview was conducted after the 

discussion forums concluded. Recognizing that the film is incomplete and depicts only a certain 

sector of India’s population, Nadine uses the story of Dhirubhai Ambani, the founder of Reliance 

Industries—the largest corporate conglomerate in India and located only five miles from where 

Nadine teaches. Nadine stated that it is well known that the man who became the CEO of 

Reliance—a company ranked 135th on the 2014 Forbes Global 2000 list—was born into extreme 

poverty (Chen, Murphy, & Bigman, 2014). Ambani achieved a place of power and great wealth 

not because of where he went to school, according to Nadine, but how he received it and what he 

did with it. Through this local example, students discuss the extent to which upward mobility is 

possible in India and whether such opportunity is equally accessible for everyone, and compare 

their research with the narrative presented in Do Dooni Char. Most students, Nadine reported, 

point out that while capitalism may allow some people to advance in society, the film does not 

address the social hierarchies and cultural traditions around class, gender, and religion in India that 

prevent all people from doing the same. Some students in her classes see the compromises that 

Santosh and his family are willing to make with regard to their cultural practices as necessary in 

order to advance in society, while others thought that the film is just a modern version of how 

globalization can destroy local cultures and economies. Some of the questions listed in Table 2 

were generated from the examples Nadine shared as part of her work with students on developing 

deeper understandings of how neo-colonialism operates as an oppressive force, the complexity of 

cultures, and different forms of resistance against poverty and cultural imperialism across time and 

place.  

 Nadine’s discussion of how she teaches about the intersection of culture and capitalism 

prompted Shawn, an IB Economics teacher in the United States, to share how he uses the 

documentary film The End of Poverty (2008). Narrated by American actor Martin Sheen, the film 

interjects images of slums in South Africa and Latin America with interviews with Nobel Prize 

winning economists and scholars Joseph Stiglitz and Amartya Sen, as well as activists from 

Venezuela, Brazil, Kenya, and Tanzania. For Shawn, this film is a useful tool for not only teaching 

students about the causes of institutionalized poverty around the world, but also fostering critical 

media literacy through consideration of questions that require them to analyze who was involved 



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with the production and distribution of the film: an American narrator, scholars and academics 

who are not currently living or working in the areas discussed in the film, and a director, Phillippe 

Diaz, who has produced a number of films about neo-colonialism and the Global South, and 

activists seeking to end the damaging effects of global capitalism. Shawn’s approach reflects 

Appadurai’s discussion of infoscapes and mediascapes because he used the film to teach critical 

thinking not just about global issues, but about how media is constructed and distributed, and how 

points of view are privileged depending on who tells the story. Shawn also exemplifies the need 

for teachers to alert students to the fact that even the best intentions to include discussion of global 

systems and oppression can be incomplete if one relies upon films produced in the Global North 

to teach about the Global South because they too often perpetuate and fail to critically address 

another example of the “6 C’s” framework: colonialism. 

 

Teaching About Colonialism with Films 

Colonialism and the “soft power” of media culture have not only marginalized the voices 

of many people, but from a cultural studies perspective, as Nadine, an IB History and Civics 

teacher in India pointed out, “colonization has had a major impact on how we see our culture and 

our rigid traditions. It hasn’t enabled people to think beyond the social norms that have been laid 

down by the community and that is one of the reasons that this social disparity between classes 

still exists.” As a tenth grade history and global issues teacher in Canada, Angela encourages her 

students to think of the world as being made up of “many different economies that create many 

different worlds, all in one.” To help her students understand the perspectives of colonizers and 

the colonized with regard to global economics, Angela uses a case study and films to study Jamaica 

and Ethiopia. The film Life and Debt (2001) focuses on attempts at decolonization as well as the 

continued control exerted by the International Monetary Fund (IMF) over Jamaica when the 

country “tried to open markets to trade, particularly bananas, and how that has basically been 

detrimental to Jamaica.”  

Angela’s unit also includes a case study on Ethiopia and use of the film Black Gold (2006) 

to examine the multiple parties and perspectives involved in the production and trade of coffee in 

the world market. When asked during a Skype interview why she uses these films to teach about 

poverty, Angela pointed out that a single film does not cover enough and  

 



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if students are to understand the consequences of their  

purchases and the way the world conducts trade, they have  

to see people affected by those systems. Poverty has different  

levels, not just living on the street. When students see working 

conditions and corrupt governments, but the countries involved 

practice democracy, they see these types of poverty and how they 

are connected. The role it [poverty] plays in developing nations,  

so they [students] ask themselves: Do I need this? 

 

While effective teaching tools, Angela admitted that she was conflicted over the fact that 

the aforementioned films were produced and distributed by American film companies. Although 

the films address the complexities and conflicts of colonialism and capitalism that led to poverty 

in Jamaica and Ethiopia, like Shawn’s approach to teaching about mediascapes, Angela goes 

beyond the content of film by teaching about who the producers of these films are and the presence 

of biases in the storytelling. Angela’s use of questions such as “What stereotypes did filmmakers 

rely upon to represent a people or place?” and “How does the film making process operate as a 

colonizing force and/or provide agency?” (listed in Table Two), prompts students to analyze the 

power structures that shape the codes and scapes involved in the production and consumption of 

films. 

 In response to Angela’s discussion of films and colonialism, Luis, a Humanities teacher in 

Costa Rica, shared why he used Blood in the Mobile (2010) to teach about conflict caused by in 

the Democratic Republic of Congo over the illegal mining of minerals used to make cellular 

phones. According to Luis, this film provides opportunity to “teach students about how complex 

global issues are and, as a teacher, why talking about imperialism and colonialism as nineteenth 

century topics that disappeared after WWII is just not true. We are still living in a world of 

colonizers and colonized and the phones students use literally connect them to those issues.” Class 

discussions about Blood in the Mobile included reflection by students on their responsibility as 

conscientious consumers since they use phones that contain the very minerals people in the film 

dig out of the ground. Luis shared that some of the questions he posed to students included “How 

does global capitalism directly or indirectly affect the characters and plot lines?” and “What roles 

do viewers play in perpetuating and/or what are the viewer’s responsibilities for minimizing the 



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issues and concerns depicted in the film?” (see Table Two). Luis’s students also analyze 

advertisements sponsored by the corporations mentioned in Blood in the Mobile as part of a 

discussion on how mediascapes and technoscapes can be manipulated by power holders to provide 

a one-sided narrative about the benefits of globalization and technology. How students consume 

and the extent to which they critically examine these codes related to global issues such as 

migration, borders, technology, and more, is an integral component of critical global citizenship 

(Andreotti, 2006).  

Teaching About Citizenship with Films 

Maria, a literature teacher in Colombia, believes it is important that students understand 

that the hardships people experience in Bogota, Colombia are, in some ways, shared across 

multiple places. To accomplish this goal she uses the film Al Otro Lado (“The Other Side”) (2001) 

to teach about the complexities of citizenship, emigration, and immigration, with particular 

attention to the multiple local and international causes of poverty.  

Based on the experiences of three different children who are looking to reconnect with their 

respective fathers, the films addresses immigration and citizenship in Mexico, the United States, 

Morocco, Spain, and Cuba. This Spanish language film was written and directed by Gustavo Loza, 

who was born and still lives in Mexico and not only addresses the push and pull factors often 

associated with migration, but also how where a person is and/or who they are effects the extent 

to which they possess a sense of belonging and citizenship. Of particular significance to this film 

is the issue of gender, as all three children are looking to reconnect with their fathers, providing 

students with an opportunity to discuss patriarchy within and across cultures, as well as the 

intersection of gender and citizenship through the use of case studies. Maria shared that when her 

students watch Al Otro Lado, they discuss national and global citizenship, how national borders 

came to be drawn, and how the continued displacement of indigenous peoples around the world 

impacts debates about citizenship today. 

In response to Maria’s discussion post about Al Otro Lado, Llana, an IB Art teacher in 

Brazil, started a new thread on women and citizenship in film.  Llana recommended the 2009 

Iranian film Zanan-e bedun-e mardan (“Women without Men”) because, as she wrote in the 

discussion forum, “it tells the story of how four Iranian women stand up to the oppressive beliefs 

and abuses of the men in their lives (mostly relatives) and religion while the country deals with 

the political and cultural influence of the United States.” Mention of this film led teachers to 



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recommend two other films about women in in the Middle East. One, entitled Veiled Voices 

(2009), is a one-hour documentary about women who serve as religious leaders in Syria, Egypt, 

and Lebanon. What makes the film compelling is that although the views of the women in the film 

focus on what Islam entails could be considered conservative, their movement to unite women 

across the Middle East is interpreted as liberal since they are engaging in resistance against their 

exclusion from positions of power by men. The second film recommended by teachers was 

Persepolis (2007)—based on the graphic novel published in 2000—because the protagonist in the 

story is an Iranian woman seeking to be free of the oppressive manner in which women are treated 

despite being citizens of Iran. Set in the late 1970s at the time of the Iranian Revolution, Persepolis 

is opposed to the conservative cultural change that is taking place and resists the oppressive nature 

of her family, her culture, and her country.     

The “6 C’s” of what to address when teaching for critical global media literacy through 

film—colonialism, capitalsm, conflict, citizenship, and conscientious consumerism—are present 

across all of the films shared by the IB teachers. While the use of films from around the world, and 

the development of a critical media literacy to dissect how films are constructed, are positive steps 

towards teaching for global mindedness, teachers identified making connections to local issues of 

capitalism, colonialism, and citizenship to be a limitation of using films to teach about global 

issues. The most often cited reasons for this difficulty is the belief by students that poverty is faced 

by people in “other” countries, colonialism ended decades ago, and becoming a citizen requires a 

few forms and passing a test. 

 

Discussion 

Students are often situated between social studies curricula that prioritize the past and 

personal technologies that connect them almost exclusively to current trends and issues.  Although 

increased access and connectivity to multiple global “scapes” is a reality for some, the existence 

of a digital divide between and within the Global North and South means many people are not 

equitably represented in classrooms. For Vijay, an IB Humanities and Theory of Knowledge 

teacher in India, access to technology and media “are a privilege, not a right [and] coming from a 

developing nation, I came to understand that…there is a language power structure: the amount of 

quality content varies across languages—English seems to take over in the digital realm. What 

happens with those who don’t speak English?” As consumers of digital media, it is important that 



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students and teachers not only think critically about the messages encoded in a film, but the power 

holders who determine what and who is edited out as part of education for digital citizenship 

(Goode, 2010).  

Teaching about global issues with film, while important, has limits since all films contain 

mediated codes that are often incomplete and produced in the interest of advancing a particular 

perspective. Engagement by teachers and students in analysis of the “scapes” that operate behind 

the scenes (so to speak), and that disseminate the narratives and messages that are present in all 

films, is of equal importance to reading for information in literacy education. That is, using a film 

to teach about a topic, era, or event in history must be accompanied by discussion of the company 

or companies involved in the production of the film, the reliance upon or attempt to disrupt 

stereotypes, and the evidence offered to forward an argument, just as one would with any text used 

in a classrom. The strategies, conceptualizations, and discussion questions offered by the teachers 

involved in this project are part of the broader application of the digital media literacy skills 

students need to be prepared to employ when they are away from the classroom (Greenhow, 2010). 

Global educators who use some or all of the questions listed in Table Two can create learning 

experiences that require students to think deeper about the narratives used to teach about places 

and people, as well as those that are not discussed in a visual, audio, or print text.  

The teachers who participated in this study illustrate well the benefits of bringing educators 

together to converse with people in the places they teach about in order to develop more nuanced 

understandings of perspectives and issues. Findings from the study revealed that the opportunities 

to interact with fellow educators around the world inspired teacher’s to revisit concepts such as 

interconnectedness and cross-cultural learning, along with shifts in thinking about how to teach 

media literacy by analyzing the coded messages present in the resources they use to teach about 

the world. The absence of a central task in favor of a decentered space allowed participants to 

initiate and participate in a range of discussion topics and proved to provide a greater level of 

ownership on their part. Many participants shared in post-study reflections that the discussion 

forums provided a rare and valuable opportunity to learn from colleagues from around the world; 

something that they had not previously experienced. Conversations about environmentalism, 

citizenship, and the resources used to teach about global perspectives revealed that educators in 

the Global South, by sharing local realities and perspectives on a global issue that fellow 

participants taught about, provided insights that even the most well researched films overlooked. 



Jason HARSHMAN 

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The very nature of the on-line group discussions meant that teachers were engaged in the critical 

text analysis they all agreed was important for students to complete. The on-line discussion forums 

proved to be a valuable tool that not only provided participants with new resources, but challenged 

them to re-evaluate how they used films to teach about point of view analysis, power, and media 

production.  

A limitation to the study, however, was that beyond the biographies, not much time was 

spent exploring the relationship that exists, if any, between a teacher’s experiences and how they 

approached teaching about a global issue. Building perspective consciousness—a key component 

of global mindedness (Hanvey, 1976)—means going beyond the surface of one’s opinion to better 

understand the intersecting influences that makeup one’s view of the world.  The extent to which 

a teacher’s cultural, historical, political, and educational background influenced their decision 

making when teaching about capitalism, colonization, citizenship, and other topics discussed 

above, was not fully investigated within this project. Future research that brings educators from 

around the world together through a virtual discussion forum would do well to ask participants to 

reflect on how their life experiences shape their global mindedness, the biases they still possess, 

and how these characteristics consciously and unconsciously influence what they choose to include 

and leave out of the curriculum. Research that uses on-line discussion forums to pursue these lines 

of inquiry would provide opportunities for participants to ask questions and pursue topics that can 

help them and others better understand the complexities of cultures, histories, places, and more so 

that educators can transfer this type of thinking and work on cross-cultural learning into their 

classroom. 

The “6 C’s” provide teachers and students with concepts and tools to analyze the messages 

encoded in any audio, video, or print text, while also ensuring students consider the importance of 

authorship and point of view analysis. The questions and resources provided can also be used to 

foster reflection by students on how influences that “emanate from multiple points in the global 

system” affect their sense of identity and citizenship, as well as how they imagine the organization 

of nations (Pike, 2000, p. 71). Further, this framework aids in the facilitating of critical thinking 

exercises that interrogate both the means (“scapes” and technologies) and the messages (codes and 

content) that continue to deterritorialize as well as define cultures. Global educators are right to 

use sources that allow people to speak for themselves because if “the strangeness of their ways 

[are to] become less strange” students need to develop a perspective consciousness that includes 



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“getting inside the heads of those strangers and looking out at the world through their eyes” 

(Hanvey, 1976, p. 165). Supporting students in the development of critical media literacy skills 

based in global education is essential to their ability to look beyond the arbitrary divisions used to 

organize the world. As we exist in an evermore interconnected and media saturated world, critical 

media literacy and global education are integral if students, as citizens, are to become responsible 

consumers and producers of information. 

 

  



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