item: #1 of 9
          id: 21675
      author: Brooks, Henry M. (Henry Mason)
       title: The Olden Time Series, Vol. 4: Quaint and Curious Advertisements Gleanings Chiefly from Old Newspapers of Boston and Salem, Massachusetts
        date: None
       words: 27170
      flesch: 78
     summary: Gibson _formerly liv'd in, a little below the Orange-Tree; for further Information, inquire of Mr._ Increase Blake, _living in the back Part of said House and know further. George Bray_ will pay what they owe him to me his Attorney on or before the 26th Day of next Month, they will save me the Trouble of sending, and themselves of paying a MONITOR, who will at least remind them that in ancient Times People were desired to OWE NO MAN ANY THING, BUT TO LOVE ONE ANOTHER: Which I believe is as obligatory, I am sure as necessary, to be observed now as it was then; especially considering Mr. _
    keywords: account; address; admittance; advertisements; age; american; andrew; animal; appleton; april; articles; assortment; attention; auction; august; away; baker; beautiful; beauty; benjamin; best; better; black; blue; books; boston; boston gazette; brass; brilliant; broad; brown; brushes; business; captain; card; cash; centinel; cents; charges; chase; cheap; children; choice; chronicle; circus; citizens; co.; coat; collection; columbian; committee; common; company; concert; connecticut; cornhill; cotton; country; curiosities; curiosity; curious; customers; daniel; day; days; deacon; dec; desire; ditto; dog; dollars; door; early; elegant; england; english; essex; evening; exhibition; family; feb; feet; felt; female; figures; fine; fire; following; franklin; french; friends; frigate; gazette; general; gentlemen; george; gold; good; governor; grand; great; greenwood; hair; half; hall; hands; head; henry; high; hope; house; illustration; india; inhabitants; inquire; interesting; iron; isaac; james; jan; john; jonathan; joseph; josiah; july; june; kind; king; known; ladies; lady; large; late; law; leave; liberty; life; linnen; little; live; living; london; long; love; man; manner; march; market; mary; massachusetts; master; meeting; method; mistake; money; months; morning; museum; music; n.b; nathaniel; natural; nature; necessary; negro; new; north; notice; nov; number; o'clock; oct; office; old; opportunity; opposite; order; pair; paper; particular; past; pay; pens; people; performance; persons; philadelphia; place; plain; pleasing; power; present; price; printers; printing; province; public; purpose; quaint; queen; rate; ready; real; remond; respectfully; retail; return; rev; reward; ring; robert; room; russell; said; salem; salem gazette; samuel; sand; school; sea; season; sept; servant; service; ship; shoes; shop; short; sign; silk; silver; single; small; society; sorts; south; state; steel; stones; store; street; subscriber; suitable; tavern; teeth; temple; things; thomas; tickets; time; town; united; usual; valuable; variety; viz; washington; wax; week; white; wholesale; william; wish; women; wood; work; worsted; writing; years; yellow; york; young
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        item: #2 of 9
          id: 22351
      author: None
       title: Publisher's Advertising (1872)
        date: None
       words: 13438
      flesch: 84
     summary: _ 12mo, Cloth, $1 50. _ _ 12mo, Cloth, $1 50.
    keywords: --_boston; 12mo; 18mo; 8vo; abbott; aka; amelia; anna; annie; anthony; arthur; augustus; author; bell; best; black; book; boy; braddon; bremer; brothers; brown; bulwer; carlyon; castle; cents; character; charles; christian; cloth; complete; country; cts; curate; currer; daughter; day; days; dumas; edition; edwards; eliot; elizabeth; emily; engravings; evening; family; fanu; father; fortunes; frances; frederick; gaskell; gentleman; george; good; gore; great; hall; hand; harper; heir; henry; heroine; history; home; honor; husband; illustrated; illustrations; interesting; jacob; james; jefferson; john; knowledge; lady; lawrence; lee; letters; lever; library; life; light; little; live; love; maid; mail; man; margaret; marsh; mary; men; miss; mrs; mulock; nature; new; novels; olave; old; oliphant; paper; point; popular; post; postage; price; private; public; rachel; raymond; readers; receipt; riddell; robinson; science; select; self; sensible; series; short; sir; social; states; stories; style; subject; tales; text; thackeray; thomas; times; title; tom; trollope; true; united; vols; volume; white; wife; william; woman; works; world; year; york; young
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        item: #3 of 9
          id: 27533
      author: Trollope, Anthony
       title: The Struggles of Brown, Jones, and Robinson By One of the Firm
        date: None
       words: 71794
      flesch: 85
     summary: When Mr. Brown said, Let's be partners to the end; it won't be for long, Mr. Robinson, I never said another word. It was finally arranged that Mr. Robinson should have carte blanche at his own particular line of business, to the extent of fifteen hundred pounds, and that Mr. Brown should go into the warehouse and lay out a similar sum in goods.
    keywords: 'em; able; absolute; advantage; advertise; advertisements; advertising; affair; aldersgate; anger; answer; arm; armour; article; attention; aware; bad; bank; bear; bed; beginning; best; better; big; biles; bill; bishopsgate; bit; bridge; brisket; british; brown; business; capital; card; care; case; cash; certain; chair; chamber; chapter; charms; cheap; children; circumstances; close; comfortable; commerce; commercial; conduct; considerable; continued; cost; counter; course; credit; crowd; customers; daughter; day; days; deal; dear; door; doubt; duty; early; enterprising; equal; establishment; evening; eyes; face; fact; fair; false; family; far; fate; father; fault; favour; feeling; feet; fellow; female; figures; firm; following; foot; fortune; friend; future; geese; gentleman; george robinson; girl; glass; gloves; god; good; goose; grand; great; gridiron; half; hand; happy; hard; harmony; hat; head; heart; high; hold; home; honest; honour; hope; hour; house; husband; idea; jane; johnson; jones; kind; ladies; lady; large; late; law; laws; leave; left; life; like; little; lodgings; london; long; look; looking; love; magenta; man; manchester; manner; marriage; married; maryanne; maryanne brown; matter; mccockerell; mean; member; memoirs; men; mind; miss; miss brown; moment; money; months; morning; morony; mother; mouth; mrs; nature; near; necessary; need; new; notice; number; o'clock; occasion; old; old brown; old man; open; opening; opinion; order; ordinary; paper; partner; partnership; party; people; period; pipe; place; pleasure; polly; poor; poppins; position; possible; pounds; power; premises; prepared; presence; present; price; profits; public; purpose; question; quick; rate; ready; respectable; rest; right; rival; robinson; room; round; ruin; sale; sarah; saturday; seat; second; senior; set; shirts; shop; short; showing; silent; sir; sister; small; smile; smithfield; special; spirit; stand; state; step; stock; stockings; street; strong; subject; success; sum; sure; system; talk; task; tea; tell; terms; terrible; thee; thing; thinking; thought; till; time; tongue; trade; tradesman; trouble; true; truth; tuesday; twizzle; upstairs; voice; want; way; week; wife; william; willing; window; wish; woman; words; work; world; worthy; wrong; years; young; young man
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        item: #4 of 9
          id: 29562
      author: Kaufman, Herbert
       title: The Clock that Had no Hands And Nineteen Other Essays About Advertising
        date: None
       words: 9009
      flesch: 74
     summary: Advertising _really costs nothing_. It is a direct and _certain_ means of letting the public know _what you are doing_.
    keywords: able; advantage; advertisement; advertiser; advertising; attention; best; better; big; business; buyers; circulation; class; clock; columns; community; competitors; confidence; copy; cost; customers; cut; daily; day; difference; display; door; eye; goods; great; ground; half; hands; homes; important; japan; knot; line; long; man; means; medium; men; merchant; miles; money; month; neighborhood; newspaper; number; opportunity; pass; pay; people; personal; policy; problem; publicity; publisher; readers; real; results; returns; shop; short; space; store; success; talk; thing; time; trade; value; way; window; work; year
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        item: #5 of 9
          id: 29953
      author: Holt, Hamilton
       title: Commercialism and Journalism
        date: None
       words: 12649
      flesch: 60
     summary: Other papers have suffered still more, I understand, from the same factory. We need some papers that can say what ought to be said irrespective of anybody and everybody, and which can serve as examples to other papers not so fortunately circumstanced.
    keywords: account; advertisements; advertisers; advertising; agent; american; article; attention; audience; best; bureau; business; case; certain; christian; church; circulation; columns; coming; commercialism; companies; company; congress; control; copy; country; dailies; daily; day; department; dollars; editor; editorial; evening; examples; fact; financial; free; general; giving; good; government; great; growth; hand; home; house; important; independent; industries; industry; influence; information; insurance; interest; issue; journalism; ladies; large; life; like; line; little; long; magazines; man; marriage; matter; miss; modern; money; monthlies; monthly; moral; morning; new; new york; news; newspaper; number; old; opinion; pages; papers; patent; pay; people; periodicals; personal; play; political; post; power; press; press agent; products; profession; public; publication; publicity; publishers; publishing; question; readers; reading; real; reason; receipts; recent; reporter; rival; rule; sales; selling; single; soap; stage; states; stores; story; subscriptions; thing; times; trade; united; university; use; value; war; way; weeklies; women; work; world; year; yellow; york
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        item: #6 of 9
          id: 33314
      author: Lefevre, Edwin
       title: H. R.
        date: None
       words: 84169
      flesch: 84
     summary: All of them thought that none of the reporters really knew what manner of man H. R. was. Also three hundred and fifty thousand people saw the O. K. of _H. R._ It is easy to remember two letters.
    keywords: advance; advertisement; advertising; affair; afraid; afternoon; agent; air; allied; american; andrew; anger; angry; answer; applause; arm; artists; arts; asking; association; audience; avenue; away; band; bank; barrett; beasts; beautiful; beauty; beer; beginning; best; better; big; bishop; blood; blue; boards; book; boss; boy; boys; brains; breath; building; business; busy; but--; cardinal; care; cash; cashier; caspar; cause; cents; certain; chair; chance; charge; charitable; charity; check; chief; children; christian; church; city; class; clerk; clever; close; cold; colossal; columns; commission; conviction; copy; corner; corporation; corps; coster; counsel; country; coupon; course; crowd; cut; daily; damned; daughter; day; days; deal; dear; death; deep; department; designs; desire; dinner; dollars; door; doubt; dozen; drink; duty; easy; editor; editorial; efficiency; entire; entrance; ethel; evening; eyed; eyes; face; fact; fair; fame; family; famous; fashionable; father; fear; feast; fed; feeling; feet; fellow; fifth; fighting; fill; fit; fleming; floor; flushed; food; foot; force; form; fourth; frederick; free; friends; garden; genius; gentlemen; george; girl; glad; globe; god; going; gold; goodchild; grace; grace goodchild; great; greater; greatest; guests; gwathmey; h. r.; h. rutgers; habit; half; hand; head; heart; heaven; hell; help; hendrik; hendrik rutgers; high; history; holder; home; honest; honor; hope; hour; house; human; humanity; humor; hunger; hungry; idea; illustration; intelligent; interest; job; kindly; labor; later; laugh; law; lawyer; leader; leave; left; letters; liebmann; lieutenant; life; like; line; lips; list; little; live; living; long; look; looking; lost; love; lubin; lunch; macackus; making; mammoth; man; managers; marriage; matter; max; mayor; meal; mean; meeting; members; men; menu; merchants; millions; mind; minute; miss; moment; money; morning; morrow; mother; mouth; mrs; mulligan; muttered; names; national; nature; necessary; need; new; new york; newspapers; nice; non; note; object; office; official; old; onthemaker; open; opinion; opportunity; order; original; page; pale; parade; paused; pay; people; perfect; person; personal; philadelphia; phillipson; photographer; place; plain; play; pocket; policeman; political; poor; post; poverty; power; present; president; press; price; print; private; problem; professional; psychological; public; publicity; quarter; question; quick; ready; real; reason; reggie; regular; remarkable; reporters; respect; restaurant; rich; right; ring; room; rose; run; rutgers; said; salary; sandwich; sandwiching; saturday; second; secretary; self; sense; sentiment; shake; short; sidewalk; sign; silence; sir; situation; smile; social; society; soul; space; spectators; speech; spring; square; stage; starving; steps; sternly; stock; street; success; sun; supply; sure; system; table; talk; talking; telephone; things; think; thinking; thought; thousands; thrilled; tickets; time; tone; touche; trade; traffic; true; truth; turn; ultimate; union; use; usual; valiquet; vandergilt; voice; vote; wages; waiter; waiting; walk; wall; watch; way; wealth; week; weinpusslacher; white; willing; window; wise; wish; women; wonderful; words; work; world; worth; wrong; years; york; yorkers; you--; young; young man; young mr
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        item: #7 of 9
          id: 37655
      author: Anonymous
       title: Bye-a Baby Bunting, and Other Rhymes
        date: None
       words: 380
      flesch: 89
     summary: And she can't see That her kittens are playing with O. N. T. USE CLARK'S O. N. T. SPOOL COTTON. But mamma stays at home, you see To play with baby and O. N. T.
    keywords: baby; cat; illustration; pringle
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        item: #8 of 9
          id: 51297
      author: Jacobs, Sylvia
       title: The Pilot and the Bushman
        date: None
       words: 9549
      flesch: 76
     summary: Oh, I know Earth men want to visit the Federated Planets; I've had plenty of requests. And what effect would that have on Earth's business? I'm not quite sure, Jerry admitted.
    keywords: ability; advertising; ambassador; b-29; bad; better; bushman; business; campaign; cent; civilization; civilized; command; copy; course; day; deal; denial; device; different; difficult; dollars; earth; earthmen; economic; economy; effect; elements; engine; ethics; exclusive; fact; factory; food; gadget; good; government; hand; handsome; help; high; home; human; idea; intelligent; invention; jergins; jerry; job; left; life; little; live; long; machines; man; market; material; matter; matter repositor; model; money; month; need; new; news; office; organization; outer; people; perfect; photo; pilot; place; planets; point; powers; primitive; public; race; ready; reason; refrigerator; repositor; right; savages; simple; space; sure; things; think; time; tourists; tout; trouble; try; u.n; use; want; way; white; work; world
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        item: #9 of 9
          id: 7309
      author: Anonymous
       title: Business Correspondence, Vol. 1: How to Write a Business Letter
        date: None
       words: 82921
      flesch: 72
     summary: The banker was interested in a large land company and believing the printer must be a veritable wizard in writing letters, made him an attractive offer to take charge of the advertising for the company's Minnesota and Canada lands. Good business letter, consciously or unconsciously usually contains four elements: description, explanation, argument and persuasion.
    keywords: absolute; action; actual; address; advantage; advertisement; advertiser; advertising; answer; appeal; appearance; arguments; article; asking; attention; attitude; average; beginning; best; big; bill; blank; body; book; booklet; brown; business letter; business man; busy; buy; buying; campaign; card; careful; case; cash; catalogue; catch; cent; certain; chance; chapter; character; cheap; check; circular; circular letter; city; class; clear; clever; climax; close; closing; clothes; coffee; colors; common; company; complete; concern; conditions; confidence; conviction; convincing; copy; correspondent; cost; country; course; customers; date; day; days; dealer; dear; definite; delay; department; description; design; desirable; desire; details; different; direct; dollar; double; dozen; duplicating; easy; effective; effort; elements; emphasis; enclosure; end; engine; entire; envelope; essential; example; expense; experience; explanation; extra; fact; factory; familiar; farmer; feature; figures; fill; firm; folder; follow; following; force; forceful; form letter; forms; free; friends; furniture; general; good; good letter; great; guarantee; half; hand; handling; hard; heavy; help; high; hold; home; hope; house; idea; illustration; immediate; important; important letter; impression; individual; individual letter; inducement; information; ink; inquirer; inquiries; inquiry; inquiry letter; instance; instructions; insurance; interest; interesting; investment; kind; know; knowledge; lack; land; language; large; left; length; letter; letter paper; letter readable; letter writer; letter writing; letterhead; like; likely; line; list; little; local; logical; long; long letter; longer; look; loss; machine; mail; mailing; making; man; manager; manner; manufacturer; manufacturing; margin; market; marks; material; matter; meaning; means; mechanical; men; mere; message; methods; mind; mistake; mixture; money; money order; month; morning; names; natural; necessary; need; new; news; note; number; offer; office; opening; opportunity; order; order business; order house; ordering; ordinary; original; originality; page; paper; paragraph; particular; parts; pay; payment; people; perfect; personal; personal letter; personality; persuasion; phrases; picture; piece; place; plan; plates; pleasure; point; policy; poor; possible; post; postal; power; practical; present; president; price; principles; printed; printing; problems; process; product; profit; proof; proper; proposition; prospect; purchase; purpose; putting; quality; question; reach; reader; reading; ready; real; reason; recipient; reference; regular; reply; request; results; retailer; return; ribbon; right; royal; rules; sales letter; salesman; samples; satisfaction; satisfied; saving; scheme; school; second; second letter; secure; selling; selling letter; sending; sentence; separate; series; service; set; sheet; short; showing; shows; sidenote; signature; similar; single; size; small; space; special; specific; speech; stamp; start; statement; stationery; stenographer; stock; store; street; strength; strong; strongest; study; style; subject; successful; suggestion; suit; sure; system; talk; talking; terms; test; testimonials; things; thought; thousands; time; tobacco; today; touch; town; trade; trial; trousers; try; typewriter; uniform; use; uses; valuable; value; want; waste; way; ways; week; women; words; work; worth; write; writers; writing; written; years; | |
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